영상 스트리밍 및 방송 장비 시장(2026-2030년)

The global video streaming and broadcasting equipment market is forecasted to grow by USD 382763.9 mn during 2025-2030, accelerating at a CAGR of 17.3% during the forecast period. The report on the global video streaming and broadcasting equipment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by heightened demand for encoders to support multiple broadcasting formats, transition from analog to digital broadcasting, increasing number of smartphones and internet users.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global video streaming and broadcasting equipment market is segmented as below:

By Type

• Video streaming
• Broadcasting equipment

By Application

• Private
• Commerce

By Service Type

• Over-the-top
• Satellite
• Cable
• Terrestrial

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the increased application of ai, deep learning, and machine learning technologies as one of the prime reasons driving the global video streaming and broadcasting equipment market growth during the next few years. Also, rising adoption of cloud-based services and growing preference for video-on-demand (VOD) services will lead to sizable demand in the market.

The report on the global video streaming and broadcasting equipment market covers the following areas:

• Global video streaming and broadcasting equipment market sizing
• Global video streaming and broadcasting equipment market forecast
• Global video streaming and broadcasting equipment market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global video streaming and broadcasting equipment market vendors that include ARRI AG, Blackmagic Design Pty. Ltd., Canon Inc., Cisco Systems Inc., Epiphan Systems Inc., Evertz Technologies Ltd., EVS Broadcast Equipment S.A., Grass Valley Canada, Haivision Systems Inc., Harmonic Inc., Imagine Communications., Magewell Electronics Co. Ltd., Matrox Electronic Systems Ltd., Panasonic Holdings Corp., PTZOptics, Roland Corp., Ross Video Ltd., Sony Group Corp., Teradek, Wellav Technologies Ltd.. Also, the global video streaming and broadcasting equipment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Service Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Video Streaming And Broadcasting Equipment Market 2020 - 2024
  • Historic Market Size - Data Table on Global Video Streaming And Broadcasting Equipment Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.4 Service Type segment analysis 2020 - 2024
  • Historic Market Size - Service Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Video Streaming and Broadcasting Equipment Market
• 6.2 Impact of Geopolitical Conflicts on the Global Video Streaming and Broadcasting Equipment Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Video streaming - Market size and forecast 2025-2030
• 8.4 Broadcasting equipment - Market size and forecast 2025-2030
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
• 9.2 Comparison by Application
• 9.3 Private - Market size and forecast 2025-2030
• 9.4 Commerce - Market size and forecast 2025-2030
• 9.5 Market opportunity by Application
  • Market opportunity by Application ($ million)

10 Market Segmentation by Service Type

• 10.1 Market segments
• 10.2 Comparison by Service Type
• 10.3 Over-the-top - Market size and forecast 2025-2030
• 10.4 Satellite - Market size and forecast 2025-2030
• 10.5 Cable - Market size and forecast 2025-2030
• 10.6 Terrestrial - Market size and forecast 2025-2030
• 10.7 Market opportunity by Service Type
  • Market opportunity by Service Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Heightened demand for encoders to support multiple broadcasting formats
  • Transition from analog to digital broadcasting
  • Increasing number of smartphones and internet users
• 13.2 Market challenges
  • Increase in cases of cyberattacks
  • High infrastructure cost and complex deployment requirements
  • Stringent rules and regulations by FCC
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increased application of AI, deep learning, and machine learning technologies
  • Rising adoption of cloud-based services
  • Growing preference for video-on-demand (VOD) services

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 ARRI AG
  • ARRI AG - Overview
  • ARRI AG - Product / Service
  • ARRI AG - Key offerings
  • SWOT
• 15.5 Blackmagic Design Pty. Ltd.
  • Blackmagic Design Pty. Ltd. - Overview
  • Blackmagic Design Pty. Ltd. - Product / Service
  • Blackmagic Design Pty. Ltd. - Key offerings
  • SWOT
• 15.6 Canon Inc.
  • Canon Inc. - Overview
  • Canon Inc. - Business segments
  • Canon Inc. - Key offerings
  • Canon Inc. - Segment focus
  • SWOT
• 15.7 Cisco Systems Inc.
  • Cisco Systems Inc. - Overview
  • Cisco Systems Inc. - Business segments
  • Cisco Systems Inc. - Key news
  • Cisco Systems Inc. - Key offerings
  • Cisco Systems Inc. - Segment focus
  • SWOT
• 15.8 Evertz Technologies Ltd.
  • Evertz Technologies Ltd. - Overview
  • Evertz Technologies Ltd. - Product / Service
  • Evertz Technologies Ltd. - Key offerings
  • SWOT
• 15.9 Grass Valley Canada
  • Grass Valley Canada - Overview
  • Grass Valley Canada - Product / Service
  • Grass Valley Canada - Key offerings
  • SWOT
• 15.10 Haivision Systems Inc.
  • Haivision Systems Inc. - Overview
  • Haivision Systems Inc. - Product / Service
  • Haivision Systems Inc. - Key offerings
  • SWOT
• 15.11 Harmonic Inc.
  • Harmonic Inc. - Overview
  • Harmonic Inc. - Business segments
  • Harmonic Inc. - Key offerings
  • Harmonic Inc. - Segment focus
  • SWOT
• 15.12 Imagine Communications.
  • Imagine Communications. - Overview
  • Imagine Communications. - Product / Service
  • Imagine Communications. - Key offerings
  • SWOT
• 15.13 Matrox Electronic Systems Ltd.
  • Matrox Electronic Systems Ltd. - Overview
  • Matrox Electronic Systems Ltd. - Product / Service
  • Matrox Electronic Systems Ltd. - Key offerings
  • SWOT
• 15.14 Panasonic Holdings Corp.
  • Panasonic Holdings Corp. - Overview
  • Panasonic Holdings Corp. - Business segments
  • Panasonic Holdings Corp. - Key news
  • Panasonic Holdings Corp. - Key offerings
  • Panasonic Holdings Corp. - Segment focus
  • SWOT
• 15.15 Roland Corp.
  • Roland Corp. - Overview
  • Roland Corp. - Product / Service
  • Roland Corp. - Key offerings
  • SWOT
• 15.16 Ross Video Ltd.
  • Ross Video Ltd. - Overview
  • Ross Video Ltd. - Product / Service
  • Ross Video Ltd. - Key offerings
  • SWOT
• 15.17 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key news
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
  • SWOT
• 15.18 Wellav Technologies Ltd.
  • Wellav Technologies Ltd. - Overview
  • Wellav Technologies Ltd. - Product / Service
  • Wellav Technologies Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations