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VR 헤드셋 시장 규모, 점유율, 성장 분석 : 엔드 디바이스별, 제품 유형별, 용도별, 지역별 - 산업 예측(2025-2032년)

VR Headsets Market Size, Share, Growth Analysis, By End-device (Low-end device, Mid-range device), By Product Type (Standalone, Smartphone-enabled), By Application, By Region - Industry Forecast 2025-2032

발행일: | 리서치사: SkyQuest | 페이지 정보: 영문 272 Pages | 배송안내 : 3-5일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 VR 헤드셋 시장 규모는 2023년에 101억 달러로 평가되며, 예측 기간(2025-2032년)의 CAGR은 28.9%로 성장하며, 2024년 130억 2,000만 달러에서 2032년에는 992억 2,000만 달러로 성장할 전망입니다.

세계 VR 헤드셋 시장은 소매업, 제조업 등 다양한 분야에서 가상현실이 채택되고 있으며, 게임기 수요 증가로 인해 강력한 성장세를 보이고 있습니다. 의료 교육, 산업 프로토타이핑, 교육 등 VR 기술의 다양한 용도는 소비자와 기업 모두로부터 많은 투자를 유치하여 제품 수요를 증가시키고 있습니다. 주요 업체들은 몰입형 경험을 제공하는 헤드마운트 디바이스(HMD)를 혁신하고 기술 발전을 활용하여 경쟁력을 유지하기 위해 노력하고 있습니다. COVID-19 팬데믹으로 인해 교육 및 훈련 분야에서 VR의 활용이 가속화되고 있습니다. 영국 정부의 의료 훈련에 VR을 활용하는 영국 정부와 NASA의 인터랙티브 프로그램 등이 그 예이며, VR은 의료, 자동차, 부동산 등의 산업에서 효율성을 높이고 있으며, 향후 수년간 지속적인 성장을 이룰 수 있는 좋은 위치에 있습니다.

목차

서론

  • 조사의 목적
  • 조사 범위
  • 정의

조사 방법

  • 정보 조달
  • 2차 데이터와 1차 데이터 방법
  • 시장 규모 예측
  • 시장의 전제조건과 제한

개요

  • 세계 시장 전망
  • 공급과 수요의 동향 분석
  • 부문별 기회 분석

시장 역학과 전망

  • 시장 개요
  • 시장 규모
  • 시장 역학
    • 촉진요인과 기회
    • 억제요인과 과제
  • Porter의 산업 분석

주요 시장 인사이트

  • 주요 성공 요인
  • 경쟁의 정도
  • 주요 투자 기회
  • 시장 에코시스템
  • 시장의 매력 지수(2024년)
  • PESTEL 분석
  • 거시경제 지표
  • 밸류체인 분석
  • 가격 분석
  • 기술 분석
  • 규제 분석
  • 특허 분석
  • 사례 연구 분석

VR 헤드셋 시장 규모 : 엔드 디바이스별

  • 시장 개요
  • 로엔드 디바이스
  • 미드레인지 디바이스
  • 하이엔드 디바이스

VR 헤드셋 시장 규모 : 제품 유형별

  • 시장 개요
  • 스탠드얼론
  • 스마트폰 대응
  • 스탠드얼론 PC 접속

VR 헤드셋 시장 규모 : 용도별

  • 시장 개요
  • 게임
  • 헬스케어
  • 미디어와 엔터테인먼트
  • 제조업
  • 소매
  • 교육
  • 통신
  • 기타

VR 헤드셋 시장 규모

  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 독일
    • 스페인
    • 프랑스
    • 영국
    • 이탈리아
    • 기타 유럽 지역
  • 아시아태평양
    • 중국
    • 인도
    • 일본
    • 한국
    • 기타 아시아태평양
  • 라틴아메리카
    • 브라질
    • 기타 라틴아메리카 지역
  • 중동 및 아프리카
    • GCC 국가
    • 남아프리카공화국
    • 기타 중동 및 아프리카

경쟁 정보

  • 상위 5사의 비교
  • 주요 기업의 시장 포지셔닝(2024년)
  • 주요 시장 기업이 채택한 전략
  • 시장의 최근 동향
  • 기업의 시장 점유율 분석(2024년)
  • 주요 기업의 기업 개요
    • 회사 개요
    • 제품 포트폴리오 분석
    • 부문별 점유율 분석
    • 매출의 전년대비 비교(2022-2024)

주요 기업 개요

  • Meta Platforms, Inc.
  • Sony Corporation
  • HTC Corporation
  • Pico Interactive
  • Samsung Electronics Co., Ltd.
  • Microsoft Corporation
  • Valve Corporation
  • Lenovo Group Limited
  • LG Electronics Inc.
  • HP Inc.
  • Pimax Technology
  • Xiaomi Corporation
  • Acer Inc.
  • StarVR Corporation
  • Razer Inc.
  • ASUS(ASUSTeK Computer Inc.)
  • Dell Technologies Inc.
  • Zeiss International
  • Varjo Technologies
  • Apple Inc.

결론과 권장사항

KSA 25.02.11

Global VR Headsets Market size was valued at USD 10.1 billion in 2023 and is poised to grow from USD 13.02 billion in 2024 to USD 99.22 billion by 2032, growing at a CAGR of 28.9% during the forecast period (2025-2032).

The global VR headset market is experiencing robust growth, fueled by the adoption of virtual reality across sectors like retail and manufacturing, alongside rising demand for gaming consoles. VR technology's diverse applications-including medical training, industrial prototyping, and education-are attracting significant investment from both consumers and enterprises, enhancing product demand. Key players are innovating head-mounted devices (HMDs) to deliver immersive experiences, leveraging technological advancements to remain competitive. The pandemic accelerated the use of VR in education and training, exemplified by the U.K. government's use of VR for medical training and NASA's interactive programs. As VR continues to enhance efficiencies in industries such as healthcare, automotive, and real estate, the market is well-positioned for sustained growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vr Headsets market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global VR Headsets Market Segmental Analysis

Global VR Headsets Market is segmented by End-device, Product Type, Application and region. Based on End-device, the market is segmented into Low-end device, Mid-range device and High-end device. Based on Product Type, the market is segmented into Standalone, Smartphone-enabled and Standalone PC-connected. Based on Application, the market is segmented into Gaming, Healthcare, Media & Entertainment, Manufacturing, Retail, Education, Telecommunications and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global VR Headsets Market

A major factor driving the expansion of the global VR headsets market is the rising adoption of virtual reality technology, particularly within the gaming and entertainment sectors. As gamers and consumers increasingly desire immersive and realistic experiences, VR Head-Mounted Devices (HMDs) have emerged as a popular choice. These headsets provide users with the ability to enter virtual environments and engage in interactive gameplay, transforming the gaming experience. Furthermore, with prominent technology companies continuously advancing VR technology and creating innovative gaming solutions, the demand for VR headsets is anticipated to maintain a strong growth trend in the coming years.

Restraints in the Global VR Headsets Market

The global VR headsets market faces significant constraints, primarily due to the high initial costs associated with these advanced devices. The sophisticated technology and precise engineering required for VR headsets result in their elevated pricing, which can dissuade potential consumers from making a purchase. This financial barrier may prevent both individuals and businesses from embracing VR solutions, thereby limiting the market's growth potential. Furthermore, the necessity for powerful computing hardware to run VR experiences exacerbates this expense, making affordability a key concern. To enhance market penetration, manufacturers must prioritize cost-reduction strategies and develop more budget-friendly alternatives to appeal to a wider audience.

Market Trends of the Global VR Headsets Market

The global VR headsets market is witnessing a notable trend towards social and collaborative virtual reality experiences, as users seek immersive environments that facilitate connection and engagement. This shift is primarily fueled by the rising popularity of social gaming, virtual meetings, and shared events, prompting manufacturers to innovate and enhance the interactivity of their platforms. The growing accessibility and affordability of VR headsets are encouraging companies to prioritize features that promote user collaboration, thus creating virtual spaces where individuals can interact seamlessly regardless of their physical locations. This trend not only fosters community but also enriches the immersive potential of virtual reality technology, driving market growth.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2024
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Technology Analysis
  • Regulatory Analysis
  • Patent Analysis
  • Case Study Analysis

Global VR Headsets Market Size by End-device & CAGR (2025-2032)

  • Market Overview
  • Low-end device
  • Mid-range device
  • High-end device

Global VR Headsets Market Size by Product Type & CAGR (2025-2032)

  • Market Overview
  • Standalone
  • Smartphone-enabled
  • Standalone PC-connected

Global VR Headsets Market Size by Application & CAGR (2025-2032)

  • Market Overview
  • Gaming
  • Healthcare
  • Media & Entertainment
  • Manufacturing
  • Retail
  • Education
  • Telecommunications
  • Others

Global VR Headsets Market Size & CAGR (2025-2032)

  • North America (End-device, Product Type, Application)
    • US
    • Canada
  • Europe (End-device, Product Type, Application)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (End-device, Product Type, Application)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (End-device, Product Type, Application)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (End-device, Product Type, Application)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2024
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2024
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

  • Meta Platforms, Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Sony Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • HTC Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Pico Interactive
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Samsung Electronics Co., Ltd.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Microsoft Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Valve Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Lenovo Group Limited
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • LG Electronics Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • HP Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Pimax Technology
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Xiaomi Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Acer Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • StarVR Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Razer Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • ASUS (ASUSTeK Computer Inc.)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Dell Technologies Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Zeiss International
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Varjo Technologies
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Apple Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations

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