피트니스 앱 시장 규모, 점유율, 성장 분석 : 유형별, 플랫폼별, 디바이스별, 성별, 서비스별, 지역별 - 산업 예측(2025-2032년)

Global Fitness App Market size was valued at USD 2.1 billion in 2023 and is poised to grow from USD 2.49 billion in 2024 to USD 9.6 billion by 2032, growing at a CAGR of 18.4% during the forecast period (2025-2032).

Recent technological advancements have transformed the fitness landscape, intensifying competition between in-app training services and traditional gyms. According to a World Economic Forum study, the surge in online fitness services has spurred a remarkable 46% growth in global app downloads, driven by heightened awareness of physical and mental well-being. Health and fitness applications leverage machine learning and AI to deliver personalized fitness plans, diet regimens, and virtual coaching experiences. The rapid global adoption of smartphones, projected to reach 5.9 billion unique users by 2025, further fuels this growth. Innovative companies like HealthifyMe are responding to this demand by launching advanced platforms, while mergers and acquisitions continue to reshape the market, creating a dynamic supply-demand landscape in fitness technology.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fitness App market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fitness App Market Segments Analysis

Global Fitness App Market is segmented by Type, Platform, Device, Gender, Service and region. Based on Type, the market is segmented into Exercise and weight loss, Diet and nutrition and Activity tracking. Based on Platform, the market is segmented into Android, iOS and Other platforms. Based on Device, the market is segmented into Smartphones, Tablets and Wearable devices. Based on Gender, the market is segmented into Male and Female. Based on Service, the market is segmented into Subscription based and Non-subscription based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fitness App Market

The fitness app market is experiencing significant growth driven by an increasing awareness of health and wellness. A greater number of individuals are acknowledging the vital role that good nutrition, physical fitness, and mental health play in their lives, leading them to seek out accessible digital solutions. Key factors contributing to this trend include an aging population, a rise in lifestyle-related health issues, and a cultural shift towards prioritizing healthy living. Fitness apps provide a convenient platform for users to monitor their workouts, track their progress, and access valuable insights. Consequently, as downloads and user engagement surge, the fitness app industry is poised for continuous innovation and development.

Restraints in the Fitness App Market

The fitness app market faces significant constraints due to its saturation with numerous alternatives available to consumers. New entrants encounter substantial difficulties in differentiating themselves within this crowded landscape. This abundance of similar functionalities can complicate users' decision-making processes when selecting the ideal app for their needs. Consequently, establishing a loyal user base and achieving market disruption presents notable challenges. To navigate this fierce competition, developers must offer distinctive features, compelling value propositions, and implement impactful marketing strategies. Continuous innovation is crucial in order for developers to effectively attract new users and carve out a unique position within this dynamic market.

Market Trends of the Fitness App Market

The fitness app market is experiencing a significant trend towards AI integration and personalization, reshaping user experiences and engagement. By leveraging artificial intelligence, these applications can analyze user data, preferences, and performance metrics to create tailored exercise and diet plans that cater to individual fitness goals. This customization fosters a more engaging environment, as recommendations evolve based on user progression, making workouts increasingly challenging and effective. As users enjoy a more personalized approach, they are more likely to remain loyal to specific apps, contributing to increased market competition and driving innovation in adaptive training features that optimize fitness outcomes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Fitness App Market Size by Type & CAGR (2025-2032)

• Market Overview
• Exercise and weight loss
• Diet and nutrition
• Activity tracking

Global Fitness App Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Other platforms

Global Fitness App Market Size by Device & CAGR (2025-2032)

• Market Overview
• Smartphones
• Tablets
• Wearable devices

Global Fitness App Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Fitness App Market Size by Service & CAGR (2025-2032)

• Market Overview
• Subscription based
• Non-subscription based

Global Fitness App Market Size & CAGR (2025-2032)

• North America (Type, Platform, Device, Gender, Service)
  • US
  • Canada
• Europe (Type, Platform, Device, Gender, Service)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Device, Gender, Service)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Device, Gender, Service)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Device, Gender, Service)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polar Electro (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Azumio, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Noom, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WillowTree, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton Interactive, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS America Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leap Fitness Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seven Networks Inc. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Headspace (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strava, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations