세계의 게이미피케이션 시장(2025-2029년)

The gamification market is forecasted to grow by USD 65625.8 million during 2024-2029, accelerating at a CAGR of 33.6% during the forecast period. The report on the gamification market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of gamification in e-learning, increasing implementation of customer-centric business model, and increasing applicability of gamification.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's gamification market is segmented as below:

By End-user

• Healthcare
• Entertainment
• Retail
• Education
• Others

By Application

• Consumer-driven application
• Enterprise-driven application

By Sector

• SMEs
• Large enterprises

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the rise in strategic alliances in the global gamification market as one of the prime reasons driving the gamification market growth during the next few years. Also, integration of advanced technologies in gamification solutions and increased integration of social learning and micro-learning will lead to sizable demand in the market.

The report on the gamification market covers the following areas:

• Gamification Market sizing
• Gamification Market forecast
• Gamification Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gamification market vendors that include Allen Interactions Inc., Ambition, Aon PLC, Axonify Inc., BI WORLDWIDE, Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., Houghton Mifflin Harcourt Co., ImmersionOne Inc., Influitive Corp., Learning Technologies Group PLC, LevelEleven Inc., Microsoft Corp., MPS Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE. Also, the gamification market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Sector
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Gamification Market 2019 - 2023
  • Historic Market Size - Data Table on Global Gamification Market 2019 - 2023 ($ million)
• 5.2 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.3 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.4 Sector segment analysis 2019 - 2023
  • Historic Market Size - Sector Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global gamification market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by End-user

• 8.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
• 8.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 8.3 Healthcare - Market size and forecast 2024-2029
  • Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
  • Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
  • Chart on Healthcare - Year-over-year growth 2024-2029 (%)
  • Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
• 8.4 Entertainment - Market size and forecast 2024-2029
  • Chart on Entertainment - Market size and forecast 2024-2029 ($ million)
  • Data Table on Entertainment - Market size and forecast 2024-2029 ($ million)
  • Chart on Entertainment - Year-over-year growth 2024-2029 (%)
  • Data Table on Entertainment - Year-over-year growth 2024-2029 (%)
• 8.5 Retail - Market size and forecast 2024-2029
  • Chart on Retail - Market size and forecast 2024-2029 ($ million)
  • Data Table on Retail - Market size and forecast 2024-2029 ($ million)
  • Chart on Retail - Year-over-year growth 2024-2029 (%)
  • Data Table on Retail - Year-over-year growth 2024-2029 (%)
• 8.6 Education - Market size and forecast 2024-2029
  • Chart on Education - Market size and forecast 2024-2029 ($ million)
  • Data Table on Education - Market size and forecast 2024-2029 ($ million)
  • Chart on Education - Year-over-year growth 2024-2029 (%)
  • Data Table on Education - Year-over-year growth 2024-2029 (%)
• 8.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 9.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 9.3 Consumer-driven application - Market size and forecast 2024-2029
  • Chart on Consumer-driven application - Market size and forecast 2024-2029 ($ million)
  • Data Table on Consumer-driven application - Market size and forecast 2024-2029 ($ million)
  • Chart on Consumer-driven application - Year-over-year growth 2024-2029 (%)
  • Data Table on Consumer-driven application - Year-over-year growth 2024-2029 (%)
• 9.4 Enterprise-driven application - Market size and forecast 2024-2029
  • Chart on Enterprise-driven application - Market size and forecast 2024-2029 ($ million)
  • Data Table on Enterprise-driven application - Market size and forecast 2024-2029 ($ million)
  • Chart on Enterprise-driven application - Year-over-year growth 2024-2029 (%)
  • Data Table on Enterprise-driven application - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

10 Market Segmentation by Sector

• 10.1 Market segments
  • Chart on Sector - Market share 2024-2029 (%)
  • Data Table on Sector - Market share 2024-2029 (%)
• 10.2 Comparison by Sector
  • Chart on Comparison by Sector
  • Data Table on Comparison by Sector
• 10.3 SMEs - Market size and forecast 2024-2029
  • Chart on SMEs - Market size and forecast 2024-2029 ($ million)
  • Data Table on SMEs - Market size and forecast 2024-2029 ($ million)
  • Chart on SMEs - Year-over-year growth 2024-2029 (%)
  • Data Table on SMEs - Year-over-year growth 2024-2029 (%)
• 10.4 Large enterprises - Market size and forecast 2024-2029
  • Chart on Large enterprises - Market size and forecast 2024-2029 ($ million)
  • Data Table on Large enterprises - Market size and forecast 2024-2029 ($ million)
  • Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
  • Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
• 10.5 Market opportunity by Sector
  • Market opportunity by Sector ($ million)
  • Data Table on Market opportunity by Sector ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.10 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.11 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.12 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.13 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.14 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 12.15 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 12.17 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Allen Interactions Inc.
  • Allen Interactions Inc. - Overview
  • Allen Interactions Inc. - Product / Service
  • Allen Interactions Inc. - Key offerings
  • SWOT
• 15.5 Ambition
  • Ambition - Overview
  • Ambition - Product / Service
  • Ambition - Key offerings
  • SWOT
• 15.6 Axonify Inc.
  • Axonify Inc. - Overview
  • Axonify Inc. - Product / Service
  • Axonify Inc. - Key news
  • Axonify Inc. - Key offerings
  • SWOT
• 15.7 BI WORLDWIDE
  • BI WORLDWIDE - Overview
  • BI WORLDWIDE - Product / Service
  • BI WORLDWIDE - Key offerings
  • SWOT
• 15.8 Cognizant Technology Solutions Corp.
  • Cognizant Technology Solutions Corp. - Overview
  • Cognizant Technology Solutions Corp. - Business segments
  • Cognizant Technology Solutions Corp. - Key news
  • Cognizant Technology Solutions Corp. - Key offerings
  • Cognizant Technology Solutions Corp. - Segment focus
  • SWOT
• 15.9 Designing Digitally Inc.
  • Designing Digitally Inc. - Overview
  • Designing Digitally Inc. - Product / Service
  • Designing Digitally Inc. - Key offerings
  • SWOT
• 15.10 Gamification Ltd.
  • Gamification Ltd. - Overview
  • Gamification Ltd. - Product / Service
  • Gamification Ltd. - Key offerings
  • SWOT
• 15.11 Houghton Mifflin Harcourt Co.
  • Houghton Mifflin Harcourt Co. - Overview
  • Houghton Mifflin Harcourt Co. - Product / Service
  • Houghton Mifflin Harcourt Co. - Key news
  • Houghton Mifflin Harcourt Co. - Key offerings
  • SWOT
• 15.12 ImmersionOne Inc.
  • ImmersionOne Inc. - Overview
  • ImmersionOne Inc. - Product / Service
  • ImmersionOne Inc. - Key offerings
  • SWOT
• 15.13 Influitive Corp.
  • Influitive Corp. - Overview
  • Influitive Corp. - Product / Service
  • Influitive Corp. - Key offerings
  • SWOT
• 15.14 Learning Technologies Group Plc
  • Learning Technologies Group Plc - Overview
  • Learning Technologies Group Plc - Business segments
  • Learning Technologies Group Plc - Key offerings
  • Learning Technologies Group Plc - Segment focus
  • SWOT
• 15.15 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.16 MPS Ltd.
  • MPS Ltd. - Overview
  • MPS Ltd. - Business segments
  • MPS Ltd. - Key news
  • MPS Ltd. - Key offerings
  • MPS Ltd. - Segment focus
  • SWOT
• 15.17 MRCC Group
  • MRCC Group - Overview
  • MRCC Group - Product / Service
  • MRCC Group - Key offerings
  • SWOT
• 15.18 Raydiant Inc.
  • Raydiant Inc. - Overview
  • Raydiant Inc. - Product / Service
  • Raydiant Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations