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Global Text Analytics Market to Reach US$29.8 Billion by 2030

The global market for Text Analytics estimated at US$11.2 Billion in the year 2024, is expected to reach US$29.8 Billion by 2030, growing at a CAGR of 17.8% over the analysis period 2024-2030. On-Premise, one of the segments analyzed in the report, is expected to record a 14.5% CAGR and reach US$15.3 Billion by the end of the analysis period. Growth in the Cloud segment is estimated at 22.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.1 Billion While China is Forecast to Grow at 16.7% CAGR

The Text Analytics market in the U.S. is estimated at US$3.1 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$4.5 Billion by the year 2030 trailing a CAGR of 16.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 15.5% and 15.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.8% CAGR.

Global Text Analytics Market - Key Trends and Drivers Summarized

Why Is Text Analytics Gaining Importance in Data-Driven Businesses?

Text analytics is a powerful tool that enables businesses to extract meaningful insights from unstructured data, such as emails, social media posts, customer reviews, and survey responses. With the explosion of data in today’s digital world, organizations are increasingly relying on text analytics to understand customer sentiment, improve decision-making, and enhance operational efficiency. By leveraging natural language processing (NLP) and machine learning, text analytics helps businesses categorize and analyze vast amounts of textual data, identifying patterns, trends, and actionable insights. This technology is critical for industries such as retail, healthcare, finance, and marketing, where understanding customer behavior and feedback is essential for competitive advantage.

How Is Text Analytics Applied Across Different Industries?

Text analytics is used extensively in industries that deal with large volumes of customer data and communications. In the retail sector, companies use text analytics to analyze customer feedback, optimize product offerings, and enhance personalized marketing strategies. In healthcare, it is used to mine patient records, clinical notes, and research papers to improve diagnosis and treatment outcomes. Financial institutions use text analytics to assess market sentiment, identify fraudulent activities, and monitor compliance with regulatory requirements. Marketing and advertising agencies employ text analytics to track brand reputation, monitor social media sentiment, and gain insights into consumer preferences. As data-driven decision-making becomes the norm, text analytics is expanding its application across diverse sectors.

What Are the Key Segments in the Text Analytics Market?

Deployment models include cloud-based and on-premise solutions, with cloud solutions gaining traction due to their scalability and ease of integration. Technologies such as natural language processing (NLP), machine learning, and artificial intelligence are the key drivers of innovation in this market. End-user industries include retail, healthcare, banking and finance, telecommunications, and government. North America holds a significant share of the market, driven by early adoption of AI technologies and a strong focus on customer experience management. However, the Asia-Pacific region is poised for rapid growth due to increasing digitalization and the adoption of advanced analytics tools by enterprises.

The Growth in the Text Analytics Market Is Driven by Several Factors

The growth in the text analytics market is driven by several factors, including the increasing demand for data-driven decision-making, advancements in NLP and AI technologies, and the growing volume of unstructured data. As organizations recognize the value of understanding customer sentiment and market trends, the adoption of text analytics is expanding rapidly. The rise of social media platforms and the proliferation of online reviews have further fueled the need for tools that can analyze large datasets and provide actionable insights. Additionally, the integration of text analytics with business intelligence and CRM systems is enhancing its value for businesses across industries. The demand for real-time analytics and sentiment analysis in sectors such as retail, finance, and healthcare will continue to drive growth in the coming years.

SCOPE OF STUDY:

The report analyzes the Text Analytics market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Deployment (On-Premise, Cloud); Application (Customer Care Services, Business Intelligence, Risk Management, Fraud Management, Social Media Analysis)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 163 Featured) -

• Averbis GmbH
• Bitext Innovations S.L.
• Clarabridge, Inc.
• IBM Corporation
• Infegy, Inc.
• KNIME AG
• Lexalytics, Inc.
• Luminoso Technologies, Inc.
• Meaningcloud LLC
• Megaputer Intelligence, Inc.
• OpenText Corporation
• SAP SE
• SAS Institute, Inc.

AI INTEGRATIONS

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Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • Tariff Impact on Global Supply Chain Patterns
  • Global Economic Update
  • Text Analytics - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Growing Adoption of AI and Machine Learning in Text Analytics Drives Market Innovation
  • Rising Demand for Sentiment Analysis in Customer Experience Management Spurs Growth
  • Increasing Focus on Predictive Analytics Expands Addressable Market for Text Analytics Solutions
  • Integration of Natural Language Processing (NLP) in Business Applications Strengthens Market Opportunity
  • Rising Use of Text Analytics in Fraud Detection and Risk Management Propels Market Growth
  • Emergence of Cloud-Based Text Analytics Solutions Expands Adoption Across Industries
  • Increasing Demand for Real-Time Data Insights Strengthens Business Case for Text Analytics
  • Growing Focus on Social Media Analytics for Marketing and Brand Management Drives Growth
  • Advancements in Multilingual Text Analytics Propel Adoption in Global Markets
  • Rising Demand for Text Analytics in Healthcare for Patient Feedback and Clinical Data Insights
  • Integration of Text Analytics with Business Intelligence (BI) Tools Expands Enterprise Adoption
  • Emergence of Automated Text Summarization and Insights Extraction Solutions Propels Market Growth
  • Technological Advancements in Unstructured Data Analytics Enhance Value Proposition for Text Analytics Solutions
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Text Analytics Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Text Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 3: World 6-Year Perspective for Text Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 5: World 6-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 6: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 7: World 6-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Customer Care Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 9: World 6-Year Perspective for Customer Care Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 10: World Recent Past, Current & Future Analysis for Business Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 11: World 6-Year Perspective for Business Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 12: World Recent Past, Current & Future Analysis for Risk Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 13: World 6-Year Perspective for Risk Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 14: World Recent Past, Current & Future Analysis for Fraud Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 15: World 6-Year Perspective for Fraud Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 16: World Recent Past, Current & Future Analysis for Social Media Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 17: World 6-Year Perspective for Social Media Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Text Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 18: USA Recent Past, Current & Future Analysis for Text Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 19: USA 6-Year Perspective for Text Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
  • TABLE 20: USA Recent Past, Current & Future Analysis for Text Analytics by Application - Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 21: USA 6-Year Perspective for Text Analytics by Application - Percentage Breakdown of Value Sales for Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis for the Years 2025 & 2030
• CANADA
  • TABLE 22: Canada Recent Past, Current & Future Analysis for Text Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 23: Canada 6-Year Perspective for Text Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
  • TABLE 24: Canada Recent Past, Current & Future Analysis for Text Analytics by Application - Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 25: Canada 6-Year Perspective for Text Analytics by Application - Percentage Breakdown of Value Sales for Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis for the Years 2025 & 2030
• JAPAN
  • Text Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 26: Japan Recent Past, Current & Future Analysis for Text Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 27: Japan 6-Year Perspective for Text Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
  • TABLE 28: Japan Recent Past, Current & Future Analysis for Text Analytics by Application - Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 29: Japan 6-Year Perspective for Text Analytics by Application - Percentage Breakdown of Value Sales for Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis for the Years 2025 & 2030
• CHINA
  • Text Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 30: China Recent Past, Current & Future Analysis for Text Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 31: China 6-Year Perspective for Text Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
  • TABLE 32: China Recent Past, Current & Future Analysis for Text Analytics by Application - Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 33: China 6-Year Perspective for Text Analytics by Application - Percentage Breakdown of Value Sales for Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis for the Years 2025 & 2030
• EUROPE
  • Text Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 34: Europe Recent Past, Current & Future Analysis for Text Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 35: Europe 6-Year Perspective for Text Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
  • TABLE 36: Europe Recent Past, Current & Future Analysis for Text Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 37: Europe 6-Year Perspective for Text Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
  • TABLE 38: Europe Recent Past, Current & Future Analysis for Text Analytics by Application - Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 39: Europe 6-Year Perspective for Text Analytics by Application - Percentage Breakdown of Value Sales for Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis for the Years 2025 & 2030
• FRANCE
  • Text Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 40: France Recent Past, Current & Future Analysis for Text Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 41: France 6-Year Perspective for Text Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
  • TABLE 42: France Recent Past, Current & Future Analysis for Text Analytics by Application - Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 43: France 6-Year Perspective for Text Analytics by Application - Percentage Breakdown of Value Sales for Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis for the Years 2025 & 2030
• GERMANY
  • Text Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 44: Germany Recent Past, Current & Future Analysis for Text Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 45: Germany 6-Year Perspective for Text Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
  • TABLE 46: Germany Recent Past, Current & Future Analysis for Text Analytics by Application - Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 47: Germany 6-Year Perspective for Text Analytics by Application - Percentage Breakdown of Value Sales for Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis for the Years 2025 & 2030
• ITALY
  • TABLE 48: Italy Recent Past, Current & Future Analysis for Text Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 49: Italy 6-Year Perspective for Text Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
  • TABLE 50: Italy Recent Past, Current & Future Analysis for Text Analytics by Application - Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 51: Italy 6-Year Perspective for Text Analytics by Application - Percentage Breakdown of Value Sales for Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis for the Years 2025 & 2030
• UNITED KINGDOM
  • Text Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 52: UK Recent Past, Current & Future Analysis for Text Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 53: UK 6-Year Perspective for Text Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
  • TABLE 54: UK Recent Past, Current & Future Analysis for Text Analytics by Application - Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 55: UK 6-Year Perspective for Text Analytics by Application - Percentage Breakdown of Value Sales for Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis for the Years 2025 & 2030
• REST OF EUROPE
  • TABLE 56: Rest of Europe Recent Past, Current & Future Analysis for Text Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 57: Rest of Europe 6-Year Perspective for Text Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
  • TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Text Analytics by Application - Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 59: Rest of Europe 6-Year Perspective for Text Analytics by Application - Percentage Breakdown of Value Sales for Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis for the Years 2025 & 2030
• ASIA-PACIFIC
  • Text Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 60: Asia-Pacific Recent Past, Current & Future Analysis for Text Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 61: Asia-Pacific 6-Year Perspective for Text Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
  • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Text Analytics by Application - Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 63: Asia-Pacific 6-Year Perspective for Text Analytics by Application - Percentage Breakdown of Value Sales for Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis for the Years 2025 & 2030
• REST OF WORLD
  • TABLE 64: Rest of World Recent Past, Current & Future Analysis for Text Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 65: Rest of World 6-Year Perspective for Text Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2025 & 2030
  • TABLE 66: Rest of World Recent Past, Current & Future Analysis for Text Analytics by Application - Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 67: Rest of World 6-Year Perspective for Text Analytics by Application - Percentage Breakdown of Value Sales for Customer Care Services, Business Intelligence, Risk Management, Fraud Management and Social Media Analysis for the Years 2025 & 2030

IV. COMPETITION