세계의 비즈니스 인텔리전스(BI) 시장 - 규모, 점유율, 성장 분석 : 구성 요소별, 전개 형태별, 조직 규모별, 업무 기능별, 업종별, 지역별 산업 예측(2025-2032년)

Global Business Intelligence (BI) Market size was valued at USD 27.11 billion in 2023 and is poised to grow from USD 29.58 billion in 2024 to USD 59.37 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The Business Intelligence (BI) sector is crucial for empowering organizations to analyze data and drive informed decision-making among managers and executives. BI encompasses various techniques, tools, and software that facilitate data collection and analysis from both internal and external sources, leading to actionable insights through reports, dashboards, and visualizations. The primary goal of BI is not just to enhance data collection but to leverage this data to boost productivity and foster growth. As businesses increasingly rely on data-driven decisions amidst rapid technological advancements, the demand for BI tools is expected to surge, especially with the integration of real-time data from IoT and smart devices with AI and big data analytics. The U.S. BI market anticipates sustained growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Business Intelligence (Bi) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Business Intelligence (Bi) Market Segmental Analysis

Global Business Intelligence (BI) Market is segmented by Component, Deployment mode, Organization size, Business function, Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment mode, the market is segmented into Cloud and On-premises. Based on Organization size, the market is segmented into Large Enterprises and SMEs. Based on Business function, the market is segmented into Human Resource, Finance, Operations and Sales and Marketing. Based on Vertical, the market is segmented into Retail, Manufacturing, Government and Public Services, Media and Entertainment, Transportation and Logistics, BFSI, Telecom and IT, Healthcare and Life Sciences, Tourism and Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Business Intelligence (Bi) Market

The demand for swift and accurate decision-making is a significant catalyst for growth in the Global Business Intelligence (BI) market. Modern businesses have adopted streamlined approaches that involve the identification, collection, management, and distribution of vast amounts of data. To facilitate a rapid and efficient decision-making process, organizations utilize BI solutions to analyze this data. By leveraging these tools, companies can uncover customer preferences and trends, extract valuable strategic insights, and ensure an equilibrium between the supply and demand for both new and existing products and services. Moreover, the importance of user-friendly visualizations further enhances data accessibility and understanding.

Restraints in the Global Business Intelligence (Bi) Market

The Global Business Intelligence (BI) market is anticipated to face several growth constraints during the forecast period, primarily due to factors such as data ethics, data governance, and the substantial initial investment required. Small and medium enterprises, in particular, are concerned about the high costs associated with selecting, implementing, and maintaining BI solutions, as well as training personnel to effectively use these tools. Furthermore, these organizations often lack the necessary resources to attract and retain skilled professionals like consulting analysts, data scientists, and IT infrastructure experts. Consequently, the significant infrastructure expenditures needed for effective BI software implementation are adversely affecting the industry's progress.

Market Trends of the Global Business Intelligence (Bi) Market

The Global Business Intelligence (BI) market is witnessing a notable trend characterized by the integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) with traditional BI tools. This convergence enables organizations to harness vast amounts of data for deeper insights, facilitating more accurate and agile decision-making processes. Consequently, businesses are experiencing enhanced user experiences and operational efficiencies, as these technologies streamline data analysis and visualization. As organizations worldwide continue to prioritize data-driven strategies, this trend is set to propel the BI market towards significant growth and innovation in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Business Intelligence (BI) Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
  • Dashboards and Scorecards
  • Data Integration and ETL
  • Reporting and Visualization
  • Query and Analysis
• Services
  • Consulting
  • Deployment and Integration
  • Support and Maintenance

Global Business Intelligence (BI) Market Size by Deployment mode & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Business Intelligence (BI) Market Size by Organization size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• SMEs

Global Business Intelligence (BI) Market Size by Business function & CAGR (2025-2032)

• Market Overview
• Human Resource
• Finance
• Operations
• Sales and Marketing

Global Business Intelligence (BI) Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Retail
• Manufacturing
• Government and Public Services
• Media and Entertainment
• Transportation and Logistics
• BFSI
• Telecom and IT
• Healthcare and Life Sciences
• Tourism and Hospitality
• Others
  • Real Estate
  • Education
  • Energy and Utilities

Global Business Intelligence (BI) Market Size & CAGR (2025-2032)

• North America (Component, Deployment mode, Organization size, Business function, Vertical)
  • US
  • Canada
• Europe (Component, Deployment mode, Organization size, Business function, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment mode, Organization size, Business function, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment mode, Organization size, Business function, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment mode, Organization size, Business function, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infor (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Palantir Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations