세계의 스포츠 분석 시장 규모, 점유율, 예측 및 동향 분석 : 제공, 배포 방식, 유형, 스포츠, 용도, 최종 사용자, 지역별 - 예측(-2031년)

Sports Analytics Market by Offering, Deployment Mode, Type, Sports (Individual, Team), Application (Player Fitness and Safety, Broadcast Management), End User (Sports Associations, Media Organizations), and Geography-Global Forecast to 2031

The research report titled, 'Sports Analytics Market by Offering, Deployment Mode, Type, Sports (Individual, Team), Application (Player Fitness and Safety, Broadcast Management), End User (Sports Associations, Media Organizations), and Geography-Global Forecast to 2031', provides an in-depth analysis of the sports analytics market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The sports analytics market is projected to reach $22.2 billion by 2031, at a CAGR of 25.3% from 2024 to 2031.

The growth of the sports analytics market is driven by the increasing investment in sports technology, rising adoption of big data analytics, and growing emphasis on the use of on-field data. However, data security concerns and budget constraints hamper the adoption of sports analytics solutions and restrain the growth of this market. Furthermore, the integration of AI & ML technologies in sports analytics solutions and the proliferation of wearable technology are expected to generate growth opportunities for the stakeholders in this market. However, lack of awareness about the benefits of sports analytics solutions is a major challenge impacting the growth of the sports analytics market.

The sports analytics market is segmented by offering (solutions (data analysis and visualization, performance tracking and biomechanics, video analysis software, statistical analysis and modeling, athlete management systems, collaboration and communication platforms, other solutions), services), deployment mode (on-premise deployments, cloud-based deployments), type (on field, off field), sports(individual sports (boxing, tennis, motorsports, athletics, cycling, other individual sports), team sports (football, basketball, baseball, cricket, soccer, hockey, other team sports), animal sports, winter sports, e-sports), application (performance analysis and prediction, player and team optimization, talent scouting and player recruitment, injury prediction & prevention, fan engagement and personalized experiences, player fitness and safety, broadcast management, ticketing, sponsorship, advertising, merchandizing, other applications), end user (sport associations, sports teams, media organization, individual players/coaches, sports betting, other end users), and geography. The study also evaluates industry competitors and analyzes the market at the regional and country levels.

Based on offering, the sports analytics market is segmented into solutions and services. In 2024, the solutions segment is expected to account for a larger share of over 66.0% of the sports analytics market. The large market share of this segment is attributed to the advancement in sports technology, the increasing need to enhance the player's performance, and the increasing use of sports analytics solutions for the recruitment of sports persons. The sports analytics solutions help to analyze player data for teams to identify potential injury risks and implement preventive measures. Moreover, this segment is also projected to register the highest CAGR during the period.

Based on deployment mode, the sports analytics market is segmented into on-premise deployments and cloud-based deployments. In 2024, the cloud-based deployments segment is expected to account for the larger share of over 59.0% of the sports analytics market. The large market share of this segment is attributed to the increasing adoption of cloud-based sports analytics solutions to reduce investment costs in hardware and infrastructure and the increasing need to handle the vast amount of data generated in the sports industry. Moreover, this segment is also projected to register the highest CAGR during the period.

Based on type, the sports analytics market is segmented into on-field and off-field. In 2024, the on-field segment is expected to account for the larger share of over 63.0% of the sports analytics market. The large market share of this segment is attributed to the increasing need to collect real-time data on player movement, the growing need to monitor player load and identify potential injury risks, and the rising need to improve in-game strategies and advancement in wearable devices. Moreover, this segment is also projected to register the highest CAGR during the period.

Based on sports, the sports analytics market is segmented into individual sports, team sports, animal sports, winter sports, and e-sports. In 2024, the team sports segment is expected to account for the largest share of over 47.0% of the sports analytics market. The large market share of this segment is attributed to the increasing popularity of football, cricket, and baseball across various countries, the rapid growth of streaming platforms and social media, and the increasing use of sports analytics by coaches, players, and management to collect actionable insights on team sports. However, the e-sports segment is projected to register the highest CAGR during the period.

Based on application, the sports analytics market is segmented into performance analysis and prediction, player and team optimization, talent scouting and player recruitment, injury prediction & prevention, fan engagement and personalized experiences, player fitness and safety, broadcast management, ticketing, sponsorship, advertising, merchandising, and other applications. In 2024, the performance analysis and prediction segment is expected to account for the largest share of over 25.0% of the sports analytics market. However, the player fitness and safety segment is projected to register the highest CAGR during the period. The segment's growth is attributed to the increasing implementation of AI and ML in sports analytics solutions for analyzing player biomechanics to detect abnormal movement patterns and prevent injuries. Sports analytics is used to track training load, recovery time, and stress levels to prevent overtraining.

Based on end user, the sports analytics market is segmented into sports associations, sports teams, media organizations, individual players/coaches, sports betting, and other end users. In 2024, the sports associations segment is expected to account for the largest share of over 34.0% of the sports analytics market. The large market share of this segment is attributed to the increasing use of sports analytics to gather and analyze vital data on players' and teams' performance and increasing utilization of advanced technologies, online platforms, and applications for getting updates on players' availability for matches and training sessions helping administrators and coaches to quickly access this information and organize team sheets and arrangements. However, the sports betting segment is projected to register the highest CAGR during the period.

Based on geography, the sports analytics market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 42.0% of the sports analytics market. However, Asia-Pacific is projected to record the highest CAGR of over 27.0% during the forecast period. The region's growth is attributed to the growing digitalization trends, increasing internet penetration, growing government investments in sports infrastructure and technology, and the sport's popularity in countries such as Australia, India, China, and Japan. Also, the Chinese government is investing in sports analytics for basketball and soccer. India has a massive sports fan base and a growing focus on cricket analytics.

The key players operating in the sports analytics market are Oracle Corporation (U.S.), SAP SE (Germany), IBM Corporation (U.S.), SAS Institute Inc. (U.S.), Catapult Group International Ltd (Australia), Stats Perform (U.S.), Sportradar Group AG (Switzerland), Deltatre S.p.A. (Italy), Experfy Inc. (U.S.), Orreco Limited (Ireland), ChyronHego Corporation (U.S.) Genius Sports Group (U.K.), Kitman Labs (Ireland), Alteryx, Inc. (U.S.), and TruMedia Networks, Inc. (U.S.).

Key questions answered in the report-

• Which are the high-growth market segments in terms of offering, deployment mode, type, sports, application, and end user?
• What is the historical market size for sports analytics across the globe?
• What are the market forecasts and estimates for the period 2024-2031?
• What are the major drivers, restraints, opportunities, and challenges in the sports analytics market?
• Who are the major players in the market, and what are their market shares?
• How is the competitive landscape for the sports analytics market?
• What are the recent developments in the sports analytics market?
• What are the different strategies adopted by the major players in the market?
• What are the key geographic trends, and which are the high-growth countries?
• Who are the local emerging players in the sports analytics market, and how do they compete with other players?

Scope of the Report:

Sports Analytics Market Assessment-by Offering

• Solutions
  • Data Analysis and Visualization
  • Performance Tracking and Biomechanics
  • Video Analysis Software
  • Statistical Analysis and Modeling
  • Athlete Management Systems
  • Collaboration and Communication Platforms
  • Other Solutions
• Services

Sports Analytics Market Assessment-by Deployment Mode

• On-premise Deployments
• Cloud-based Deployments

Sports Analytics Market Assessment-by Type

• On Field
• Off Field

Sports Analytics Market Assessment-by Sports

• Individual Sports
  • Boxing
  • Tennis
  • Motorsports
  • Athletics
  • Cycling
  • Other Individual Sports
• Team Sports
  • Football
  • Basketball
  • Baseball
  • Cricket
  • Soccer
  • Hockey
  • Other Team Sports
• Animal Sports
• Winter Sports
• E-sports

Sports Analytics Market Assessment-by Application

• Performance Analysis and Prediction
• Player and Team Optimization
• Talent scouting and player recruitment
• Injury prediction & prevention
• Fan engagement and personalized experiences
• Player Fitness and Safety
• Broadcast Management
• Ticketing, Sponsorship, Advertising, Merchandizing
• Other Applications

Sports Analytics Market Assessment-by End User

• Sport Associations
• Sports Teams
• Media Organization
• Individual Players/Coaches
• Sports Betting
• Other End Users

Sports Analytics Market Assessment-by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific
  • Japan
  • China
  • India
  • South Korea
  • Australia & New Zealand
  • Rest of Asia-Pacific
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • UAE
  • Israel
  • Rest of Middle East & Africa

TABLE OF CONTENTS

1. Market Definition & Scope

• 1.1. Market Definition
• 1.2. Currency & Limitations
  • 1.2.1. Currency
  • 1.2.2. Limitations

2. Research Methodology

• 2.1. Research Approach
• 2.2. Data Collection & Validation Process
  • 2.2.1. Secondary Research
  • 2.2.2. Primary Research/Interviews with Key Opinion Leaders from the Industry
• 2.3. Market Sizing and Forecasting
  • 2.3.1. Market Size Estimation Approach
  • 2.3.2. Growth Forecast Approach
• 2.4. Assumptions for the Study

3. Executive Summary

• 3.1. Overview
• 3.2. Market Analysis, By Offering
• 3.3. Market Analysis, By Deployment Mode
• 3.4. Market Analysis, By Type
• 3.5. Market Analysis, By Sports
• 3.6. Market Analysis, By Application
• 3.7. Market Analysis, By End User
• 3.8. Market Analysis, By Geography
• 3.9. Competitive Analysis

4. Market Insights

• 4.1. Overview
• 4.2. Factors Affecting Market Growth
  • 4.2.1. Drivers
    • 4.2.1.1. Increasing Investment in Sports Technology
    • 4.2.1.2. Rising Adoption of Big Data Analytics
    • 4.2.1.3. Growing Emphasis on the Use of On-field Data
  • 4.2.2. Restraints
    • 4.2.2.1. Data Security Concerns
    • 4.2.2.2. Budget Constraints Hamper Adoption of Sports Analytics Solutions
  • 4.2.3. Opportunities
    • 4.2.3.1. Integration of AI & ML technologies in Sports Analytics Solutions
    • 4.2.3.2. Proliferation of Wearable Technology
  • 4.2.4. Challenges
    • 4.2.4.1. Lack of Awareness About Benefits of Sports Analytics Solutions
• 4.3. Case Studies

5. Sports Analytics Market Assessment-by Offering

• 5.1. Overview
• 5.2. Solutions
  • 5.2.1. Data Analysis and Visualization
  • 5.2.2. Performance Tracking and Biomechanics
  • 5.2.3. Video Analysis Software
  • 5.2.4. Statistical Analysis and Modeling
  • 5.2.5. Athlete Management Systems
  • 5.2.6. Collaboration and Communication Platforms
  • 5.2.7. Other Solutions
• 5.3. Services

6. Sports Analytics Market Assessment-by Deployment Mode

• 6.1. Overview
• 6.2. On-premise Deployments
• 6.3. Cloud-based Deployments

7. Sports Analytics Market Assessment-by Type

• 7.1. Overview
• 7.2. On-field
• 7.3. Off-field

8. Sports Analytics Market Assessment-by Sports

• 8.1. Overview
• 8.2. Individual Sports
  • 8.2.1. Boxing
  • 8.2.2. Tennis
  • 8.2.3. Motorsports
  • 8.2.4. Athletics
  • 8.2.5. Cycling
  • 8.2.6. Other Individual Sports
• 8.3. Team Sports
  • 8.3.1. Football
  • 8.3.2. Basketball
  • 8.3.3. Baseball
  • 8.3.4. Cricket
  • 8.3.5. Soccer
  • 8.3.6. Hockey
  • 8.3.7. Other Team Sports
• 8.4. Animal Sports
• 8.5. Winter Sports
• 8.6. E-sports

9. Sports Analytics Market Assessment-by Application

• 9.1. Overview
• 9.2. Performance Analysis and Prediction
• 9.3. Player and Team Optimization
• 9.4. Talent Scouting and Player Recruitment
• 9.5. Injury Prediction & Prevention
• 9.6. Fan Engagement and Personalized Experiences
• 9.7. Player Fitness and Safety
• 9.8. Broadcast Management
• 9.9. Ticketing, Sponsorship, Advertising, Merchandising
• 9.10. Other Applications

10. Sports Analytics Market Assessment-by End User

• 10.1. Overview
• 10.2. Sport Associations
• 10.3. Sports Teams
• 10.4. Media Organizations
• 10.5. Individual Players/Coaches
• 10.6. Sports Betting
• 10.7. Other End Users

11. Sports Analytics Market-by Geography

• 11.1. Overview
• 11.2. North America
  • 11.2.1. U.S.
  • 11.2.2. Canada
• 11.3. Europe
  • 11.3.1. Germany
  • 11.3.2. U.K.
  • 11.3.3. France
  • 11.3.4. Italy
  • 11.3.5. Spain
  • 11.3.6. Rest of Europe
• 11.4. Asia-Pacific
  • 11.4.1. Japan
  • 11.4.2. China
  • 11.4.3. India
  • 11.4.4. South Korea
  • 11.4.5. Australia & New Zealand
  • 11.4.6. Rest of Asia-Pacific
• 11.5. Latin America
  • 11.5.1. Mexico
  • 11.5.2. Brazil
  • 11.5.3. Rest of Latin America
• 11.6. Middle East & Africa
  • 11.6.1. UAE
  • 11.6.2. Israel
  • 11.6.3. Rest of Middle East & Africa

12. Competition Analysis

• 12.1. Overview
• 12.2. Key Growth Strategies
• 12.3. Competitive Benchmarking
• 12.4. Competitive Dashboard
  • 12.4.1. Industry Leaders
  • 12.4.2. Market Differentiators
  • 12.4.3. Vanguards
  • 12.4.4. Emerging Companies
• 12.5. Market Share Analysis

13. Company Profiles

• 13.1. Oracle Corporation
• 13.2. SAP SE
• 13.3. IBM Corporation
• 13.4. SAS Institute Inc.
• 13.5. Catapult Group International Ltd
• 13.6. Stats Perform
• 13.7. Sportradar Group AG
• 13.8. Deltatre S.p.A.
• 13.9. Experfy Inc.
• 13.10. Orreco Limited
• 13.11. ChyronHego Corporation
• 13.12. Genius Sports Group
• 13.13. Kitman Labs
• 13.14. Alteryx, Inc.
• 13.15. TruMedia Networks, Inc.

(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)

14. Appendix

• 14.1. Available Customization
• 14.2. Related Reports