스크린리스 디스플레이 시장 예측(-2030년) : 유형별, 용도별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Screenless Display Market is accounted for $4.43 billion in 2024 and is expected to reach $18.34 billion by 2030 growing at a CAGR of 26.7% during the forecast period. A screenless display refers to a technology that conveys visual information without the need for a traditional screen. Instead of projecting images or text on a flat surface, screenless displays utilize alternative methods to deliver visual content, such as holograms, light field displays, or even retinal projections. These innovative technologies can create three-dimensional images in mid-air, allowing users to interact with visuals in a more immersive and engaging way. By eliminating the limitations of conventional screens, such as size and viewing angles, screenless displays offer new possibilities for how we visualize and interact with information, paving the way for advancements in user interfaces and enhancing the overall experience in digital environments.

According to Morgan Stanley, the estimated revenue from AR devices and its services are USD 118 billion and USD 68 billion, respectively, in 2020. According to NewGenApps, by 2025, the worldwide user base of AR and VR games is expected to grow to 216 million users.

Market Dynamics:

Driver:

Augmented and virtual reality growth

By leveraging spatial computing, AR and VR enable users to visualize digital information in their physical environments, projecting holographic images directly into their line of sight. This shift not only enhances user interaction but also reduces eye strain and expands usability across various fields, from gaming and entertainment to education and training. As these technologies evolve, advancements in optics, sensors, and processing power are making screenless displays more accessible and effective. They allow for richer, more interactive experiences by merging the digital and physical worlds.

Restraint:

Content compatibility

Content compatibility poses a significant challenge to the development and adoption of screenless displays. These innovative technologies, which project images directly onto the user's retina or utilize holographic projections, require specially formatted content to fully exploit their capabilities. Existing media, primarily designed for traditional screens, may not translate well to these new formats, leading to issues such as distortion, loss of detail, or ineffective interaction. However, the lack of standardized content guidelines complicates the creation of engaging and immersive experiences, limiting the appeal to developers and content creators.

Opportunity:

Rising adoption in smart homes

As households increasingly incorporate Internet of Things (IoT) devices-like smart speakers, sensors, and voice-activated assistants-the demand for intuitive, non-intrusive interfaces grows. Screenless displays, which include technologies like holography, light field displays, and tactile feedback systems, offer innovative ways to interact with smart home ecosystems without relying on traditional screens. This shift enhances user experience by enabling more immersive, hands-free interactions that align with the seamless automation of smart homes. For instance, users can control lighting, temperature, or security systems through voice commands or gesture recognition, minimizing the need for physical interfaces.

Threat:

Regulatory challenges

Screenless display technology, which utilizes methods like holography, retinal projection, and volumetric displays to convey visual information without traditional screens, faces significant regulatory challenges that hinder its widespread adoption. One major concern is the safety of such technologies, especially those projecting images directly into the eye, raising questions about potential eye damage or long-term health effects. Regulatory bodies must establish standards to ensure user safety, which can lead to lengthy approval processes. Issues related to intellectual property and patents can complicate innovation, as companies navigate existing technologies and licensing requirements.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the screenless display market, accelerating both challenges and opportunities. As remote work and social distancing measures became the norm, the demand for innovative communication technologies surged. Supply chain disruptions and economic uncertainties initially hampered growth, leading to delays in product launches and reduced consumer spending. However, the surge in e-commerce and online entertainment during lockdowns prompted industries to explore new avenues for engaging customers.

The Visual Image segment is expected to be the largest during the forecast period

Visual Image segment is expected to be the largest during the forecast period, by utilizing innovative projection techniques, VIS creates the illusion of images floating in mid-air, employing advanced holographic displays and light-field technology. This method enhances user experience by providing a more immersive and interactive visual environment. Users can engage with 3D visuals in real-time, enhancing applications in gaming, virtual reality, and education. Moreover, VIS addresses common screen-related issues, such as eye strain and limited viewing angles, offering a more comfortable and accessible alternative.

The Holographic Displays segment is expected to have the highest CAGR during the forecast period

Holographic Displays segment is expected to have the highest CAGR during the forecast period as it offers an immersive visual experience that transcends traditional flat screens. Unlike conventional displays, holographic systems project three-dimensional images into space, allowing users to view and interact with visuals from multiple angles without the need for glasses. This technology employs light field manipulation to create realistic depth and motion, making it particularly appealing for applications in gaming, medical imaging, and virtual reality. By eliminating the constraints of physical screens, holographic displays enhance user engagement and enable new forms of interaction, fostering a more intuitive experience.

Region with largest share:

North America region is anticipated to command the largest share of the market over the extrapolated period. As consumers increasingly rely on smartphones, wearables and other compact gadgets for communication, entertainment and productivity, the demand for innovative display technologies has surged. Screenless displays, which utilize holography, augmented reality, and other advanced methods to project information without traditional screens, offer a seamless experience that complements the on-the-go lifestyle. These technologies enhance user interaction by providing more immersive and engaging ways to access content across the region.

Region with highest CAGR:

Europe region is estimated to witness profitable growth during the projected period, by setting clear guidelines for safety, privacy, and data protection, these regulations foster innovation while ensuring consumer trust. The European Union's emphasis on sustainability and environmental standards encourages manufacturers to develop eco-friendly screenless display solutions, aligning with the region's green transition goals. Initiatives aimed at promoting research and development funding further bolster the industry, enabling startups and established companies to explore cutting-edge applications in sectors such as healthcare, education and entertainment.

Key players in the market

Some of the key players in Screenless Display market include Avegant Corporation, BAE Systems plc, Google LLC, Holoxica Ltd, Lumus Ltd, Microsoft Corporation, RealView Imaging Ltd, Seereal Technologies S.A., Seiko Epson Corporation, Sony Corporation, Toshiba Corporation and Vuzix Corporation.

Key Developments:

In June 2024, Hitachi and Microsoft enter milestone agreement to accelerate business and social innovation with generative AI. Through this strategic alliance, Hitachi will propel growth of the Lumada business, with a planned revenue of 2.65 trillion yen (18.9 billion USD)*1 in FY2024, and will promote operational efficiency and productivity improvements for Hitachi Group's 270,000 employees.

In February 2024, Bekaert and Toshiba Corporation have entered into a global partnership which includes a strategic cooperation agreement, and a manufacturing technology license for Membrane Electrode Assemblies, a key component for Proton Exchange Membrane (PEM) electrolyzers, that will help to accelerate the advance towards green hydrogen production.

Types Covered:

• Retinal Display
• Visual Image
• Synaptic Interface

Applications Covered:

• Head-Mounted Display
• Holographic Displays
• Head-Up Display
• Wearable Technology
• Other Applications

End Users Covered:

• Automotive
• Consumer Electronics
• Aerospace and Defense
• Healthcare
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Screenless Display Market, By Type

• 5.1 Introduction
• 5.2 Retinal Display
• 5.3 Visual Image
• 5.4 Synaptic Interface

6 Global Screenless Display Market, By Application

• 6.1 Introduction
• 6.2 Head-Mounted Display
• 6.3 Holographic Displays
• 6.4 Head-Up Display
• 6.5 Wearable Technology
• 6.6 Other Applications

7 Global Screenless Display Market, By End User

• 7.1 Introduction
• 7.2 Automotive
• 7.3 Consumer Electronics
• 7.4 Aerospace and Defense
• 7.5 Healthcare
• 7.6 Other End Users

8 Global Screenless Display Market, By Geography

• 8.1 Introduction
• 8.2 North America
  • 8.2.1 US
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 Italy
  • 8.3.4 France
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 Japan
  • 8.4.2 China
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 New Zealand
  • 8.4.6 South Korea
  • 8.4.7 Rest of Asia Pacific
• 8.5 South America
  • 8.5.1 Argentina
  • 8.5.2 Brazil
  • 8.5.3 Chile
  • 8.5.4 Rest of South America
• 8.6 Middle East & Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 Qatar
  • 8.6.4 South Africa
  • 8.6.5 Rest of Middle East & Africa

9 Key Developments

• 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 9.2 Acquisitions & Mergers
• 9.3 New Product Launch
• 9.4 Expansions
• 9.5 Other Key Strategies

10 Company Profiling

• 10.1 Avegant Corporation
• 10.2 BAE Systems plc
• 10.3 Google LLC
• 10.4 Holoxica Ltd
• 10.5 Lumus Ltd
• 10.6 Microsoft Corporation
• 10.7 RealView Imaging Ltd
• 10.8 Seereal Technologies S.A.
• 10.9 Seiko Epson Corporation
• 10.10 Sony Corporation
• 10.11 Toshiba Corporation
• 10.12 Vuzix Corporation