시장 점유율 및 예측 : 계정 기반 마케팅(ABM) 플랫폼(2023-2028년), 전 세계 시장 점유율 및 예측(2개 보고서 번들)

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of 11.4% by 2028.

Account-based marketing platforms have emerged as a critical technology category enabling B2B organizations to execute targeted, data-driven campaigns focused on their highest-value accounts and opportunities. At their core, ABM platforms allow marketers to identify and build segments of strategic accounts fitting an ideal customer profile based on rich data sets like firmographics, technographics, intent monitoring, and predictive analytics. With key accounts defined, ABM platforms then provide a central hub to design personalized multi-channel experiences tailored for each account. This orchestration spans both outbound channels like targeted advertising, direct mail, and gifting, as well as inbound engagement through web personalization, chat deployments, and sales enablement. Throughout the process, ABM platforms capture comprehensive account-level analytics on engagement, attribution, and revenue impact to optimize strategies.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Platform Projected to Register a CAGR of 11.40% by 2028.

Account-based marketing platforms have emerged as a critical technology category enabling B2B organizations to execute targeted, data-driven campaigns focused on their highest-value accounts and opportunities. At their core, ABM platforms allow marketers to identify and build segments of strategic accounts fitting an ideal customer profile based on rich data sets like firmographics, technographics, intent monitoring, and predictive analytics. With key accounts defined, ABM platforms then provide a central hub to design personalized multi-channel experiences tailored for each account. This orchestration spans both outbound channels like targeted advertising, direct mail, and gifting, as well as inbound engagement through web personalization, chat deployments, and sales enablement. Throughout the process, ABM platforms capture comprehensive account-level analytics on engagement, attribution, and revenue impact to optimize strategies.

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Analysis

• Global ABM Market Share Analysis

Chapter 04: Market Share Analysis

• Market Share by Region
• Market Share Worldwide
• Market Share USA
• Market Share Canada
• Market Share Latin America
• Market Share Western Europe
• Market Share Central & Eastern Europe
• Market Share Middle East & Africa
• Market Share China
• Market Share APAC Ex Japan & China
• Market Share Japan
• Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 05: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 06: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Analysis

• Global ABM Market Forecast Analysis

Chapter 04: Market Forecast Analysis

• Market Forecast by Region
• Market Forecast Global
• Market Forecast USA
• Market Forecast Canada
• Market Forecast Latin America
• Market Forecast Western Europe
• Market Forecast Central & Eastern Europe
• Market Forecast Middle East & Africa
• Market Forecast China
• Market Forecast APAC Ex Japan & China
• Market Forecast Japan
• Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast Deployment Type: Cloud
• Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 05: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 06: Appendix

• Research Methodologies