주문형 비디오(VOD) 시장 예측(-2030년) : 컴포넌트별, 플랫폼 유형별, 매출 모델별, 도입 모델별, 컨텐츠 유형별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Video on Demand Market is accounted for $77.99 billion in 2023 and is expected to reach $279.45 billion by 2030 growing at a CAGR of 20.0% during the forecast period. The way we consume entertainment has been completely transformed by video-on-demand (VOD). The ability to watch preferred films, TV series, and other video content whenever and wherever you choose is provided by VOD services to viewers. At the push of a button, video-on-demand (VOD) services from cable providers or streaming services like Hulu, Netflix, and Amazon Prime Video provide access to a vast library of content. Moreover, with audiences now having unprecedented control over their viewing experiences and traditional broadcast models being disrupted, this convenience has completely changed the entertainment industry.

According to the Motion Picture Association (MPA), the global streaming market experienced exponential growth in 2023, with an increase of over 25% in subscription revenue compared to the previous year.

Market Dynamics:

Driver:

Adoption of mobile devices

The way that people consume video content has changed significantly as a result of the widespread use of smartphones and tablets, with VoD platforms taking advantage of this fact to reach a sizable audience. Additionally, mobile devices are the preferred option for on-the-go entertainment consumption due to their portability and convenience, which has resulted in a boom in mobile-based streaming. In response, VoD providers created specialized apps and mobile-friendly platforms to guarantee a smooth viewing experience on a range of screen sizes and operating systems.

Restraint:

Expenses of content licensing and division

VoD platforms face a great deal of difficulty due to the rising costs of obtaining the licensing rights for premium content, especially for smaller players with tighter budgets. Platforms are compelled to devote large budgets to content acquisition as competition heats up and content creators demand greater rates for exclusive distribution rights, which reduce profit margins and prevents scalability. Furthermore, the issue is made worse by the fragmentation of content across various platforms, which irritates users and causes subscription fatigue.

Opportunity:

Generating unique content and setting it apart

As VoD platforms proliferate, there is an increasing need for unique and exclusive content to draw in and keep viewers. Platforms have a great chance to stand out in a crowded market by making an investment in the creation of original content. By providing funding for the creation of original television shows, films, and documentaries, platforms can build a devoted user base and lessen their reliance on outside content suppliers. Moreover, original content is a potent marketing tool that draws attention from the media and word-of-mouth referrals, creating buzz and drawing in new subscribers.

Threat:

Intense competition and saturation

There are many platforms competing for viewer's attention and subscription money, making the VoD market more and more crowded. Because of the fierce competition, platforms are finding it difficult to stand out in a crowded market, which poses a serious threat to both long-standing players and emerging ones. Additionally, viewers are reluctant to commit to multiple subscription services due to the growing problem of subscription fatigue among consumers. Because of this, platforms run the risk of seeing a halt in the growth of their subscriber base and a drop in revenue per user, especially as users grow pickier about what they watch.

Covid-19 Impact:

The Video on Demand (VoD) market has been significantly impacted by the COVID-19 pandemic, which has brought new opportunities and challenges as well as accelerated pre-existing trends towards digitalization and home entertainment consumption. Widespread lockdowns and social distancing measures led to a spike in demand for entertainment at home, which resulted in a notable increase in VoD platform subscriber numbers and streaming activity as people turned to digital content for solace. However, in order to meet increased demand, platforms had to invest in original programming and accelerate the release of new titles due to disruptions in traditional content production and distribution channels caused by the pandemic.

The Subscription Video on Demand (SVoD) segment is expected to be the largest during the forecast period

It is projected that the Subscription Video on Demand (SVoD) segment will hold the largest share. For a regular subscription fee, SVoD platforms give users unrestricted access to an extensive content library, enabling them to stream movies, TV series, and original content whenever and wherever they want without interruption. Prominent subscription video on demand (SVoD) services like Netflix, Amazon Prime Video, and Disney+ have accumulated millions of users globally, propelling significant revenue growth and market supremacy. Moreover, SVoD platforms also make significant investments in the creation of original content and licensing agreements in order to stand out from the competition and hold onto subscribers in a very competitive market.

The TV Entertainment segment is expected to have the highest CAGR during the forecast period

The sector with the highest projected CAGR is expected to be TV entertainment. TV entertainment spans many different genres and appeals to a wide range of interests and audience demographics. Examples of these genres include talk shows, documentaries, reality TV, and scripted series. The on-demand viewing habits of viewers and the expansion of streaming platforms providing exclusive access to high-quality TV content are propelling the TV entertainment segment's strong growth. Additionally, in an attempt to draw in subscribers and maintain viewer engagement, streaming services like Hulu, HBO Max, and Peacock have invested heavily in obtaining the rights to well-known TV series and creating original content.

Region with largest share:

It is projected that in the video on demand (VoD) market, North America will hold the largest share. North America offers a prosperous market for video-on-demand (VoD) platforms due to its developed digital infrastructure, high internet penetration rates, and robust consumer demand for on-demand entertainment. Prominent streaming services, like Netflix, Amazon Prime Video, and Disney+, have grown significantly in number of members and revenue in the region by establishing a strong presence. Furthermore, the main Hollywood studios and content producers are also present, which adds to the extensive and varied collection of films, TV series, and original programming that North American audiences can choose from.

Region with highest CAGR:

In the Video on Demand (VoD) market, the Asia-Pacific area is anticipated to have the highest CAGR. Significant demand for on-demand entertainment services is being driven by rising internet penetration, fast urbanization, and rising disposable incomes in Asia-Pacific nations like China, India, Japan, and South Korea. Numerous opportunities exist for VoD platforms to expand their operations and gain market share in the region due to the large and diverse population as well as the growing number of smartphone users. Moreover, a vibrant video-on-demand (VoD) ecosystem in the region is bolstered by the growing popularity of original Asian content, especially in genres like Bollywood films, anime, and K-dramas.

Key players in the market

Some of the key players in Video on Demand market include Comcast Corporation, Hulu, LLC, Fujitsu, Akamai Technologies, Google LLC., Netflix, Inc, Amazon.com, Inc., Novi Digital Entertainment Private Limited (Hotstar), Cisco Systems, Inc., Warner Bros. Discovery Inc., Sony, Popcornflix LLC, Verizon Communications Inc., Apple Inc. and DISH Network LLC.

Key Developments:

In March 2024, Akamai Technologies and Fujitsu have expanded their strategic relationship together, focusing on cloud solutions in Australia and New Zealand (A/NZ). Building up on a relationship that started in 2022 with a focus on cyber security, the expanded agreement will see Akamai extending its cloud computing services and solutions to Fujitsu's Melbourne data centre.

In February 2024, Fujitsu announced the signature of an agreement to further expand its strategic global partnership with Celonis, the pioneer and global leader in process mining, to accelerate business transformation for customers and digital transformation (DX). The agreement positions Fujitsu as Japan's latest Global Platinum Partner under Celonis' partner program.

In November 2023, Amazon and the International Organization for Migration (IOM), the United Nations' leading intergovernmental organization in the field of migration, signed an agreement to support vulnerable communities across the world through product donations, volunteering, and disaster relief response and preparedness.

Components Covered:

• Solutions
• Services

Platform Types Covered:

• Smartphones
• Tablets/Laptops
• Smart TVs
• Other Platform Types

Revenue Models Covered:

• Subscription Video on Demand (SVoD)
• Transactional Video on Demand (TVoD)
• Advertisement Based Video on Demand (AVoD)
• Free Ad-Supported Streaming TV (FAST)
• Electronic-Sell-Through (EST)
• Other Revenue Models

Deployment Models Covered:

• Cloud
• On-Premises

Content Types Covered:

• Sports
• Music
• Television
• Kids
• Movies
• Other Content Types

End Users Covered:

• BFSI
• Education
• Government & Public Sector
• Healthcare & Life Sciences
• Media & Entertainment
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Video on Demand Market, By Component

• 5.1 Introduction
• 5.2 Solutions
  • 5.2.1 Pay TV
    • 5.2.1.1 Cable TV
    • 5.2.1.2 Direct to Home (DTH)
  • 5.2.2 Over the Top (OTT) Services
  • 5.2.3 Internet Protocol Television (IPTV)
• 5.3 Services
  • 5.3.1 Professional Services
    • 5.3.1.1 Implementation & Integration
    • 5.3.1.2 Consulting
    • 5.3.1.3 Support & Maintenance
  • 5.3.2 Managed Services

6 Global Video on Demand Market, By Platform Type

• 6.1 Introduction
• 6.2 Smartphones
• 6.3 Tablets/Laptops
• 6.4 Smart TVs
• 6.5 Other Platform Types

7 Global Video on Demand Market, By Revenue Model

• 7.1 Introduction
• 7.2 Subscription Video on Demand (SVoD)
• 7.3 Transactional Video on Demand (TVoD)
• 7.4 Advertisement Based Video on Demand (AVoD)
• 7.5 Free Ad-Supported Streaming TV (FAST)
• 7.6 Electronic-Sell-Through (EST)
• 7.7 Other Revenue Models

8 Global Video on Demand Market, By Deployment Model

• 8.1 Introduction
• 8.2 Cloud
• 8.3 On-Premises

9 Global Video on Demand Market, By Content Type

• 9.1 Introduction
• 9.2 Sports
• 9.3 Music
• 9.4 Television
• 9.5 Kids
• 9.6 Movies
• 9.7 Other Content Types

10 Global Video on Demand Market, By End User

• 10.1 Introduction
• 10.2 BFSI
• 10.3 Education
• 10.4 Government & Public Sector
• 10.5 Healthcare & Life Sciences
• 10.6 Media & Entertainment
• 10.7 Other End Users

11 Global Video on Demand Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Comcast Corporation
• 13.2 Hulu, LLC
• 13.3 Fujitsu
• 13.4 Akamai Technologies
• 13.5 Google LLC.
• 13.6 Netflix, Inc
• 13.7 Amazon.com, Inc.
• 13.8 Novi Digital Entertainment Private Limited (Hotstar)
• 13.9 Cisco Systems, Inc.
• 13.10 Warner Bros. Discovery Inc.
• 13.11 Sony
• 13.12 Popcornflix LLC
• 13.13 Verizon Communications Inc.
• 13.14 Apple Inc.
• 13.15 DISH Network LLC