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스포츠 애널리틱스 시장 규모, 점유율, 동향 분석 보고서 : 구성 요소별, 애널리틱스별, 스포츠별, 최종 용도별, 지역별 부문 예측(2025-2030년)

Sports Analytics Market Size, Share & Trends Analysis Report By Component, By Analysis, By Sports, By End-use, By Region, And Segment Forecasts, 2025 - 2030

발행일: 2025년 04월 | 리서치사:

Grand View Research | 페이지 정보: 영문 140 Pages | 배송안내 : 2-10일 (영업일 기준)

샘플 요청 목록에 추가

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

스포츠 애널리틱스 시장 성장과 동향

Grand View Research, Inc.의 최신 보고서에 따르면 세계의 스포츠 애널리틱스 시장 규모는 2030년까지 144억 8,000만 달러에 달하고 CAGR은 20.6%를 나타낼 것으로 예측됩니다. 선수의 성능, 팀 전략, 팬 참여 등 스포츠의 다양한 측면과 관련된 데이터 수집, 분석 및 해석이 포함됩니다.

스포츠 애널리틱스 수요는 축구, 농구, 야구, 럭비 등 다양한 스포츠 부문에서 확대되고 있습니다. 이를 통해 스포츠 애널리틱스의 기능이 더욱 강화되어 보다 정확한 예측, 부상 예방 전략, 첨단 게임 시뮬레이션이 가능해졌습니다.

인공지능(AI), 머신러닝(ML), 딥러닝(심층 학습) 등의 선진 기술의 스포츠 산업에의 도입은 스포츠 기술 부문에 혁명을 가져오고 있습니다.여러의 카메라를 사용해, 다양한 각도로부터 시합을 촬영합니다. 과거의 경기에서 직면한 과제를 해결하고 선수의 성능과 경영을 향상시키고 있습니다. 웨어러블 컴퓨터는 운동 선수의 건강 상태를 실시간으로 추적하기 위해 활용됩니다. 활력에 변화를 가져오고 있습니다. 그 결과, 선수의 탈수 증상이나 심장 발작 등의 건강 리스크를 경감할 수 있습니다.

스포츠 애널리틱스 시장 보고서 하이라이트

소프트웨어 구성 요소의 성장은 선수의 강도와 약점을 분석하고 평가하고 성능을 향상시키기 위해 대규모 스포츠 조직에서 분석 소프트웨어의 채택이 증가하고 있기 때문입니다.
현장에서의 분석 지표에 의해 팀은 경기중의 전략, 영양 계획, 선수의 퍼포먼스 레벨을 높이기 위한 기타 방법을 개선하는 방법을 결정할 수 있습니다.
예측 측정, 데이터 분석, 웨어러블, 모바일 앱 등의 기술은 세계의 야구계 상황을 바꾸고 있습니다.
스포츠 팀의 부문별 성장은 스포츠 팀과 클럽이 데이터 중심의 의사 결정에 중점을 두고 있기 때문입니다. 축구에서는 선수 실적, 스카우팅, 부상 예방, 팬 참여 등 경기의 다양한 측면을 강화하기 위해 분석이 사용됩니다.
아시아태평양에서는 중국, 인도, 일본, 호주, 한국 등에서 스포츠 인기가 높아지고 기술이 발전함에 따라 시장이 가장 크게 성장하고 있습니다. 이 지역에서는 스포츠 애널리틱스 솔루션을 활용하여 선수 실적, 팬 참여, 팀 전략에 대한 인사이트를 얻는 기업이 늘고 있습니다.
2024년 1월, SAP SE는 FCBayern 뮌헨과 제휴하여 축구 스카우팅에 AI 기술을 활용했습니다. 이 제휴는 스포츠에 특화된 혁신적인 소프트웨어 솔루션인 SAP Sports One을 활용하여 클럽의 스카우팅 프로세스를 강화하기 위한 것입니다.

스포츠 애널리틱스 시장 점유율, 지역별(2024년, 2030년)
북미
- 미국
- 캐나다
유럽
- 영국
- 독일
- 프랑스
- 이탈리아
- 스페인
아시아태평양
- 중국
- 일본
- 인도
- 한국
라틴아메리카
- 브라질
- 멕시코
중동 및 아프리카
- 사우디아라비아
- 아랍에미리트(UAE)
- 남아프리카

제9장 경쟁 구도

기업 분류
기업의 시장 포지셔닝
기업 히트맵 분석
기업 프로파일/상장 기업
- Agile Sports Analytics LLC
- Catapult Group International Ltd.
- ChyroHego Corporation
- Deltatre SpA
- Experfy, Inc.
- Genius Sports Group
- International Business Machine(IBM) Corporation
- Oracle Corporation
- SAP SE
- Arecont Vision Coaster LLC
- The Sportradar Group
- Stats LLC

KTH 25.05.30

Sports Analytics Market Growth & Trends:

The global sports analytics market size is anticipated to reach USD 14.48 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 20.6% from 2025 to 2030. The sports analytics market has witnessed substantial growth and evolution in recent years, emerging as a crucial component in the global sports industry. As technology continues to advance, teams, leagues, and organizations are increasingly recognizing the importance of data-driven insights to gain a competitive edge. Sports analytics involves the collection, analysis, and interpretation of data related to various aspects of sports, including player performance, team strategies, and fan engagement. The market encompasses a wide range of solutions and services, including player tracking systems, performance analysis software, predictive analytics tools, and data visualization platforms.

The demand for sports analytics is growing across various sports fields, including soccer, basketball, baseball, and rugby. Major sports leagues and teams are making significant investments in analytics to enhance scouting, recruitment, and strategic planning. The adoption of Machine Learning (ML) and Artificial Intelligence (AI) algorithms has further enhanced the capabilities of sports analytics, enabling more accurate predictions, injury prevention strategies, and advanced game simulations. ML algorithms can recommend players for certain positions based on their performances on home grounds, overseas performances, game conditions, and opponents they are facing.

The adoption of advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML), and deep learning in the sports industry is revolutionizing the sports technology field. Several cameras are used to capture the game from different angles. This data is then fed into AI and ML models to address the challenges faced in previous games and improve player performance and management. The integration of AI with sports-related data helps optimize data collection and analysis tasks, which further helps sports clubs and organizations distribute essential resources and expertise toward more critical operations. Wearable computers are utilized for the real-time tracking of an athlete's health. Wearables have made a difference in the lives of many players by supervising hydration, pulse rate, and temperature through their microscopic and wireless health monitoring system. This, in turn, reduces health risks such as dehydration or heart attacks among players. The technology has expanded from simple biometric monitoring to the implementation of the sports teams' psychological and perceptual aspects, thereby enhancing their performance.

Sports Analytics Market Report Highlights:

Software component growth is attributed to the rising adoption of analytics software by large sports organizations for analyzing and assessing the strength and weakness of players and improving their performances
On-field analysis metrics enable teams to determine how to improve in-game strategies, nutrition plans, and other methods for elevating their athlete's performance levels
Technologies such as predictive measurements, data analytics, wearables, and mobile apps are changing the global baseball landscape. Baseball clubs and associations are adopting technological analytics for scouting, devising winning strategies and diagnosing and preventing player injuries
The segmental growth of sports teams can be attributed to the increasing emphasis on data-driven decision-making by sports teams and clubs. In football, analytics are used to enhance various aspects of the game, including player performance, scouting, injury prevention, and fan engagement
The market has seen the highest growth in Asia Pacific region due to upsurge in popularity of sports and the technology advancements in the countries including China, India, Japan, Australia, and South Korea. More and more organizations in the region are leveraging sports analytics solutions to gain insights into player performance, fan engagement, and team strategies
In January 2024, SAP SE partnered with FC Bayern Munich to utilize AI technology in soccer scouting. The collaboration aims to enhance the club's scouting processes by leveraging SAP Sports One, an innovative sports-specific software solution

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
- 1.2.1. Information analysis
- 1.2.2. Market formulation & data visualization
- 1.2.3. Data validation & publishing
1.3. Research Scope and Assumptions
- 1.3.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Sports Analytics Market Variables, Trends, & Scope

3.1. Market Lineage Outlook
3.2. Market Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenge
- 3.3.4. Industry Opportunities
3.4. Sports Analytics Market Analysis Tools
- 3.4.1. Industry Analysis - Porter's
  - 3.4.1.1. Bargaining power of the suppliers
  - 3.4.1.2. Bargaining power of the buyers
  - 3.4.1.3. Threats of substitution
  - 3.4.1.4. Threats from new entrants
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political Landscape
  - 3.4.2.2. Economic Landscape
  - 3.4.2.3. Social Landscape
  - 3.4.2.4. Technological Landscape
  - 3.4.2.5. Environmental Landscape
  - 3.4.2.6. Legal Landscape

Chapter 4. Sports Analytics Market: Component Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Sports Analytics Market: Component Movement Analysis, USD Million, 2024 & 2030
4.3. Software
- 4.3.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Services
- 4.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Sports Analytics Market: Analysis Type Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Sports Analytics Market: Analysis Type Movement Analysis, USD Million, 2024 & 2030
5.3. On-Field
- 5.3.1. On-Field Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.3.2. Player & Team Analysis
  - 5.3.2.1. Player & Team Analysis Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.3.3. Video Analysis
  - 5.3.3.1. Video Analysis Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.3.4. Health Assessment
  - 5.3.4.1. Health Assessment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Off-Field
- 5.4.1. Off-Field Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4.2. Fan Engagement
  - 5.4.2.1. Fan Engagement Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4.3. Ticket Pricing
  - 5.4.3.1. Ticket Pricing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Sports Analytics Market: Application Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Sports Analytics Market: Application Movement Analysis, USD Million, 2024 & 2030
6.3. Football
- 6.3.1. Football Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Cricket
- 6.4.1. Cricket Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Baseball
- 6.5.1. Baseball Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Basketball
- 6.6.1. Basketball Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.7. Rugby
- 6.7.1. Rugby Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.8. Others
- 6.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Sports Analytics Market: Deployment Mode Estimates & Trend Analysis

7.1. Segment Dashboard
7.2. Sports Analytics Market: Deployment Mode Movement Analysis, USD Million, 2024 & 2030
7.3. Sports Teams
- 7.3.1. Sports Teams Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4. Sports Leagues/Associations
- 7.4.1. Sports Leagues/Associations Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5. Individual Players/Coaches
- 7.5.1. Individual Players/Coaches Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6. Media Organizations
- 7.6.1. Media Organizations Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.7. Sports Betting (including Fantasy Sports)
- 7.7.1. Sports Betting (including Fantasy Sports) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.8. Others
- 7.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)On-premises

Chapter 8. Sports Analytics Market: Regional Estimates & Trend Analysis

8.1. Sports Analytics Market Share, By Region, 2024 & 2030 USD Million
8.2. North America
- 8.2.1. North America Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.2.2. U.S.
  - 8.2.2.1. U.S. Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.2.3. Canada
  - 8.2.3.1. Canada Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.3. Europe
- 8.3.1. Europe Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.2. U.K.
  - 8.3.2.1. U.K. Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.3. Germany
  - 8.3.3.1. Germany Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.4. France
  - 8.3.4.1. France Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.5. Italy
  - 8.3.5.1. Italy Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.6. Spain
  - 8.3.6.1. Spain Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.4. Asia Pacific
- 8.4.1. Asia Pacific Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.2. China
  - 8.4.2.1. China Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.3. Japan
  - 8.4.3.1. Japan Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.4. India
  - 8.4.4.1. India Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.5. South Korea
  - 8.4.5.1. South Korea Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5. Latin America
- 8.5.1. Latin America Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.5.2. Brazil
  - 8.5.2.1. Brazil Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.5.3. Mexico
  - 8.5.3.1. Mexico Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6. Middle East and Africa
- 8.6.1. Middle East and Africa Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6.2. Saudi Arabia
  - 8.6.2.1. Saudi Arabia Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6.3. UAE
  - 8.6.3.1. UAE Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6.4. South Africa
  - 8.6.4.1. South Africa Sports Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

9.1. Company Categorization
9.2. Company Market Positioning
9.3. Company Heat Map Analysis
9.4. Company Profiles/Listing
- 9.4.1. Agile Sports Analytics LLC
  - 9.4.1.1. Participant's Overview
  - 9.4.1.2. Financial Performance
  - 9.4.1.3. Product Benchmarking
  - 9.4.1.4. Strategic Initiatives
- 9.4.2. Catapult Group International Ltd.
  - 9.4.2.1. Participant's Overview
  - 9.4.2.2. Financial Performance
  - 9.4.2.3. Product Benchmarking
  - 9.4.2.4. Strategic Initiatives
- 9.4.3. ChyroHego Corporation
  - 9.4.3.1. Participant's Overview
  - 9.4.3.2. Financial Performance
  - 9.4.3.3. Product Benchmarking
  - 9.4.3.4. Strategic Initiatives
- 9.4.4. Deltatre S.p.A.
  - 9.4.4.1. Participant's Overview
  - 9.4.4.2. Financial Performance
  - 9.4.4.3. Product Benchmarking
  - 9.4.4.4. Strategic Initiatives
- 9.4.5. Experfy, Inc.
  - 9.4.5.1. Participant's Overview
  - 9.4.5.2. Financial Performance
  - 9.4.5.3. Product Benchmarking
  - 9.4.5.4. Strategic Initiatives
- 9.4.6. Genius Sports Group
  - 9.4.6.1. Participant's Overview
  - 9.4.6.2. Financial Performance
  - 9.4.6.3. Product Benchmarking
  - 9.4.6.4. Strategic Initiatives
- 9.4.7. International Business Machine (IBM) Corporation
  - 9.4.7.1. Participant's Overview
  - 9.4.7.2. Financial Performance
  - 9.4.7.3. Product Benchmarking
  - 9.4.7.4. Strategic Initiatives
- 9.4.8. Oracle Corporation
  - 9.4.8.1. Participant's Overview
  - 9.4.8.2. Financial Performance
  - 9.4.8.3. Product Benchmarking
  - 9.4.8.4. Strategic Initiatives
- 9.4.9. SAP SE
  - 9.4.9.1. Participant's Overview
  - 9.4.9.2. Financial Performance
  - 9.4.9.3. Product Benchmarking
  - 9.4.9.4. Strategic Initiatives
- 9.4.10. Arecont Vision Coaster LLC
  - 9.4.10.1. Participant's Overview
  - 9.4.10.2. Financial Performance
  - 9.4.10.3. Product Benchmarking
  - 9.4.10.4. Strategic Initiatives
- 9.4.11. The Sportradar Group
  - 9.4.11.1. Participant's Overview
  - 9.4.11.2. Financial Performance
  - 9.4.11.3. Product Benchmarking
  - 9.4.11.4. Strategic Initiatives
- 9.4.12. Stats LLC
  - 9.4.12.1. Participant's Overview
  - 9.4.12.2. Financial Performance
  - 9.4.12.3. Product Benchmarking
  - 9.4.12.4. Strategic Initiatives

스포츠 애널리틱스 시장 규모, 점유율, 동향 분석 보고서 : 구성 요소별, 애널리틱스별, 스포츠별, 최종 용도별, 지역별 부문 예측(2025-2030년)

Sports Analytics Market Size, Share & Trends Analysis Report By Component, By Analysis, By Sports, By End-use, By Region, And Segment Forecasts, 2025 - 2030

스포츠 애널리틱스 시장 성장과 동향

스포츠 애널리틱스 시장 보고서 하이라이트

목차

제1장 조사 방법과 범위

제2장 주요 요약

제3장 스포츠 애널리틱스 시장 변수, 동향, 범위

제4장 스포츠 애널리틱스 시장 : 구성 요소별, 추정·동향 분석

제5장 스포츠 애널리틱스 시장 : 애널리틱스별, 추정·동향 분석

제6장 스포츠 애널리틱스 시장 : 용도별, 추정·동향 분석

제7장 스포츠 애널리틱스 시장 : 배포 모드별, 추정·동향 분석

제8장 스포츠 애널리틱스 시장 : 지역별, 추정·동향 분석