태국의 컨슈머 헬스 시장

Sales of consumer health products have seen steady growth in current value terms in 2025. There are several trends happening that are shaping the overall performance of consumer health in Thailand in 2025. For instance, there is a strong focus on preventative health among consumers in Thailand, especially Gen Z and millennials, who are shifting from reactive healthcare to proactive self-care. Health is now seen as a lifestyle investment and Thai consumers tend to have high interest in adopting v...

Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Ageing population and focus on self-care fuelling growth in analgesics
• Competition heats up with private label making gains
• Pharmacies remain key to sales of analgesics but e-commerce making steady inroads

PROSPECTS AND OPPORTUNITIES

• Positive outlook backed by Thailand's ageing population and tourist demand
• The digital market presents strong opportunities for sales and marketing
• Health is the new wealth as consumers turn to herbal/traditional products

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Environmental conditions fuelling demand for antihistamines/allergy remedies
• Competition intensifies as players invest in new product development and rebranding
• Health and beauty specialists dominate but convenience stores show promise

PROSPECTS AND OPPORTUNITIES

• Self-medication trend likely to boost sales
• Manufacturers focus on offering fast and effective solutions to meet the needs of modern consumers
• Legislation could help boost consumer confidence in the category

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising awareness of the importance of gut health driving sales of digestive remedies
• Flying Rabbit and Gaviscon the standout performers in 2025
• Pharmacies dominate with trusted advice but convenience stores on the rise

PROSPECTS AND OPPORTUNITIES

• Positive outlook for digestive remedies supported by expanded distribution
• Natural remedies could provide competition and inspiration for manufacturers
• Proton pump inhibitors and antacids set to be the most dynamic categories

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales rise as environmental conditions impact skin health
• GSK Consumer Healthcare leads but local player T Man Pharma makes inroads
• Pharmacies remain key but e-commerce and convenience stores offer alternative options

PROSPECTS AND OPPORTUNITIES

• Skin health receiving growing attention as consumer awareness increases
• Dermatologicals could face increasing competition from other areas of the market
• Stricter regulation could be imposed on products with dermatological claims

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• High rate of smoking prevalence presents strong growth opportunities
• The market remains consolidated despite the growing competition from niche brands
• Pharmacies remain central to the path to quitting

PROSPECTS AND OPPORTUNITIES

• High smoking rates should sustain demand but category could face competition from Rx product
• Marketing and distribution will be key to growth
• New Anti-Tobacco Laws should provide a boost to sales

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN THAILAND

2025 DEVELOPMENTS

• Strict controls over the dispensing of sleep aids limits sales

PROSPECTS AND OPPORTUNITIES

• Regulation unlikely to change leaving little scope for development

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2020-2025
• Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth fuelled by an ageing population and the impact of digital lifestyles
• Domestic brands retain the lead but imported brands showing strong potential
• Pharmacies dominate thanks to professional advice but e-commerce makes gains

PROSPECTS AND OPPORTUNITIES

• Evolving trends set to favour eye sales as population ages and pollution levels rise
• New product development expected to focus on standard eye care
• Bright outlook for eye care but players may need to adopt new strategies to stand out in the market

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2020-2025
• Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steady growth fuelled by demand for sticking plasters/adhesive bandages
• Jack Chia Industries and 3M continue to dominate but smaller players are finding success
• Different channels meet different needs

PROSPECTS AND OPPORTUNITIES

• Wound care set to benefit from consumers leading more active lives
• New product development and more variety could be key to success
• Demand could shift towards products with natural claims

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2020-2025
• Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Vitamins thriving as consumers invest in their health
• Amway remains on top with its popular business model
• Distribution landscape evolving with new opportunities arising online and offline

PROSPECTS AND OPPORTUNITIES

• Vitamins still has plenty of room to grow
• New product development likely to be a key growth driver for vitamins
• New legislation and a focus on mental wellbeing set inform the market

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2020-2025
• Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales of dietary supplements benefiting from new product development and a focus on preventative health
• Well-established companies Amway and Mega Lifesciences retain the lead
• Pharmacies lead sales but e-commerce on the rise thanks to sales promotions

PROSPECTS AND OPPORTUNITIES

• Demographic and lifestyle factors expected to shape demand over the forecast period
• New product development and digital sales and marketing key to growth
• Consumers are expected to become more demanding with the FDA likely to tighten regulations

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising obesity rates and an ageing population are key growth drivers in 2025
• Amway leads but competition heats up with Thai Otsuka a standout success
• Pharmacies and e-commerce challenging the previous stronghold of direct selling

PROSPECTS AND OPPORTUNITIES

• Positive outlook for weight management and wellbeing
• The digital market is set to play a growing role in educating and informing consumers
• Thailand's FDA could look to tighten regulation

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• The audience for sports protein grows as consumers pursue healthier lifestyles
• Local brands looking to make inroads but VitaXtrong and Optimum Nutrition remain on top
• Health and beauty specialists and e-commerce remain key to growth

PROSPECTS AND OPPORTUNITIES

• Sales set to rise as the target audience expands and consumers pursue healthier lives
• New product formulations and digital marketing set to be the focus of innovation
• Stricter regulation could increase consumer confidence in sports nutrition

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Herbal/traditional tonics remains a key sales driver
• Competitive landscape benefits from new product development with Brand's leading the way
• Pharmacies remain the key point of sale but convenience stores benefit from impulse purchases

PROSPECTS AND OPPORTUNITIES

• Bright outlook for the category as consumers look for natural solutions to modern problems
• The digital market offers potential growth opportunities
• Thailand's government expected to tighten its regulation on some ingredients

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Paediatric vitamins and dietary supplements the key growth driver
• Players launch new products in response to growing market demand
• Pharmacies leads sales but e-commerce is playing a growing role in the market

PROSPECTS AND OPPORTUNITIES

• Bright outlook for the category as the focus shifts to preventative health
• Digital marketing set to be a key focus as players look to educate consumers
• Regulation on digital marketing could be tightened over the forecast period

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030