세계의 마케팅 자동화 시장 : 컴포넌트별, 전개별, 조직 규모별, 용도별 예측(2025-2030년)

The Marketing Automation Market was valued at USD 6.94 billion in 2023, expected to reach USD 7.81 billion in 2024, and is projected to grow at a CAGR of 12.89%, to USD 16.23 billion by 2030.

Marketing automation refers to technology solutions designed to streamline, automate, and make marketing tasks and workflows more efficient. It encompasses a range of operational functions such as email marketing, social media posting, ad campaigns, and customer relationship management. Necessity in the current dynamic marketplace stems from the ability to save time, reduce marketing costs, and improve customer experience through personalized interactions. Application spans industries including retail, BFSI, IT and telecom, manufacturing, and healthcare, primarily focusing on enhancing customer engagement, lead nurturing, and ROI. The end-use scope includes both B2B and B2C sectors aiming to optimize their marketing efforts. Key growth factors include the increasing adoption of AI and machine learning integrated solutions, data-driven approaches to decision-making, and the rising need for a clutter-free user experience. With the digital transformation of businesses, a notable opportunity lies in integrating IoT and predictive analytics to foresee customer behavior patterns and create proactive marketing strategies. However, challenges persist, such as data privacy issues, the complexity of integration across multiple platforms, and the skill gap in employing these advanced tools effectively. Regulatory compliance and maintaining data security are particularly pressing challenges in regions with stringent data protection laws. For businesses looking at innovation and research, focusing on developing more intuitive and user-friendly interfaces, expanding AI capabilities for deeper insights, and creating comprehensive platforms that integrate seamlessly with existing systems offer significant potential. Due to rapid technological advancements, the market is highly competitive, urging firms to continuously adapt and evolve to stand out. Businesses can benefit by cultivating partnerships and collaborations that enrich their technological offerings and by focusing on market-specific needs to tailor solutions more effectively. Investing in continued learning and adaptation will provide a competitive edge in this evolving market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Marketing Automation Market

The Marketing Automation Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in smartphone, laptop, and tablet usage
  • High utilization of marketing automation by SMEs
  • Adoption of cross-channel or multi-channel marketing by organizations
• Market Restraints
  • High integration cost of marketing automation solutions
• Market Opportunities
  • Advancements in marketing automation solutions
  • Focus on customer relationship management (CRM) and analytics by enterprises
• Market Challenges
  • Security vulnerabilities of marketing automation solutions

Porter's Five Forces: A Strategic Tool for Navigating the Marketing Automation Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Marketing Automation Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Marketing Automation Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Marketing Automation Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Marketing Automation Market

A detailed market share analysis in the Marketing Automation Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Marketing Automation Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Marketing Automation Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Marketing Automation Market

A strategic analysis of the Marketing Automation Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Marketing Automation Market, highlighting leading vendors and their innovative profiles. These include Act-On Software, Inc., ActiveCampaign, LLC, Added players, Adobe Inc., aMarketForce, Cisco Systems, Inc., ClickDimensions LLC, Damco Group, EngageBay Inc., GetResponse S.A., Google LLC by Alphabet Inc., HubSpot, Inc., Infusion Software, Inc., International Business Machines Corporation, Klaviyo, Inc., Mailchimp by Intuit Inc., Maropost Inc., Microsoft Corporation, NEC Corporation, Omnisend, Oracle Corporation, Salesforce, Inc., SAP SE, SAS Institute Inc., Sendinblue, Inc., Teradata Corporation, and Thryv, Inc..

Market Segmentation & Coverage

This research report categorizes the Marketing Automation Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Software.
• Based on Deployment, market is studied across Cloud and On-Premises.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.
• Based on Application, market is studied across Analytics & Reporting, Campaign Management, Email Marketing, Inbound Marketing, Lead Scoring, and Social Media Marketing.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in smartphone, laptop, and tablet usage
    • 5.1.1.2. High utilization of marketing automation by SMEs
    • 5.1.1.3. Adoption of cross-channel or multi-channel marketing by organizations
  • 5.1.2. Restraints
    • 5.1.2.1. High integration cost of marketing automation solutions
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in marketing automation solutions
    • 5.1.3.2. Focus on customer relationship management (CRM) and analytics by enterprises
  • 5.1.4. Challenges
    • 5.1.4.1. Security vulnerabilities of marketing automation solutions
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Enhanced use of marketing automation software for convenience
  • 5.2.2. Application: Increasing adoption of marketing automation tools on social media platforms
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Marketing Automation Market, by Component

• 6.1. Introduction
• 6.2. Services
• 6.3. Software

7. Marketing Automation Market, by Deployment

• 7.1. Introduction
• 7.2. Cloud
• 7.3. On-Premises

8. Marketing Automation Market, by Organization Size

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. Small & Medium-Sized Enterprises

9. Marketing Automation Market, by Application

• 9.1. Introduction
• 9.2. Analytics & Reporting
• 9.3. Campaign Management
• 9.4. Email Marketing
• 9.5. Inbound Marketing
• 9.6. Lead Scoring
• 9.7. Social Media Marketing

10. Americas Marketing Automation Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Marketing Automation Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Marketing Automation Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Bud launches AI-powered data analytics and marketing automation suite
  • 13.3.2. FieldRoutes Unveils Marketing Automation with Launch of ServiceTitan Marketing Pro at PestWorld 2023
  • 13.3.3. Mailchimp Launches GenAI-Powered Marketing Assistant for SMBs
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Act-On Software, Inc.
• 2. ActiveCampaign, LLC
• 3. Added players
• 4. Adobe Inc.
• 5. aMarketForce
• 6. Cisco Systems, Inc.
• 7. ClickDimensions LLC
• 8. Damco Group
• 9. EngageBay Inc.
• 10. GetResponse S.A.
• 11. Google LLC by Alphabet Inc.
• 12. HubSpot, Inc.
• 13. Infusion Software, Inc.
• 14. International Business Machines Corporation
• 15. Klaviyo, Inc.
• 16. Mailchimp by Intuit Inc.
• 17. Maropost Inc.
• 18. Microsoft Corporation
• 19. NEC Corporation
• 20. Omnisend
• 21. Oracle Corporation
• 22. Salesforce, Inc.
• 23. SAP SE
• 24. SAS Institute Inc.
• 25. Sendinblue, Inc.
• 26. Teradata Corporation
• 27. Thryv, Inc.