광대역 이용 경험 분석 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the broadband experience analytics market size is projected to expand from USD 3.18 billion in 2025 and USD 3.55 billion in 2026 to USD 6.21 billion by 2031, registering a CAGR of 11.83% between 2026 to 2031.

This report is Segmented by Analytics Capability (Customer Experience Analytics, and More), Deployment (Cloud, and On-Premises), Component (Software, and Services), Provider Type (Broadband ISPs, Telecom SPs, and More), Organization Size (Large Operators, and SMEs), Application (Network Performance Management, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Broadband Experience Analytics Market Trends and Insights

Rising Subscriber Expectations for Consistent Broadband Experience

Service quality has become central to subscriber retention in the broadband experience analytics market. Broadband providers need a clearer view of performance across the access network, applications, home Wi-Fi, and customer support journey. The European ePrivacy framework makes privacy-preserving measurement an important design requirement for deployments that process communications data. The UK Information Commissioner's Office states that traffic data requires suitable processing controls and should not be retained longer than necessary for its purpose. This requirement increases demand in the broadband experience analytics market for platforms that can identify service issues without relying on unnecessary retention of personal data. The broadband experience analytics market, therefore, benefits when operators use subscriber-level evidence to resolve faults before they lead to repeat support interactions or switching decisions.

Fiber, Fixed Wireless Access, and Multi-Gigabit Network Expansion

Fiber, DOCSIS, fixed wireless access, and low-earth-orbit satellite services increasingly compete for the same household connections. This mix makes single-technology monitoring less useful because operators need to compare performance across different access methods. The Fiber Broadband Association reported that fiber reached a broad base of U.S. homes by the end of the year, with a substantial number of households connected and a moderate national take rate. The Global Supplier Association reported continued commercial 5G fixed wireless access launches as of April 2026, with activity spanning Europe, the Middle East, and Africa. These network expansions create greater demand in the broadband experience analytics market for systems that can track latency, jitter, gateway behavior, and Wi-Fi performance as customers move between access technologies. The broadband experience analytics market gains importance when providers need evidence for capacity planning and technology migration decisions.

High Implementation and Integration Costs

Deployments in the broadband experience analytics market must connect legacy probes, deep packet inspection systems, cloud collectors, and equipment from several vendors. This work can extend delivery schedules and increase the total cost of ownership, particularly outside the largest operator group. The challenge becomes greater when fiber, DOCSIS, and fixed wireless access layers produce data in different formats and at different levels of detail. Smaller regional operators may not have analytics engineering teams that can manage custom interfaces at scale. Managed services and cloud-based delivery can reduce this burden, but they may carry a higher recurring cost than self-operated systems. The broadband experience analytics market faces a constraint until vendors provide more pre-built connectors, simpler platforms, and pricing tied to operational outcomes.

Other drivers and restraints analyzed in the detailed report include:

1. AI-Enabled Predictive Network Assurance and Automated Remediation
2. Broadband Churn Reduction and Customer Lifetime Value Optimization
3. Data Privacy, Residency, and Consent Constraints

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Customer Experience Analytics held 31.28% of the share of the market in 2025. Operators use this capability to connect network performance with service interactions, billing clarity, support responsiveness, and retention risk. It helps teams identify dissatisfaction before it becomes a churn event or a public complaint. Quality of Experience Analytics is projected to expand at a 12.12% CAGR through 2031. The Broadband Forum launched the WT-524 project in May 2025 to develop common quality-of-experience parameters and AI-enhanced measurement frameworks for bandwidth, latency, jitter, and packet loss. This work supports a more consistent evaluation of broadband service quality across providers.

China's FTTR deployment is projected to expand significantly through 2025 and continue growing in 2026, increasing the number of rooms, devices, and gateways that providers must monitor. Network Performance Analytics provides inputs for capacity planning, while Service Assurance Analytics supports service-level agreement monitoring for business and public-sector connections. Customer Experience Analytics also assesses the service and support experience. Platforms that integrate both views can distinguish a network fault from a service-process issue and support more targeted remediation.

Cloud deployment accounted for 57.77% of the share of the market in 2025 and is projected to expand at a 12.24% CAGR through 2031. Operators use cloud platforms to support continuous software delivery, scale during traffic peaks, and use AI services without relying on appliance replacement cycles. In June 2026, Nokia and Google Cloud announced a plan to offer Nokia Assurance Center as a SaaS application through Google Cloud Marketplace in September 2026. The offering was also designed for on-premises deployment through Google Distributed Cloud. This choice reflects the need for flexibility in large and regulated operator environments.

On-premises deployment remains relevant where data residency requirements limit the movement of subscriber data outside the national infrastructure. Hybrid architecture places the collection close to the network while moving selected computing workloads to the cloud. This approach can reduce the cost of transferring raw telemetry while preserving subscriber-level detail. RADCOM introduced its High-Capacity User Analytics solution in October 2025, stating that it could capture and analyze up to 400 Gbps on a single commercial server using NVIDIA networking platforms. The broadband experience analytics market benefits when vendors can meet both cloud modernization goals and data-residency requirements.

Complete Report Scope:

• By Analytics Capability
  • Customer Experience Analytics
  • Network Performance Analytics
  • Quality of Experience Analytics
  • Service Assurance Analytics
  • Others Analytics Capability
• By Deployment
  • Cloud
  • On-Premises
• By Component
  • Software
  • Services
    • Consulting and Integration Services
    • Managed Services
    • Support and Maintenance Services
• By Provider Type
  • Broadband Internet Service Providers
  • Telecom Service Providers
  • Cable Operators
  • Managed Service Providers
  • Government and Regulatory Agencies
  • Enterprise Network Operators
• By Organization Size
  • Large Operators
  • Small and Medium-Sized Operators
• By Application
  • Network Performance Management
  • Fault Detection and Root-Cause Analysis
  • Subscriber Experience Monitoring
  • Home Wi-Fi and Connected Device Analytics
  • Service-Level Agreement Monitoring
  • Churn Prediction and Retention
  • Other Applications
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Indonesia
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Israel
    • Turkey
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Egypt
    • Kenya
    • Rest of Africa

Geography Analysis

North America held 30.27% of the share of the market in 2025. Fiber overbuilds, intense ISP competition, and mature OSS and BSS modernization programs support demand across the United States and Canada. The Fiber Broadband Association reported that fiber is expected to pass 84.6 million U.S. homes by year-end 2025. These conditions make retention and service differentiation more important for providers operating in competitive areas.

Asia-Pacific is projected to expand at a 12.58% CAGR through 2031, making it the fastest-growing region in the broadband experience analytics market. High broadband subscriber numbers, dense FTTH deployment, and quality-of-experience reporting programs in Japan, South Korea, and China support this position. China's fixed broadband base continued to expand in 2025, while FTTR adoption also increased significantly by year-end. SK Broadband deployed its AQUA system to identify and resolve IPTV anomalies using AI, and expected annual customer complaints to decline substantially. The system's chatbot handled most inquiries without human agents.

Europe remains an established region for the broadband experience analytics market because of detailed service-quality rules and network resilience obligations. Germany, the United Kingdom, and France are important markets because large fiber deployment programs and quality-reporting frameworks support analytics adoption. The European Data Protection Board's 2025 work on pseudonymization adds further guidance for compliant subscriber-data processing. The Middle East, especially Saudi Arabia and the United Arab Emirates, is using analytics in digital infrastructure modernization, while African adoption is concentrated among major mobile broadband providers in South Africa, Nigeria, and Egypt.

1. Nokia Corporation
2. Cisco Systems, Inc.
3. Telefonaktiebolaget LM Ericsson
4. Amdocs Limited
5. Huawei Technologies Co., Ltd.
6. Plume Design, Inc.
7. Calix, Inc.
8. Broadcom Inc.
9. RADCOM Ltd.
10. Infovista S.A.S.
11. Opensignal Limited
12. Ookla LLC
13. Anritsu Corporation
14. Rohde & Schwarz GmbH & Co. KG
15. EXFO Inc.
16. VIAVI Solutions Inc.
17. Sandvine Corporation
18. NETSCOUT SYSTEMS, INC.
19. Enghouse Systems Limited
20. ASSIA, Inc.
21. MedUX
22. Epitiro Limited
23. Accenture plc

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Subscriber Expectations for Consistent Broadband Experience
  • 4.2.2 Fiber, Fixed Wireless Access, and Multi-Gigabit Network Expansion
  • 4.2.3 AI-Enabled Predictive Network Assurance and Automated Remediation
  • 4.2.4 Broadband Churn Reduction and Customer Lifetime Value Optimization
  • 4.2.5 Real-World Experience Benchmarking for Competitive Differentiation
  • 4.2.6 Home Wi-Fi and In-Home Experience Visibility Gap
• 4.3 Market Restraints
  • 4.3.1 High Implementation and Integration Costs
  • 4.3.2 Data Privacy, Residency, and Consent Constraints
  • 4.3.3 Fragmented Telemetry and Limited Broadband Experience Data Standards
  • 4.3.4 Difficulty Demonstrating Short-Term Return on Experience Investments
• 4.4 Impact of Macroeconomic Factors on the Market
• 4.5 Industry Value Chain Analysis
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Analytics Capability
  • 5.1.1 Customer Experience Analytics
  • 5.1.2 Network Performance Analytics
  • 5.1.3 Quality of Experience Analytics
  • 5.1.4 Service Assurance Analytics
  • 5.1.5 Others Analytics Capability
• 5.2 By Deployment
  • 5.2.1 Cloud
  • 5.2.2 On-Premises
• 5.3 By Component
  • 5.3.1 Software
  • 5.3.2 Services
    • 5.3.2.1 Consulting and Integration Services
    • 5.3.2.2 Managed Services
    • 5.3.2.3 Support and Maintenance Services
• 5.4 By Provider Type
  • 5.4.1 Broadband Internet Service Providers
  • 5.4.2 Telecom Service Providers
  • 5.4.3 Cable Operators
  • 5.4.4 Managed Service Providers
  • 5.4.5 Government and Regulatory Agencies
  • 5.4.6 Enterprise Network Operators
• 5.5 By Organization Size
  • 5.5.1 Large Operators
  • 5.5.2 Small and Medium-Sized Operators
• 5.6 By Application
  • 5.6.1 Network Performance Management
  • 5.6.2 Fault Detection and Root-Cause Analysis
  • 5.6.3 Subscriber Experience Monitoring
  • 5.6.4 Home Wi-Fi and Connected Device Analytics
  • 5.6.5 Service-Level Agreement Monitoring
  • 5.6.6 Churn Prediction and Retention
  • 5.6.7 Other Applications
• 5.7 By Geography
  • 5.7.1 North America
    • 5.7.1.1 United States
    • 5.7.1.2 Canada
    • 5.7.1.3 Mexico
  • 5.7.2 South America
    • 5.7.2.1 Brazil
    • 5.7.2.2 Argentina
    • 5.7.2.3 Chile
    • 5.7.2.4 Rest of South America
  • 5.7.3 Europe
    • 5.7.3.1 Germany
    • 5.7.3.2 United Kingdom
    • 5.7.3.3 France
    • 5.7.3.4 Italy
    • 5.7.3.5 Spain
    • 5.7.3.6 Russia
    • 5.7.3.7 Rest of Europe
  • 5.7.4 Asia-Pacific
    • 5.7.4.1 China
    • 5.7.4.2 India
    • 5.7.4.3 Japan
    • 5.7.4.4 South Korea
    • 5.7.4.5 Australia
    • 5.7.4.6 Indonesia
    • 5.7.4.7 Rest of Asia-Pacific
  • 5.7.5 Middle East
    • 5.7.5.1 Saudi Arabia
    • 5.7.5.2 United Arab Emirates
    • 5.7.5.3 Israel
    • 5.7.5.4 Turkey
    • 5.7.5.5 Rest of Middle East
  • 5.7.6 Africa
    • 5.7.6.1 South Africa
    • 5.7.6.2 Nigeria
    • 5.7.6.3 Egypt
    • 5.7.6.4 Kenya
    • 5.7.6.5 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
  • 6.2.1 Product Launches and Platform Enhancements
  • 6.2.2 Partnerships and Ecosystem Integration
  • 6.2.3 Acquisitions and Portfolio Expansion
  • 6.2.4 Cloud-Native and AI Investment
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Nokia Corporation
  • 6.4.2 Cisco Systems, Inc.
  • 6.4.3 Telefonaktiebolaget LM Ericsson
  • 6.4.4 Amdocs Limited
  • 6.4.5 Huawei Technologies Co., Ltd.
  • 6.4.6 Plume Design, Inc.
  • 6.4.7 Calix, Inc.
  • 6.4.8 Broadcom Inc.
  • 6.4.9 RADCOM Ltd.
  • 6.4.10 Infovista S.A.S.
  • 6.4.11 Opensignal Limited
  • 6.4.12 Ookla LLC
  • 6.4.13 Anritsu Corporation
  • 6.4.14 Rohde & Schwarz GmbH & Co. KG
  • 6.4.15 EXFO Inc.
  • 6.4.16 VIAVI Solutions Inc.
  • 6.4.17 Sandvine Corporation
  • 6.4.18 NETSCOUT SYSTEMS, INC.
  • 6.4.19 Enghouse Systems Limited
  • 6.4.20 ASSIA, Inc.
  • 6.4.21 MedUX
  • 6.4.22 Epitiro Limited
  • 6.4.23 Accenture plc

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment