비디오 전송 플랫폼 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the video delivery platform market size is expected to increase from USD 4.78 billion in 2025 to USD 5.35 billion in 2026 and reach USD 10.12 billion by 2031, growing at a CAGR of 13.60% over 2026-2031.

This report is Segmented by Component (Platform, and Services), Streaming Type (Live Streaming, and Video On Demand Streaming), Revenue Model (Subscription Video On Demand (SVOD), Advertising Supported Streaming (AVOD), Hybrid Monetization, and More), End User (Media and Entertainment, E-Learning and Education, BFSI, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Video Delivery Platform Market Trends and Insights

Monetized Live Sports and Event Streaming Drives Infrastructure Investment

Live sports and premium events are a central source of demand for the video delivery platform market, because rights holders need dependable capacity during short, concentrated audience peaks. Streaming services were projected to spend USD 14.2 billion on sports rights in 2026, compared with USD 13.2 billion in 2025. Amazon Prime Video was projected to account for USD 3.8 billion, or 27%, of streamer sports-rights spending in 2026. Each rights commitment requires ingest, transcoding, origin, and content delivery network capacity. Platforms must retain capacity during traffic peaks, even when events are infrequent. This can create an opportunity for providers to rent unused capacity through a content delivery network-as-a-service offering.

Rising Demand for Low-Latency Live Delivery Reshapes Protocol Standards

Viewer expectations have moved beyond the latency levels supported by conventional HTTP Adaptive Streaming, creating a clear upgrade need across the video delivery platform market. Media over QUIC entered commercial production deployment in May 2026, with BEAM Media Corp reporting sub-100 millisecond end-to-end latency for live streams across 210 countries. Oracle expanded its Video Edge architecture in 2026 to support relay deployment across third-party content delivery networks and internet service provider networks, using Media over QUIC for coordination. The protocol removes the fixed segment timing constraints of HLS and DASH. Its object-based transport approach supports quality adjustment at shorter intervals. This matters for interactive video and social commerce settings, where latency can affect audience participation and transaction completion.

Escalating Bandwidth, Transcoding, and Egress Costs Constrain Margin Expansion

Large-scale video delivery costs remain difficult for operators to control, and the video delivery platform market must address this pressure without weakening delivery quality. AWS CloudFront charged USD 0.085 per GB for the first 10 TB of monthly delivery traffic in 2026. Asia Pacific and South American egress rates were 2-4 times the North American baseline. The EU Data Act is expected to prohibit cloud switching and egress fees for in-scope providers serving EU customers from January 2027. The rule can alter supplier negotiations in Europe, but it does not resolve structural delivery costs elsewhere. Operators are using content-aware encoding, edge caching, and storage configurations that avoid egress charges to limit cost growth.

Other drivers and restraints analyzed in the detailed report include:

1. AI-Driven Workflow Automation and Localization Improves Production Efficiency
2. Multi-CDN and Edge Compute Expansion Reduces Latency and Delivery Risk
3. Fragmented Device, Codec, and Player Compatibility Increases Engineering Overhead

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The Platform segment held 58.36% of the video delivery platform market share in 2025, encompassing ingest, capture, processing, encoding, transcoding, analytics, quality-of-experience monitoring, and content security. Enterprise buyers prefer unified vendor stacks because they reduce the integration work across the video workflow and provide clearer operational accountability. The Platform segment also concentrates on the technologies that shape delivery quality in the video delivery platform market, from contribution intake through playback protection and session monitoring. Services, including professional and managed services, are projected to grow at a CAGR of 14.18% through 2031 as operating models become more difficult to manage internally. Multi-CDN coordination, AI model management, and continuous live operations are increasing the value of expert support for organizations without large dedicated teams.

The line between platform software and managed services is becoming less clear as AI-enabled tasks are added to hosted products. Functions formerly handled by managed service teams can now be incorporated into automated live operations workflows, thereby reducing standalone service revenue while increasing the total contract value for the platform provider. GDPR requirements and emerging national AI governance frameworks also create demand for professional services that assess content moderation and analytics modules. Ingest and capture functions are receiving targeted investment as organizations replace dedicated satellite or fiber contribution links with IP workflows using SRT and RTMP. Harmonic presented VOS360 enhancements at the 2026 NAB Show, including AI-driven orchestration and a server-side multiview function that can work with in-stream advertising.

Video-on-Demand accounted for 68.74% of the video delivery platform market in 2025, reflecting the accumulated libraries and persistent origin and CDN requirements of global subscription streaming services. Its large installed base means that VOD will remain the largest absolute revenue contributor through 2031 even if its relative share moderates. The European audiovisual market generated EUR 142 billion (USD 153.5 billion) at the 2024 yearly average exchange rate, while consumer streaming expenditure exceeded EUR 72 billion (USD 77.9 billion). This base of on-demand viewing requires continuous investment in origin capacity, storage management, delivery resilience, and playback quality across the video delivery platform market. Providers are using cache efficiency, multi-region origin replication, and AV1 adoption to control traffic costs while maintaining consistent quality.

Live Video Streaming is projected to grow at a CAGR of 14.55% through 2031, supported by sports rights, corporate communication, e-learning, and live retail activity. The Interactive Advertising Bureau projected that digital video spending, including live streaming, would grow 11% year over year in 2026 and exceed 60% of total television and video spending. Live workflows require low-latency ingest, real-time encoding, dynamic content delivery configuration, and redundant failover paths that cannot be pre-cached. These requirements make live delivery operationally different from serving a stored library through conventional on-demand distribution. Platforms with Media over QUIC, sub-second packaging, and elastic cloud-burst transcoding are better positioned to win contracts with strict latency requirements.

Complete Report Scope:

• By Component
  • Platform
    • Ingest and Capture
    • Processing, Encoding, and Transcoding
    • Analytics and QoE Monitoring
    • Content Security and DRM
  • Services
    • Professional Services
    • Managed Services
• By Streaming Type
  • Live Video Streaming
  • Video on Demand Streaming
• By Revenue Model
  • Subscription Video on Demand (SVOD)
  • Advertising Supported Streaming (AVOD)
  • Transactional and Pay-Per-View (TVOD)
  • Hybrid Monetization
  • Freemium
• By End User
  • Media and Entertainment
  • E-Learning and Education
  • BFSI
  • Retail and E-commerce
  • IT and Telecommunication
  • Healthcare and Life Sciences
  • Government and Public Sector
  • Other End Users
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Qatar
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Nigeria
    • Rest of Africa

Geography Analysis

North America held 37.68% of the video delivery platform market share in 2025, supported by the region's large concentration of hyperscale CDN infrastructure, premium subscription streaming services, sports investment, and enterprise video deployments. Streaming providers were projected to spend USD 14.2 billion on sports rights in 2026, increasing the need for capacity across ingest, transcoding, origin, and delivery layers. Major AWS, Akamai, and Google Cloud data center networks are readily accessible to regional platforms, and North American providers are early adopters of Media over QUIC transport, server-side ad insertion, and other capability-led delivery functions. Mexico is expanding through mobile-focused streaming plans and content rights distribution that can be coordinated with the United States.

Asia Pacific is projected to grow at a CAGR of 14.38% through 2031, with India and Southeast Asia accounting for the highest demand. JioHotstar averaged 530 million monthly active users during the first quarter of fiscal year 2027. The IPL 2026 tournament reached 700 million digital viewers and recorded a peak concurrent stream of 72.5 million, requiring extensive capacity planning and creating a demanding environment for live delivery platforms. Regional linguistic and geographic diversity also supports demand for localized content, wider CDN node coverage, and encoding profiles optimized for mobile viewing. AWS expanded Elemental Media Services to the Asia Pacific Malaysia Region in February 2026, enabling broadcasters to process video closer to Southeast Asian audiences.

Europe had a meaningful share of the video delivery platform market in 2025 because of its large audiovisual economy and established consumer streaming activity. Germany, the United Kingdom, France, Italy, and Spain account for much of Western Europe's delivery spending, while Eastern European markets are growing from lower penetration levels. Synamedia and MoMe launched Spain's first streaming-optimized CDN service in March 2026 through Synamedia Fluid EdgeCDN. The service provides low-latency video in Spain and multi-CDN delivery for wider European markets. The Middle East and Africa remain earlier-stage areas where digital media investment is creating new demand, while South America adds traffic to the video delivery platform market as streaming distribution grows around major sports events.

1. Amazon Web Services, Inc.
2. Akamai Technologies, Inc.
3. Microsoft Corporation
4. Alphabet Inc.
5. Cisco Systems, Inc.
6. Kaltura, Inc.
7. Brightcove Inc.
8. Vimeo.com, Inc.
9. Wowza Media Systems, LLC
10. Synamedia Limited
11. Haivision Inc.
12. Bitmovin Inc.
13. Comcast Technology Solutions, Inc.
14. MediaKind
15. Dacast Inc.
16. JW Player, Inc.
17. Panopto, Inc.
18. Mux, Inc.
19. Vbrick Systems, Inc.
20. Vidyard, Inc.
21. Amagi Media Labs Private Limited
22. Ateme S.A.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of The Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Demand for Low-Latency Live Delivery
  • 4.2.2 AI-Driven Workflow Automation and Localization
  • 4.2.3 Multi-CDN and Edge Compute Expansion
  • 4.2.4 Cloud-Native Delivery Reducing Infrastructure Burden
  • 4.2.5 Monetized Live Sports and Event Streaming Growth
  • 4.2.6 Content-Aware Network Optimization for Peak Traffic Events
• 4.3 Market Restraints
  • 4.3.1 Escalating Bandwidth, Transcoding, and Egress Costs
  • 4.3.2 Fragmented Device, Codec, and Player Compatibility
  • 4.3.3 Rights, Privacy, and Data Residency Complexity
  • 4.3.4 Inconsistent QoE in Emerging Network Environments
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Buyers
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry
• 4.8 Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Platform
    • 5.1.1.1 Ingest and Capture
    • 5.1.1.2 Processing, Encoding, and Transcoding
    • 5.1.1.3 Analytics and QoE Monitoring
    • 5.1.1.4 Content Security and DRM
  • 5.1.2 Services
    • 5.1.2.1 Professional Services
    • 5.1.2.2 Managed Services
• 5.2 By Streaming Type
  • 5.2.1 Live Video Streaming
  • 5.2.2 Video on Demand Streaming
• 5.3 By Revenue Model
  • 5.3.1 Subscription Video on Demand (SVOD)
  • 5.3.2 Advertising Supported Streaming (AVOD)
  • 5.3.3 Transactional and Pay-Per-View (TVOD)
  • 5.3.4 Hybrid Monetization
  • 5.3.5 Freemium
• 5.4 By End User
  • 5.4.1 Media and Entertainment
  • 5.4.2 E-Learning and Education
  • 5.4.3 BFSI
  • 5.4.4 Retail and E-commerce
  • 5.4.5 IT and Telecommunication
  • 5.4.6 Healthcare and Life Sciences
  • 5.4.7 Government and Public Sector
  • 5.4.8 Other End Users
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Chile
    • 5.5.2.4 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia
    • 5.5.4.6 Rest of Asia-Pacific
  • 5.5.5 Middle East
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 Qatar
    • 5.5.5.4 Rest of Middle East
  • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Egypt
    • 5.5.6.3 Nigeria
    • 5.5.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Vendor Positioning Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Amazon Web Services, Inc.
  • 6.4.2 Akamai Technologies, Inc.
  • 6.4.3 Microsoft Corporation
  • 6.4.4 Alphabet Inc.
  • 6.4.5 Cisco Systems, Inc.
  • 6.4.6 Kaltura, Inc.
  • 6.4.7 Brightcove Inc.
  • 6.4.8 Vimeo.com, Inc.
  • 6.4.9 Wowza Media Systems, LLC
  • 6.4.10 Synamedia Limited
  • 6.4.11 Haivision Inc.
  • 6.4.12 Bitmovin Inc.
  • 6.4.13 Comcast Technology Solutions, Inc.
  • 6.4.14 MediaKind
  • 6.4.15 Dacast Inc.
  • 6.4.16 JW Player, Inc.
  • 6.4.17 Panopto, Inc.
  • 6.4.18 Mux, Inc.
  • 6.4.19 Vbrick Systems, Inc.
  • 6.4.20 Vidyard, Inc.
  • 6.4.21 Amagi Media Labs Private Limited
  • 6.4.22 Ateme S.A.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment