태국의 소매업

Retail in Thailand witnessed moderate value growth in 2025, as sales increased by 3% to THB4,620 billion. Performance lagged behind other retail markets in the Asia-Pacific region, due to weaker domestic demand and the slower recovery of inbound tourism in Thailand. Despite subdued GDP growth of 2% and softening consumer confidence, retail remains attractive for operators able to capitalise on high levels of consumer expenditure and the rapid adoption of digital-first, fulfilment-led models. Le...

Euromonitor International's Retail in Thailand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Slower Growth Reflects Weak Consumer Sentiment as Retail E-Commerce Gains Traction

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Retail

Industry Performance

Retail Convenience Is Redefined by Rapid Fulfillment and Digital Touchpoints

Tiktok Shop and Temu Disrupt through Social Commerce and Price Competition

CHART 2 Temu launches Digital Mall in Thailand

CHART 3 Value Sales 2020-2030

What's Next?

Chinese Sellers Set New Price Standards as Discounters and Premium Outlets Widen the Gap

Retail Chains Leverage Micro-Fulfilment and Social Commerce to Outpace Traditional Formats

CHART 4 Forecast Value Sales 2020-2030

CHART 5 Forecast Value Sales by Category 2025-2030

Competitive Landscape

CHART 6 Analyst Insight for Retail

Cp All Pcl?Leverages Its Broad Network and Digital Delivery to Hold Leadership

Temu and Central Park Transform Retail Experience and Consumer Expectations

CHART 7 Central Park Bangkok debuts in 2025, setting new benchmark for immersive ecosystems

CHART 8 Company Shares 2025

CHART 9 Brand Shares 2025

Operating Environment

Informal Retail

Opening Hours for Physical Retail

• Summary 1 Standard Opening Hours by Channel Type 2025

Seasonality

Payday shopping

Mid-year and year-end sales

Back-to-School

Valentine's Day

Thai Mother's Day

Thai Father's Day

Economic Context

CHART 10 Economic Context for Retail

CHART 11 Real Gdp Growth 2020-2030

CHART 12 Inflation 2020-2030

Consumer Context

CHART 13 Consumer Context for Retail

CHART 14 Population 2020-2030

CHART 15 Population by Generation 2025

Country Reports Disclaimer

CONVENIENCE RETAILERS IN THAILAND

• Key Data Insights
• 2025 Developments
• Cp All Expands Omnichannel Reach as Shoppers Prioritise Speed and Access
• Key Industry Trends
• CHART 16 Key Industry Trends for Convenience Retailers
• Industry Performance
• 7-Eleven and Cp All Redefine Retail Convenience in Thailand
• CHART 17 CP All's Omnichannel 7-Eleven Ecosystem Sets the New Benchmark for Retail Convenience
• Players Reconceptualise Physical Space with Cafe-Led Store Formats
• CHART 18 Value Sales 2020-2030
• CHART 19 Value Sales by Category 2025
• What's Next?
• Convenience Stores Displace Neighbourhood Grocers as Consumer Needs Evolve
• Store Format Innovation and Urbanisation Drive the Shift to Convenience Retailing
• CHART 20 Forecast Value Sales 2020-2030
• CHART 21 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 22 Analyst Insight for Convenience Retailers
• 7-Eleven'S Dominance Continues as Cj More Accelerates Outlet Expansion
• CHART 23 Company Shares 2025
• CHART 24 Brand Shares 2025
• Economic Context
• CHART 25 Economic Context for Convenience Retailers
• CHART 26 Real Gdp Growth 2020-2030
• CHART 27 Inflation 2020-2030
• Consumer Context
• CHART 28 Consumer Context for Convenience Retailers
• CHART 29 Population 2020-2030
• CHART 30 Population by Generation 2025
• Country Reports Disclaimer

HYPERMARKETS IN THAILAND

• Key Data Insights
• 2025 Developments
• Big C and Lotus'S Prioritise Operational Efficiency as Footfall Stagnates
• Key Industry Trends
• CHART 31 Key Industry Trends for Hypermarkets
• Industry Performance
• Hypermarkets Lean on Omni-Channel Convenience-Led Services to Attract Shoppers
• CHART 32 Big C enhances omnichannel services to modernise hypermarket experience
• Big C Drives Footfall with Deep Discounts and Subsidy-Linked Promotions
• CHART 33 Value Sales 2020-2030
• What's Next?
• Hypermarkets Face Challenges as Everyday Shopping Trips Decline
• Big C and Lotus'S Pivot to Mission-Specific and Premium Experiences
• CHART 34 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 35 Analyst Insight for Hypermarkets
• Lotus'S Leverages Integration and Omnichannel to Defend Share Lead
• Tops Plaza Format Resonates with Affluent Households
• CHART 36 Company Shares 2025
• CHART 37 Brand Shares 2025
• Economic Context
• CHART 38 Economic Context for Hypermarkets
• CHART 39 Real Gdp Growth 2020-2030
• CHART 40 Inflation 2020-2030
• Consumer Context
• CHART 41 Consumer Context for Hypermarkets
• CHART 42 Population 2020-2030
• CHART 43 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN THAILAND

• Key Data Insights
• 2025 Developments
• Lotus'S and Tops Market Reshape Shopper Choice as Smaller Formats Gain Relevance
• Key Industry Trends
• CHART 44 Key Industry Trends for Supermarkets
• Industry Performance
• Tops Fine Food Attracts Affluent Shoppers as Value and Premium Trends Diverge
• CHART 45 Tops Fine Food expands premium supermarket formats in Bangkok
• Players Elevate Digital Convenience to Keep Pace with Changing Demands
• CHART 46 Value Sales 2020-2030
• What's Next?
• Affluent Shoppers Drive the Development of Premium Supermarkets as Everyday Shopping Trips Become Localised
• Retailers Invest in Omni-Channel Tools as Further Polarisation Is Anticipated
• CHART 47 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 48 Analyst Insight for Supermarkets
• Tops Market Consolidates Leadership as Villa Market Expands in Affluent Urban Zones
• CHART 49 Company Shares 2025
• CHART 50 Brand Shares 2025
• Economic Context
• CHART 51 Economic Context for Supermarkets
• CHART 52 Real Gdp Growth 2020-2030
• CHART 53 Inflation 2020-2030
• Consumer Context
• CHART 54 Consumer Context for Supermarkets
• CHART 55 Population 2020-2030
• CHART 56 Population by Generation 2025
• Country Reports Disclaimer

SMALL LOCAL GROCERS IN THAILAND

• Key Data Insights
• 2025 Developments
• Convenience Store Expansion Erodes Traditional Neighbourhood Store Relevance
• Industry Performance
• Critical Presence in Rural and Suburban Communities
• CHART 57 Value Sales 2020-2030
• What's Next?
• 7-Eleven and Cj More Expansion to Drive Shift Away From Neighbourhood Stores in Urban Areas
• Grabmart and Foodpanda Partnerships Help Small Local Grocers Maintain Relevance among Digital-First Shoppers
• CHART 58 Forecast Value Sales 2020-2030
• Economic Context
• CHART 59 Economic Context for Small Local Grocers
• CHART 60 Real Gdp Growth 2020-2030
• CHART 61 Inflation 2020-2030
• Consumer Context
• CHART 62 Consumer Context for Small Local Grocers
• CHART 63 Population 2020-2030
• CHART 64 Population by Generation 2025
• Country Reports Disclaimer

GENERAL MERCHANDISE STORES IN THAILAND

• Key Data Insights
• 2025 Developments
• Tourist Spending and Value-Driven Retail Sustain Outlet Growth
• Key Industry Trends
• CHART 65 Key Industry Trends for General Merchandise Stores
• Industry Performance
• Moshi Moshi Leverages Value-Based Shopping to Capture Younger Demographics
• CHART 66 Moshi Moshi expands trend-led lifestyle product range
• Miniso Transforms Physical Space to Drive Footfall and Engagement
• CHART 67 Value Sales 2020-2030
• CHART 68 Value Sales by Category 2025
• What's Next?
• Variety Stores Accelerate Expansion as Discovery Shopping Appeals to Gen Z
• Department Stores Adapt Product Range as Subdued Tourism Outlook Stifles Growth
• Retailers Leverage Digital Engagement and Sustainability to Drive Loyalty
• CHART 69 Forecast Value Sales 2020-2030
• CHART 70 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Central Retail Corp Reinforces Dominance as Variety Chains Gain Ground
• CHART 71 Analyst Insight for General Merchandise Stores
• CHART 72 Company Shares 2025
• CHART 73 Brand Shares 2025
• Economic Context
• CHART 74 Economic Context for General Merchandise Stores
• CHART 75 Real Gdp Growth 2020-2030
• CHART 76 Inflation 2020-2030
• Consumer Context
• CHART 77 Consumer Context for General Merchandise Stores
• CHART 78 Population 2020-2030
• CHART 79 Population by Generation 2025
• Country Reports Disclaimer

APPAREL AND FOOTWEAR SPECIALISTS IN THAILAND

• Key Data Insights
• 2025 Developments
• Slower Value Growth Reflects Challenges as Players Show Resilience
• Key Industry Trends
• CHART 80 Key Industry Trends for Apparel and Footwear Specialists
• Industry Performance
• CHART 81 Bata leverages an e-commerce strategy
• Bata Leverages E-Commerce to Reach Digital-First Shoppers
• Jaspal Converts Social Engagement into Sales with Creator Partnerships
• CHART 82 Value Sales 2020-2030
• What's Next?
• Local Retailers Capture Demand by Focusing on Affordability and Convenience
• Non-Specialists and E-Commerce Disrupt Traditional Retail, Driving Need for Differentiation
• Hybrid Retail Models and Convenience-Led Shopping Reshape Consumer Expectations
• CHART 83 Forecast Value Sales 2020-2030

Competitive Landscape

• Uniqlo Consolidates Its Lead as Rivals Face Pressure
• CHART 84 Analyst Insight for Apparel and Footwear Specialists
• Mothercare Faces Pressure From the Digital Retail Shift
• CHART 85 Company Shares 2025
• CHART 86 Brand Shares 2025
• Economic Context
• CHART 87 Economic Context for Apparel and Footwear Specialists
• CHART 88 Real Gdp Growth 2020-2030
• CHART 89 Inflation 2020-2030
• Consumer Context
• CHART 90 Consumer Context for Apparel and Footwear Specialists
• CHART 91 Population 2020-2030
• CHART 92 Population by Generation 2025
• Country Reports Disclaimer

APPLIANCES AND ELECTRONICS SPECIALISTS IN THAILAND

• Key Data Insights
• 2025 Developments
• Retailers Respond to Weaker Demand with Aggressive Promotions
• Key Industry Trends
• CHART 93 Key Industry Trends for Appliances and Electronics Specialists
• Industry Performance
• Studio7 Captures Premium Digital Demand as Apple Ecosystem Expands
• CHART 94 Studio7 expands its Apple ecosystem footprint as digital lifestyles accelerate
• Social Commerce Leveraged by Retailers to Target Digital Natives
• CHART 95 Value Sales 2020-2030
• What's Next?
• Retailers Expand Urban Formats to Drive Value Growth
• Livestreaming and Platform Financing Accelerate Online Conversion and Challenge Store Loyalty
• CHART 96 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 97 Analyst Insight for Appliances and Electronics Specialists
• Studio7 Leverages Store Expansions and Apple Products to Widen Its Overall Lead
• CHART 98 Company Shares 2025
• CHART 99 Brand Shares 2025
• Economic Context
• CHART 100 Economic Context for Appliances and Electronics Specialists
• CHART 101 Real Gdp Growth 2020-2030
• CHART 102 Inflation 2020-2030
• Consumer Context
• CHART 103 Consumer Context for Appliances and Electronics Specialists
• CHART 104 Population 2020-2030
• CHART 105 Population by Generation 2025
• Country Reports Disclaimer

HEALTH AND BEAUTY SPECIALISTS IN THAILAND

• Key Data Insights
• 2025 Developments
• Boots Attracts Price-Conscious Shoppers with Aggressive Discounting and Digital Campaigns
• Key Industry Trends
• CHART 106 Key Industry Trends for Health and Beauty Specialists
• Industry Performance
• CHART 107 Boots Thailand drives strong shopper traffic
• Health and Personal Care Stores Sustain Leadership through Affordability and Accessibility
• Eveandboy Drives Sales with Creator-Driven Social Commerce and Viral Launches
• CHART 108 Value Sales 2020-2030
• CHART 109 Value Sales by Category 2025
• What's Next?
• Eveandboy Drives Premiumisation and Social Commerce among Younger Shoppers
• Watsons Sustains Leadership through Affordability as Beauty Specialists Accelerate Fastest Growth
• CHART 110 Forecast Value Sales 2020-2030
• CHART 111 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 112 Analyst Insight for Health and Beauty Specialists
• Watsons Leverages Loyalty and Omnichannel to Widen Its Lead
• Beautrium Captures Fastest Growth through Exclusive Launches and Omnichannel Agility
• CHART 113 Company Shares 2025
• CHART 114 Brand Shares 2025
• Economic Context
• CHART 115 Economic Context for Health and Beauty Specialists
• CHART 116 Real Gdp Growth 2020-2030
• CHART 117 Inflation 2020-2030
• Consumer Context
• CHART 118 Consumer Context for Health and Beauty Specialists
• CHART 119 Population 2020-2030
• CHART 120 Population by Generation 2025
• Country Reports Disclaimer

HOME PRODUCTS SPECIALISTS IN THAILAND

• Key Data Insights
• 2025 Developments
• Muted Performance Amid Economic Uncertainty and Weak Discretionary Demand
• Key Industry Trends
• CHART 121 Key Industry Trends for Home Products Specialists
• Industry Performance
• Ikea and Homepro Drive Digital-First Shopping with New Store Concepts
• CHART 122 Ikea leverages e-commerce to tailor to the needs of the Thai consumers
• CHART 123 Value Sales 2020-2030
• CHART 124 Value Sales by Category 2025
• What's Next?
• Homepro and Ikea Expand into Rural Areas as Urbanisation Drives Outlet Growth
• Premiumisation and E-Commerce Reshape the Competitive Landscape
• Pet Shops Outpace Other Channels as Humanisation Fuels Sustained Growth
• CHART 125 Forecast Value Sales 2020-2030
• CHART 126 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Homepro Expands Multi-Format Reach to Widen Sales Lead
• CHART 127 Analyst Insight for Home Products Specialists
• Thaiwatsadu Solidifies Its Second Position
• Pet Us Captures Rising Pet Ownership with Specialised Retail Experiences
• CHART 128 Company Shares 2025
• CHART 129 Brand Shares 2025
• Economic Context
• CHART 130 Economic Context for Home Products Specialists
• CHART 131 Real Gdp Growth 2020-2030
• CHART 132 Inflation 2020-2030
• Consumer Context
• CHART 133 Consumer Context for Home Products Specialists
• CHART 134 Population 2020-2030
• CHART 135 Population by Generation 2025
• Country Reports Disclaimer

DIRECT SELLING IN THAILAND

• Key Data Insights
• 2025 Developments
• E-Commerce and Social Commerce Pose Ongoing Challenges for Direct Selling
• Key Industry Trends
• CHART 136 Key Industry Trends for Direct Selling
• Industry Performance
• Health and Beauty Remain a Core Product in Direct Selling
• Personalised Engagement Boosts Loyalty, but Cannot Reverse Digital Migration
• CHART 137 Amway's Nutrilite promotes personalised assessments to compete with other channels
• CHART 138 Value Sales 2020-2030
• CHART 139 Value Sales by Category 2025
• What's Next?
• Direct Selling Faces Ongoing Competitive Pressures
• Health and Beauty Expand through Wellness Innovation and Digital Engagement
• Digitalisation and Social Commerce Are Critical to Engaging Consumers
• CHART 140 Forecast Value Sales 2020-2030
• CHART 141 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Amway Adapts Digital Strategies as Competitors Chase Younger Buyers
• CHART 142 Analyst Insight for Direct Selling
• CHART 143 Company Shares 2025
• CHART 144 Brand Shares 2025
• Economic Context
• CHART 145 Economic Context for Direct Selling
• CHART 146 Real Gdp Growth 2020-2030
• CHART 147 Inflation 2020-2030
• Consumer Context
• CHART 148 Consumer Context for Direct Selling
• CHART 149 Population 2020-2030
• CHART 150 Population by Generation 2025
• Country Reports Disclaimer

VENDING IN THAILAND

• Key Data Insights
• 2025 Developments
• Urban Consumers Embrace Seamless Payment and Product Variety
• Industry Performance
• CHART 151 Value Sales 2020-2030
• CHART 152 Value Sales by Category 2025
• What's Next?
• Vending Plus Expands Product Range to Capture Urban Demand
• Dynamic Pricing and Digital Integration Reshape Consumer Interaction
• CHART 153 Forecast Value Sales 2020-2030
• CHART 154 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 155 Analyst Insight for Vending
• Sun Vending Technology Pcl Cedes Ground as Forth Vending Co Ltd Advances
• CHART 156 Company Shares 2025
• CHART 157 Brand Shares 2025
• Economic Context
• CHART 158 Economic Context for Vending
• CHART 159 Real Gdp Growth 2020-2030
• CHART 160 Inflation 2020-2030
• Consumer Context
• CHART 161 Consumer Context for Vending
• CHART 162 Population 2020-2030
• CHART 163 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN THAILAND

• Key Data Insights
• 2025 Developments
• Marketplace E-Commerce Drives Growth as Creators Reshape Online Shopping
• Key Industry Trends
• CHART 164 Key Industry Trends for Retail E-Commerce
• Industry Performance
• Makro Accelerates Omnichannel Fulfilment to Capture Sme Loyalty
• CHART 165 Makro expands omnichannel fulfilment with branch-level delivery
• Tiktok Shop Empowers Creators to Drive Instant Purchases and Brand Growth
• CHART 166 Value Sales 2020-2030
• CHART 167 Value Sales by Category 2025
• What's Next?
• Influencers Drive Affiliate Commerce as Brands Shift to Social Platforms
• Brand-Owned Apps and Logistics Innovation Reshape Consumer Expectations
• Specialised Platforms and Creator-Led Selling Reshape Competitive Dynamics
• CHART 168 Forecast Value Sales 2020-2030
• CHART 169 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Shopee Marketplace Leverages Price and Logistics to Hold the Leading Position
• CHART 170 Analyst Insight for Retail E-Commerce
• Temu Marketplace Makes Its Mark on Thailand's E-Commerce Landscape
• Grocery Retail E-Commerce Players Capture Incremental Share
• CHART 171 Company Shares 2025
• CHART 172 Brand Shares 2025
• Economic Context
• CHART 173 Economic Context for Retail E-Commerce
• CHART 174 Real Gdp Growth 2020-2030
• CHART 175 Inflation 2020-2030
• Consumer Context
• CHART 176 Consumer Context for Retail E-Commerce
• CHART 177 Population 2020-2030
• CHART 178 Population by Generation 2025
• Country Reports Disclaimer