가상현실 소비자 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 구성요소별, 기술별, 자극별, 지역별, 경쟁별(2020-2030년)

The Global Virtual Reality Consumer Market, valued at USD 11.10 Billion in 2024, is projected to experience a CAGR of 25% to reach USD 42.34 Billion by 2030. Virtual reality (VR) for the consumer market encompasses technologies that immerse users in artificial, computer-generated environments, typically experienced through specialized head-mounted displays to simulate realistic or fantastical surroundings. This market's growth is primarily driven by continuous technological advancements, including improved display resolutions and tracking systems, alongside the increasing affordability of hardware.

Key Market Drivers

Continuous technological advancements and an expanding ecosystem of engaging content are primary catalysts for the global virtual reality consumer market. Hardware improvements significantly enhance immersion and user comfort, addressing prior limitations. For example, according to Road to VR, in January 2024, Qualcomm announced its Snapdragon XR2+ Gen 2 chip, offering a 15% increase in GPU frequency and a 2% increase in CPU frequency over its predecessor, enabling higher resolution and more complex experiences. Such processing power advancements foster realistic graphics and smoother performance.

Key Market Challenges

The relatively high cost of virtual reality equipment presents a significant impediment to the broader expansion of the Global Virtual Reality Consumer Market. This elevated price point for headsets and associated accessories limits mass consumer adoption, restricting market penetration largely to early enthusiasts with higher disposable incomes. For the average consumer, the investment required to acquire VR hardware remains substantial, often competing with other significant household expenditures or lower-cost entertainment options.

Key Market Trends

The mainstream adoption of standalone VR headsets is fundamentally altering market accessibility and consumer expectations. These self-contained devices eliminate the need for powerful, tethered PCs, drastically lowering the barrier to entry and enhancing user convenience. This form factor drives broader appeal by offering an immediate, unencumbered immersive experience. For instance, Meta, a key player, reported that its Reality Labs division generated USD 1.08 billion in revenue during the fourth quarter of 2024, reflecting strong sales primarily driven by its standalone Quest headsets. This financial performance underscores the significant consumer demand and purchasing activity for these accessible VR solutions, expanding the active user base.

Key Market Players

• Sony Corporation
• HTC Corporation
• Samsung Electronics Co., Ltd.
• Google LLC
• Microsoft Corporation
• Lenovo Group Limited
• Immersive Pte. ltd.
• Valve Corporation
• HP Inc.
• Meta Platforms, Inc.

Report Scope:

In this report, the Global Virtual Reality Consumer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Virtual Reality Consumer Market, By Component:

• Hardware
• Services
• Software

Virtual Reality Consumer Market, By Technology:

• 3D Audio
• 3D Depth Sensors
• 4K & 8KVideo
• Computer Vision

Virtual Reality Consumer Market, By Stimulations:

• Gesture Control
• Hand Tracking
• Optical Tracking

Virtual Reality Consumer Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Virtual Reality Consumer Market.

Available Customizations:

Global Virtual Reality Consumer Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Virtual Reality Consumer Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Hardware, Services, Software)
  • 5.2.2. By Technology (3D Audio, 3D Depth Sensors, 4K & 8KVideo, Computer Vision)
  • 5.2.3. By Stimulations (Gesture Control, Hand Tracking, Optical Tracking)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Virtual Reality Consumer Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Technology
  • 6.2.3. By Stimulations
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Virtual Reality Consumer Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Technology
      • 6.3.1.2.3. By Stimulations
  • 6.3.2. Canada Virtual Reality Consumer Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Technology
      • 6.3.2.2.3. By Stimulations
  • 6.3.3. Mexico Virtual Reality Consumer Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Technology
      • 6.3.3.2.3. By Stimulations

7. Europe Virtual Reality Consumer Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Technology
  • 7.2.3. By Stimulations
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Virtual Reality Consumer Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Technology
      • 7.3.1.2.3. By Stimulations
  • 7.3.2. France Virtual Reality Consumer Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Technology
      • 7.3.2.2.3. By Stimulations
  • 7.3.3. United Kingdom Virtual Reality Consumer Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Technology
      • 7.3.3.2.3. By Stimulations
  • 7.3.4. Italy Virtual Reality Consumer Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Technology
      • 7.3.4.2.3. By Stimulations
  • 7.3.5. Spain Virtual Reality Consumer Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Technology
      • 7.3.5.2.3. By Stimulations

8. Asia Pacific Virtual Reality Consumer Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Technology
  • 8.2.3. By Stimulations
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Virtual Reality Consumer Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Technology
      • 8.3.1.2.3. By Stimulations
  • 8.3.2. India Virtual Reality Consumer Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Technology
      • 8.3.2.2.3. By Stimulations
  • 8.3.3. Japan Virtual Reality Consumer Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Technology
      • 8.3.3.2.3. By Stimulations
  • 8.3.4. South Korea Virtual Reality Consumer Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Technology
      • 8.3.4.2.3. By Stimulations
  • 8.3.5. Australia Virtual Reality Consumer Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Technology
      • 8.3.5.2.3. By Stimulations

9. Middle East & Africa Virtual Reality Consumer Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Technology
  • 9.2.3. By Stimulations
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Virtual Reality Consumer Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Technology
      • 9.3.1.2.3. By Stimulations
  • 9.3.2. UAE Virtual Reality Consumer Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Technology
      • 9.3.2.2.3. By Stimulations
  • 9.3.3. South Africa Virtual Reality Consumer Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Technology
      • 9.3.3.2.3. By Stimulations

10. South America Virtual Reality Consumer Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Technology
  • 10.2.3. By Stimulations
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Virtual Reality Consumer Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Technology
      • 10.3.1.2.3. By Stimulations
  • 10.3.2. Colombia Virtual Reality Consumer Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Technology
      • 10.3.2.2.3. By Stimulations
  • 10.3.3. Argentina Virtual Reality Consumer Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Technology
      • 10.3.3.2.3. By Stimulations

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Virtual Reality Consumer Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Sony Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. HTC Corporation
• 15.3. Samsung Electronics Co., Ltd.
• 15.4. Google LLC
• 15.5. Microsoft Corporation
• 15.6. Lenovo Group Limited
• 15.7. Immersive Pte. ltd.
• 15.8. Valve Corporation
• 15.9. HP Inc.
• 15.10. Meta Platforms, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer