세계의 리치 커뮤니케이션 서비스(RCS) 시장 규모, 점유율 및 성장 분석 : 기업 규모별, 용도별, 산업별, 최종 사용자별, 지역별 - 산업 예측(2024-2031년)

Global Rich Communication Services Market size was valued at USD 8.47 Billion in 2022 and is poised to grow from USD 9.96 Billion in 2023 to USD 36.44 Billion by 2031, at a CAGR of 17.6% during the forecast period (2024-2031).

The global Rich Communication Services (RCS) market represents a shift from traditional SMS messaging to a more advanced messaging platform that enhances communication through features like high-quality media sharing, group messaging, read receipts, and interactive content. RCS is designed to deliver a richer and more engaging communication experience, supported by mobile network operators and device manufacturers. Its goal is to improve and modernize messaging by overcoming the limitations of traditional SMS, which lacks multimedia capabilities and interactive features. RCS enables users to share high-resolution photos and videos, engage in multimedia group chats, and experience seamless messaging across various devices and networks. The RCS market is driven by the increasing consumer demand for more interactive and dynamic messaging experiences. Users seek more engaging ways to communicate, which RCS can provide. However, challenges such as market fragmentation, where different operators and manufacturers may implement RCS inconsistently, and the competition from over-the-top (OTT) messaging apps, pose significant hurdles. Additionally, there is a need for educating users about RCS's benefits and features. Despite these challenges, the RCS market holds substantial growth potential. Standardization efforts and collaboration among mobile operators and device manufacturers could lead to RCS becoming a widely accepted messaging standard. Service providers also have the opportunity to develop tailored RCS solutions for various industries. With strategic development and increased adoption, the RCS market is well-positioned to revolutionize messaging services and enhance communication experiences globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rich Communication Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rich Communication Services Market Segmental Analysis

Global rich communication services market is segmented based on application, Enterprize size, vertical, end user, and region. Based on application, the market is segmented into Advertising Campaign, Content Delivery, Integrated Solutions, and Others. Based on Enterprize size, the market is segmented into SME's and large enterprises. Based on vertical, the market is segmented into Retail & Ecommerce, Media & Entertainment, BFSI, Healthcare, and Tourism & Logistics, Telecom and IT, and Others. Based on end user, the market is segmented into Consumers, and Enterprises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Rich Communication Services Market

Businesses are progressively acknowledging the value of personalized and interactive communication with their customers. Rich Communication Services (RCS) offers advanced messaging features like interactive buttons, carousels, and suggested replies, allowing businesses to interact with their customers in a more engaging and dynamic way. This enhanced level of customer interaction fosters greater brand loyalty and drives higher conversion rates. Various industries, including retail, e-commerce, and banking, are increasingly adopting RCS to refine their customer communication strategies and improve overall engagement.

Restraints in the Global Rich Communication Services Market

Interoperability between various RCS platforms and mobile network operators poses a significant challenge. Achieving standardization and fostering collaboration among industry stakeholders is crucial for ensuring smooth communication across different networks and devices. Without consistent interoperability, the widespread adoption of RCS may be impeded, limiting its growth potential. The fragmented nature of RCS implementations across different networks and devices can hinder its effectiveness. To unlock the full potential of RCS, industry players must work together to create and adhere to common standards, enabling seamless integration and enhancing the overall user experience.

Market Trends of the Global Rich Communication Services Market

The integration of AI technologies, including chatbots and virtual assistants, with RCS platforms is becoming increasingly prevalent. AI-driven chatbots facilitate the automation of customer interactions, offering immediate support and personalized recommendations. This advancement significantly enhances the customer experience and boosts operational efficiency. By incorporating AI into RCS systems, businesses can streamline their customer service operations and deliver more tailored, responsive communication. This integration not only improves the efficiency of handling customer inquiries but also contributes to a more engaging and satisfactory interaction for users.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors of The Market
• Degree Of Competition
• Top Investment Pockets
• Market Attractive Index
• Ecosystem Mapping
• Patent Analysis
• Pricing Analysis
• Trade Analysis
• Consumer And Buying Criteria
• Regulatory Analysis
• Technology Analysis
• Case study Analysis

Global Rich Communication Services Market by Application

• Market Overview
• Advertising Campaign
• Content Delivery
• Integrated Solutions
• Others

Global Rich Communication Services Market by Enterprise Size

• Market Overview
• SMEs
• Large enterprises

Global Rich Communication Services Market by Vertical

• Market Overview
• Retail & Ecommerce
• Media & Entertainment
• BFSI
• Healthcare
• Tourism & Logistics
• Telecom and IT
• Others

Global Rich Communication Services Market by End User

• Market Overview
• Consumers
• Enterprises

Global Rich Communication Services Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• AT&T (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vodafone (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telekom (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telefonica (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orange Business (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Mobile (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KDDI (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Slovak Telekom (Slovakia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telit (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SK Telecom (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telstra (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG U+ (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celcom (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freedom Mobile (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rogers (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T-Mobile (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• O2 (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telia Company (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magyar Telekom (Hungary)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Claro (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisscom (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reliance Jio (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments