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The global demand for Data Brokers Market is presumed to reach the market size of nearly USD 540.05 BN by 2030 from USD 311.28 BN in 2022 with a CAGR of 7.13% under the study period 2023 - 2030.
Data brokers are the companies that legally collect users' information through the internet and further sell the data to various companies operating across the different industry verticals to develop new marketing strategies or advertise their products and policies as per their demand. Data brokers can license another company's data directly to provide them with enhanced results.
The increasing smartphone penetration combined with the growing number of internet users is the main driver influencing the data broker market growth. Also, extensive use of data in marketing and advertising, fraud detection, risk-mitigation, people search, and other functions boosts the market. Moreover, the rise in applications of data broker services in various end-use industries is expected to augment the data broker market size. Along with this, the interest of companies to manage and monetize the mounting volume of personal data of consumers fuels the growth of the data broker's market. Additionally, the availability of fast internet services is fueling the rise of IoT across industry verticals and is anticipated to supplement the market growth throughout the forecast period. However, several stringent regulations regarding consumer data security and privacy may hamper the market growth.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of data brokers. The growth and trends of data brokers industry provide a holistic approach to this study.
This section of the data brokers market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Data Brokers market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the data brokers market include Acxiom Corporation, Experian Plc, Equifax, Inc., CoreLogic, Oracle Corporation (DataLogix), Moody's Corporation, Epsilon, FICO, eBureau, Intellius, and LexisNexis. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.