세계의 기내 판매 및 광고 시장 : 서비스별, 최종 사용자별 예측(2025-2030년)

The Inflight Retail & Advertising Market was valued at USD 3.17 billion in 2023, expected to reach USD 3.40 billion in 2024, and is projected to grow at a CAGR of 7.67%, to USD 5.33 billion by 2030.

Inflight retail and advertising encompass the transactional and promotional activities that occur aboard aircrafts, involving direct sales to passengers and targeted advertising. The necessity of inflight retail and advertising revolves around enhancing passenger experience, boosting airline ancillary revenue, and maintaining competitiveness. This aspect of aviation commerce applies to airlines globally, duty-free vendors, advertising agencies, brands seeking exposure, and technology suppliers offering cutting-edge onboard solutions. The end-use scope spans traditional airlines and low-cost carriers, offering diverse product categories such as luxury goods, travel essentials, and digital content or subscription services.

Market insights reveal that key factors influencing growth include the increasing passenger air travel, airlines' strategic shift towards ancillary revenue channels, and advancements in inflight connectivity (IFC). Opportunities surface from the growing demand for personalized passenger experiences, the integration of ecommerce platforms with onboard entertainment systems, and the rise of digital ad placements driven by big data analytics. To seize these opportunities, firms should focus on creating seamless omnichannel systems and building strategic partnerships for exclusive product offerings. Nevertheless, challenges like regulatory compliance, limited inflight space, and fluctuating airline budgets pose significant hurdles to market expansion.

Innovation and research should aim at enhancing user experience with augmented reality (AR) or virtual reality (VR) shopping experiences, developing AI-driven personalized advertising, and improving the integration of multi-channel payment systems that blend online and onboard purchases. Additionally, there is potential in investing in eco-friendly product lines and leveraging biometric systems for faster transactions. Understanding the nature of inflight retail and advertising as a dynamic interplay between technology adoption, consumer behavior, and regulatory standards is vital. It's crucial for stakeholders to innovate continuously and adapt strategies to cater to shifting consumer trends and technological advancements, ensuring sustainable business growth in this competitive market segment.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Inflight Retail & Advertising Market

The Inflight Retail & Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing air travel and expanding airline services
  • Evolving mobile applications and onboard Wi-Fi across airlines
• Market Restraints
  • High operational and logistical costs associated with inflight services
• Market Opportunities
  • Proliferating collaborations between airlines, brands, and retailers
  • Rising subscription services for premium entertainment or exclusive retail discounts
• Market Challenges
  • Stringent aviation regulations and varying compliance requirements

Porter's Five Forces: A Strategic Tool for Navigating the Inflight Retail & Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Inflight Retail & Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Inflight Retail & Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Inflight Retail & Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Inflight Retail & Advertising Market

A detailed market share analysis in the Inflight Retail & Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Inflight Retail & Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Inflight Retail & Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Inflight Retail & Advertising Market

A strategic analysis of the Inflight Retail & Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Inflight Retail & Advertising Market, highlighting leading vendors and their innovative profiles. These include 3Sixty Duty Free, Azeroin Media, Deutsche Lufthansa Aktiengesellschaft, Exopic Media, Gate Gourmet Switzerland GmbH, Gohoardings Solutions LLP, Imm International, IMMFLY, S.L., Inflight Dublin, LXM Group, Mojoboxx, Panasonic Avionics Corporation, PXCom SAS, Retail inMotion Limited, Skybuy, SKYdeals, SmartAds By Flutter Media Pvt. Ltd., Spafax, Thales Group, The Emirates Group, Viasat, and Wipro Limited.

Market Segmentation & Coverage

This research report categorizes the Inflight Retail & Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Service, market is studied across Advertising and Retail Services. The Advertising is further studied across Digital Advertising, Inflight Magazine Advertising, Seatback Ads, and Video Ads. The Retail Services is further studied across Pre-order & Onboard Delivery and Third-party Retail Partnerships.
• Based on End-Users, market is studied across Business Aviation and Commercial Aviation.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing air travel and expanding airline services
    • 5.1.1.2. Evolving mobile applications and onboard Wi-Fi across airlines
  • 5.1.2. Restraints
    • 5.1.2.1. High operational and logistical costs associated with inflight services
  • 5.1.3. Opportunities
    • 5.1.3.1. Proliferating collaborations between airlines, brands, and retailers
    • 5.1.3.2. Rising subscription services for premium entertainment or exclusive retail discounts
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent aviation regulations and varying compliance requirements
• 5.2. Market Segmentation Analysis
  • 5.2.1. Service: Inflight magazine advertising utiliozed largely for its extended engagement time and ability to reach passengers
  • 5.2.2. End-Users: Business aviation focuses on luxury and high-value offerings catering to an affluent demographic
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Inflight Retail & Advertising Market, by Service

• 6.1. Introduction
• 6.2. Advertising
  • 6.2.1. Digital Advertising
  • 6.2.2. Inflight Magazine Advertising
  • 6.2.3. Seatback Ads
  • 6.2.4. Video Ads
• 6.3. Retail Services
  • 6.3.1. Pre-order & Onboard Delivery
  • 6.3.2. Third-party Retail Partnerships

7. Inflight Retail & Advertising Market, by End-Users

• 7.1. Introduction
• 7.2. Business Aviation
• 7.3. Commercial Aviation

8. Americas Inflight Retail & Advertising Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Inflight Retail & Advertising Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Inflight Retail & Advertising Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. TEAC and forthcode join forces to revolutionize inflight retail systems with advanced integration of PS-V50 GEN2 and nGO airlines platform
  • 11.3.2. United airlines elevate advertising with the launch of kinective media
  • 11.3.3. Retail inMotion teams up with unisto to revolutionize inflight retail with cutting-edge digital sealing solutions for enhanced security and efficiency
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 3Sixty Duty Free
• 2. Azeroin Media
• 3. Deutsche Lufthansa Aktiengesellschaft
• 4. Exopic Media
• 5. Gate Gourmet Switzerland GmbH
• 6. Gohoardings Solutions LLP
• 7. Imm International
• 8. IMMFLY, S.L.
• 9. Inflight Dublin
• 10. LXM Group
• 11. Mojoboxx
• 12. Panasonic Avionics Corporation
• 13. PXCom SAS
• 14. Retail inMotion Limited
• 15. Skybuy
• 16. SKYdeals
• 17. SmartAds By Flutter Media Pvt. Ltd.
• 18. Spafax
• 19. Thales Group
• 20. The Emirates Group
• 21. Viasat
• 22. Wipro Limited