시장 점유율 및 예측 : 계정 기반 마케팅(ABM) 플랫폼(2023-2028년), 서유럽(2개 보고서 번들)

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of average by 2028 in Western Europe.

Western Europe presents a stable market for account-based marketing (ABM) platforms, with the market projected to register an average CAGR by 2028. While growth is steady, it is driven by the ongoing digital transformation initiatives and the need for strategic alignment between business and IT across various industries. Organizations in Western Europe continue to recognize the value of ABM tools in optimizing processes, facilitating effective decision-making, and driving innovation. This has led to a consistent adoption of ABM platforms, as businesses leverage these solutions to streamline operations, enhance agility, and maintain competitiveness in a mature market environment.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of average by 2028 in Western Europe.

The future of the ABM market in Western Europe is characterized by steady progress and gradual innovation. As companies continue to focus on personalized marketing and strategic customer engagement, the adoption of ABM platforms will remain important. Technological advancements in data analytics, artificial intelligence, and machine learning are expected to contribute to the market's evolution, enabling more precise targeting and better ROI. Western European businesses are likely to prioritize enhancing customer experience and integrating marketing strategies, ensuring ABM remains a critical component of their marketing toolkit. The market may also see a shift towards more specialized ABM solutions tailored to specific industry needs, reinforcing the strategic importance of ABM in achieving business goals.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Western Europe Market Share
• Western Europe Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Western Europe Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Western Europe Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Western Europe Market Forecast
• Western Europe Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Western Europe Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Western Europe Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies