모바일 비즈니스 인텔리전스 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, mobile business intelligence market size in 2026 is estimated at USD 24.35 billion, growing from 2025 value of USD 19.93 billion with 2031 projections showing USD 66.28 billion, growing at 22.18% CAGR over 2026-2031.

This report is Segmented by Solution (Software and Services), Organization Size (Large Enterprises and Small and Medium Enterprises (SMEs)), Application (Sales and Marketing Analytics, Finance and Risk Analytics, and More), End-User Vertical (BFSI, IT and Telecommunications, Healthcare and Life Sciences, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Mobile Business Intelligence Market Trends and Insights

Cloud-first Mobile BI Adoption Among Large Enterprises

Large corporations are swapping on-premises stacks for cloud-native mobile BI so global staff can reach dashboards without VPN friction. More than 52,000 companies actively use Microsoft Power BI, embedding analytics into Microsoft 365 work streams. The shift lowers total cost of ownership because server upkeep disappears and elastic resources scale during peak usage. SAP Analytics Cloud similarly links live transactional data with mobile visualizations while preserving strict identity controls. As this model proliferates, mobile business intelligence market penetration deepens across regulated sectors that once resisted cloud migration.

Surge in 5G/Edge Deployments Enabling Real-time Analytics

Standalone 5G networks now run in seven Asia-Pacific countries, undergirding a USD 880 billion regional mobile economy that prizes responsive analytics. Edge computing moves processing to local gateways so mobile dashboards refresh in milliseconds, a necessity for factory predictive-maintenance alerts and retail shelf-stocking decisions. Financial-trading desks in Tokyo already exploit sub-millisecond feeds to price derivatives on handheld devices. These examples illustrate how 5G plus edge collectively raise usage intensity inside the mobile business intelligence market.

Persistent Security and Privacy Concerns on Personal Devices

Sixty percent of enterprises cite mobile security as the main barrier to broader BI rollout despite clear sales-performance gains. BYOD policies mingle consumer and corporate apps, raising leakage risks that new Apple privacy manifests only partly mitigate. Banks and hospitals often restrict mobile BI to company-issued phones, slowing penetration in high-value verticals even as encryption and biometric log-ins improve.

Other drivers and restraints analyzed in the detailed report include:

1. BYOD Expansion and MDM Integration in SMEs
2. Embedded Analytics Within SaaS Apps and Mobile Workflows
3. Limited Mobile Dashboard Usability for Complex Analysis

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Software remains the revenue cornerstone, supplying visualization tools, query engines and governance layers that earned a 65.92% share in 2025. These offerings anchor most enterprise analytics stacks and integrate with identity suites, data warehouses and low-code platforms. Still, surging demand for implementation, customization and managed operations means service providers are booking faster contracts than license vendors. Many clients now outsource fine-tuning of large language models, edge-deployment scripts and zero-trust controls because internal teams lack bandwidth. The mobile business intelligence market size for services is projected to expand at high double-digit CAGR through 2031 as organizations shift from pure software spend toward outcome-based engagements.

Consulting firms bundle data engineering, user-training and day-two optimization so clients can unlock value soon after go-live. Managed-services partners sign multiyear agreements to keep mobile apps patched, monitor usage and refine semantic layers, freeing business units to focus on insight consumption instead of platform care. MicroStrategy's listing on Google Cloud Marketplace illustrates the trend: automated provisioning trims deployment timelines, while certified partners step in for ongoing governance. These patterns reinforce a service-rich growth arc likely to continue even as self-service tooling improves.

Large enterprises controlled 74.35% revenue in 2025 because they possess global operations, ample IT staff, and compliance obligations that favor robust mobile BI suites. They embed analytic graphs into ERP and CRM workflows so thousands of employees can track KPIs in the field. Multi-tenant governance, single sign-on, and fine-grained role controls satisfy auditors in finance, healthcare, and public-sector domains. Despite this dominance, the small-business segment now logs the briskest expansion as turnkey SaaS lowers entry barriers.

SMEs appreciate pay-as-you-go subscriptions, automated scaling, and wizard-based report builders that appear within familiar productivity suites. The mobile business intelligence market size for SMEs is forecast to climb steeply as founders seek instant visibility into cash flow, inventory, and customer sentiment without spinning up expensive on-prem databases. Croatian survey data shows that adoption success correlates with top-management sponsorship and clear performance targets. As app stores flood with pre-built connectors to Shopify, QuickBooks, and Stripe, smaller firms can join data-driven cultures without hiring data scientists, underscoring why this cohort will keep outpacing the overall mobile business intelligence industry.

Complete Report Scope:

• By Solution
  • Software
    • Mobile BI Platforms
    • Data Visualization Tools
    • Dashboard and Reporting Apps
  • Services
    • Professional Services
    • Managed Services
• By Organization Size
  • Large Enterprises
  • Small and Medium Enterprises (SMEs)
• By Application
  • Sales and Marketing Analytics
  • Finance and Risk Analytics
  • Operations and Supply-chain Analytics
  • HR and Workforce Analytics
  • Customer Experience Analytics
• By End-user Vertical
  • BFSI
  • IT and Telecommunications
  • Healthcare and Life Sciences
  • Retail and E-commerce
  • Government and Public Sector
  • Other End-user Verticals
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Egypt
      • Nigeria
      • Rest of Africa

Geography Analysis

North America kept 36.25% of global revenue in 2025, anchored by ubiquitous LTE-Advanced coverage, swift 5G roll-outs, and enterprise familiarity with mobile security frameworks. Silicon Valley vendors pilot novel features-voice query, camera-based data capture-domestically before global releases, giving the region early productivity gains. Tight integrations with Microsoft Entra ID and Okta simplify identity propagation from desktop to phone, boosting active-user counts. High labor costs also motivate firms to chase analytics-driven efficiency, ensuring continued budget allocation for upgrades in the mobile business intelligence market.

Asia-Pacific stands out with a projected 22.85% CAGR through 2031 as governments subsidize 5G spectrum and mandate data-localization that favors cloud regions inside national borders. China's e-commerce giants stream petabyte-scale telemetry into real-time dashboards that optimize flash sales in minutes. India's Unified Payments Interface pushes billions of daily transactions into analytics clouds, letting banks refine fraud models on smartphones carried by rural agents. Many ASEAN manufacturers skip legacy MES systems and adopt mobile dashboards first, illustrating a leapfrog effect that expands the mobile business intelligence market size faster than any other region.

Europe posts steady expansion under the weight of GDPR, sustainability targets, and Industry 5.0 strategies. Utilities use mobile BI to monitor renewable generation, while carmakers rely on handheld analytics to coordinate just-in-sequence deliveries. Strict privacy rules encourage pseudonymization and on-device encryption, raising development complexity but also differentiating vendors that pass compliance audits. Meanwhile, Latin America and the Middle East and Africa open fresh territory. Brazil's PIX instant-payment network feeds behavioral data to fintechs hungry for mobile insights. Gulf telcos bundle analytics dashboards with enterprise data plans, selling one-stop mobility plus intelligence to oil-field operators, hospitals, and smart-city managers.

1. Microsoft Corporation
2. SAP SE
3. IBM Corporation
4. Salesforce Inc. (Tableau)
5. Oracle Corporation
6. QlikTech International AB
7. SAS Institute
8. MicroStrategy Inc.
9. TIBCO Software
10. Sisense Inc.
11. ThoughtSpot Inc.
12. Google LLC (Looker)
13. Domo Inc.
14. Yellowfin International
15. Phocas Software
16. Zoho Corporation
17. Board International
18. Dundas Data Visualization
19. TARGIT A/S
20. e-Zest Solutions Ltd.
21. Information Builders Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Cloud-first mobile BI adoption among large enterprises
  • 4.2.2 Surge in 5G/edge deployments enabling real-time analytics
  • 4.2.3 BYOD expansion and MDM integration in SMEs
  • 4.2.4 Embedded analytics within SaaS apps and mobile workflows
  • 4.2.5 Generative-AI-powered natural language query interfaces
  • 4.2.6 Telco-led "network analytics-as-a-service" offerings
• 4.3 Market Restraints
  • 4.3.1 Persistent security and privacy concerns on personal devices
  • 4.3.2 Limited mobile dashboard usability for complex analysis
  • 4.3.3 Data-governance fragmentation across multi-cloud estates
  • 4.3.4 App-store policy changes throttling SDK data capture
• 4.4 Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Consumers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry
• 4.8 Assessment of the Impact of Macroeconomic Trends on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Solution
  • 5.1.1 Software
    • 5.1.1.1 Mobile BI Platforms
    • 5.1.1.2 Data Visualization Tools
    • 5.1.1.3 Dashboard and Reporting Apps
  • 5.1.2 Services
    • 5.1.2.1 Professional Services
    • 5.1.2.2 Managed Services
• 5.2 By Organization Size
  • 5.2.1 Large Enterprises
  • 5.2.2 Small and Medium Enterprises (SMEs)
• 5.3 By Application
  • 5.3.1 Sales and Marketing Analytics
  • 5.3.2 Finance and Risk Analytics
  • 5.3.3 Operations and Supply-chain Analytics
  • 5.3.4 HR and Workforce Analytics
  • 5.3.5 Customer Experience Analytics
• 5.4 By End-user Vertical
  • 5.4.1 BFSI
  • 5.4.2 IT and Telecommunications
  • 5.4.3 Healthcare and Life Sciences
  • 5.4.4 Retail and E-commerce
  • 5.4.5 Government and Public Sector
  • 5.4.6 Other End-user Verticals
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 France
    • 5.5.2.4 Italy
    • 5.5.2.5 Spain
    • 5.5.2.6 Rest of Europe
  • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 India
    • 5.5.3.4 South Korea
    • 5.5.3.5 Australia
    • 5.5.3.6 Rest of Asia-Pacific
  • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Rest of South America
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
      • 5.5.5.1.1 Saudi Arabia
      • 5.5.5.1.2 United Arab Emirates
      • 5.5.5.1.3 Turkey
      • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Egypt
      • 5.5.5.2.3 Nigeria
      • 5.5.5.2.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Microsoft Corporation
  • 6.4.2 SAP SE
  • 6.4.3 IBM Corporation
  • 6.4.4 Salesforce Inc. (Tableau)
  • 6.4.5 Oracle Corporation
  • 6.4.6 QlikTech International AB
  • 6.4.7 SAS Institute
  • 6.4.8 MicroStrategy Inc.
  • 6.4.9 TIBCO Software
  • 6.4.10 Sisense Inc.
  • 6.4.11 ThoughtSpot Inc.
  • 6.4.12 Google LLC (Looker)
  • 6.4.13 Domo Inc.
  • 6.4.14 Yellowfin International
  • 6.4.15 Phocas Software
  • 6.4.16 Zoho Corporation
  • 6.4.17 Board International
  • 6.4.18 Dundas Data Visualization
  • 6.4.19 TARGIT A/S
  • 6.4.20 e-Zest Solutions Ltd.
  • 6.4.21 Information Builders Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-need Assessment