모바일 분석 시장 - 산업 규모, 점유율, 동향, 기회, 예측, 제공 형태, 유형, 최종 사용자 업계, 지역별 경쟁(2021-2031년)

The Global Mobile Analytics Market is projected to experience substantial growth, expanding from USD 9.92 Billion in 2025 to USD 34.07 Billion by 2031, at a Compound Annual Growth Rate (CAGR) of 22.83%. This market encompasses the systematic measurement and analysis of data from mobile platforms and applications to understand user behavior and enhance digital performance. Key drivers include the widespread global adoption of smartphones and the subsequent surge in application usage, which together create a critical need for robust tools to monitor customer engagement. Organizations increasingly leverage these solutions to derive actionable insights, enabling personalized marketing efforts and improved customer retention strategies, especially given the immense volume of global mobile broadband traffic, which reached 1.3 zettabytes in 2024. Furthermore, the burgeoning mobile advertising sector and the imperative to optimize marketing return on investment significantly fuel the demand for analytics solutions. As brands commit substantial budgets to mobile channels, precise measurement tools are essential for tracking attribution and evaluating ad spend effectiveness across a vast ecosystem, exemplified by the U.S. digital advertising revenue hitting $258.6 billion in 2024. Alongside this, the rapid growth of mobile commerce necessitates that retailers integrate analytics to meticulously track customer journeys within shopping applications, understanding behaviors like cart abandonment to enhance user experience and maximize revenue, especially as nearly 70% of global orders during the recent holiday season were placed via mobile devices.

Market Driver

The proliferation of mobile advertising, coupled with the critical need for optimizing marketing ROI, serves as a primary catalyst for the widespread adoption of mobile analytics solutions. As businesses allocate substantial portions of their budgets to mobile advertising channels, sophisticated measurement tools become indispensable for precisely tracking attribution and evaluating the return on ad spend. Advertisers extensively utilize these platforms to analyze customer acquisition costs and refine their strategies across the diverse mobile ecosystem. This driver is underscored by the immense financial stakes in digital advertising, with U.S. digital advertising revenue reaching a record $258.6 billion in 2024. The effective benchmarking of performance in this competitive landscape necessitates the analysis of vast datasets, as evidenced by the analysis of 16.2 billion installs in a single performance index in 2025. Concurrently, the rapid expansion of mobile commerce significantly compels retailers to integrate advanced analytics for monitoring intricate customer journeys. Understanding user behaviors within mobile shopping applications, such as factors contributing to cart abandonment, is crucial for optimizing the user experience and maximizing revenue. With mobile devices accounting for nearly 70% of global orders during the holiday season in 2024, organizations are leveraging these insights to refine interface designs and streamline payment processes, thereby ensuring that the growing volume of mobile traffic effectively converts into sustainable commercial growth.

Market Challenge

A formidable challenge impeding the expansion of the global mobile analytics market is the increasing tightening of data privacy regulations and technical restrictions on tracking. Stricter legal frameworks and updates to mobile operating systems are progressively limiting access to persistent device identifiers, resulting in a critical loss of data visibility that is fundamental to traditional measurement methodologies. This signal loss severely compromises the accuracy of attribution models, making it difficult for businesses to directly link advertising expenditures to specific user actions, which in turn diminishes the perceived return on investment (ROI) of these tools and causes organizations to hesitate in adopting or renewing premium analytics subscriptions. Furthermore, the considerable operational strain involved in maintaining compliance with these constantly evolving privacy standards consumes significant corporate resources that could otherwise be allocated to technological innovation and market development. Companies are compelled to reallocate capital towards legal adherence rather than investing in market expansion initiatives, with only 26 percent of organizations in 2024 expressing confidence that their current privacy budgets were adequate to meet compliance obligations. This scarcity of resources and the ongoing complexity of navigating privacy constraints directly delay the implementation of advanced analytics solutions, thereby exerting a dampening effect on overall market growth.

Market Trends

The integration of Artificial Intelligence (AI) and Machine Learning (ML) is fundamentally transforming mobile analytics, shifting its focus from mere descriptive reporting to advanced predictive and prescriptive capabilities. Modern analytics platforms are increasingly embedding sophisticated algorithms that can automatically detect anomalies, accurately forecast user behaviors such as potential churn, and generate automated insights without requiring manual data querying. This technological evolution empowers businesses to proactively optimize user experiences by anticipating future actions rather than simply reacting to past performance. The demand for these intelligent features is surging as organizations seek to effectively monetize vast datasets, with 65% of senior executives identifying AI and predictive analytics as critical growth drivers for their organizations in 2025. Concurrently, there is a decisive shift towards the adoption of Unified Omnichannel and Cross-Device User Journey Tracking to effectively address the fragmentation of customer interactions across diverse touchpoints including smartphones, tablets, and web platforms. As users seamlessly transition between various digital interfaces, isolated mobile measurement approaches are proving insufficient, prompting vendors to develop sophisticated identity resolution frameworks that construct a single, cohesive customer view. This convergence ensures that engagement data from mobile applications is contextualized within the broader digital ecosystem, enabling more accurate attribution and highly personalized marketing strategies. The urgency of this transition is evident in operational priorities, as 51.6% of B2C marketers cited the seamless execution of omnichannel communication as a primary challenge in 2025, directly driving increased investment in integrated analytics solutions.

Key Market Players

• OpenText Corporation
• Facebook Inc.
• GoodData Corporation
• Google LLC
• Contentsquare SaaS
• Microsoft Corporation
• Oracle Corp.
• Adobe Inc.
• Salesforce.com Inc.
• AppsFlyer Ltd.

Report Scope

In this report, the Global Mobile Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Analytics Market, By Offering

• Solution
• Services

Mobile Analytics Market, By Type

• Application Analytics
• Campaign Analytics
• Service Analytics

Mobile Analytics Market, By End User Vertical

• Retail
• BFSI
• Government
• IT and Telecom
• Media and Entertainment
• Others

Mobile Analytics Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Analytics Market.

Available Customizations:

Global Mobile Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Analytics Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Offering (Solution, Services)
  • 5.2.2. By Type (Application Analytics, Campaign Analytics, Service Analytics)
  • 5.2.3. By End User Vertical (Retail, BFSI, Government, IT and Telecom, Media and Entertainment, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Mobile Analytics Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Offering
  • 6.2.2. By Type
  • 6.2.3. By End User Vertical
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile Analytics Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Offering
      • 6.3.1.2.2. By Type
      • 6.3.1.2.3. By End User Vertical
  • 6.3.2. Canada Mobile Analytics Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Offering
      • 6.3.2.2.2. By Type
      • 6.3.2.2.3. By End User Vertical
  • 6.3.3. Mexico Mobile Analytics Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Offering
      • 6.3.3.2.2. By Type
      • 6.3.3.2.3. By End User Vertical

7. Europe Mobile Analytics Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Offering
  • 7.2.2. By Type
  • 7.2.3. By End User Vertical
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile Analytics Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Offering
      • 7.3.1.2.2. By Type
      • 7.3.1.2.3. By End User Vertical
  • 7.3.2. France Mobile Analytics Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Offering
      • 7.3.2.2.2. By Type
      • 7.3.2.2.3. By End User Vertical
  • 7.3.3. United Kingdom Mobile Analytics Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Offering
      • 7.3.3.2.2. By Type
      • 7.3.3.2.3. By End User Vertical
  • 7.3.4. Italy Mobile Analytics Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Offering
      • 7.3.4.2.2. By Type
      • 7.3.4.2.3. By End User Vertical
  • 7.3.5. Spain Mobile Analytics Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Offering
      • 7.3.5.2.2. By Type
      • 7.3.5.2.3. By End User Vertical

8. Asia Pacific Mobile Analytics Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Offering
  • 8.2.2. By Type
  • 8.2.3. By End User Vertical
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile Analytics Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Offering
      • 8.3.1.2.2. By Type
      • 8.3.1.2.3. By End User Vertical
  • 8.3.2. India Mobile Analytics Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Offering
      • 8.3.2.2.2. By Type
      • 8.3.2.2.3. By End User Vertical
  • 8.3.3. Japan Mobile Analytics Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Offering
      • 8.3.3.2.2. By Type
      • 8.3.3.2.3. By End User Vertical
  • 8.3.4. South Korea Mobile Analytics Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Offering
      • 8.3.4.2.2. By Type
      • 8.3.4.2.3. By End User Vertical
  • 8.3.5. Australia Mobile Analytics Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Offering
      • 8.3.5.2.2. By Type
      • 8.3.5.2.3. By End User Vertical

9. Middle East & Africa Mobile Analytics Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Offering
  • 9.2.2. By Type
  • 9.2.3. By End User Vertical
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile Analytics Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Offering
      • 9.3.1.2.2. By Type
      • 9.3.1.2.3. By End User Vertical
  • 9.3.2. UAE Mobile Analytics Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Offering
      • 9.3.2.2.2. By Type
      • 9.3.2.2.3. By End User Vertical
  • 9.3.3. South Africa Mobile Analytics Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Offering
      • 9.3.3.2.2. By Type
      • 9.3.3.2.3. By End User Vertical

10. South America Mobile Analytics Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Offering
  • 10.2.2. By Type
  • 10.2.3. By End User Vertical
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile Analytics Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Offering
      • 10.3.1.2.2. By Type
      • 10.3.1.2.3. By End User Vertical
  • 10.3.2. Colombia Mobile Analytics Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Offering
      • 10.3.2.2.2. By Type
      • 10.3.2.2.3. By End User Vertical
  • 10.3.3. Argentina Mobile Analytics Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Offering
      • 10.3.3.2.2. By Type
      • 10.3.3.2.3. By End User Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Mobile Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. OpenText Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Facebook Inc.
• 15.3. GoodData Corporation
• 15.4. Google LLC
• 15.5. Contentsquare SaaS
• 15.6. Microsoft Corporation
• 15.7. Oracle Corp.
• 15.8. Adobe Inc.
• 15.9. Salesforce.com Inc.
• 15.10. AppsFlyer Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer