비디오 스트리밍 인프라 시장 : 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the video streaming infrastructure market size was valued at USD 43.32 billion in 2025 and estimated to grow from USD 48.86 billion in 2026 to reach USD 91.66 billion by 2031, at a CAGR of 13.41% during the forecast period (2026-2031).

This report is Segmented by Streaming Type (Live Video, and Non-Linear / VOD), Component (Software [Media Workflow Orchestration, and More], Services, and Hardware), Deployment (Cloud-Based, On-Premises, and Hybrid), End User (Media and Entertainment, Sports and Live Events, Telecommunications, Enterprises, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Video Streaming Infrastructure Market Trends and Insights

Rising Demand for Low-Latency Live Events

Live sports and premium event delivery remain the most immediate reason for new infrastructure spending across the Video streaming infrastructure market. Rights holders now need systems that can support very large concurrent audiences while keeping picture quality stable and delay tightly controlled. Lenovo said its FIFA World Cup 2026 deployment used near real-time AI-powered infrastructure and on-premise edge computing because cloud-only delivery did not meet broadcast-grade latency needs. MainStreaming also expanded the DAZN Edge footprint ahead of the FIFA Club World Cup 2025, showing that leading sports platforms are investing in private edge capacity rather than relying only on third-party CDN coverage. Akamai Media Services Live 5 then pushed low-latency HLS delivery toward a 5 to 7 second baseline, which makes higher performance expectations harder to avoid in future sports rights contracts.

AI-Based Video Workflow Automation and Localization

AI-led automation is lowering the time and labor needed to prepare, label, localize, and publish video at scale, which is raising the operating range of the Video streaming infrastructure market. That matters because content owners now need more versions of the same asset across languages, platforms, formats, and monetization models. Brightcove added automated metadata creation, caption generation, AI translation, audio dubbing, and 4K UHD live streaming with delays as low as 8 seconds in its July 2025 platform update. Wowza launched its Video Intelligence Framework in April 2026 to generate real-time metadata, clips, alerts, and machine-readable event signals inside live workflows, which reduces post-stream processing delays and manual handoffs. As these tools become standard, smaller broadcasters can expand into multi-language catalogues faster because localization and metadata work no longer require the same manual overhead that once limited international scaling.

Escalating Bandwidth and Transcoding Cost Burden

The cost side of the Video streaming infrastructure market is rising because better compression is coming with heavier compute requirements and more complex delivery stacks. Operators now need to support more formats, higher resolutions, and more frequent concurrency peaks at the same time that monetization models are still shifting. Meta Engineering said in June 2026 that adopting AV1 for real-time communication at scale required significant computational investment, even though the codec improved bandwidth efficiency. Bitmovin's work with MUBI also reflected this pressure, because a cloud-based multi-codec workflow can be easier to scale than refreshing owned encoding hardware for AVC, HEVC, and AV1 support. These cost pressures weigh most heavily on mid-tier operators, which face the same resolution and codec expectations as top-tier platforms but do not have the same pricing leverage or installed scale.

Other drivers and restraints analyzed in the detailed report include:

1. Expanding CDN And Edge Compute Capacity for Peak Traffic Delivery
2. Cloud-Native Streaming Operations Reducing Capex Burden
3. Fragmented Device, Codec, And Player Compatibility

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Non-Linear and VOD streaming held 52.47% share in 2025, which confirms that on-demand viewing remained the largest current use case inside the Video streaming infrastructure market. VOD demand favors deep caching, efficient encoding, and stable adaptive bitrate delivery because viewers expect consistent performance across large catalogues and repeated sessions. In this segment, scale comes less from one-time traffic bursts and more from how efficiently platforms can serve a wide content library across many devices and access networks. That makes cost control and playback consistency more important than ultra-low delay in many VOD-heavy deployments. VOD therefore keeps anchoring baseline infrastructure spending even as newer workloads attract more growth attention.

Live video streaming was the faster-moving side of this segment and is projected to expand at 17.33% CAGR from 2026 to 2031. The growth is tied to sports rights migration, larger virtual event calendars, and stronger direct-to-consumer ambitions from content owners that want a direct billing and advertising relationship. Live delivery needs real-time encoding, tighter latency control, rapid concurrency scaling, and stronger observability than the VOD model usually requires. Many operators are also linking live and on-demand workflows so recorded streams become replay assets within minutes, which reduces the need for separate pipeline designs. That blending of formats means the video streaming infrastructure industry is increasingly building around unified operations rather than isolated VOD and live systems.

Software accounted for 51.87% share in 2025 and encoding and transcoding represented 31.13% of the software sub-segment, showing how central compute-heavy processing remained to platform economics. This made software the anchor of recurring control in the Video streaming infrastructure market because encoding logic, orchestration, playback intelligence, and monitoring all sites close to daily operations. Video analytics and quality-of-experience monitoring is also projected to grow at 15.89% CAGR by 2031, as operators move from reactive troubleshooting toward predictive performance management. That shift matters because viewer churn, ad delivery failure, and latency spikes now have direct revenue consequences in both subscription and ad-supported models. Software vendors with strong observability and workflow automation are therefore gaining more influence over buying decisions.

Services is the fastest-growing top-level component and is projected to expand at 15.24% CAGR from 2026 to 2031. Comcast Technology Solutions launched Comcast Media360 in April 2025 as a managed service that combines video management, OTT delivery, and social media distribution in one operating model. This service-led pattern reflects a broader preference for operating flexibility, because buyers increasingly want outcomes and uptime rather than more owned hardware. Hardware still has a role in specialized environments, but its relative position is weakening as more functions move into software-defined or managed environments. Across the video streaming infrastructure industry, the center of value is shifting toward platforms and service layers that can keep media operations running with less internal operational strain.

Complete Report Scope:

• By Streaming Type
  • Live Video Streaming
  • Non-Linear / VOD Streaming
• By Component
  • Software
    • Encoding and Transcoding Solutions
    • Video Player Solutions
    • Video Analytics and QoE Monitoring
    • Media Workflow Orchestration
    • Other Software Components
  • Services
  • Hardware
• By Deployment
  • Cloud-based
  • On-Premises
  • Hybrid
• By End User
  • Media and Entertainment
  • Sports and Live Events
  • Telecommunications
  • Enterprises
  • Education
  • Government and Public Sector
  • Other End Users
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia and New Zealand
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Qatar
      • Turkey
      • Rest of the Middle East
    • Africa
      • South Africa
      • Nigeria
      • Rest of Africa

Geography Analysis

North America held 36.63% of the video streaming infrastructure market share in 2025, maintaining its position as the largest regional revenue contributor. The region benefits from mature subscription habits, strong digital advertising depth, dense data center coverage, and a large base of premium video services. The United States remains the main demand center because it combines sports, media, enterprise, and platform scale in one market. Canada and Mexico also contribute demand through bilingual and cross-border content needs, which increase the importance of localization and workflow flexibility. Even with a mature base, the video streaming infrastructure market in North America still has room to expand through hybrid operations, event streaming, and broader AI-driven media workflows.

Europe remains an important region in the video streaming infrastructure market because its streaming transition is shaped by both content economics and regulatory compliance. Demand patterns are fragmented across the region because national broadcast systems, rights structures, and monetization models still vary widely by country. This makes multi-country rollout more complex and encourages vendors to offer more modular deployment and workflow options. Data residency and data transfer requirements also influence infrastructure topology, supporting continued demand for regional processing nodes and localized delivery design. In the Middle East and Africa, Gulf markets are investing more actively in digital media systems, while several Sub-Saharan markets still face network quality limitations that can slow near-term deployment, even as mobile video demand continues to rise.

Asia-Pacific is projected to expand at a 15.98% CAGR from 2026 to 2031, making it the fastest-growing geography in the video streaming infrastructure market. The region is being driven by mobile-first consumption habits, strong demand for local premium content, and heavy live-streaming traffic across large user bases. AVIA reports that the regional online video sector reached USD 70 billion in revenue by the end of 2025, highlighting the scale already supporting new delivery investments. AVIA also identifies India as a global reference point for mobile-first live delivery architecture, underscoring why the region is setting important performance benchmarks for future deployments.

1. Amazon Web Services, Inc.
2. Akamai Technologies, Inc.
3. Microsoft Corporation
4. Alphabet Inc.
5. Cisco Systems, Inc.
6. International Business Machines Corporation
7. Kaltura, Inc.
8. Wowza Media Systems, LLC
9. Brightcove Inc.
10. Synamedia Limited
11. Harmonic Inc.
12. Haivision Inc.
13. Bitmovin Inc.
14. Comcast Technology Solutions, Inc.
15. Vimeo.com, Inc.
16. MediaKind
17. Edgio, Inc.
18. Dacast Inc.
19. JWP, Inc. (JWX)
20. Panopto, Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Demand for Low-Latency Live Events
  • 4.2.2 Expanding CDN and Edge Compute Capacity for Peak Traffic Delivery
  • 4.2.3 Cloud-Native Streaming Operations Reducing Capex Burden
  • 4.2.4 AI-Based Video Workflow Automation and Localization
  • 4.2.5 Ad-Supported and Hybrid Monetization Expanding Delivery Volumes
  • 4.2.6 5G Multicast and Broadcast Streaming Use Cases
• 4.3 Market Restraints
  • 4.3.1 Escalating Bandwidth and Transcoding Cost Burden
  • 4.3.2 Fragmented Device, Codec, and Player Compatibility
  • 4.3.3 Privacy, Rights, and Data Residency Constraints
  • 4.3.4 Peak-Time Quality of Service Instability in Emerging Networks
• 4.4 Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers/Consumers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry
• 4.8 Investment Analysis
• 4.9 Assessment of the Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Streaming Type
  • 5.1.1 Live Video Streaming
  • 5.1.2 Non-Linear / VOD Streaming
• 5.2 By Component
  • 5.2.1 Software
    • 5.2.1.1 Encoding and Transcoding Solutions
    • 5.2.1.2 Video Player Solutions
    • 5.2.1.3 Video Analytics and QoE Monitoring
    • 5.2.1.4 Media Workflow Orchestration
    • 5.2.1.5 Other Software Components
  • 5.2.2 Services
  • 5.2.3 Hardware
• 5.3 By Deployment
  • 5.3.1 Cloud-based
  • 5.3.2 On-Premises
  • 5.3.3 Hybrid
• 5.4 By End User
  • 5.4.1 Media and Entertainment
  • 5.4.2 Sports and Live Events
  • 5.4.3 Telecommunications
  • 5.4.4 Enterprises
  • 5.4.5 Education
  • 5.4.6 Government and Public Sector
  • 5.4.7 Other End Users
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 United Kingdom
    • 5.5.3.2 Germany
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia and New Zealand
    • 5.5.4.6 Rest of Asia-Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
      • 5.5.5.1.1 Saudi Arabia
      • 5.5.5.1.2 United Arab Emirates
      • 5.5.5.1.3 Qatar
      • 5.5.5.1.4 Turkey
      • 5.5.5.1.5 Rest of the Middle East
    • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Nigeria
      • 5.5.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves (Merger and Acquisitions, Partnerships, Investment, Logistics Build-out)
• 6.3 Vendor Positioning Analysis
• 6.4 Company Profiles (includes Market level overview, Core Segments, Financials as available, Strategic Information, Products and Services, and Recent Developments)
  • 6.4.1 Amazon Web Services, Inc.
  • 6.4.2 Akamai Technologies, Inc.
  • 6.4.3 Microsoft Corporation
  • 6.4.4 Alphabet Inc.
  • 6.4.5 Cisco Systems, Inc.
  • 6.4.6 International Business Machines Corporation
  • 6.4.7 Kaltura, Inc.
  • 6.4.8 Wowza Media Systems, LLC
  • 6.4.9 Brightcove Inc.
  • 6.4.10 Synamedia Limited
  • 6.4.11 Harmonic Inc.
  • 6.4.12 Haivision Inc.
  • 6.4.13 Bitmovin Inc.
  • 6.4.14 Comcast Technology Solutions, Inc.
  • 6.4.15 Vimeo.com, Inc.
  • 6.4.16 MediaKind
  • 6.4.17 Edgio, Inc.
  • 6.4.18 Dacast Inc.
  • 6.4.19 JWP, Inc. (JWX)
  • 6.4.20 Panopto, Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment