증강 분석 시장 규모, 점유율, 성장 분석 : 구성요소별, 기업 규모별, 전개 방식별, 업계별, 지역별 - 산업 예측(2025-2032년)

Augmented Analytics Market size was valued at USD 11.66 billion in 2023 and is poised to grow from USD 15.05 billion in 2024 to USD 116.15 billion by 2032, growing at a CAGR of 29.1% during the forecast period (2025-2032).

The global augmented analytics market is experiencing significant growth due to the increasing demand for advanced data analysis tools, driven largely by the surge in data generated during the pandemic. Technologies like artificial intelligence, machine learning, and natural language processing are transforming data analysis, enabling enterprises to make faster, more informed decisions that support business growth. As industries accelerate their digital transformation, the need for sophisticated analytical solutions continues to rise. Companies are actively collaborating to enhance tool efficiency and address specific industry challenges. Additionally, market players are securing funding to drive innovation; for example, in May 2022, Synergies Intelligent Systems raised over USD 12 million to further its advancements in augmented analytics, reflecting a robust investment climate in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Augmented Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Augmented Analytics Market Segments Analysis

Global Augmented Analytics Market is segmented by Component, Enterprise Size, Deployment Type, Vertical and region. Based on Component, the market is segmented into Software and Services. Based on Enterprise Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Vertical, the market is segmented into BFSI (Banking, Financial Services, and Insurance), IT and Telecommunications, Retail and E-commerce, Healthcare and Life Sciences, Government and Defense, Manufacturing, Energy and Utilities, Transportation and Logistics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Augmented Analytics Market

The Augmented Analytics market is being significantly driven by the ongoing wave of digital transformation that is revolutionizing business operations worldwide. As competition intensifies, organizations are increasingly embracing cutting-edge digital solutions to stay ahead. Advanced analytics have fundamentally altered how companies analyze data, making it essential for them to derive meaningful insights, make data-driven decisions, and maintain a competitive advantage in their industries. By leveraging sophisticated analytics tools, businesses are not only enhancing their operational efficiencies but also propelling the growth of the global augmented analytics market, as they strive to unlock the full potential of their data resources.

Restraints in the Augmented Analytics Market

The Augmented Analytics market is facing significant restraints due to mounting concerns surrounding data security. In recent years, numerous companies globally have experienced data breaches as they increasingly adopt digital solutions, exposing them to risks of data theft. Given that technology involves the analysis of extensive data sets, it becomes imperative to establish robust security measures to protect essential insights from potential threats. Consequently, the rising challenges associated with data security serve as a barrier to the growth and expansion of the Augmented Analytics market, highlighting the urgent need for solutions that not only enhance analytical capabilities but also ensure data protection.

Market Trends of the Augmented Analytics Market

The Augmented Analytics market is witnessing a significant upward trend, driven by the increased adoption of Artificial Intelligence, Machine Learning, and Natural Language Processing technologies. Organizations are confronted with an exponential growth of data and the urgent need for real-time analysis, compelling them to leverage these advanced technologies for deeper insights. Traditionally reliant on static graphs and charts, businesses now employ strategic integrations of AI and ML to decode vast datasets, enabling them to generate actionable insights rapidly. This evolution not only streamlines data analysis processes but also fosters the development of tailored, impactful solutions, enhancing overall decision-making capabilities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Augmented Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Augmented Analytics Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global Augmented Analytics Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premise

Global Augmented Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI (Banking, Financial Services, and Insurance)
• IT and Telecommunications
• Retail and E-commerce
• Healthcare and Life Sciences
• Government and Defense
• Manufacturing
• Energy and Utilities
• Transportation and Logistics
• Others

Global Augmented Analytics Market Size & CAGR (2025-2032)

• North America (Component, Enterprise Size, Deployment Type, Vertical)
  • US
  • Canada
• Europe (Component, Enterprise Size, Deployment Type, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Enterprise Size, Deployment Type, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Enterprise Size, Deployment Type, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Enterprise Size, Deployment Type, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Software Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin BI (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Softengi (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyramid Analytics (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insightsoftware (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CognitiveScale (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations