MaaS(Mobility as a Service) 시장 예측(-2030년) : 추진 유형, 서비스, 솔루션, 요구사항, 운영 체제, 운송 수단, 비즈니스 모델, 조직 규모, 용도, 지역별 세계 분석

According to Stratistics MRC, the Global Mobility as a Service Market is accounted for $271.98 billion in 2023 and is expected to reach $1,003.33 billion by 2030 growing at a CAGR of 20.5% during the forecast period. Mobility as a Service (MaaS) is a paradigm shift in transportation, revolutionizing the way people move within urban environments. It integrates various modes of transportation, such as public transit, ride-sharing, bike-sharing, and even micromobility options like scooters, into a single, accessible platform. Through MaaS, users can plan, book, and pay for their entire journey seamlessly, often via a smartphone app. This approach promotes efficiency, sustainability, and convenience, offering commuters more flexibility and reducing congestion and emissions in cities.

According to an analysis by MaaS organization Survey, 2023, Android's market share is estimated at 64.3% and is projected to reach 65.0% by 2030.

Market Dynamics:

Driver:

Rise of sharing economy

The rise of the sharing economy has been a significant driver for the mobility as a service (MaaS) market. By enabling individuals to access transportation services on-demand through platforms like Uber, Lyft, and Airbnb, the sharing economy has fundamentally changed how people perceive and utilize transportation. This shift towards shared mobility aligns perfectly with the MaaS concept, which aims to provide seamless, integrated transportation solutions. The sharing economy's emphasis on access over ownership has spurred innovation in MaaS platforms, offering users more choices and flexibility in their transportation options.

Restraint:

Interoperability issues

Interoperability issues pose a significant restraint on the Mobility as a Service (MaaS) market, hindering its seamless integration and scalability. These issues arise when different transportation services, such as ride-sharing, public transit, and bike rentals, operate on separate platforms or lack standardized communication protocols. As a result, users face difficulties in accessing and switching between services, leading to a fragmented and inefficient experience. Additionally, interoperability challenges can deter service providers from collaborating and sharing data, limiting the expansion and effectiveness of MaaS solutions.

Opportunity:

Urbanization and congestion management

Urbanization has led to increased congestion in cities worldwide, prompting the need for efficient mobility solutions. Mobility as a Service (MaaS) presents a significant opportunity for managing congestion by offering integrated, multi-modal transportation options. By providing seamless access to various modes of transportation, such as public transit, ride-sharing, bike-sharing, and more, MaaS reduces reliance on individual car ownership and promotes sustainable mobility. This shift can alleviate traffic congestion, decrease emissions, and improve overall urban livability. Moreover, MaaS platforms can optimize routes, promote carpooling, and incentivize off-peak travel, further contributing to congestion management efforts in rapidly urbanizing areas.

Threat:

Infrastructure limitations

The Infrastructure Limitations Threat pertains to challenges in developing and maintaining the necessary physical and digital infrastructure to support seamless transportation services. This includes issues such as insufficient public transportation networks, inadequate charging or refueling stations for electric or alternative fuel vehicles, and outdated or incompatible technology platforms. These limitations can hinder the scalability and efficiency of MaaS solutions, impacting the user experience and adoption rates. Addressing infrastructure gaps requires significant investment and coordination among various stakeholders, including government bodies, transportation providers, and technology companies.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the mobility as a service (MaaS) market. Lockdowns and travel restrictions led to a sharp decline in demand for shared mobility services like ride-sharing, bike-sharing, and public transportation. Many MaaS providers faced financial strain and had to adapt their business models to survive. However, the pandemic also accelerated digital transformation and highlighted the importance of flexible, on-demand mobility solutions. As restrictions ease and vaccination rates increase, the MaaS market is expected to rebound, albeit with changes in consumer behavior and preferences, such as increased emphasis on hygiene and safety measures.

The navigation solutions segment is expected to be the largest during the forecast period

The Navigation Solutions segment's growth in the Mobility as a Service (MaaS) market is driven by its pivotal role in enhancing user experience and optimizing route efficiency. As MaaS gains traction, consumers increasingly rely on seamless navigation services for their transportation needs. Navigation solutions offer real-time updates, alternative routes, and integration with various modes of transportation, aligning perfectly with the diverse and dynamic nature of MaaS offerings. Moreover, the integration of advanced technologies like AI and machine learning enables these solutions to personalize recommendations and anticipate user preferences, further fueling their adoption.

The flexible payments & transactions segment is expected to have the highest CAGR during the forecast period

The growth in the Flexible Payments & Transactions segment within the Mobility as a Service (MaaS) market is driven by several key factors. Consumer preferences are shifting towards pay-as-you-go models, preferring flexibility over long-term commitments. Advancements in digital payment technologies have made transactions smoother and more convenient, encouraging adoption. Additionally, the rise of integrated platforms offering various transportation options under one umbrella incentivizes users to opt for flexible payment solutions. Furthermore, the partnerships between MaaS providers and financial institutions contribute to the expansion of innovative payment solutions tailored to users' needs.

Region with largest share:

The North American region has experienced significant growth in the Mobility as a Service (MaaS) market due to the widespread adoption of smartphones and advanced digital infrastructure, which has facilitated the seamless integration of various transportation services into unified platforms. Additionally, urbanization trends have increased the demand for efficient and convenient transportation solutions, driving the popularity of MaaS among city dwellers. Furthermore, regulatory support and investments in smart city initiatives have encouraged the development and deployment of MaaS solutions across the region. This growth trajectory is further propelled by the emergence of innovative startups and partnerships between established transportation companies and technology firms, fostering competition and innovation in the market.

Region with highest CAGR:

The Asia-Pacific region has witnessed significant growth in the Mobility as a Service (MaaS) market due to rapid urbanization, a burgeoning middle-class population, and increasing congestion issues that have fuelled the demand for efficient transportation solutions. Governments' initiatives to promote sustainable mobility, coupled with advancements in technology and digital infrastructure, have further propelled the adoption of MaaS platforms. Additionally, the region's diverse transportation landscape and densely populated cities create fertile ground for MaaS operators to offer integrated, multi-modal services, catering to diverse consumer needs. This results the Asia-Pacific MaaS market to continue its expansion, offering convenience, affordability, and sustainability to millions of commuters across the region.

Key players in the market

Some of the key players in Mobility as a Service market include Aptiv, Avis budget group, Bayerische Motoren Werke AG, Bird, BlaBlaCar, Bolt Technology OU, Careem, Curb Mobility, DiDi Global, Europcar, Gett, HERTZ , Lime, Lyft, Inc., Mercedes-Benz Mobility, Mobiag, movmi Shared Transportation Services Inc. , Ola Cabs, Share Now, The Crawford Group, Inc, Uber Technologies Inc. and Wingz.

Key Developments:

In April 2024, Digital wallet and FinTech platform Careem Pay has expanded its international remittance services to include 'Faster Payments' to the UK for UAE residents. Careem Pay enables customers, Captains, and business owners to manage their money, settle bills, and make seamless transactions both within and beyond the app. The Careem Pay international remittance service to India and Pakistan has been adopted by expats across the UAE.

In February 2024, Mercedes-Benz India has introduced the avant-garde Mercedes-AMG GT6 concept car at the NMACC in Mumbai. This visionary super sports concept car, named Mercedes-Benz AMG Vision Gran Turismo, exemplifies extreme proportions, sensuous contours, and intelligently integrated high-tech features, embodying a visually striking combination of design and performance. This marks the third conceptual masterpiece from Mercedes-Benz showcased in India, following the Vision Maybach 6

and the Concept EQG.

Propulsion Types Covered:

• Internal Combustion Engine (ICE)
• Electric
• Other Propulsion Types

Services Covered:

• Car Sharing
• Bus Sharing
• Ride Hailing
• Micro Mobility
• Train services
• Other Services

Solutions Covered:

• Technology Platforms
• Navigation Solutions
• Insurance Solutions
• Payment Engines
• Telecom Connectivity Providers
• Other Solutions

Requirements Covered:

• Inter-City Trips
• Daily Commuter
• First & Last Mile Connectivity
• Airport or Mass Transit Stations Trips
• Off-Peak & Shift Work Commute
• Other Requirements

Operating Systems Covered:

• Android
• iOS
• Other Operating Systems

Transportations Covered:

• Public
• Private

Business Models Covered:

• Business to Customer
• Peer to Peer
• Business to Business

Organization Sizes Covered:

• Small and Medium Enterprises
• Large Enterprises

Applications Covered:

• Journey Management
• Flexible Payments & Transactions
• Personalized Application Services
• Journey Planning
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Mobility as a Service Market, By Propulsion Type

• 5.1 Introduction
• 5.2 Internal Combustion Engine (ICE)
• 5.3 Electric
• 5.4 Other Propulsion Types

6 Global Mobility as a Service Market, By Service

• 6.1 Introduction
• 6.2 Car Sharing
• 6.3 Bus Sharing
• 6.4 Ride Hailing
• 6.5 Micro Mobility
• 6.6 Train services
• 6.7 Other Services

7 Global Mobility as a Service Market, By Solution

• 7.1 Introduction
• 7.2 Technology Platforms
• 7.3 Navigation Solutions
• 7.4 Insurance Solutions
• 7.5 Payment Engines
• 7.6 Telecom Connectivity Providers
• 7.7 Other Solutions

8 Global Mobility as a Service Market, By Requirement

• 8.1 Introduction
• 8.2 Inter-City Trips
• 8.3 Daily Commuter
• 8.4 First & Last Mile Connectivity
• 8.5 Airport or Mass Transit Stations Trips
• 8.6 Off-Peak & Shift Work Commute
• 8.7 Other RequirementS

9 Global Mobility as a Service Market, By Operating System

• 9.1 Introduction
• 9.2 Android
• 9.3 IOS
• 9.4 Other Operating Systems

10 Global Mobility as a Service Market, By Transportation

• 10.1 Introduction
• 10.2 Public
• 10.3 Private

11 Global Mobility as a Service Market, By Business Model

• 11.1 Introduction
• 11.2 Business to Customer
• 11.3 Peer to Peer
• 11.4 Business to Business

12 Global Mobility as a Service Market, By Organization Size

• 12.1 Introduction
• 12.2 Small and Medium Enterprises
• 12.3 Large Enterprises

13 Global Mobility as a Service Market, By Application

• 13.1 Introduction
• 13.2 Journey Management
• 13.3 Flexible Payments & Transactions
• 13.4 Personalized Application Services
• 13.5 Journey Planning
• 13.6 Other Applications

14 Global Mobility as a Service Market, By Geography

• 14.1 Introduction
• 14.2 North America
  • 14.2.1 US
  • 14.2.2 Canada
  • 14.2.3 Mexico
• 14.3 Europe
  • 14.3.1 Germany
  • 14.3.2 UK
  • 14.3.3 Italy
  • 14.3.4 France
  • 14.3.5 Spain
  • 14.3.6 Rest of Europe
• 14.4 Asia Pacific
  • 14.4.1 Japan
  • 14.4.2 China
  • 14.4.3 India
  • 14.4.4 Australia
  • 14.4.5 New Zealand
  • 14.4.6 South Korea
  • 14.4.7 Rest of Asia Pacific
• 14.5 South America
  • 14.5.1 Argentina
  • 14.5.2 Brazil
  • 14.5.3 Chile
  • 14.5.4 Rest of South America
• 14.6 Middle East & Africa
  • 14.6.1 Saudi Arabia
  • 14.6.2 UAE
  • 14.6.3 Qatar
  • 14.6.4 South Africa
  • 14.6.5 Rest of Middle East & Africa

15 Key Developments

• 15.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 15.2 Acquisitions & Mergers
• 15.3 New Product Launch
• 15.4 Expansions
• 15.5 Other Key Strategies

16 Company Profiling

• 16.1 Aptiv
• 16.2 Avis budget group
• 16.3 Bayerische Motoren Werke AG
• 16.4 Bird
• 16.5 BlaBlaCar
• 16.6 Bolt Technology OU
• 16.7 Careem
• 16.8 Curb Mobility
• 16.9 DiDi Global
• 16.10 Europcar
• 16.11 Gett
• 16.12 HERTZ
• 16.13 Lime
• 16.14 Lyft, Inc.
• 16.15 Mercedes-Benz Mobility
• 16.16 Mobiag,
• 16.17 movmi Shared Transportation Services Inc.
• 16.18 Ola Cabs
• 16.19 Share Now
• 16.20 The Crawford Group, Inc
• 16.21 Uber Technologies Inc.
• 16.22 Wingz