웹 분석 시장 규모, 점유율, 성장 분석 : 제공 형태별, 도입 형태별, 기업 규모별, 용도별, 업계별, 지역별 - 업계 예측(2026-2033년)

Web Analytics Market size was valued at USD 5.97 Billion in 2024 and is poised to grow from USD 7.04 Billion in 2025 to USD 26.09 Billion by 2033, growing at a CAGR of 17.8% during the forecast period (2026-2033).

The global web analytics market is poised for substantial growth as businesses increasingly recognize the importance of understanding user interactions with their websites. Web analytics tools gauge website performance by monitoring vital metrics such as visitor counts, traffic sources, search engine keywords, time spent, and engagement levels. The market comprises off-site and on-site analytics, with the former analyzing broader internet trends and the latter focusing on user behavior within individual sites. Key applications span business research, online advertising, behavioral targeting, and fraud detection. As competition intensifies, companies are motivated to enhance their marketing strategies through informed insights, making web analytics crucial for optimizing website performance and driving marketing effectiveness in a dynamic digital landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Web Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Web Analytics Market Segments Analysis

Global Web Analytics Market is segmented into Offering, Deployment, Enterprise Type, Application, Industry, and region. By Offering, the market is classified into Solution, and Services. Depending on the Deployment, it is categorized into On-premises, and Cloud. According to Enterprise Type, the market is divided into Small & Medium Enterprises, and Large Enterprises. Based on Application, the market is segmented into Mobile Analytics, Online Marketing, Email Marketing, Social Media Analytics, Target & Behavioral Analysis, Display Advertising Optimization, and Others. Based on Industry, the market is segmented into BFSI, Retail & E-commerce, Healthcare, Government, IT & Telecommunication, Manufacturing, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Web Analytics Market

A key catalyst for the growth of the web analytics market is the rising focus on data-driven decision-making, particularly in leveraging web analytics tools to gain insights into customer behavior, website performance, and marketing effectiveness. As the volume of online content and e-commerce expands, companies increasingly invest in advanced web analytics solutions to better understand user interactions and enhance usability. This capability is crucial for businesses looking to boost customer engagement, improve conversion rates, and maximize return on investment (ROI). The ability to gather, analyze, and interpret extensive data empowers organizations to make informed strategic decisions, further fueling the demand for web analytics tools.

Restraints in the Web Analytics Market

Although the web analytics market is expanding, it encounters significant challenges primarily due to information privacy regulations and compliance issues. The introduction of strict legal frameworks, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), compels organizations to navigate complex requirements concerning data collection and usage. These regulations often mandate that companies obtain explicit consent from users before gathering their data, resulting in limitations on both the volume and precision of data available for analysis. Consequently, organizations may struggle to implement effective web analytics strategies, which could restrict market growth as compliance takes precedence over comprehensive data collection.

Market Trends of the Web Analytics Market

A significant market trend in the web analytics sector is the growing adoption of artificial intelligence (AI) and machine learning (ML) technologies. These innovations empower businesses to conduct in-depth analyses of vast amounts of data with unprecedented accuracy, uncovering hidden patterns and insights that drive strategic decision-making. By leveraging AI and ML algorithms, companies can enhance their predictive analytics capabilities, allowing for more personalized customer experiences and optimized marketing efforts. This trend not only improves the efficiency of data interpretation but also fosters agility in responding to market dynamics, ultimately positioning businesses for sustained competitive advantage in an increasingly data-driven landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• PESTEL Analysis
• Market Attractiveness Index
• Supply Chain Analysis

Global Web Analytics Market Size by Offering & CAGR (2026-2033)

• Market Overview
• Solution
  • Heatmap Analytics
  • Search Engine Tracking and Ranking
  • Marketing Automation
  • Behavior-based targeting
  • Others
• Services

Global Web Analytics Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• On-premises
• Cloud

Global Web Analytics Market Size by Enterprise Type & CAGR (2026-2033)

• Market Overview
• Small & Medium Enterprises
• Large Enterprises

Global Web Analytics Market Size by Application & CAGR (2026-2033)

• Market Overview
• Mobile Analytics
• Digital Marketing
• Email Marketing
• Social Media Analytics
• Target & Behavioral Analysis
• Display Advertising Optimization
• Others

Global Web Analytics Market Size by Industry & CAGR (2026-2033)

• Market Overview
• BFSI
• Retail & E-commerce
• Healthcare
• Government
• IT & Telecommunication
• Manufacturing
• Others

Global Web Analytics Market Size & CAGR (2026-2033)

• North America, (Offering, Deployment, Enterprise Type, Application, Industry)
  • US
  • Canada
• Europe, (Offering, Deployment, Enterprise Type, Application, Industry)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Offering, Deployment, Enterprise Type, Application, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Offering, Deployment, Enterprise Type, Application, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Offering, Deployment, Enterprise Type, Application, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amplitude Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Systems Incorporated.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yahoo Inc. (Verizon)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• comScore Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glassbox Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (Salesforce.com Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matomo.org
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentsquare
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mouseflow, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hootsuite Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SimilarWeb Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crazy Egg, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sandstorm Analytics Inc. (kissmetrics)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation