경쟁 정보 서비스 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the competitive intelligence services market size is projected to expand from USD 8.72 billion in 2025 and USD 9.71 billion in 2026 to USD 16.64 billion by 2031, registering a CAGR of 11.37% between 2026 and 2031.

This report is Segmented by Service Type (Data Collection and Analysis, Market Monitoring and Alerts, Reporting and Visualization, Strategy Development and Advisory, and More), Deployment Mode (Cloud-Based, Hybrid, and On-Premises), End User Industry (BFSI, Retail and E-Commerce, Media and Entertainment, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Competitive Intelligence Services Market Trends and Insights

Rising Demand for Real-Time Competitor Monitoring

Organizations have moved from periodic competitor reviews toward continuous monitoring that responds to product, pricing, leadership, and messaging signals. Formal competitive intelligence programs can tie research activity more closely to sales outcomes, executive priorities, and the responses required from specific teams. This makes the business case more practical by enabling teams to connect a competitor change to a deal, account, product decision, or customer conversation. The Competitive Intelligence Services Market benefits when alerts are delivered in customer relationship management systems and other tools used by sales teams during active work. This delivery model can also reduce the delay between a market event and a response from the employee responsible for a customer or product decision. Crayon's 2026 report linked structured program maturity and executive sponsorship with stronger competitive outcomes, supporting the case for repeatable monitoring processes.

Expansion of AI-Powered Intelligence Workflows

Generative AI and autonomous agent designs are changing how services collect, review, classify, and summarize large volumes of information from different sources. The Competitive Intelligence Services Market is moving toward systems that can complete multi-step research, compare findings, and update outputs as new events occur. AlphaSense reported surpassing USD 600 million in annual recurring revenue in June 2026, following the launch of SuperAnalyst for continuous research workflows. The company also reported a USD 350 million funding round at a USD 7.5 billion valuation, indicating continued investment in enterprise research tools. Accenture announced a strategic investment and partnership with AlphaSense in June 2026 to bring agentic intelligence workflows to enterprises. Providers still need defensible content libraries, careful source selection, and strong data controls because basic monitoring functions can be copied more easily than trusted source coverage.

Data Privacy, Consent, and Ethical Scrutiny

Web scraping remains an important data collection method, but it is under closer scrutiny from regulators in major regions where personal data protection laws apply. The final 2026 European Data Protection Board guidelines address automated scraping for generative AI and outline the GDPR conditions that apply when personal data is involved. Providers must consider lawful basis, data minimization, transparency, and the treatment of sensitive data in their collection processes. These requirements add legal, operational, and engineering work, especially for smaller companies without large compliance teams or formal data governance functions. The Competitive Intelligence Services Market faces uneven effects because larger platforms can absorb more of these fixed costs and document their processes more consistently. Their ability to maintain documented sourcing practices can strengthen their position with enterprise buyers that need reliable data controls.

Other drivers and restraints analyzed in the detailed report include:

1. Cross-Functional Adoption Across Sales, Product, and Strategy Teams
2. Rising Need for Regulated-Industry and Risk-Linked Intelligence
3. High Total Cost of Ownership and Shelfware Risk

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Data Collection and Analysis accounted for 32.35% of the Competitive Intelligence Services Market in 2025, as it provides the information used for subsequent monitoring, visualization, advisory, and compliance work. It remains the foundation for services that collect market signals and make them available to decision makers. Market Monitoring and Alerts is an established category because users increasingly expect timely updates rather than occasional reports. Reporting and Visualization also remain important because teams need findings in formats that support internal communication. These core functions support steady demand as enterprises seek a consistent view of competitors across sales, product, and strategy activities.

Risk and Compliance Intelligence is projected to record a 14.16% CAGR from 2026 to 2031, the fastest growth among the listed service types. Pharmaceutical, financial services, and energy organizations are moving more intelligence work from discretionary research to recurring risk monitoring. Sales Enablement and Win-Loss Intelligence is also developing as platforms connect competitor information to customer relationship management deal stages, battlecards, and post-deal reviews. Strategy Development and Advisory remains relevant for large enterprises and management consulting support, even where automated services grow faster. Other services, including digital traffic and search engine optimization intelligence, company and deal intelligence, and unified monitoring platforms, reflect the combination of formerly separate intelligence activities into shared systems.

Complete Report Scope:

• By Service Type
  • Data Collection and Analysis
  • Market Monitoring and Alerts
  • Reporting and Visualization
  • Strategy Development and Advisory
  • Risk and Compliance Intelligence
  • Sales Enablement and Win-Loss Intelligence
  • Other Service Types (Competitive and Market Monitoring Platforms, Digital, Traffic, SEO, and Marketing Competitive Intelligence, Media, Social, Consumer, and Brand Intelligence, and Company, Financial, Private Market, and Deal Intelligence)
• By Deployment Mode
  • Cloud-Based
  • Hybrid
  • On-Premises
• By End User Industry
  • BFSI
  • Retail and E-commerce
  • Media and Entertainment
  • Healthcare and Life Sciences
  • Travel and Hospitality
  • Consumer Goods
  • Other End User Industries (Education, Automotive, and IT and Telecom amongst Others)
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East
    • United Arab Emirates
    • Saudi Arabia
    • Qatar
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Nigeria
    • Rest of Africa

Geography Analysis

North America accounted for 36.38% of the Competitive Intelligence Services Market in 2025 and remained the largest regional contributor. The region has a high concentration of technology, financial services, and software-as-a-service companies with mature commercial operations. Many organizations in these sectors treat competitive intelligence as an input to revenue operations, product planning, and deal cycles rather than as a separate research exercise. This supports spending on platforms that can link market signals to sales and product decisions, while giving users a clearer view of competitor actions. The region also has a large base of enterprise buyers that can support integration with established customer relationship management and collaboration systems.

Europe was the second-largest regional market, led by Germany, the United Kingdom, and France. The GDPR and EU AI Act have increased the need for data sourcing practices, transparent controls, and audit trails that can withstand regulatory review. This can support the adoption of purpose-built services with stronger governance features, particularly for organizations with sensitive data and formal compliance obligations. European organizations also use intelligence in connection with strategic planning processes, which can support recurring research requirements. Asia-Pacific is projected to grow at a 13.81% CAGR from 2026 to 2031, the fastest regional rate in the Competitive Intelligence Services Market. China remained the largest Asia-Pacific country market in 2025, while India and Southeast Asia are gaining demand as mid-market organizations adopt software-as-a-service tools for the first time.

South America is developing as a regional opportunity, with Brazil and Argentina serving as major centers for financial services and retail adoption. The Competitive Intelligence Services Market is supported by the broader use of cloud tools as fintech competition increases and businesses need timely external information. The Middle East and Africa remain smaller contributors but are developing through enterprise digitization, foreign investment, multinational expansion, and domestic fintech activity. The UAE and Saudi Arabia support Middle East demand through digital transformation and the growth of technological and financial services. South Africa, Egypt, and Nigeria lead African development as competitive monitoring becomes more relevant to expanding local and multinational businesses.

1. AlphaSense, Inc.
2. Similarweb Ltd.
3. Crayon AS
4. Klue Labs Inc.
5. Contify
6. Comintelli AB
7. Cision Ltd.
8. Meltwater N.V.
9. Semrush Holdings, Inc.
10. Sprout Social, Inc.
11. Cipher / Knowledge360
12. Quid
13. Fuld + Company, LLC
14. Proactive Worldwide, LLC
15. Evalueserve Ltd.
16. CB Insights, Inc.
17. Crunchbase, Inc.
18. Valona Intelligence
19. ZoomInfo Technologies LLC
20. S&P Global Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Demand for Real-Time Competitor Monitoring
  • 4.2.2 Expansion of AI-Powered Intelligence Workflows
  • 4.2.3 Cross-Functional Adoption Across Sales, Product, and Strategy Teams
  • 4.2.4 Rising Need for Regulated-Industry and Risk-Linked Intelligence
  • 4.2.5 Growth of Hybrid Continuous Intelligence Models
  • 4.2.6 Dark Data and Internal Knowledge Graph Utilization
• 4.3 Market Restraints
  • 4.3.1 Data Privacy, Consent, and Ethical Scrutiny
  • 4.3.2 High Total Cost of Ownership and Shelfware Risk
  • 4.3.3 Hallucination and Verification Burden in Generative AI Workflows
  • 4.3.4 Fragmented Buying Centers and Weak Intelligence Governance
• 4.4 Impact of Macroeconomic Factors on the Market
• 4.5 Industry Value-Chain Analysis
• 4.6 Technology Outlook
• 4.7 Regulatory Landscape
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Bargaining Power of Buyers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Service Type
  • 5.1.1 Data Collection and Analysis
  • 5.1.2 Market Monitoring and Alerts
  • 5.1.3 Reporting and Visualization
  • 5.1.4 Strategy Development and Advisory
  • 5.1.5 Risk and Compliance Intelligence
  • 5.1.6 Sales Enablement and Win-Loss Intelligence
  • 5.1.7 Other Service Types (Competitive and Market Monitoring Platforms, Digital, Traffic, SEO, and Marketing Competitive Intelligence, Media, Social, Consumer, and Brand Intelligence, and Company, Financial, Private Market, and Deal Intelligence)
• 5.2 By Deployment Mode
  • 5.2.1 Cloud-Based
  • 5.2.2 Hybrid
  • 5.2.3 On-Premises
• 5.3 By End User Industry
  • 5.3.1 BFSI
  • 5.3.2 Retail and E-commerce
  • 5.3.3 Media and Entertainment
  • 5.3.4 Healthcare and Life Sciences
  • 5.3.5 Travel and Hospitality
  • 5.3.6 Consumer Goods
  • 5.3.7 Other End User Industries (Education, Automotive, and IT and Telecom amongst Others)
• 5.4 By Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
  • 5.4.2 South America
    • 5.4.2.1 Brazil
    • 5.4.2.2 Argentina
    • 5.4.2.3 Chile
    • 5.4.2.4 Rest of South America
  • 5.4.3 Europe
    • 5.4.3.1 Germany
    • 5.4.3.2 United Kingdom
    • 5.4.3.3 France
    • 5.4.3.4 Italy
    • 5.4.3.5 Spain
    • 5.4.3.6 Rest of Europe
  • 5.4.4 Asia-Pacific
    • 5.4.4.1 China
    • 5.4.4.2 Japan
    • 5.4.4.3 India
    • 5.4.4.4 South Korea
    • 5.4.4.5 Australia
    • 5.4.4.6 Rest of Asia-Pacific
  • 5.4.5 Middle East
    • 5.4.5.1 United Arab Emirates
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 Qatar
    • 5.4.5.4 Rest of Middle East
  • 5.4.6 Africa
    • 5.4.6.1 South Africa
    • 5.4.6.2 Egypt
    • 5.4.6.3 Nigeria
    • 5.4.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 AlphaSense, Inc.
  • 6.4.2 Similarweb Ltd.
  • 6.4.3 Crayon AS
  • 6.4.4 Klue Labs Inc.
  • 6.4.5 Contify
  • 6.4.6 Comintelli AB
  • 6.4.7 Cision Ltd.
  • 6.4.8 Meltwater N.V.
  • 6.4.9 Semrush Holdings, Inc.
  • 6.4.10 Sprout Social, Inc.
  • 6.4.11 Cipher / Knowledge360
  • 6.4.12 Quid
  • 6.4.13 Fuld + Company, LLC
  • 6.4.14 Proactive Worldwide, LLC
  • 6.4.15 Evalueserve Ltd.
  • 6.4.16 CB Insights, Inc.
  • 6.4.17 Crunchbase, Inc.
  • 6.4.18 Valona Intelligence
  • 6.4.19 ZoomInfo Technologies LLC
  • 6.4.20 S&P Global Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment