스포츠 애널리틱스 시장 보고서 : 컴포넌트, 분석 유형, 스포츠, 지역별(2025-2033년)

The global sports analytics market size reached USD 1,496 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 5,511.1 Million by 2033, exhibiting a growth rate (CAGR) of 15.6% during 2025-2033. The market is experiencing steady growth driven by the rising demand for enhancing athlete performance and operational efficiencies in competitive sports, the accelerating integration of advanced technologies such as AI and machine learning, and the expansion of sports betting and fantasy sports globally.

Sports analytics refers to an analysis of sports data, such as player performance, business operations, and recruitment. It comprises on-field and off-field analytics, such as player and team analysis, video analysis, health assessment, fan engagement, and ticket pricing. It is beneficial for individual players, teams, and sports enterprise that is participating in a competition. It assists in increasing the fan base of players, improving merchandise sales, and accumulating sponsorships. It aids in evaluating the performance of athletes, encouraging better decision-making, and reducing operating costs. Besides this, it increases revenue, improves in-game strategies, delivers nutrition plans, and enhances the level of performance. It also identifies a player with a higher risk of injury, allows fitness staff to balance the overall exertion levels, and enroll in conditioning programs. As a result, sports analytics is widely utilized in numerous sports, such as football, hockey, cricket, and basketball, across the globe.

Sports Analytics Market Trends:

At present, the rising demand for tracking and monitoring the data of players worldwide represents one of the key factors supporting the growth of the market. In addition, the increasing demand for predictive insights and real-time data in a sport is bolstering the growth of the market. Besides this, the growing adoption of sports analytics due to the increasing demand for enhanced decision-making to compete with competitors in a game is positively influencing the market. Moreover, the rising adoption of artificial intelligence (AI)-based solutions among athletes to gain insights, such as heartbeat, speed, and acceleration, is propelling the growth of the market. Apart from this, the increasing utilization of sports analytics in clubs and teams around the world is offering lucrative growth opportunities to industry investors. Additionally, the rising employment of various technologies, such as big data, the internet of things (IoT), and cloud computing for improved team performance, is impelling the growth of the market. Besides this, the increasing demand for wearable devices among athletes across the globe is contributing to the growth of the market. Furthermore, the rising demand for sports analytics for complex data streaming, along with the increasing concerns about monitoring injuries and optimizing the training curriculum of players, is strengthening the growth of the market.

Key Market Segmentation:

Component Insights:

• Software
• Service

Analysis Type Insights:

• On-field
• Player and Team Analysis
• Video Analysis
• Health Assessment
• Off-field
• Fan Engagement
• Ticket Pricing

Sport Insights:

• Football
• Cricket
• Hockey
• Basketball
• American Football
• Others

Regional Insights:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa
• The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for sports analytics. Some of the factors driving the North America sports analytics market included the growing demand for the artificial intelligence (AI) technology and video analysis in sports, rising investments in various technologies by key players, increasing number of sports analytics players, etc.

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the global sports analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Chyronhego Corporation, Experfy Inc., HCL Technologies, International Business Machines Corporation, iSportsAnalysis, Oracle Corporation, Qualitas Global Services, SAP SE, Sas Institute Inc., Sportradar AG, Stats Perform, Tableau Software LLC (Salesforce.com Inc.)., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

• 1.What was the size of the global sports analytics market in 2024?
• 2.What is the expected growth rate of the global sports analytics market during 2025-2033?
• 3.What are the key factors driving the global sports analytics market?
• 4.What has been the impact of COVID-19 on the global sports analytics market?
• 5.What is the breakup of the global sports analytics market based on the component?
• 6.What is the breakup of the global sports analytics market based on the analysis type?
• 7.What is the breakup of the global sports analytics market based on the sport?
• 8.What are the key regions in the global sports analytics market?
• 9.Who are the key players/companies in the global sports analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Sports Analytics Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Component

• 6.1 Software
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Service
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Analysis Type

• 7.1 On-field
  • 7.1.1 Market Trends
  • 7.1.2 Key Segments
    • 7.1.2.1 Player and Team Analysis
    • 7.1.2.2 Video Analysis
    • 7.1.2.3 Health Assessment
  • 7.1.3 Market Forecast
• 7.2 Off-field
  • 7.2.1 Market Trends
  • 7.2.2 Key Segments
    • 7.2.2.1 Fan Engagement
    • 7.2.2.2 Ticket Pricing
  • 7.2.3 Market Forecast

8 Market Breakup by Sport

• 8.1 Football
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Cricket
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Hockey
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Basketball
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 American Football
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast
• 8.6 Others
  • 8.6.1 Market Trends
  • 8.6.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Chyronhego Corporation
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 Experfy Inc.
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 HCL Technologies
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
    • 14.3.3.4 SWOT Analysis
  • 14.3.4 International Business Machines Corporation
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
    • 14.3.4.4 SWOT Analysis
  • 14.3.5 iSportsAnalysis
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Oracle Corporation
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
    • 14.3.6.4 SWOT Analysis
  • 14.3.7 Qualitas Global Services
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
  • 14.3.8 SAP SE
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
    • 14.3.8.4 SWOT Analysis
  • 14.3.9 Sas Institute Inc.
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 SWOT Analysis
  • 14.3.10 Sportradar AG
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 Stats Perform
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
  • 14.3.12 Tableau Software LLC (Salesforce.com Inc.)
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio