시장 점유율 및 예측 : CRM 고객 참여 센터(CRM CEC), 2023-2028년, 라틴아메리카(2개 보고서 번들)

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

Quadrant Knowledge Solutions Reveals that CRM Customer Engagement Center Market is Projected to Register a CAGR of above average by 2028 in Latin America.

Latin America is experiencing robust growth in the CRM Customer Engagement Center (CRM CEC) market, with projections indicating an above-average CAGR by 2028. In today's competitive market, companies are making use of their technology, process and management tools to meet the customer's expectations by delivering a consistent customer experience. The biggest challenge that the companies are facing is to deliver a consistent level of service across all departments. And with customers' growing needs which include immediacy, personalized treatment, and efficiency. This is solved by adopting the CRM Customer Engagement Center platforms that helps businesses to deliver proactive support and offer extra value added services to meet the overall market changes and customer expectations.

Quadrant Knowledge Solutions defines CRM Customer Engagement Center as "a centralised and integrated software solution for customer service and support. It offers both assisted and self-service assistance to consumers proactively and reactively by answering questions, resolving issues, and providing advice across several platforms. Customers receive personalised interactions and help with this application, which allows support personnel to reduce several redundant administrative tasks while also having access to collaborative tools and real-time analysis. On the whole, it enhances customer satisfaction, streamlines workflows, and supports strategies for building customer loyalty."

Market Forecast Description:

Quadrant Knowledge Solutions Reveals that CRM Customer Engagement Center Market is Projected to Register a CAGR of above average by 2028 in Latin America.

The future of the CRM CEC market in Latin America is poised for continued growth and innovation. AI-powered chatbots, virtual assistants, and automation tools are becoming increasingly integrated into CRM customer engagement centers. These technologies help in providing personalized customer interactions, automating routine tasks, and analyzing vast amounts of data to derive insights for better customer engagement. As AI continues to advance, its integration within CRM systems enhances efficiency and enables businesses to deliver more proactive and responsive customer service.

Omnichannel Customer Engagement: With the proliferation of communication channels such as social media, messaging apps, email, and phone calls, customers expect seamless interactions across multiple channels. CRM systems are evolving to support omnichannel engagement, where interactions are consistent and integrated across all touchpoints. This trend involves not only providing support on various channels but also ensuring a unified view of customer interactions and data across these channels. Businesses are investing in technologies that enable them to deliver consistent and personalized experiences regardless of the channel through which customers choose to engage.

Quadrant Knowledge Solutions defines CRM Customer Engagement Center as "a centralised and integrated software solution for customer service and support. It offers both assisted and self-service assistance to consumers proactively and reactively by answering questions, resolving issues, and providing advice across several platforms. Customers receive personalised interactions and help with this application, which allows support personnel to reduce several redundant administrative tasks while also having access to collaborative tools and real-time analysis. On the whole, it enhances customer satisfaction, streamlines workflows, and supports strategies for building customer loyalty."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Latin America Market Share
• Latin America Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Latin America Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Latin America Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Latin America Market Forecast
• Latin America Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Latin America Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Latin America Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies