아시아태평양의 판촉 활동 관리 소프트웨어 시장 전망(-2030년) : 지역별 분석 - 구성요소별, 배포 유형별, 용도별, 산업별, 지역별 분석

The Asia Pacific trade promotion management software market is expected to grow from US$ 327.60 million in 2022 to US$ 766.65 million by 2030. It is estimated to grow at a CAGR of 11.2% from 2022 to 2030.

Growing Need for Software Solutions Boosts Asia Pacific Trade Promotion Management Software Market

The trade process is subject to be technology-enabled. In the present scenario, spreadsheets and Microsoft Excel are used to prepare the budget for trade promotion activities. The need for trade promotion management software is rising to optimize promotion expenditure incurred by end user companies. The software can collect and interpret promotional data completely and draw valuable insights such as incremental lift, ROI, total volume, and funds spent on consumer goods salespeople and marketing. As a result, the use of connected platforms comprising processes such as planning, trade, retail, finances, budgeting, and distribution is growing. Also, consumer goods companies provide continuous development regarding capabilities in trade promotion planning by executing stable and server-based trade promotion management solutions or hybrid solutions between on-premises and cloud-based applications. In the case of consumer goods, retail, or e-commerce companies, the development of a trade promotion strategy is key to boosting top-line revenue while maintaining customer loyalty. Therefore, companies such as Accelytics help create a connected environment among enterprises by taking leverage of their trade promotion management and supply chain expertise. The company assists an end user in identifying trade processes, as well as realizing the company's value and maximizing it. Accelytics claims that by using its Anaplan technology, an end user can generate a lucrative trade promotion strategy that produces greater ROI and offers excellent customer experiences. Anaplan is a platform with an Excel-type functionality that offers more flexibility. Thus, the presence of trade promotion management software providers in the market helps target end users to utilize trade promotion management software to boost revenue, which drives the market growth.

Asia Pacific Trade Promotion Management Software Market Overview

In Asia Pacific, Australia, China, India, Japan, and South Korea are witnessing a rise in technological innovations. Owing to the rapid developments in technology, favourable initiatives by governments of these countries for strengthening the consumer goods & retail sector, digitalization of economies, and growing disposable income of the middle-income class group, the region's overall economy will continue to grow in the coming years. In the past decade, Asia Pacific experienced economic growth, leading to increased consumer spending-especially due to the broadening middle-class level income group and young and tech-savvy demographics of the region. Evolving sales channels and routes-to-market, growing momentum by e-commerce players, and entry of small and local brands are among the prevailing trends in Asian economies, which will play a significant role in driving the growth of the FMCG sector. Moreover, online-only companies, such as Shopee and Lazada, are differentiating their portfolio by managing logistics and supply chains. As a result, FMCG brands are realizing the requirement of making their products available on different online portals and other channels through which consumers can purchase these items. This factor encourages retailers and FMCG companies to invest substantial amounts in promotional activities to make their products available to a high number of buyers. Such inclination toward making products available on different platforms is projected to boost the use of trade promotion management software across the region. Furthermore, trade promotions are the highest cost incurred by large consumer goods companies. This expenditure puts these companies in a difficult scenario to measure the ROI of such expenses, which is projected to propel the demand for trade promotion management software to maximize ROI in the coming years.

Asia Pacific Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)

Asia Pacific Trade Promotion Management Software Market Segmentation

The Asia Pacific trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country .

Based on component, the Asia Pacific trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the Asia Pacific trade promotion management software market in 2022.

In terms of deployment the Asia Pacific trade promotion management software market is bifurcated into cloud and on-premise . The cloud segment held a larger share of the Asia Pacific trade promotion management software market in 2022.

Based on application, the Asia Pacific trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the Asia Pacific trade promotion management software market in 2022.

In terms of industry vertical the Asia Pacific trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others . The retail & consumer goods segment held the largest share of the Asia Pacific trade promotion management software market in 2022.

Based on country, the Asia Pacific trade promotion management software market is segmented into China, Japan, South Korea, India, Australia, and the Rest of Asia Pacific. China dominated the Asia Pacific trade promotion management software market in 2022.

Wipro Ltd; Aera Technology; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; UpClear; and Anaplan Inc are among the leading companies operating in the Asia Pacific trade promotion management software market.

Table Of Contents

1. Introduction

• 1.1 The Insight Partners Research Report Guidance
• 1.2 Market Segmentation

2. Executive Summary

• 2.1 Key Insights
• 2.2 Market Attractiveness

3. Research Methodology

• 3.1 Coverage
• 3.2 Secondary Research
• 3.3 Primary Research

4. Asia Pacific Trade Promotion Management Software Market Landscape

• 4.1 Overview
• 4.2 PEST Analysis
• 4.3 Ecosystem Analysis
  • 4.3.1 List of Vendors in Value Chain

5. Asia Pacific Trade Promotion Management Software Market - Key Industry Dynamics

• 5.1 Trade Promotion Management Software Market - Key Industry Dynamics
• 5.2 Market Drivers
  • 5.2.1 Rise in Expenditure on Trade Promotion Management
  • 5.2.2 Growing Need for Software Solutions
  • 5.2.3 Digitalization of Trade Promotion Operations
• 5.3 Market Restraints
  • 5.3.1 Preference for Spreadsheet and Sell-out Based Payments
• 5.4 Market Opportunities
  • 5.4.1 Focus Towards Online Promotions
  • 5.4.2 Revolution of Data Analytics
• 5.5 Future Trends
  • 5.5.1 Use of Advanced Analytics for Trade Promotion Management
• 5.6 Impact of Drivers and Restraints:

6. Trade Promotion Management Software Market - Asia Pacific Market Analysis

• 6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2020 - 2030
• 6.2 Trade Promotion Management Software Market Forecast and Analysis

7. Asia Pacific Trade Promotion Management Software Market Analysis - Component

• 7.1 Solution
  • 7.1.1 Overview
  • 7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
• 7.2 Services
  • 7.2.1 Overview
  • 7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)

8. Asia Pacific Trade Promotion Management Software Market Analysis - Deployment Type

• 8.1 Cloud
  • 8.1.1 Overview
  • 8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
• 8.2 On-Premise
  • 8.2.1 Overview
  • 8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)

9. Asia Pacific Trade Promotion Management Software Market Analysis - Application

• 9.1 Large Enterprises
  • 9.1.1 Overview
  • 9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
• 9.2 SMEs
  • 9.2.1 Overview
  • 9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)

10. Asia Pacific Trade Promotion Management Software Market Analysis - Industry Vertical

• 10.1 Retail & Consumer Goods
  • 10.1.1 Overview
  • 10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
• 10.2 Pharmaceutical
  • 10.2.1 Overview
  • 10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
• 10.3 IT and Services
  • 10.3.1 Overview
  • 10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
• 10.4 Manufacturing
  • 10.4.1 Overview
  • 10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
• 10.5 Others
  • 10.5.1 Overview
  • 10.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)

11. Asia Pacific Trade Promotion Management Software Market - Country Analysis

• 11.1 Asia Pacific: Trade Promotion Management Software Market
  • 11.1.1 Asia Pacific: Trade Promotion Management Software Market, by Key Country - Revenue (2022) (US$ Million)
  • 11.1.2 Asia Pacific: Trade Promotion Management Software Market, by Key Country
    • 11.1.2.1 China: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
      • 11.1.2.1.1 China: Trade Promotion Management Software Market Breakdown by Component
      • 11.1.2.1.2 China: Trade Promotion Management Software Market Breakdown by Deployment Type
      • 11.1.2.1.3 China: Trade Promotion Management Software Market Breakdown by Application
      • 11.1.2.1.4 China: Trade Promotion Management Software Market Breakdown by Industry Vertical
    • 11.1.2.2 Japan: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
      • 11.1.2.2.1 Japan: Trade Promotion Management Software Market Breakdown by Component
      • 11.1.2.2.2 Japan: Trade Promotion Management Software Market Breakdown by Deployment Type
      • 11.1.2.2.3 Japan: Trade Promotion Management Software Market Breakdown by Application
      • 11.1.2.2.4 Japan: Trade Promotion Management Software Market Breakdown by Industry Vertical
    • 11.1.2.3 South Korea: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
      • 11.1.2.3.1 South Korea: Trade Promotion Management Software Market Breakdown by Component
      • 11.1.2.3.2 South Korea: Trade Promotion Management Software Market Breakdown by Deployment Type
      • 11.1.2.3.3 South Korea: Trade Promotion Management Software Market Breakdown by Application
      • 11.1.2.3.4 South Korea: Trade Promotion Management Software Market Breakdown by Industry Vertical
    • 11.1.2.4 India: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
      • 11.1.2.4.1 India: Trade Promotion Management Software Market Breakdown by Component
      • 11.1.2.4.2 India: Trade Promotion Management Software Market Breakdown by Deployment Type
      • 11.1.2.4.3 India: Trade Promotion Management Software Market Breakdown by Application
      • 11.1.2.4.4 India: Trade Promotion Management Software Market Breakdown by Industry Vertical
    • 11.1.2.5 Australia: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
      • 11.1.2.5.1 Australia: Trade Promotion Management Software Market Breakdown by Component
      • 11.1.2.5.2 Australia: Trade Promotion Management Software Market Breakdown by Deployment Type
      • 11.1.2.5.3 Australia: Trade Promotion Management Software Market Breakdown by Application
      • 11.1.2.5.4 Australia: Trade Promotion Management Software Market Breakdown by Industry Vertical
    • 11.1.2.6 Rest of Asia Pacific: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
      • 11.1.2.6.1 Rest of Asia Pacific: Trade Promotion Management Software Market Breakdown by Component
      • 11.1.2.6.2 Rest of Asia Pacific: Trade Promotion Management Software Market Breakdown by Deployment Type
      • 11.1.2.6.3 Rest of Asia Pacific: Trade Promotion Management Software Market Breakdown by Application
      • 11.1.2.6.4 Rest of Asia Pacific: Trade Promotion Management Software Market Breakdown by Industry Vertical

12. Industry Landscape

• 12.1 Overview
• 12.2 Market Initiative

13. Company Profiles

• 13.1 Wipro Ltd
  • 13.1.1 Key Facts
  • 13.1.2 Business Description
  • 13.1.3 Products and Services
  • 13.1.4 Financial Overview
  • 13.1.5 SWOT Analysis
  • 13.1.6 Key Developments
• 13.2 Aera Technology
  • 13.2.1 Key Facts
  • 13.2.2 Business Description
  • 13.2.3 Products and Services
  • 13.2.4 Financial Overview
  • 13.2.5 SWOT Analysis
  • 13.2.6 Key Developments
• 13.3 TELUS
  • 13.3.1 Key Facts
  • 13.3.2 Business Description
  • 13.3.3 Products and Services
  • 13.3.4 Financial Overview
  • 13.3.5 SWOT Analysis
  • 13.3.6 Key Developments
• 13.4 o9 Solutions, Inc.
  • 13.4.1 Key Facts
  • 13.4.2 Business Description
  • 13.4.3 Products and Services
  • 13.4.4 Financial Overview
  • 13.4.5 SWOT Analysis
  • 13.4.6 Key Developments
• 13.5 Oracle Corp
  • 13.5.1 Key Facts
  • 13.5.2 Business Description
  • 13.5.3 Products and Services
  • 13.5.4 Financial Overview
  • 13.5.5 SWOT Analysis
  • 13.5.6 Key Developments
• 13.6 SAP SE
  • 13.6.1 Key Facts
  • 13.6.2 Business Description
  • 13.6.3 Products and Services
  • 13.6.4 Financial Overview
  • 13.6.5 SWOT Analysis
  • 13.6.6 Key Developments
• 13.7 UpClear
  • 13.7.1 Key Facts
  • 13.7.2 Business Description
  • 13.7.3 Products and Services
  • 13.7.4 Financial Overview
  • 13.7.5 SWOT Analysis
  • 13.7.6 Key Developments
• 13.8 Anaplan Inc
  • 13.8.1 Key Facts
  • 13.8.2 Business Description
  • 13.8.3 Products and Services
  • 13.8.4 Financial Overview
  • 13.8.5 SWOT Analysis
  • 13.8.6 Key Developments

14. Appendix

• 14.1 About the Insight Partners
• 14.2 Word Index