축구 스트리밍 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the football streaming market size is expected to increase from USD 10.11 billion in 2025 to USD 11.67 billion in 2026 and reach USD 21.65 billion by 2031, growing at a CAGR of 13.16% over 2026-2031.

This report is Segmented by Device Type (Smartphones and Tablets, Smart TVs, and Laptops and Desktops), Content Type (International Matches, and Domestic Matches), Streaming Type (Live Streaming, and On-Demand Streaming), and Geography (North America, South America, Europe, Asia-Pacific, Middle East, and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Global Football Streaming Market Trends and Insights

Rising Premium Football Rights Spending by Streamers

The football streaming market is moving deeper into a rights-led model, where control of premium competitions increasingly determines which platforms can win attention, hold subscribers, and shape wider fan habits across the year. The football streaming market is showing this pattern clearly through DAZN's push to strengthen both domestic and international coverage, including its renewal of exclusive Serie A, Coppa Italia, and Supercoppa Italiana rights in France and its position as the sole broadcaster of all 104 FIFA World Cup 2026 matches in Italy. These moves matter because rights depth now influences platform value beyond the live match itself, since a service with broader coverage can reduce cancellation risk and keep football fans inside one environment for more competitions and more months of the year. The football streaming market is therefore becoming harder for smaller services to navigate, because rights inflation does not only raise acquisition costs, it also raises the minimum scale needed to remain relevant in top football territories. Premium rights are also concentrating around platforms that can combine league access, tournament coverage, and archived content, which makes each new deal more strategically important than a simple inventory expansion. As a result, the football streaming market is rewarding players that can aggregate high-value football properties across multiple windows and geographies, while weaker operators are pushed toward narrower packages, selective territories, or secondary competitions.

Rapid Shift From Pay TV to Direct-to-Consumer Football Viewing

The football streaming market is gaining momentum from the steady move away from legacy distribution models and toward direct digital access that gives platforms fuller control over pricing, packaging, and the fan relationship. This shift is visible in the way governing bodies and rights holders are backing streaming-first arrangements, including FIFA and DAZN's launch of FIFA+ on DAZN as a consolidated global destination for live events, archive footage, and original programming. The football streaming market is also moving forward through region-specific distribution choices, such as LaLiga's exclusive partnership with Begin in Pakistan, Bangladesh, and Sri Lanka, which was designed to create a legal and more commercially workable digital option in a piracy-affected region. In North America, the 2026 World Cup has already shown that streaming can stand beside, and in some cases outperform, linear viewing for major football audiences, especially in Spanish-language coverage where Peacock passed linear delivery for the first time. The football streaming market benefits from this transition because direct access lets platforms collect user data, adjust price tiers, and bundle football with other digital services more precisely than traditional wholesale television distribution allowed. Over time, the football streaming market is likely to deepen this direct model further, especially in countries where old pay TV structures had limited affordability, weak flexibility, or poor reach among younger users.

Rights Inflation and Margin Pressure on Rights Holders and Platforms

The football streaming market faces persistent pressure because premium rights costs keep rising while many services still depend heavily on monthly subscription economics to recover those investments. The football streaming market shows this clearly in the growing importance of exclusive, multi-competition packages, where operators must secure enough football breadth to remain relevant, even when that breadth raises cost exposure and narrows margin flexibility. DAZN's rights renewals in France, its full World Cup 2026 position in Italy, and its continued expansion of football inventory through FIFA+ all show how competition is moving toward larger, more comprehensive rights stacks rather than isolated event coverage. The football streaming market is especially challenging for specialists because larger digital ecosystems can spread football costs across advertising, commerce, gaming, or other bundled services, while narrower operators often cannot. This imbalance means rights inflation does more than squeeze profits; it also shapes who can keep bidding in future cycles and who must step back into smaller or more local opportunities. Over time, the football streaming market may continue to grow, but rising rights costs can still weaken platform economics, reduce room for product investment, and make competitive positions harder to defend.

Other drivers and restraints analyzed in the detailed report include:

1. Fan Data Monetization Through First-Party Streaming Ecosystems
2. Rising Use of Football Streaming for Cross-Sell Into Betting, Commerce, and Memberships
3. Piracy, Illegal Restreaming, and Credential Sharing

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Smartphones and tablets accounted for 55.22% of the football streaming market in 2025, which kept this category as the main access point for fans in markets where mobile connectivity is stronger than fixed broadband and where screen flexibility matters more than premium home hardware. The football streaming market still leans heavily on handheld devices because football consumption often starts with portability, instant notifications, and social spillover, especially when clips, commentary, and match reactions circulate continuously across messaging and social platforms. This pattern remains strong in South Asia, Southeast Asia, Africa, and South America, where the football streaming industry continues to expand through affordable mobile data, wide smartphone availability, and lower entry barriers for new users. In practical terms, smartphones and tablets keep the football streaming market close to day-to-day fan routines, because users can watch before work, during travel, and around fragmented schedules without depending on a fixed location. That broad accessibility helps explain why this device segment held the largest position even as more premium connected-home experiences continue to develop.

Smart TVs are projected to grow at a 13.42% CAGR from 2026 to 2031, which makes them the fastest-rising large-screen route for premium football access as households shift viewing back into the living room without returning to traditional pay TV bundles. The football streaming market is benefiting from that shift because smart TVs support better picture quality, more immersive match sessions, and stronger co-viewing behavior for marquee fixtures that fans still prefer to watch on a bigger screen. The World Cup audience surge across Fox, FS1, and Tubi also supports the idea that large-event football viewing is scaling across modern connected environments rather than only through legacy television channels. In the same period, Telemundo and Peacock showed that streaming can carry mass football demand at national-event level, which strengthens the long-term case for premium home-based digital viewing in the football streaming market. Laptops and desktops remain useful for office, study, and multitasking situations, while consoles and second-screen formats add incremental engagement value, but the core direction of the football streaming market points to a durable mobile base alongside faster connected-TV growth.

Complete Report Scope:

• By Device Type
  • Smartphones and Tablets
  • Smart TVs
  • Laptops and Desktops
  • Other Device Type
• By Content Type
  • International Matches
  • Domestic Matches
  • Other Content Type
• By Streaming Type
  • Live Streaming
  • On-demand Streaming
  • Other Streaming Type
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Qatar
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Nigeria
    • Rest of Africa

Geography Analysis

Europe accounted for 38.42% of the football streaming market in 2025, giving the region the largest position globally because its domestic leagues are commercially dense and its rights environment supports multiple competing platforms across major football territories. The football streaming market in Europe is defined by layered competition, where Sky, DAZN, Amazon Prime Video, Canal+, and beIN Sports operate through different rights bundles, different countries, and different competition tiers rather than through one simple winner-take-all model. DAZN's renewal of exclusive Serie A rights in France through the 2028-29 season shows how platforms are trying to build long-term relevance through multi-league portfolios that can hold fans inside one subscription for more of the calendar. In Italy, DAZN's exclusive control of all 104 FIFA World Cup 2026 matches adds another example of how the football streaming market is consolidating premium visibility around digital-first aggregators that can combine domestic and international reach. Europe still offers strong monetization potential, but the football streaming market here remains operationally complex because rights fragmentation, regulatory oversight, and piracy all affect platform economics at the same time.

North America is projected to grow at a 13.91% CAGR from 2026 to 2031, making it the fastest-growing regional bloc in the football streaming market as the 2026 World Cup expands audience familiarity, platform adoption, and commercial confidence. Fox Sports reported strong World Cup 2026 group-stage results, with average English-language viewership of 5.05 million viewers per match and a 92% increase versus the 2022 tournament, which highlights how mainstream football demand is broadening in the region. Comcast also stated that Telemundo and Peacock reached record viewership during the tournament, and that Peacock exceeded linear audience for the first time in this context, which is a major signal for the football streaming market in multilingual and streaming-first households. The football streaming market in North America is still fragmented across several subscription services, but that fragmentation also leaves room for bundling, aggregation, and cross-platform upsell as football becomes a more regular consumer category. With the United States, Canada, and Mexico all tied to the 2026 event cycle, the football streaming market in North America now has stronger foundations for sustained expansion than it had in earlier tournament periods.

Asia-Pacific, South America, the Middle East, and Africa together hold the longest runway for the football streaming market, although monetization still depends on rights affordability, local distribution fit, mobile access, and the ability to reduce piracy through legal convenience. In Asia-Pacific, LaLiga's multi-year Begin deal in Pakistan, Bangladesh, and Sri Lanka shows how the football streaming market is using regional digital partnerships to improve legal access in price-sensitive territories where football demand is high but traditional premium distribution has been uneven. In South America, the football streaming market continues to benefit from deep football culture and strong event intensity, which means the commercial upside is significant when platforms can match pricing and access with local realities. Across Africa and parts of the Middle East, the football streaming market has strong audience potential, but growth still depends heavily on mobile-first distribution models and practical affordability because those factors often matter more than the theoretical popularity of elite global leagues.

1. Amazon.com, Inc.
2. Apple Inc.
3. AT&T Inc.
4. beIN Media Group LLC
5. DAZN Group Limited
6. DISH Network L.L.C.
7. Fox Corporation
8. fuboTV Inc.
9. Hulu, LLC
10. NBCUniversal Media, LLC
11. Paramount Global
12. Peacock TV LLC
13. Sky Limited
14. Sony Pictures Networks India Private Limited
15. Star India Private Limited
16. Tencent Holdings Limited
17. Viaplay Group AB
18. Warner Bros. Discovery, Inc.
19. YouTube LLC
20. Zee Entertainment Enterprises Limited

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Premium Football Rights Spending by Streamers
  • 4.2.2 Rapid Shift From Pay TV to Direct-to-Consumer Football Viewing
  • 4.2.3 5G, Low Latency, and Multi-Angle Viewing Expectations
  • 4.2.4 Fan Data Monetization Through First-Party Streaming Ecosystems
  • 4.2.5 Localized League and Club Streaming in Underserved Markets
  • 4.2.6 Rising Use of Football Streaming for Cross-Sell Into Betting, Commerce, and Memberships
• 4.3 Market Restraints
  • 4.3.1 Rights Inflation and Margin Pressure on Rights Holders and Platforms
  • 4.3.2 Fragmented Rights Across Leagues, Countries, and Devices
  • 4.3.3 Piracy, Illegal Restreaming, and Credential Sharing
  • 4.3.4 Event-Scale Latency and Peak Traffic Reliability Risks
• 4.4 Industry Value Chain Analysis
• 4.5 Impact of Macroeconomic Factors on the Market
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Device Type
  • 5.1.1 Smartphones and Tablets
  • 5.1.2 Smart TVs
  • 5.1.3 Laptops and Desktops
  • 5.1.4 Other Device Type
• 5.2 By Content Type
  • 5.2.1 International Matches
  • 5.2.2 Domestic Matches
  • 5.2.3 Other Content Type
• 5.3 By Streaming Type
  • 5.3.1 Live Streaming
  • 5.3.2 On-demand Streaming
  • 5.3.3 Other Streaming Type
• 5.4 By Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
  • 5.4.2 South America
    • 5.4.2.1 Brazil
    • 5.4.2.2 Argentina
    • 5.4.2.3 Chile
    • 5.4.2.4 Rest of South America
  • 5.4.3 Europe
    • 5.4.3.1 Germany
    • 5.4.3.2 United Kingdom
    • 5.4.3.3 France
    • 5.4.3.4 Italy
    • 5.4.3.5 Spain
    • 5.4.3.6 Rest of Europe
  • 5.4.4 Asia-Pacific
    • 5.4.4.1 China
    • 5.4.4.2 Japan
    • 5.4.4.3 India
    • 5.4.4.4 South Korea
    • 5.4.4.5 Australia
    • 5.4.4.6 Rest of Asia-Pacific
  • 5.4.5 Middle East
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 United Arab Emirates
    • 5.4.5.3 Qatar
    • 5.4.5.4 Rest of Middle East
  • 5.4.6 Africa
    • 5.4.6.1 South Africa
    • 5.4.6.2 Egypt
    • 5.4.6.3 Nigeria
    • 5.4.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Vendor Positioning Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Amazon.com, Inc.
  • 6.4.2 Apple Inc.
  • 6.4.3 AT&T Inc.
  • 6.4.4 beIN Media Group LLC
  • 6.4.5 DAZN Group Limited
  • 6.4.6 DISH Network L.L.C.
  • 6.4.7 Fox Corporation
  • 6.4.8 fuboTV Inc.
  • 6.4.9 Hulu, LLC
  • 6.4.10 NBCUniversal Media, LLC
  • 6.4.11 Paramount Global
  • 6.4.12 Peacock TV LLC
  • 6.4.13 Sky Limited
  • 6.4.14 Sony Pictures Networks India Private Limited
  • 6.4.15 Star India Private Limited
  • 6.4.16 Tencent Holdings Limited
  • 6.4.17 Viaplay Group AB
  • 6.4.18 Warner Bros. Discovery, Inc.
  • 6.4.19 YouTube LLC
  • 6.4.20 Zee Entertainment Enterprises Limited

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment