베트남의 디지털 사이니지 : 시장 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the Vietnam digital signage market was valued at USD 0.13 billion in 2026 and is projected to reach USD 0.21 billion by 2031, representing a 10.07% CAGR during the forecast period.

This report is Segmented by Type (Single-Panel Displays, Video Walls, Totems/Digital Posters, and More), Component (Hardware, Software, and Services), Screen Size (Below 32 Inch, 32-52 Inch, 52-75 Inch, and More), Location (In-store/Indoor, Outdoor), and End-User Industry (Retail, Transportation, Hospitality, QSR, Corporate, and More). The Market Forecasts are Provided in Terms of Value (USD).

Vietnam Digital Signage Market Trends and Insights

Rapid Decline in LED Display Costs

Samsung Display's Bac Ninh OLED expansion and LG Display's Haiphong investment have transformed Vietnam into a panel-manufacturing hub, reducing delivery lead times from eight weeks to less than four. BOE Technology's Ba Ria-Vung Tau factory will produce 7 million displays and 40 million ePaper units annually from 2025, reducing landed costs by an estimated 20-25% for integrators serving the Vietnam digital signage market. Local retailers can now acquire 55-inch commercial-grade screens at prices that were previously reserved for bulk imports, accelerating replacement cycles from 36-48 months to 18-24 months. Cost deflation is most pronounced in the 32-52 inch bracket that dominates quick-service restaurants and pharmacies. Pilot lines for micro-LEDs promise a 40% lower power draw and lifespans exceeding 100,000 hours, attributes that outdoor operators value in Vietnam's humid climate.

Retail Chain Expansion and Demand for Dynamic Advertising

WinCommerce plans to grow from 4,300 stores in 2025 to 10,000 by 2030, cementing standardized digital signage at checkout queues and end-caps. The modern trade share of Vietnam's USD 350 billion retail sector is expected to reach approximately 30% by 2030, leading to a steady shift from printed media to connected screens. AEON Entertainment's partnership with Beta Media to open cinemas nationwide will feature video walls, digital posters, and concession-area kiosks that monetize foot traffic. CGV Vietnam's 2024 revenue surge, driven partly by on-screen advertising, underscores the incremental margin that networked displays deliver. The driver therefore amplifies content-refresh frequencies and elevates the Vietnam digital signage market as a tactical tool for brand consistency.

High Upfront Capital Expenditure for Large-Format LED Walls

Screens above 100 inches cost USD 50,000-150,000 fully installed, an outlay that smaller venues struggle to amortize. The 60,000-seat PVF Stadium and Vingroup's 135,000-seat Olympic complex illustrate how deep-pocketed sponsors absorb these costs, yet shopping centers in Can Tho or Vinh face double-digit financing rates and 30-40% down-payment requirements. Leasing models from BrightSign and Scala, priced on a per-screen subscription, are gaining favor but still depend on advertisers' willingness to commit to multi-year contracts. Until alternative funding structures mature, capital intensity will temper rollout velocity in secondary cities, thereby moderating the Vietnam digital signage market growth trajectory.

Other drivers and restraints analyzed in the detailed report include:

1. Government Smart-City and Smart-Transport Initiatives
2. Adoption of Contactless Interactive Signage Post-COVID
3. Cyber-Security and Data-Privacy Concerns in Networked Signage

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Single-panel displays held 43.88% of the Vietnam digital signage market in 2025, underscoring their plug-and-play appeal for pharmacies, convenience stores, and branch banks. Video walls, although immersive, require structural reinforcement and precision calibration, limiting adoption to flagship stores and control rooms that collectively account for roughly one-fifth of demand. Projection and other alternative formats, including transparent OLED, ePaper, and holography, are set to expand at an 11.34% CAGR through 2031, driven by luxury retail and museum pilots where novelty attracts foot traffic.

Immersive venues provide further traction. The 60,000-seat PVF Stadium features perimeter LED ribbons that generate sponsorship revenue independently of ticket sales, while Absen's 2,000-square-meter installation for Vietnam's 80th National Day highlights its scale readiness. Such deployments widen awareness and accelerate experimentation, thereby broadening the addressable base for the Vietnam digital signage market.

Hardware contributed 55.83% to the Vietnam digital signage market size in 2025, yet the services segment, including installation, maintenance, creative, and managed operations, is forecast to grow 11.43% annually through 2031. Local panel output from Samsung, LG, and BOE shortens supply chains, but value shifts toward remote orchestration and uptime guarantees. Cloud CMS platforms, priced at USD 10-15 per screen monthly, eliminate licensing CAPEX, allowing small enterprises to launch pilots with minimal risk.

Analytics layers further monetize networks. HPT's AI-enabled signage solution boosts ad fill rates up to 20% but must encrypt demographic logs to comply with Decree 13/2023. As 5G coverage approaches 90%, real-time firmware updates reduce truck rolls by 30-40%, further amplifying service demand. The outcome tilts revenue toward recurring contracts, reinforcing the Vietnam digital signage market's shift from hardware dependency to service-centric economics.

Complete Report Scope:

• By Signage Type
  • Single-Panel Displays
  • Video Walls
  • Totems / Digital Posters
  • Kiosks / Interactive Terminals
  • Outdoor LED / Billboard / Street Furniture (DOOH)
  • Other Signage Types (Projection, Etc.)
• By Component
  • Hardware
    • Display Panels
    • Media Players and Controllers
    • Mounts and Stands
    • Other Hardwares
  • Software
  • Services
• By Screen Size
  • Below 32 inch
  • 32-52 inch
  • 52-75 inch
  • Above 75 inch
  • Ultra-large Above 100"
• By Location
  • In-store/Indoor
  • Outdoor
• By End-user Industry
  • Retail
  • Transportation
  • Hospitalitiy
  • QSR
  • Corporate
  • Sports and Entertainment
  • Healthcare
  • Other End-user Industries

List of Companies Covered in this Report:

1. Net and Com Integrated Telecom Co., Ltd.
2. Vodatel Integrated Solutions (Vietnam) Co., Ltd.
3. NEC Corporation
4. ATT Systems (Vietnam) Pte. Ltd.
5. Inavate AV Co., Ltd.
6. Intel Corporation
7. LG Electronics Inc.
8. Samsung Electronics Co., Ltd.
9. Panasonic Holdings Corporation
10. Sony Group Corporation
11. Sharp Corporation
12. Daktronics, Inc.
13. Leyard Optoelectronic Co., Ltd.
14. Unilumin Group Co., Ltd.
15. Absen Optoelectronic Co., Ltd.
16. AOTO Electronics Co., Ltd.
17. BrightSign, LLC
18. Scala, Inc. (Stratacache Company)
19. Advantech Co., Ltd.
20. Christie Digital Systems USA, Inc.
21. E Ink Holdings Inc.
22. Visionect d.o.o.
23. Vietnam Digital Signage Joint-Stock Company (VDS)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rapid decline in LED display costs
  • 4.2.2 Retail chain expansion and demand for dynamic advertising
  • 4.2.3 Government smart-city and smart-transport initiatives
  • 4.2.4 Adoption of contactless interactive signage post-COVID
  • 4.2.5 Roll-out of 5G and cloud CMS enabling real-time content updates
  • 4.2.6 Localization of energy-efficient micro-LED production in Vietnam's industrial parks
• 4.3 Market Restraints
  • 4.3.1 High upfront capital expenditure for large-format LED walls
  • 4.3.2 Cyber-security and data-privacy concerns in networked signage
  • 4.3.3 Fragmented local content-creation ecosystem limiting ROI
  • 4.3.4 Heritage-zone regulations capping outdoor display brightness
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Bargaining Power of Suppliers
  • 4.7.4 Threat of Substitute Products
  • 4.7.5 Intensity of Competitive Rivalry
• 4.8 Investment Trends and Funding Landscape

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Signage Type
  • 5.1.1 Single-Panel Displays
  • 5.1.2 Video Walls
  • 5.1.3 Totems / Digital Posters
  • 5.1.4 Kiosks / Interactive Terminals
  • 5.1.5 Outdoor LED / Billboard / Street Furniture (DOOH)
  • 5.1.6 Other Signage Types (Projection, Etc.)
• 5.2 By Component
  • 5.2.1 Hardware
    • 5.2.1.1 Display Panels
    • 5.2.1.2 Media Players and Controllers
    • 5.2.1.3 Mounts and Stands
    • 5.2.1.4 Other Hardwares
  • 5.2.2 Software
  • 5.2.3 Services
• 5.3 By Screen Size
  • 5.3.1 Below 32 inch
  • 5.3.2 32-52 inch
  • 5.3.3 52-75 inch
  • 5.3.4 Above 75 inch
  • 5.3.5 Ultra-large Above 100"
• 5.4 By Location
  • 5.4.1 In-store/Indoor
  • 5.4.2 Outdoor
• 5.5 By End-user Industry
  • 5.5.1 Retail
  • 5.5.2 Transportation
  • 5.5.3 Hospitalitiy
  • 5.5.4 QSR
  • 5.5.5 Corporate
  • 5.5.6 Sports and Entertainment
  • 5.5.7 Healthcare
  • 5.5.8 Other End-user Industries

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Net and Com Integrated Telecom Co., Ltd.
  • 6.4.2 Vodatel Integrated Solutions (Vietnam) Co., Ltd.
  • 6.4.3 NEC Corporation
  • 6.4.4 ATT Systems (Vietnam) Pte. Ltd.
  • 6.4.5 Inavate AV Co., Ltd.
  • 6.4.6 Intel Corporation
  • 6.4.7 LG Electronics Inc.
  • 6.4.8 Samsung Electronics Co., Ltd.
  • 6.4.9 Panasonic Holdings Corporation
  • 6.4.10 Sony Group Corporation
  • 6.4.11 Sharp Corporation
  • 6.4.12 Daktronics, Inc.
  • 6.4.13 Leyard Optoelectronic Co., Ltd.
  • 6.4.14 Unilumin Group Co., Ltd.
  • 6.4.15 Absen Optoelectronic Co., Ltd.
  • 6.4.16 AOTO Electronics Co., Ltd.
  • 6.4.17 BrightSign, LLC
  • 6.4.18 Scala, Inc. (Stratacache Company)
  • 6.4.19 Advantech Co., Ltd.
  • 6.4.20 Christie Digital Systems USA, Inc.
  • 6.4.21 E Ink Holdings Inc.
  • 6.4.22 Visionect d.o.o.
  • 6.4.23 Vietnam Digital Signage Joint-Stock Company (VDS)

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment