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¼¼°èÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå ¸®Æ÷Æ®(2023³â)

Social Media Global Market Report 2023

¹ßÇàÀÏ: | ¸®¼­Ä¡»ç: The Business Research Company | ÆäÀÌÁö Á¤º¸: ¿µ¹® 300 Pages | ¹è¼Û¾È³» : 2-10ÀÏ (¿µ¾÷ÀÏ ±âÁØ)

¡Ø º» »óǰÀº ¿µ¹® ÀÚ·á·Î Çѱ۰ú ¿µ¹® ¸ñÂ÷¿¡ ºÒÀÏÄ¡ÇÏ´Â ³»¿ëÀÌ ÀÖÀ» °æ¿ì ¿µ¹®À» ¿ì¼±ÇÕ´Ï´Ù. Á¤È®ÇÑ °ËÅ並 À§ÇØ ¿µ¹® ¸ñÂ÷¸¦ Âü°íÇØÁֽñ⠹ٶø´Ï´Ù.

¼Ò¼È ¹Ìµð¾î ¼¼°è ½ÃÀåÀº 2022³â 1,935¾ï 2,000¸¸ ´Þ·¯¿¡¼­ 2023³â¿¡´Â 2,311¾ï ´Þ·¯·Î CAGR 19.4%·Î ¼ºÀåÇß½À´Ï´Ù. ·¯½Ã¾Æ ¿ìÅ©¶óÀ̳ª ÀüÀïÀº Àû¾îµµ ´Ü±âÀûÀ¸·Î COVID-19 ÆÒµ¥¹ÍÀ¸·ÎºÎÅÍÀÇ ¼¼°è °æÁ¦ ȸº¹ °¡´É¼ºÀ» È¥¶õ½ÃÄ×½À´Ï´Ù. ÀÌ µÎ ±¹°¡ °£ÀÇ ÀüÀïÀº ¿©·¯ ±¹°¡¿¡ ´ëÇÑ °æÁ¦ Á¦Àç, »óǰ °¡°Ý »ó½Â, °ø±Þ¸Á È¥¶õÀ» ÃÊ·¡ÇÏ¿© »óǰ ¹× ¼­ºñ½º Àü¹Ý¿¡ ÀÎÇ÷¹À̼ÇÀ» ÀÏÀ¸ÄÑ Àü¼¼°è ¸¹Àº ½ÃÀå¿¡ ¿µÇâÀ» ¹ÌÃÆ½À´Ï´Ù. ¼Ò¼È ¹Ìµð¾î ½ÃÀåÀº 2027³â CAGR 17.1%·Î 4,348¾ï 7,000¸¸ ´Þ·¯·Î ¼ºÀåÇÒ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù.

2022³â ¼Ò¼È ¹Ìµð¾î ½ÃÀå¿¡¼­´Â ¾Æ½Ã¾ÆÅÂÆò¾çÀÌ °¡Àå Å« Áö¿ªÀÌ µÇ¾ú½À´Ï´Ù. ¾ÆÇÁ¸®Ä«´Â ¿¹Ãø ±â°£ µ¿¾È °¡Àå ºü¸£°Ô ¼ºÀåÇÏ´Â Áö¿ªÀÌ µÉ Àü¸ÁÀÔ´Ï´Ù. ¼Ò¼È ¹Ìµð¾î º¸°í¼­ÀÇ ´ë»ó Áö¿ªÀº ¾Æ½Ã¾ÆÅÂÆò¾ç, ¼­À¯·´, µ¿À¯·´, ºÏ¹Ì, ³²¹Ì, Áßµ¿ ¹× ¾ÆÇÁ¸®Ä«ÀÔ´Ï´Ù.

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Á¦8Àå ¼Ò¼È ¹Ìµð¾î ½ÃÀå - ¸ÅÅ©·Î °æÁ¦ ½Ã³ª¸®¿À

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Á¦10Àå ¼Ò¼È ¹Ìµð¾î ½ÃÀåÀÇ Áö¿ª ºÐ¼®

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  • ¼¼°èÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2017-2022, 2022-2027F, 2032F, ½ÇÀû°ú ¿¹Ãø, Áö¿ªº°
  • Áö¿ªº° ¼¼°è ¼Ò¼È ¹Ìµð¾î ½ÃÀå, ¼ºÀå°ú ½ÃÀå Á¡À¯À²ÀÇ ºñ±³

Á¦11Àå ¼Ò¼È ¹Ìµð¾î ½ÃÀå ¼¼ºÐÈ­

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  • ¼¼°èÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå, ¼­ºñ½ºº° ¼¼ºÐÈ­, ½ÇÀû°ú ¿¹Ãø, 2017-2022³â, 2022-2027F, 2032F
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Á¦12Àå ¼Ò¼È ¹Ìµð¾î ½ÃÀå ÁöÇ¥

  • ¼Ò¼È ¹Ìµð¾îÀÇ ½ÃÀå ±Ô¸ð, GDPÀÇ ºñÀ², 2017-2027³â, Àü¼¼°è
  • 1ÀÎ´ç Æò±Õ ¼Ò¼È ¹Ìµð¾î ½ÃÀå ÁöÃâ, 2017-2027³â, Àü¼¼°è

Á¦13Àå ¾Æ½Ã¾ÆÅÂÆò¾çÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå

  • ¾Æ½Ã¾ÆÅÂÆò¾ç ¼Ò¼È ¹Ìµð¾î ½ÃÀå °³¿ä
  • Áö¿ª Á¤º¸, COVID-19ÀÇ ¿µÇâ, ½ÃÀå Á¤º¸, ¹è°æ Á¤º¸, Á¤ºÎÀÇ ÀÌ´Ï¼ÅÆ¼ºê, ±ÔÁ¦, ±ÔÁ¦ ±â°ü, ÁÖ¿ä ´Üü, °ú¼¼µÇ´Â ¼¼, ¹ýÀμ¼ ±¸Á¶, ÅõÀÚ, ÁÖ¿ä ±â¾÷
  • ¾Æ½Ã¾ÆÅÂÆò¾ç, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2022³â, ±¹°¡º°
  • ¾Æ½Ã¾ÆÅÂÆò¾ç, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2017-2022, 2022-2027F, 2032F, ±¹°¡º° ½ÇÀû°ú ¿¹Ãø
  • ¾Æ½Ã¾ÆÅÂÆò¾ç, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2017-2022³â, 2022-2027F, 2032F, ±¹°¡º° ¼ºÀå°ú ½ÃÀå Á¡À¯À² ºñ±³
  • ¾Æ½Ã¾ÆÅÂÆò¾ç, ¼Ò¼È ¹Ìµð¾î ½ÃÀå ÁöÇ¥
    • 1ÀÎ´ç Æò±Õ ¼Ò¼È ¹Ìµð¾î ÁöÃâ, 2017-2027³â, ¾Æ½Ã¾ÆÅÂÆò¾ç ±¹°¡
    • ±â¾÷ ¼ö, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, ¼Ò¼È ¹Ìµð¾î ½ÃÀå / ±â¾÷ ¼ö, 2022³â, ¾Æ½Ã¾ÆÅÂÆò¾ç ±¹°¡
    • Á¾¾÷¿ø ¼ö, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, ¼Ò¼È ¹Ìµð¾î ½ÃÀå / Á¾¾÷¿ø ¼ö, 2022, ¾Æ½Ã¾ÆÅÂÆò¾ç ±¹°¡
  • ¾Æ½Ã¾ÆÅÂÆò¾ç ¼Ò¼È ¹Ìµð¾î ½ÃÀå, À¯Çüº° ¼¼ºÐÈ­, 2017-2022, 2022-2027F, 2032F
  • ¾Æ½Ã¾ÆÅÂÆò¾ç ¼Ò¼È ¹Ìµð¾î ½ÃÀå : ±¹°¡º° ºÐ¼®
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    • ¹æ±Û¶óµ¥½ÃÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå

Á¦14Àå ¼­À¯·´ÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå

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  • ¼­À¯·´, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2017-2022, 2022-2027F, 2032F, ½ÇÀû°ú ¿¹Ãø, ±¹°¡º°
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  • ¼­À¯·´, ¼Ò¼È ¹Ìµð¾î ½ÃÀåÀÇ ÁöÇ¥
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    • ±â¾÷¼ö, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, ¼Ò¼È ¹Ìµð¾î ½ÃÀå/±â¾÷¼ö, 2022³â, ¼­À¯·´ ±¹°¡
    • Á¾¾÷¿ø ¼ö, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, ¼Ò¼È ¹Ìµð¾î ½ÃÀå / Á¾¾÷¿ø ¼ö, 2022, ¼­À¯·´ ±¹°¡
  • ¼­À¯·´ÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå, À¯Çüº° ¼¼ºÐÈ­, 2017-2022, 2022-2027F, 2032F
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Á¦15Àå µ¿À¯·´ÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå

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  • µ¿À¯·´, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2017-2022, 2022-2027F, 2032F, ½ÇÀû°ú ¿¹Ãø, ±¹°¡º°
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  • µ¿À¯·´, ¼Ò¼È ¹Ìµð¾î ½ÃÀåÀÇ ÁöÇ¥
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Á¦16Àå ºÏ¹Ì ¼Ò¼È ¹Ìµð¾î ½ÃÀå

  • ºÏ¹ÌÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå °³¿ä
  • ºÏ¹Ì, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2022³â, ±¹°¡º°
  • ºÏ¹Ì, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2017-2022, 2022-2027F, 2032F, ±¹°¡º° ½ÇÀû°ú ¿¹Ãø
  • ºÏ¹Ì, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2017-2022³â, 2022-2027F, 2032F, ±¹°¡º° ¼ºÀå°ú ½ÃÀå Á¡À¯À²ÀÇ ºñ±³
  • ºÏ¹Ì, ¼Ò¼È ¹Ìµð¾î ½ÃÀåÀÇ ÁöÇ¥
    • 1ÀÎ´ç Æò±Õ ¼Ò¼È ¹Ìµð¾î ÁöÃâ, 2017-2027³â, ºÏ¹Ì ±¹°¡
    • ±â¾÷¼ö, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, ¼Ò¼È ¹Ìµð¾î ½ÃÀå/±â¾÷¼ö, 2022³â, ºÏ¹Ì ±¹°¡
    • Á¾¾÷¿ø ¼ö, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, ¼Ò¼È ¹Ìµð¾î ½ÃÀå / Á¾¾÷¿ø ¼ö, 2022, ºÏ¹Ì ±¹°¡
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Á¦17Àå ³²¹ÌÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå

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  • ³²¹Ì, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2022³â, ±¹°¡º°
  • ³²¹Ì, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2017-2022, 2022-2027F, 2032F, ½ÇÀû°ú ¿¹Ãø, ±¹°¡º°
  • ³²¹Ì, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2017-2022³â, 2022-2027F, 2032F, ±¹°¡º° ¼ºÀå°ú ½ÃÀå Á¡À¯À²ÀÇ ºñ±³
  • ³²¹Ì, ¼Ò¼È ¹Ìµð¾î ½ÃÀåÀÇ ÁöÇ¥
    • 1ÀÎ´ç Æò±Õ ¼Ò¼È ¹Ìµð¾î ÁöÃâ, 2017-2027³â, ³²¹Ì ±¹°¡
    • ±â¾÷ ¼ö, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, ¼Ò¼È ¹Ìµð¾î ½ÃÀå / ±â¾÷ ¼ö, 2022, ³²¹Ì ±¹°¡
    • Á¾¾÷¿ø ¼ö, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, ¼Ò¼È ¹Ìµð¾î ½ÃÀå / Á¾¾÷¿ø ¼ö, 2022, ³²¹Ì ±¹°¡
  • ³²¹ÌÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå, À¯Çüº° ¼¼ºÐÈ­, 2017-2022, 2022-2027F, 2032F
  • ³²¹ÌÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå : ±¹°¡º° ºÐ¼®
    • ¾Æ¸£ÇîÆ¼³ªÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå
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Á¦18Àå Áßµ¿ÀÇ ¼Ò¼È ¹Ìµð¾î ½ÃÀå

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  • Áßµ¿, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2022³â, ±¹°¡º°
  • Áßµ¿, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2017-2022, 2022-2027F, 2032F, ½ÇÀû°ú ¿¹Ãø, ±¹°¡º°
  • Áßµ¿, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, 2017-2022³â, 2022-2027F, 2032F, ±¹°¡º° ¼ºÀå°ú ½ÃÀå Á¡À¯À² ºñ±³
  • Áßµ¿, ¼Ò¼È ¹Ìµð¾î ½ÃÀåÀÇ ÁöÇ¥
    • 1ÀÎ´ç Æò±Õ ¼Ò¼È ¹Ìµð¾î ÁöÃâ, 2017-2027³â, Áßµ¿ ±¹°¡
    • ±â¾÷ ¼ö, ¼Ò¼È ¹Ìµð¾î ½ÃÀå, ¼Ò¼È ¹Ìµð¾î ½ÃÀå / ±â¾÷ ¼ö, 2022, Áßµ¿ ±¹°¡
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ksm 23.05.04

“Social Media Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for social media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The social media market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

  • 1) By Type: Social Media Advertisement; Social Media Subscription
  • 2) By Service: Social Networking; Micro Blogging and Instant Messaging; Photo Sharing Networks
  • 3) By End-User Industry: Retail and Wholesale; Transportation Manufacturing; Food and Beverages; Financial Services; Information Technology; Electrical And Electronics Manufacturing; Media and Recreation; Transportation Services; Healthcare; Other End-User Industries
  • Companies Mentioned: Facebook; Youtube; Instagram; Twitter; LinkedIn
  • Countries: Australia, China, Bangladesh, India, Indonesia, Japan, South Korea, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, USA, Canada, Mexico, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Major companies in the social media market include: Facebook, Youtube, Instagram, Twitter, and LinkedIn

The global social media market grew from $193.52 billion in 2022 to $231.1 billion in 2023 at a compound annual growth rate (CAGR) of 19.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The social media market is expected to grow to $434.87 billion in 2027 at a CAGR of 17.1%.

The social media market includes revenues earned by entities by providing services that enables customers to interact, create and share content and information. Social media enables users to share pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Social media is a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks.

Asia-Pacific was the largest region in the social media market in 2022. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the social media report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The main types of social media are social media advertisement and social media subscription. Social media advertising is a type of digital advertising which uses social media platforms including Twitter, LinkedIn, Instagram, Facebook, and Pinterest to provide sponsored adverts to the target audience. The different services include social networking, microblogging and instant messaging, photo sharing networks and is used by various sectors such as retail and wholesale, transportation manufacturing, food and beverages, financial services, information technology, electrical and electronics manufacturing, media and recreation, transportation services, healthcare, others.

Rising penetration of mobile, tablet, and other electronics and rising data consumption will drive the social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in time spent on social media websites. For example, the total number of smartphone devices across the world reached 6 billion in 2020, that is eight people out of 10 owned a smartphone in 2020, eventually driving the revenues of social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the social media market.

The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the social media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People's Republic of China, and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the social media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy.

Social media companies are offering their social media platforms for electronic commerce of goods and services to drive revenues. This can be attributed to the increasing adoption of e-commerce and online shopping among consumers owing to the growing internet and smartphone penetration. For instance, according to e-commerce information source Internet Retailer data 2020, U.S. e-commerce sales, increasing due to the COVID-19 pandemic, grew 44% and represented more than 21% of total retail sales. Social media platforms allow for targeted advertising based on consumers' social behaviors, geographic locations, and demographics. Instagram, a photo and video-sharing social networking service, has added a 'Shopping' tab to the 'Explore' page in its app. According to an Instagram for Business survey data 2022, 44% of people use Instagram weekly to shop using features including the Shop tag. Other social media companies such as Snapchat and Twitter have also integrated shopping advertisements to facilitate direct purchases within their platforms.

The countries covered in the social media market report are: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The social media market research report is one of a series of new reports from The Business Research Company that provides social media market statistics, including social media industry global market size, regional shares, competitors with a social media market share, detailed social media market segments, market trends and opportunities, and any further data you may need to thrive in the social media industry. This social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Table of Contents

1. Executive Summary

2. Report Structure

3. Social Media Market Characteristics

  • 3.1. Market Definition
  • 3.2. Key Segmentations

4. Social Media Market Product Analysis

  • 4.1. Leading Products/ Services
  • 4.2. Key Features and Differentiators
  • 4.3. Development Products

5. Social Media Market Supply Chain

  • 5.1. Supply Chain
  • 5.2. Distribution
  • 5.3. End Customers

6. Social Media Market Customer Information

  • 6.1. Customer Preferences
  • 6.2. End Use Market Size and Growth

7. Social Media Market Trends And Strategies

8. Social Media Market - Macro Economic Scenario

  • 8.1 COVID-19 Impact On Social Media Market
  • 8.2 Ukraine-Russia War Impact On Social Media Market
  • 8.3 Impact Of High Inflation On Social Media Market

9. Social Media Market Size And Growth

  • 9.1. Market Size
  • 9.2. Historic Market Growth, Value ($ Billion)
    • 9.2.1. Drivers Of The Market
    • 9.2.2. Restraints On The Market
  • 9.3. Forecast Market Growth, Value ($ Billion)
    • 9.3.1. Drivers Of The Market
    • 9.3.2. Restraints On The Market

10. Social Media Market Regional Analysis

  • 10.1. Global Social Media Market, 2022, By Region, Value ($ Billion)
  • 10.2. Global Social Media Market, 2017-2022, 2022-2027F, 2032F, Historic And Forecast, By Region
  • 10.3. Global Social Media Market, Growth And Market Share Comparison, By Region

11. Social Media Market Segmentation

  • 11.1. Global Social Media Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Social Media Advertisement
  • Social Media Subscription
  • 11.2. Global Social Media Market, Segmentation By Service, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Social Networking
  • Micro Blogging and Instant Messaging
  • Photo Sharing Networks
  • 11.3. Global Social Media Market, Segmentation By End-User Industry, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Retail and Wholesale
  • Transportation Manufacturing
  • Food and Beverages
  • Financial Services
  • Information Technology
  • Electrical And Electronics Manufacturing
  • Media and Recreation
  • Transportation Services
  • Healthcare
  • Others

12. Social Media Market Metrics

  • 12.1. Social Media Market Size, Percentage Of GDP, 2017-2027, Global
  • 12.2. Per Capita Average Social Media Market Expenditure, 2017-2027, Global

13. Asia-Pacific Social Media Market

  • 13.1. Asia-Pacific Social Media Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 13.2. Asia-Pacific, Social Media Market, 2022, By Country, Value ($ Billion)
  • 13.3. Asia-Pacific, Social Media Market, 2017-2022, 2022-2027F, 2032F, Historic And Forecast, By Country
  • 13.4. Asia-Pacific, Social Media Market, 2017-2022, 2022-2027F, 2032F, Growth And Market Share Comparison, By Country
  • 13.5. Asia-Pacific, Social Media Market Metrics
    • 13.5.1. Per Capita Average Social Media Expenditure, 2017-2027, Asia-Pacific Countries
    • 13.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2022, Asia-Pacific Countries
    • 13.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2022, Asia-Pacific Countries
  • 13.6. Asia-Pacific Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
  • 13.7. Asia-Pacific Social Media Market: Country Analysis
    • 13.7.1. China Social Media Market
      • 13.7.1.1. China Social Media Market Overview
      • 13.7.1.2. China Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
      • 13.7.1.3. China Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.2. Australia Social Media Market
      • 13.7.2.1. Australia Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
      • 13.7.2.2. Australia Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.3. Hong Kong Social Media Market
      • 13.7.3.1. Hong Kong Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.4. India Social Media Market
      • 13.7.4.1. India Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
      • 13.7.4.2. India Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.5. Indonesia Social Media Market
      • 13.7.5.1. Indonesia Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
      • 13.7.5.2. Indonesia Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.6. Japan Social Media Market
      • 13.7.6.1. Japan Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
      • 13.7.6.2. Japan Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.7. Malaysia Social Media Market
      • 13.7.7.1. Malaysia Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.8. New Zealand Social Media Market
      • 13.7.8.1. New Zealand Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.9. Philippines Social Media Market
      • 13.7.9.1. Philippines Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.10. Singapore Social Media Market
      • 13.7.10.1. Singapore Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.11. South Korea Social Media Market
      • 13.7.11.1. South Korea Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
      • 13.7.11.2. South Korea Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.12. Thailand Social Media Market
      • 13.7.12.1. Thailand Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.13. Vietnam Social Media Market
      • 13.7.13.1. Vietnam Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 13.7.14. Bangladesh Social Media Market
      • 13.7.14.1. Bangladesh Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)

14. Western Europe Social Media Market

  • 14.1. Western Europe Social Media Market Overview
  • 14.2. Western Europe, Social Media Market, 2022, By Country, Value ($ Billion)
  • 14.3. Western Europe, Social Media Market, 2017-2022, 2022-2027F, 2032F, Historic And Forecast, By Country
  • 14.4. Western Europe, Social Media Market, 2017-2022, 2022-2027F, 2032F, Growth And Market Share Comparison, By Country
  • 14.5. Western Europe, Social Media Market Metrics
    • 14.5.1. Per Capita Average Social Media Expenditure, 2017-2027, Western Europe Countries
    • 14.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2022, Western Europe Countries
    • 14.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2022, Western Europe Countries
  • 14.6. Western Europe Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
  • 14.7. Western Europe Social Media Market: Country Analysis
    • 14.7.1. Austria Social Media Market
      • 14.7.1.1. Austria Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.2. Belgium Social Media Market
      • 14.7.2.1. Belgium Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.3. Denmark Social Media Market
      • 14.7.3.1. Denmark Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.4. Finland Social Media Market
      • 14.7.4.1. Finland Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.5. France Social Media Market
      • 14.7.5.1. France Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
      • 14.7.5.2. France Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.6. Germany Social Media Market
      • 14.7.6.1. Germany Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
      • 14.7.6.2. Germany Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.7. Ireland Social Media Market
      • 14.7.7.1. Ireland Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.8. Italy Social Media Market
      • 14.7.8.1. Italy Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.9. Netherlands Social Media Market
      • 14.7.9.1. Netherlands Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.10. Norway Social Media Market
      • 14.7.10.1. Norway Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.11. Portugal Social Media Market
      • 14.7.11.1. Portugal Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.12. Spain Social Media Market
      • 14.7.12.1. Spain Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.13. Sweden Social Media Market
      • 14.7.13.1. Sweden Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.14. Switzerland Social Media Market
      • 14.7.14.1. Switzerland Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 14.7.15. UK Social Media Market
      • 14.7.15.1. UK Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
      • 14.7.15.2. UK Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)

15. Eastern Europe Social Media Market

  • 15.1. Eastern Europe Social Media Market Overview
  • 15.2. Eastern Europe, Social Media Market, 2022, By Country, Value ($ Billion)
  • 15.3. Eastern Europe, Social Media Market, 2017-2022, 2022-2027F, 2032F, Historic And Forecast, By Country
  • 15.4. Eastern Europe, Social Media Market, 2017-2022, 2022-2027F, 2032F, Growth And Market Share Comparison, By Country
  • 15.5. Eastern Europe, Social Media Market Metrics
    • 15.5.1. Per Capita Average Social Media Expenditure, 2017-2027, Eastern Europe Countries
    • 15.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2022, Eastern Europe Countries
    • 15.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2022, Eastern Europe Countries
  • 15.6. Eastern Europe Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
  • 15.7. Eastern Europe Social Media Market: Country Analysis
    • 15.7.1. Czech Republic Social Media Market,
      • 15.7.1.1. Czech Republic Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 15.7.2. Poland Social Media Market
      • 15.7.2.1. Poland Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 15.7.3. Romania Social Media Market
      • 15.7.3.1. Romania Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 15.7.4. Russia Social Media Market
      • 15.7.4.1. Russia Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
      • 15.7.4.2. Russia Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 15.7.5. Ukraine Social Media Market
      • 15.7.5.1. Ukraine Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)

16. North America Social Media Market

  • 16.1. North America Social Media Market Overview
  • 16.2. North America, Social Media Market, 2022, By Country, Value ($ Billion)
  • 16.3. North America, Social Media Market, 2017-2022, 2022-2027F, 2032F, Historic And Forecast, By Country
  • 16.4. North America, Social Media Market, 2017-2022, 2022-2027F, 2032F, Growth And Market Share Comparison, By Country
  • 16.5. North America, Social Media Market Metrics
    • 16.5.1. Per Capita Average Social Media Expenditure, 2017-2027, North America Countries
    • 16.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2022, North America Countries
    • 16.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2022, North America Countries
  • 16.6. North America Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
  • 16.7. North America Social Media Market: Country Analysis
    • 16.7.1. Canada Social Media Market
      • 16.7.1.1. Canada Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 16.7.2. Mexico Social Media Market
      • 16.7.2.1. Mexico Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 16.7.3. USA Social Media Market
      • 16.7.3.1. USA Social Media Market Overview
      • 16.7.3.2. USA Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
      • 16.7.3.3. USA Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)

17. South America Social Media Market

  • 17.1. South America Social Media Market Overview
  • 17.2. South America, Social Media Market, 2022, By Country, Value ($ Billion)
  • 17.3. South America, Social Media Market, 2017-2022, 2022-2027F, 2032F, Historic And Forecast, By Country
  • 17.4. South America, Social Media Market, 2017-2022, 2022-2027F, 2032F, Growth And Market Share Comparison, By Country
  • 17.5. South America, Social Media Market Metrics
    • 17.5.1. Per Capita Average Social Media Expenditure, 2017-2027, South America Countries
    • 17.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2022, South America Countries
    • 17.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2022, South America Countries
  • 17.6. South America Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
  • 17.7. South America Social Media Market: Country Analysis
    • 17.7.1. Argentina Social Media Market
      • 17.7.1.1. Argentina Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 17.7.2. Brazil Social Media Market
      • 17.7.1.1. Brazil Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
      • 17.7.2.2. Brazil Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 17.7.3. Chile Social Media Market
      • 17.7.3.1. Chile Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 17.7.4. Colombia Social Media Market
      • 17.7.4.1. Colombia Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 17.7.5. Peru Social Media Market
      • 17.7.5.1. Peru Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 17.7.6. Venezuela Social Media Market
      • 17.7.6.1. Venezuela Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)

18. Middle East Social Media Market

  • 18.1. Middle East Social Media Market Overview
  • 18.2. Middle East, Social Media Market, 2022, By Country, Value ($ Billion)
  • 18.3. Middle East, Social Media Market, 2017-2022, 2022-2027F, 2032F, Historic And Forecast, By Country
  • 18.4. Middle East, Social Media Market, 2017-2022, 2022-2027F, 2032F, Growth And Market Share Comparison, By Country
  • 18.5. Middle East, Social Media Market Metrics
    • 18.5.1. Per Capita Average Social Media Expenditure, 2017-2027, Middle East Countries
    • 18.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2022, Middle East Countries
    • 18.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2022, Middle East Countries
  • 18.6. Middle East Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
  • 18.7. Middle East Social Media Market: Country Analysis
    • 18.7.1. Saudi Arabia Social Media Market
      • 18.7.1.1. Saudi Arabia Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 18.7.2. Israel Social Media Market
      • 18.7.2.1. Israel Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 18.7.3. Turkey Social Media Market
      • 18.7.3.1. Turkey Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 18.7.4. UAE Social Media Market
      • 18.7.4.1. UAE Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)

19. Africa Social Media Market

  • 19.1. Africa Social Media Market Overview
  • 19.2. Africa, Social Media Market, 2022, By Country, Value ($ Billion)
  • 19.3. Africa, Social Media Market, 2017-2022, 2022-2027F, 2032F, Historic And Forecast, By Country
  • 19.4. Africa, Social Media Market, 2017-2022, 2022-2027F, 2032F, Growth And Market Share Comparison, By Country
  • 19.5. Africa, Social Media Market Metrics
    • 19.5.1. Per Capita Average Social Media Expenditure, 2017-2027, Africa Countries
    • 19.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2022, Africa Countries
    • 19.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2022, Africa Countries
  • 19.6. Africa Social Media Market, Segmentation By Type, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
  • 19.7. Africa Social Media Market: Country Analysis
    • 19.7.1. Egypt Social Media Market
      • 19.7.1.1. Egypt Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 19.7.2. Nigeria Social Media Market
      • 19.7.2.1. Nigeria Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)
    • 19.7.3. South Africa Social Media Market
      • 19.7.3.1. South Africa Social Media Market, 2017-2022, 2022-2027F, 2032F, Value ($ Billion)

20. Social Media Market Competitive Landscape

  • 20.1. Competitive Market Overview
  • 20.2. Market Shares
  • 20.3. Company Profiles
    • 20.3.1. Facebook
      • 20.3.1.1. Company Overview
      • 20.3.1.2. Products And Services
      • 20.3.1.3. Strategy
      • 20.3.1.4. Financial Performance
    • 20.3.2. Youtube
      • 20.3.2.1. Company Overview
      • 20.3.2.2. Products And Services
      • 20.3.2.3. Strategy
      • 20.3.2.4. Financial Performance
    • 20.3.3. Instagram
      • 20.3.3.1. Company Overview
      • 20.3.3.2. Products And Services
      • 20.3.3.3. Strategy
      • 20.3.3.4. Financial Performance
    • 20.3.4. Twitter
      • 20.3.4.1. Company Overview
      • 20.3.4.2. Products And Services
      • 20.3.4.3. Strategy
      • 20.3.4.4. Financial Performance
    • 20.3.5. LinkedIn
      • 20.3.5.1. Company Overview
      • 20.3.5.2. Products And Services
      • 20.3.5.3. Strategy
      • 20.3.5.4. Financial Performance

21. Key Mergers And Acquisitions In The Social Media Market

22. Market Background: Web Content, Search Portals And Social Media Market

  • 22.1. Web Content, Search Portals And Social Media Market Characteristics
  • 22.2. Web Content, Search Portals And Social Media Market Historic and Forecast, 2017-2022, 2022-2027F, 2032F Growth, By Segment, Value ($ Billion), Global
  • 22.3. Global Web Content, Search Portals And Social Media Market, 2022, By Region, Value ($ Billion)
  • 22.4. Global Web Content, Search Portals And Social Media Market, 2017-2022, 2022-2027F, 2032F, Historic And Forecast, By Region
  • 22.5. Global Web Content, Search Portals And Social Media Market, 2017-2022, 2022-2027F, 2032F, Segmentation By Type, Value ($ Billion)

23. Recommendations

  • 23.1. Global Social Media Market In 2027- Growth Countries
  • 23.2. Global Social Media Market In 2027- Growth Segments
  • 23.3. Global Social Media Market In 2027- Growth Strategies

24. Appendix

  • 24.1. NAICS Definitions Of Industry Covered In This Report
  • 24.2. Abbreviations
  • 24.3. Currencies
  • 24.4. Historic And Forecast Inflation Rates
  • 24.5. Research Inquiries
  • 24.6. The Business Research Company
  • 24.7. Copyright And Disclaimer
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