위치 기반 서비스 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the location-based services market size was valued at USD 56.23 billion in 2025 and estimated to grow from USD 70.08 billion in 2026 to reach USD 210.54 billion by 2031, at a CAGR of 24.62% during the forecast period (2026-2031).

This report is Segmented by Component (Hardware, Software, Services), Location Type (Indoor, Outdoor), Core Technology (GPS/A-GPS, Wi-Fi and WLAN Triangulation, and More), Application (Navigation and Mapping, and More), End-User Industry (Retail and FMCG, Transportation and Logistics, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Location Based Services Market Trends and Insights

Explosion of hyper-local advertising budgets

Marketers plan to allocate 20%-plus of budgets to local campaigns in 2025, up from 46% in 2024, as geofencing proves effective for foot-traffic uplift. Google Maps already monetizes USD 11.1 billion annually through ad placements. Retailers adopting location-triggered push notifications report sharp increases in in-store conversions, validating the revenue-expansion thesis. Greater location granularity also supports dynamic creative optimization, letting brands tailor messages to micro-markets. As a result, the location-based services market gains sustained demand from advertising technology platforms, publishers, and brands eager to link online intent with offline purchase paths.

Mandates for e-911 and AML emergency accuracy in OECD markets

The European Electronic Communications Code requires AML on all smartphones, delivering caller coordinates within 50 m for 87% of emergencies . The UK experience shows a 4,000-fold accuracy boost versus Cell-ID, cutting response times and potentially saving 7,500 lives over 10 years. More than 30 nations have adopted AML, while the US is tightening E-911 vertical-accuracy rules. Telcos must therefore upgrade positioning cores and hand-off APIs, fueling spending on hybrid GNSS, Wi-Fi, and sensor-assisted solutions. Compliance budgets directly expand the location-based services market as operators embed advanced location middleware within network cores and end-user apps.

Heightened consumer push-back on location privacy

Surveys show 71% of users will only share location after explicit consent. GDPR mandates data-minimization, while CCPA imposes opt-out mechanics, reducing always-on tracking coverage by up to 30%. India's DPDP Act introduces extra consent layers, compelling providers to invest in differential-privacy and federated-learning models that add engineering cost. These shifts slow data-collection velocity, tempering certain advertising revenue streams inside the location-based services market.

Other drivers and restraints analyzed in the detailed report include:

1. Rise of Indoor Positioning via BLE, UWB and Sensor Fusion
2. 5G Network Slicing Enabling Sub-meter Latency LBS
3. Regulatory fragmentation (GDPR, CCPA, India DPDP Act)

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Services represented 47.02% of 2025 revenue as enterprises outsourced design, deployment, and support to managed-service experts. Software, however, is forecast to log a 26.05% CAGR, underscoring how AI analytics convert raw pings into business actions. Large 3PLs integrating digital-twin command centers illustrate why turnkey suites attract premium subscriptions. Meanwhile, hardware growth stays positive as UWB anchors and BLE gateways proliferate in healthcare campuses.

The location-based services market size for software subscriptions climbs steadily as Mapbox's MapGPT and TomTom's Azure integrations let automakers push over-the-air upgrades without refreshing on-board units. Service integrators bundle hardware, cloud dashboards, and analytics, ensuring lower total cost of ownership for clients and reinforcing recurring-revenue visibility.

Outdoor positioning still dominates owing to mature GNSS ecosystems, yet indoor deployments are scaling fast. The location-based services market share for outdoor stood at 67.94% in 2025; indoor positioning is tracking a 27.45% CAGR through 2031, suggesting convergence down the line. Hospitals, malls, and airports deploy BLE and UWB tags to cut asset-search cycles and guide visitors, inching the indoor slice toward parity with outdoor during the forecast horizon.

Hybrid solutions hand-off seamlessly between GPS, 5G, Wi-Fi, and Bluetooth, preserving user experience. Standardisation consortia continue refining accuracy benchmarks, which should trim calibration costs and unlock pent-up demand, expanding the overall location-based services market.

Complete Report Scope:

• By Component
  • Hardware
  • Software
  • Services
• By Location Type
  • Indoor
  • Outdoor
• By Core Technology
  • GPS / A-GPS
  • Wi-Fi and WLAN Triangulation
  • Bluetooth Low Energy (BLE)
  • Ultra-Wideband (UWB)
  • RFID and NFC
• By Application
  • Navigation and Mapping
  • Location-Based Advertising and Promotion
  • Asset and Fleet Tracking
  • Emergency Services and Public Safety
  • Gaming and Augmented Reality
  • Social Media and Engagement
• By End-user Industry
  • Retail and FMCG
  • Transportation and Logistics
  • Healthcare and Life Sciences
  • Telecom and IT Services
  • Oil, Gas and Energy
  • Government and Public Sector
  • Manufacturing and Industrial
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia and New Zealand
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Nigeria
      • Egypt
      • Rest of Africa

Geography Analysis

North America generated the largest slice at 36.35% in 2025 on the back of AML-ready smartphone penetration and robust cloud infrastructure. High-value contracts such as HERE Technologies' USD 1 billion AWS alliance illustrate the region's scale. Federal E-911 deadlines ensure continuous operator investment, while automotive OEMs trial lane-level HD maps for Level-3 autonomy.

Asia-Pacific is the fastest-growing at 25.17% CAGR, with unique mobile subscribers on track to hit 2.1 billion by 2030 and contribute USD 880 billion to GDP . Standalone 5G rollouts in China, Korea, and Japan foster network-based positioning APIs; SBAS constellations such as GAGAN complement GNSS for precision farming. Governments champion data-governance frameworks that balance innovation with privacy, encouraging domestic ecosystem formation and enlarging the location-based services market size across the region.

Europe maintains steady momentum through stringent privacy leadership that nurtures consumer trust. AML has been mandatory on all smartphones since 2022, catalyzing backend upgrades among carriers and PSAPs. An emerging crop of privacy-focused startups employs differential-privacy to meet GDPR, enriching service diversity. Southern and Eastern European cities trial U-Space corridors requiring reliable drone positioning, adding a new adjacency.South America and Middle East and Africa remain nascent but promising. Brazil adopts SBAS for aviation, while Gulf smart-city programs deploy BLE m-commerce beacons in mega-malls. African regional aviation bodies collaborate on SatNav-Africa SBAS, sowing foundational infrastructure for future precision-agriculture and transport services. Collectively these initiatives broaden the geographic footprint of the location-based services market.

1. Google LLC (Alphabet Inc.)
2. Apple Inc.
3. Cisco Systems, Inc.
4. IBM Corporation
5. HERE Global B.V. (Nokia Corporation)
6. Microsoft Corporation
7. Ericsson AB
8. Alcatel-Lucent Enterprise International Limited (ALE International)
9. Hewlett Packard Enterprise Company (Aruba Networks)
10. Zebra Technologies Corporation
11. Maxar Technologies Inc.
12. Esri Global Inc.
13. Qualcomm Technologies Inc.
14. Garmin Ltd.
15. TomTom N.V.
16. Baidu Inc.
17. IndoorAtlas Ltd.
18. Sewio Networks s.r.o.
19. Ubiquicom S.r.l.
20. HID Global Corporation (ASSA ABLOY AB)
21. Teldio Corporation
22. Creativity Software Ltd.
23. GL Communications Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Market Definition and Study Assumptions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Explosion of hyper-local advertising budgets
  • 4.2.2 Mandates for e-911 and AML emergency accuracy in OECD markets
  • 4.2.3 Rise of indoor positioning via BLE, UWB and sensor fusion
  • 4.2.4 5G network slicing enabling sub-meter latency LBS
  • 4.2.5 Proliferation of 'digital twin' logistics hubs needing RTLS
  • 4.2.6 Satellite-based augmentation (SBAS, multi-GNSS) for cm-grade precision
• 4.3 Market Restraints
  • 4.3.1 Heightened consumer push-back on location privacy
  • 4.3.2 Regulatory fragmentation (GDPR, CCPA, India DPDP Act)
  • 4.3.3 Indoor mapping standardisation lag increases integration cost
  • 4.3.4 RF-signal multipath and interference in dense urban cores
• 4.4 Value Chain Analysis
• 4.5 Evaluation of Critical Regulatory Framework
• 4.6 Impact Assessment of Key Stakeholders
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Consumers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry
• 4.9 Impact of Macro-economic Factors

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Hardware
  • 5.1.2 Software
  • 5.1.3 Services
• 5.2 By Location Type
  • 5.2.1 Indoor
  • 5.2.2 Outdoor
• 5.3 By Core Technology
  • 5.3.1 GPS / A-GPS
  • 5.3.2 Wi-Fi and WLAN Triangulation
  • 5.3.3 Bluetooth Low Energy (BLE)
  • 5.3.4 Ultra-Wideband (UWB)
  • 5.3.5 RFID and NFC
• 5.4 By Application
  • 5.4.1 Navigation and Mapping
  • 5.4.2 Location-Based Advertising and Promotion
  • 5.4.3 Asset and Fleet Tracking
  • 5.4.4 Emergency Services and Public Safety
  • 5.4.5 Gaming and Augmented Reality
  • 5.4.6 Social Media and Engagement
• 5.5 By End-user Industry
  • 5.5.1 Retail and FMCG
  • 5.5.2 Transportation and Logistics
  • 5.5.3 Healthcare and Life Sciences
  • 5.5.4 Telecom and IT Services
  • 5.5.5 Oil, Gas and Energy
  • 5.5.6 Government and Public Sector
  • 5.5.7 Manufacturing and Industrial
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Russia
    • 5.6.3.7 Rest of Europe
  • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Australia and New Zealand
    • 5.6.4.6 Rest of Asia-Pacific
  • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
      • 5.6.5.1.1 Saudi Arabia
      • 5.6.5.1.2 United Arab Emirates
      • 5.6.5.1.3 Turkey
      • 5.6.5.1.4 Rest of Middle East
    • 5.6.5.2 Africa
      • 5.6.5.2.1 South Africa
      • 5.6.5.2.2 Nigeria
      • 5.6.5.2.3 Egypt
      • 5.6.5.2.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Google LLC (Alphabet Inc.)
  • 6.4.2 Apple Inc.
  • 6.4.3 Cisco Systems, Inc.
  • 6.4.4 IBM Corporation
  • 6.4.5 HERE Global B.V. (Nokia Corporation)
  • 6.4.6 Microsoft Corporation
  • 6.4.7 Ericsson AB
  • 6.4.8 Alcatel-Lucent Enterprise International Limited (ALE International)
  • 6.4.9 Hewlett Packard Enterprise Company (Aruba Networks)
  • 6.4.10 Zebra Technologies Corporation
  • 6.4.11 Maxar Technologies Inc.
  • 6.4.12 Esri Global Inc.
  • 6.4.13 Qualcomm Technologies Inc.
  • 6.4.14 Garmin Ltd.
  • 6.4.15 TomTom N.V.
  • 6.4.16 Baidu Inc.
  • 6.4.17 IndoorAtlas Ltd.
  • 6.4.18 Sewio Networks s.r.o.
  • 6.4.19 Ubiquicom S.r.l.
  • 6.4.20 HID Global Corporation (ASSA ABLOY AB)
  • 6.4.21 Teldio Corporation
  • 6.4.22 Creativity Software Ltd.
  • 6.4.23 GL Communications Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

• 7.1 White-space and Unmet-need Assessment