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시장보고서
상품코드
2078411
여행용 생성형 AI 시장 : 시장 규모, 점유율, 성장 분석 - 용도별, 전개 형태별, 기술별, 최종 사용자별, 지역별 업계 예측(2026-2033년)Generative AI in Travel Market Size, Share, and Growth Analysis, By Application, By Deployment (B2C Apps, B2B ), By Technology, By End-User, By Region - Industry Forecast 2026-2033 |
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세계의 여행용 생성형 AI 시장 규모는 2024년에 5억 5,000만 달러로 평가되었고, 2025년 7억 달러에서 2033년까지 48억 5,000만 달러로 확대될 전망이며, 예측 기간(2026-2033년) CAGR 27.82%로 성장할 전망입니다.
세계 여행용 생성형 AI 시장은 주로 개인 맞춤화를 통해 성장하고 있으며, 예산이나 여행 스타일에 관한 여행객의 취향 변화에 대응하고 있습니다. 생성형 AI는 검색 기록, 소셜 신호, 재고 데이터를 분석하여 사용자에게 맞춤형 여행 일정을 제안함으로써, 예약 및 구매에 대한 사용자의 신뢰도를 높입니다. 온라인 여행사는 챗봇을 도입하기 위해 생성형 AI에 막대한 투자를 하고 있으며, 이를 통해 지원 비용을 대폭 절감하고 있습니다. 동시에, 호텔 업계에서는 고객의 취향에 맞춘 AI 생성 마케팅 컨텐츠를 활용하여 고객 참여율을 높이고 있습니다. 이러한 시너지 효과로 인해 수익이 확대되고, AI를 활용한 생태계의 성장이 촉진되고 있습니다. 또한, 생성형 AI는 동적 가격 책정 모델부터 자동화된 고객 응대에 이르기까지 여행 업계에 혁명을 일으키고 있을 뿐만 아니라, 보다 신속하고 비용 효율적인 마케팅 전략을 가능하게 함으로써 시장 도달 범위를 확대하고, 다양한 여행 사업자 간의 경쟁을 심화시키고 있습니다.
세계 여행용 생성형 AI 시장의 성장 요인
여행용 생성형 AI는 맞춤형 여행 일정을 기획하고, 실시간으로 제안을 제공하며, 여행객의 만족도를 크게 높여주는 관련성 높은 컨텐츠를 생성하는 능력을 바탕으로 발전하고 있습니다. 이 기술을 통해 여행사는 실시간 데이터를 활용해 개개인의 취향에 맞춘 경험을 제공함으로써, 타사와의 차별화를 꾀할 수 있습니다. AI는 맞춤형 스토리를 구축함으로써 더 강력한 고객 참여를 유도하고, 재예약을 촉진하며, AI 통합 플랫폼에 대한 전반적인 수요를 높이고 있습니다. 또한, AI를 통해 얻은 인사이트는 마케팅 전략을 정교하게 다듬는 데 도움이 되며, 여행사가 프로모션을 더 효과적으로 타겟층에 집중시켜 궁극적으로 전환율을 높일 수 있습니다. 그 결과, 항공사, 호텔, 여행사 등 다양한 분야에서 시장 내 도입이 더욱 확대되고 있습니다.
세계 여행용 생성형 AI 시장의 제약 요인
여행용 생성형 AI의 도입은 방대한 양의 개인정보 및 위치 정보 처리에 수반되는 중대한 개인정보 보호 문제로 인해 저해되고 있습니다. 규제 체계에서는 데이터 보호법의 엄격한 준수가 요구되며, 이를 위해서는 투명한 데이터 처리, 동의 획득 절차, 그리고 엄격한 보안 조치가 필수적입니다. 이러한 복잡성은 도입을 어렵게 만들고, 적시에 채용하는 데 방해가 될 수 있습니다. 게다가 데이터 유출이나 악용 가능성에 대한 우려가 고객의 신뢰를 훼손할 우려가 있어, 그 결과 서비스 제공업체는 AI 기능을 제한하거나 도입을 연기하게 될 것입니다. 그 결과, 이러한 규제 당국의 감시는 지속적인 규정 준수 비용을 초래하게 되어, 시장 내의 급속한 발전을 더욱 저해할 가능성이 있습니다.
세계의 여행용 생성형 AI 시장 동향
세계의 여행용 생성형 AI 시장에서는 여행 사업자들이 첨단 AI 기술을 점점 더 많이 활용하여 극도로 개인화된 여행 일정을 기획함에 따라, 맞춤형 여행 계획 수립으로의 큰 전환이 나타나고 있습니다. 개인의 취향, 과거 데이터, 날씨 및 현지 행사 등 맥락적 요소를 분석함으로써, 기업들은 실시간으로 변화하는 맞춤형 여행 경험을 제공할 수 있게 되었습니다. 대화형 에이전트, 시각적 컨텐츠 제작 도구, 첨단 추천 엔진의 통합을 통해 사용자 참여도가 향상되고, 브랜드 충성도가 강화되며, 서비스 제공의 차별화가 이루어지고 있습니다. 이러한 혁신은 여행사 및 온라인 여행사(OTA)의 계획 과정을 효율화할 뿐만 아니라, 여행 업계에서 제공하는 프리미엄 맞춤형 서비스를 통해 새로운 수익 기회를 창출하고 있습니다.
자주 묻는 질문
목차
서론
조사 방법
주요 요약
시장 역학 및 전망
주요 시장 인사이트
세계의 여행용 생성형 AI 시장 규모 : 용도별
세계의 여행용 생성형 AI 시장 규모 : 전개 형태별
세계의 여행용 생성형 AI 시장 규모 : 기술별
세계의 여행용 생성형 AI 시장 규모 : 최종 사용자별
세계의 여행용 생성형 AI 시장 규모 : 지역별
경쟁 정보
주요 기업 개요
결론 및 제안
AJY 26.07.13Global Generative AI In Travel Market size was valued at USD 0.55 Billion in 2024 and is poised to grow from USD 0.7 Billion in 2025 to USD 4.85 Billion by 2033, growing at a CAGR of 27.82% during the forecast period (2026-2033).
The global generative AI market in travel is predominantly driven by personalization, catering to evolving traveler preferences related to budget and style. By analyzing browsing history, social signals, and inventory data, generative AI crafts tailored itineraries that enhance user confidence in booking and purchasing. Online travel agencies are significantly investing in generative AI to implement chatbots, reducing support costs by a substantial margin. Concurrently, hotels leverage AI-generated marketing content, tailored to user preferences, resulting in higher engagement rates. This synergy boosts revenue and fosters the growth of an AI-enabled ecosystem. Furthermore, generative AI is revolutionizing travel operations-from dynamic pricing models to automated customer interactions-while facilitating faster, cost-efficient marketing strategies, thus expanding the market reach and enhancing competition among various travel providers.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Generative AI In Travel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Generative AI In Travel Market Segments Analysis
Global generative AI in travel market is segmented by application, deployment, technology, end-user and region. Based on application, the market is segmented into AI-Powered Travel Planning, Personalized Itinerary Generation, Chatbot Customer Service and Dynamic Pricing Optimization. Based on deployment, the market is segmented into B2C Apps and B2B (Airlines, Hotels). Based on technology, the market is segmented into Large Language Models and Generative Image AI. Based on end-user, the market is segmented into Individual Travelers, Travel Agencies and Airlines & Hotels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Generative AI In Travel Market
The generative AI in the travel market is propelled by its capability to produce customized itineraries, offer real-time recommendations, and generate relevant content that significantly enhances traveler satisfaction. This technology allows travel agencies to stand out as it tailors experiences to individual preferences by leveraging real-time data. By crafting personalized narratives, AI fosters stronger engagement, encouraging repeat bookings and boosting overall demand for AI-integrated platforms. Moreover, the insights gained through AI assist in refining marketing approaches, enabling travel companies to target their promotions more effectively and ultimately improve conversion rates, leading to broader market adoption across various sectors, including airlines, hotels, and travel agencies.
Restraints in the Global Generative AI In Travel Market
The integration of generative AI in the travel sector is impeded by significant privacy concerns associated with the processing of vast amounts of personal and location data. Regulatory frameworks demand strict adherence to data protection laws, which necessitate transparent data handling, consent protocols, and stringent security measures. This complexity complicates implementation and can hinder timely adoption. Additionally, apprehensions surrounding potential data breaches or misuse may undermine customer trust, leading providers to restrict AI functionalities or postpone integration efforts. Consequently, such regulatory scrutiny imposes continued compliance costs that can further stifle rapid advancement within the market.
Market Trends of the Global Generative AI In Travel Market
The Global Generative AI in Travel market is witnessing a significant shift towards personalized journey orchestration, as travel providers increasingly harness advanced AI technologies to create hyper-personalized itineraries. By analyzing individual preferences, historical data, and contextual elements like weather and local events, companies are able to offer tailored travel experiences that evolve in real time. The integration of conversational agents, visual content creators, and sophisticated recommendation engines enhances user engagement, fosters brand loyalty, and differentiates service offerings. This innovation not only streamlines the planning process for agencies and OTAs but also unveils new revenue opportunities through premium, personalized services in the travel sector.
Table of Contents
Introduction
- Objectives of the Study
- Market Definition & Scope
Research Methodology
- Research Process
- Secondary & Primary Data Methods
- Market Size Estimation Methods
Executive Summary
- Global Market Outlook
- Key Market Highlights
- Segmental Overview
- Competition Overview
Market Dynamics & Outlook
- Macro-Economic Indicators
- Drivers & Opportunities
- Restraints & Challenges
- Supply Side Trends
- Demand Side Trends
- Porters Analysis & Impact
- Competitive Rivalry
- Threat of Substitute
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Key Market Insights
- Key Success Factors
- Market Impacting Factors
- Top Investment Pockets
- Ecosystem Mapping
- Market Attractiveness Index 2025
- PESTEL Analysis
- Regulatory Landscape
Global Generative AI in Travel Market Size by Application & CAGR (2026-2033)
- Market Overview
- AI-Powered Travel Planning
- Personalized Itinerary Generation
- Chatbot Customer Service
- Dynamic Pricing Optimization
Global Generative AI in Travel Market Size by Deployment & CAGR (2026-2033)
- Market Overview
- B2C Apps
- B2B (Airlines, Hotels)
Global Generative AI in Travel Market Size by Technology & CAGR (2026-2033)
- Market Overview
- Large Language Models
- Generative Image AI
Global Generative AI in Travel Market Size by End-User & CAGR (2026-2033)
- Market Overview
- Individual Travelers
- Travel Agencies
- Airlines & Hotels
Global Generative AI in Travel Market Size & CAGR (2026-2033)
- North America (Application, Deployment, Technology, End-User)
- US
- Canada
- Europe (Application, Deployment, Technology, End-User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Application, Deployment, Technology, End-User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Application, Deployment, Technology, End-User)
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa (Application, Deployment, Technology, End-User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2025
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2025
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)
Key Company Profiles
- Booking Holdings (Booking.com AI)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Expedia Group (Romie AI)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Airbnb Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Google Travel (Bard Integration)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- TripAdvisor (AI Travel Guide)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hopper Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kayak (OpenAI Partnership)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mondee Holdings
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Roam Around
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Layla (AI Travel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- GuideGeek (Matador Network)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- WayAway (Travelpayouts)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Journify
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Plan AI
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- GetYourGuide
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Viator (TripAdvisor)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Klook Travel Technology
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Musement (TUI)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- AI Trip Planner (various)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Wanderlog
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
