세계의 완구 및 게임 시장(2025-2029년)

The toys and games market is forecasted to grow by USD 86.2 bn during 2024-2029, accelerating at a CAGR of 8.6% during the forecast period. The report on the toys and games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing personal disposable income and rising middle-class population, increasing childrens tv and internet viewership, and rise in online sales.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's toys and games market is segmented as below:

By Product

• Activity and ride-on toys
• Infant and pre-school toys
• Games and puzzles
• Plush toys
• Others

By Distribution Channel

• Offline
• Online

By Application

• Up to 8 years
• 9 to 15 years

By Type

• Creativity
• STEM skills
• Social-emotional development
• Problem-solving

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the emergence of three-dimensional (3D) printing as one of the prime reasons driving the toys and games market growth during the next few years. Also, use of licensed merchandise for marketing and branding and growing market for franchise movies and shows will lead to sizable demand in the market.

The report on the toys and games market covers the following areas:

• Toys And Games Market sizing
• Toys And Games Market forecast
• Toys And Games Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading toys and games market vendors that include 4M Industrial Development Ltd., Atlas Games, Clementoni Spa, Elenco Electronics Inc., Franckh Kosmos Verlags GmbH and Co. KG, Goliath Games LLC, Hasbro Inc., JAKKS Pacific Inc., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Playmates Holdings Ltd., Ravensburger AG, Simba Dickie Group GmbH, Smartivity Labs Pvt. Ltd., Spin Master Corp., Takara Tomy Co. Ltd., and VTech Holdings Ltd.. Also, the toys and games market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Toys And Games Market 2019 - 2023
  • Historic Market Size - Data Table on Global Toys And Games Market 2019 - 2023 ($ billion)
• 5.2 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ billion)
• 5.3 Distribution Channel segment analysis 2019 - 2023
  • Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
• 5.4 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ billion)
• 5.5 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ billion)
• 5.6 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.7 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 The AI impact on global toys and games market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

• 8.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 8.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 8.3 Activity and ride-on toys - Market size and forecast 2024-2029
  • Chart on Activity and ride-on toys - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Activity and ride-on toys - Market size and forecast 2024-2029 ($ billion)
  • Chart on Activity and ride-on toys - Year-over-year growth 2024-2029 (%)
  • Data Table on Activity and ride-on toys - Year-over-year growth 2024-2029 (%)
• 8.4 Infant and pre-school toys - Market size and forecast 2024-2029
  • Chart on Infant and pre-school toys - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Infant and pre-school toys - Market size and forecast 2024-2029 ($ billion)
  • Chart on Infant and pre-school toys - Year-over-year growth 2024-2029 (%)
  • Data Table on Infant and pre-school toys - Year-over-year growth 2024-2029 (%)
• 8.5 Games and puzzles - Market size and forecast 2024-2029
  • Chart on Games and puzzles - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Games and puzzles - Market size and forecast 2024-2029 ($ billion)
  • Chart on Games and puzzles - Year-over-year growth 2024-2029 (%)
  • Data Table on Games and puzzles - Year-over-year growth 2024-2029 (%)
• 8.6 Plush toys - Market size and forecast 2024-2029
  • Chart on Plush toys - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Plush toys - Market size and forecast 2024-2029 ($ billion)
  • Chart on Plush toys - Year-over-year growth 2024-2029 (%)
  • Data Table on Plush toys - Year-over-year growth 2024-2029 (%)
• 8.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.8 Market opportunity by Product
  • Market opportunity by Product ($ billion)
  • Data Table on Market opportunity by Product ($ billion)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
  • Chart on Distribution Channel - Market share 2024-2029 (%)
  • Data Table on Distribution Channel - Market share 2024-2029 (%)
• 9.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 9.3 Offline - Market size and forecast 2024-2029
  • Chart on Offline - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
  • Chart on Offline - Year-over-year growth 2024-2029 (%)
  • Data Table on Offline - Year-over-year growth 2024-2029 (%)
• 9.4 Online - Market size and forecast 2024-2029
  • Chart on Online - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Online - Market size and forecast 2024-2029 ($ billion)
  • Chart on Online - Year-over-year growth 2024-2029 (%)
  • Data Table on Online - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ billion)
  • Data Table on Market opportunity by Distribution Channel ($ billion)

10 Market Segmentation by Application

• 10.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 10.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 10.3 Up to 8 years - Market size and forecast 2024-2029
  • Chart on Up to 8 years - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Up to 8 years - Market size and forecast 2024-2029 ($ billion)
  • Chart on Up to 8 years - Year-over-year growth 2024-2029 (%)
  • Data Table on Up to 8 years - Year-over-year growth 2024-2029 (%)
• 10.4 9 to 15 years - Market size and forecast 2024-2029
  • Chart on 9 to 15 years - Market size and forecast 2024-2029 ($ billion)
  • Data Table on 9 to 15 years - Market size and forecast 2024-2029 ($ billion)
  • Chart on 9 to 15 years - Year-over-year growth 2024-2029 (%)
  • Data Table on 9 to 15 years - Year-over-year growth 2024-2029 (%)
• 10.5 Market opportunity by Application
  • Market opportunity by Application ($ billion)
  • Data Table on Market opportunity by Application ($ billion)

11 Market Segmentation by Type

• 11.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 11.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 11.3 Creativity - Market size and forecast 2024-2029
  • Chart on Creativity - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Creativity - Market size and forecast 2024-2029 ($ billion)
  • Chart on Creativity - Year-over-year growth 2024-2029 (%)
  • Data Table on Creativity - Year-over-year growth 2024-2029 (%)
• 11.4 STEM skills - Market size and forecast 2024-2029
  • Chart on STEM skills - Market size and forecast 2024-2029 ($ billion)
  • Data Table on STEM skills - Market size and forecast 2024-2029 ($ billion)
  • Chart on STEM skills - Year-over-year growth 2024-2029 (%)
  • Data Table on STEM skills - Year-over-year growth 2024-2029 (%)
• 11.5 Social-emotional development - Market size and forecast 2024-2029
  • Chart on Social-emotional development - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Social-emotional development - Market size and forecast 2024-2029 ($ billion)
  • Chart on Social-emotional development - Year-over-year growth 2024-2029 (%)
  • Data Table on Social-emotional development - Year-over-year growth 2024-2029 (%)
• 11.6 Problem-solving - Market size and forecast 2024-2029
  • Chart on Problem-solving - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Problem-solving - Market size and forecast 2024-2029 ($ billion)
  • Chart on Problem-solving - Year-over-year growth 2024-2029 (%)
  • Data Table on Problem-solving - Year-over-year growth 2024-2029 (%)
• 11.7 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 13.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 13.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 13.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 13.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 13.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 13.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 13.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 13.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 13.10 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 13.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 13.12 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 13.13 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 13.14 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 13.15 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 13.16 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 13.17 Australia - Market size and forecast 2024-2029
  • Chart on Australia - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
  • Chart on Australia - Year-over-year growth 2024-2029 (%)
  • Data Table on Australia - Year-over-year growth 2024-2029 (%)
• 13.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

14 Drivers, Challenges, and Opportunity/Restraints

• 14.1 Market drivers
• 14.2 Market challenges
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 14.4 Market opportunities/restraints

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
  • 4M Industrial Development Ltd.
  • 4M Industrial Development Ltd. - Overview
  • 4M Industrial Development Ltd. - Product / Service
  • 4M Industrial Development Ltd. - Key offerings
  • SWOT
• 16.5 Atlas Games
  • Atlas Games - Overview
  • Atlas Games - Product / Service
  • Atlas Games - Key offerings
  • SWOT
• 16.6 Clementoni Spa
  • Clementoni Spa - Overview
  • Clementoni Spa - Product / Service
  • Clementoni Spa - Key offerings
  • SWOT
• 16.7 Franckh Kosmos Verlags GmbH and Co. KG
  • Franckh Kosmos Verlags GmbH and Co. KG - Overview
  • Franckh Kosmos Verlags GmbH and Co. KG - Product / Service
  • Franckh Kosmos Verlags GmbH and Co. KG - Key offerings
  • SWOT
• 16.8 Goliath Games LLC
  • Goliath Games LLC - Overview
  • Goliath Games LLC - Product / Service
  • Goliath Games LLC - Key offerings
  • SWOT
• 16.9 Hasbro Inc.
  • Hasbro Inc. - Overview
  • Hasbro Inc. - Business segments
  • Hasbro Inc. - Key offerings
  • Hasbro Inc. - Segment focus
  • SWOT
• 16.10 JAKKS Pacific Inc.
  • JAKKS Pacific Inc. - Overview
  • JAKKS Pacific Inc. - Business segments
  • JAKKS Pacific Inc. - Key offerings
  • JAKKS Pacific Inc. - Segment focus
  • SWOT
• 16.11 Kids2 Inc.
  • Kids2 Inc. - Overview
  • Kids2 Inc. - Product / Service
  • Kids2 Inc. - Key offerings
  • SWOT
• 16.12 LEGO System AS
  • LEGO System AS - Overview
  • LEGO System AS - Product / Service
  • LEGO System AS - Key news
  • LEGO System AS - Key offerings
  • SWOT
• 16.13 Mattel Inc.
  • Mattel Inc. - Overview
  • Mattel Inc. - Business segments
  • Mattel Inc. - Key news
  • Mattel Inc. - Key offerings
  • Mattel Inc. - Segment focus
  • SWOT
• 16.14 MGA Entertainment Inc.
  • MGA Entertainment Inc. - Overview
  • MGA Entertainment Inc. - Product / Service
  • MGA Entertainment Inc. - Key offerings
  • SWOT
• 16.15 Playmates Holdings Ltd.
  • Playmates Holdings Ltd. - Overview
  • Playmates Holdings Ltd. - Business segments
  • Playmates Holdings Ltd. - Key offerings
  • Playmates Holdings Ltd. - Segment focus
  • SWOT
• 16.16 Ravensburger AG
  • Ravensburger AG - Overview
  • Ravensburger AG - Product / Service
  • Ravensburger AG - Key news
  • Ravensburger AG - Key offerings
  • SWOT
• 16.17 Takara Tomy Co. Ltd.
  • Takara Tomy Co. Ltd. - Overview
  • Takara Tomy Co. Ltd. - Product / Service
  • Takara Tomy Co. Ltd. - Key offerings
  • SWOT
• 16.18 VTech Holdings Ltd.
  • VTech Holdings Ltd. - Overview
  • VTech Holdings Ltd. - Business segments
  • VTech Holdings Ltd. - Key news
  • VTech Holdings Ltd. - Key offerings
  • VTech Holdings Ltd. - Segment focus
  • SWOT

17 Appendix

• 17.1 Scope of the report
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations