시장보고서
상품코드
1482045

세계의 로보콜 완화 및 브랜디드 콜링 시장(2024-2029년)

Global Robocall Mitigation & Branded Calling Market 2024-2029

발행일: | 리서치사: Juniper Research Ltd | 페이지 정보: 영문 | 배송안내 : 1-2일 (영업일 기준)

    
    
    


※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

주요 통계
로보콜에 의한 사기 피해 총액(2024년) : 730억 달러
브랜디드 콜링에 의한 총 수익(2024년) : 15억 달러
브랜디드 콜링 시장의 성장률(2024-2029년) : 3,318%
예측 기간 2024-2029년

본 보고서에서는 세계의 로보콜 감소 및 브랜디드 콜링 시장을 조사했으며, 로보콜 총수, 사기 로보콜 총수, 브랜디드 콜링 콜 수, 브랜디드 콜링에 의한 플랫폼 수익 등의 추이 및 예측, 지역별 상세 분석, 주요 벤더의 경쟁 리더보드 등을 정리했습니다.

SAMPLE VIEW

시장 데이터 및 예측 보고서

SAMPLE VIEW

시장 동향 및 전략 보고서

현재 시장 상황을 종합적으로 분석하고 전략적 제안을 합니다.

시장 데이터 및 예측 보고서

이 설문조사 제품군에는 14개의 테이블과 6,380개 이상의 데이터 포인트로 구성된 종합적인 5년 예측 데이터 세트에 대한 액세스가 포함되어 있습니다. 이 설문 조사 제품군에는 다음 측정항목이 포함되어 있습니다.

  • 로보콜 총수
  • 사기 로보콜 총수
  • 성공한 로보콜의 총수
  • 로보콜에 의한 사기 피해 총수
  • 브랜디드 콜링의 인증 API 콜의 총수
  • 브랜디드 콜링의 인증 API 콜에 의한 플랫폼 총 수익

Juniper Research의 대화형 예측(Excel)에는 다음과 같은 기능이 있습니다.

  • 통계 분석 : 데이터 기간 동안 모든 지역 및 국가에 대해 표시되는 특정 측정항목을 검색할 수 있는 이점이 있습니다. 그래프는 쉽게 변경할 수 있으며 클립보드로 내보낼 수 있습니다.
  • 국가별 데이터 도구 : 이 도구를 사용하면 예측 기간 동안 모든 지역 및 국가 측정항목을 볼 수 있습니다. 검색창에 표시할 측정항목을 좁힐 수 있습니다.
  • 국가별 비교 도구 : 특정 국가를 선택하고 비교할 수 있습니다. 그래프 내보내기도 가능합니다.
  • What-if 분석 : 5가지 대화형 시나리오를 통해 사용자는 예측 전제조건과 비교할 수 있습니다.

목차

시장 동향 및 전략

제1장 중요 포인트 및 전략적 추천 사항

  • 중요 포인트 및 전략적 권장 사항
  • 중요 포인트
  • 전략적 권장 사항

제2장 로보콜 사기 : 시장 상황

  • 로보콜 완화 : 개요
  • 로보콜 사기
    • 옴니채널 사기
  • AI 로보콜 개발
    • AI 생성 음성
    • 로보콜 컨텐츠
    • 타겟의 특정
  • Wangiri Fraud 2.0
  • SIM 농장
  • OTT 플랫폼 및 로보콜

제3장 로보콜 완화 솔루션

  • 로보콜 완화 : 개요
  • 국가별 로보콜 완화 전략
    • 미국
      • FCC의 동향
      • AI에 의한 로보콜
    • 영국의 로보콜 완화책
    • 중국에서의 로보콜 완화책
    • 일본에서의 로보콜 완화책
    • 브라질에서의 로보콜 완화책
    • 로보콜 완화에의 대처로부터 얻은 중요한 교훈
  • 브랜디드 콜링
  • 로보콜 분석
    • SnorCall
  • 저감 솔루션으로서의 AI

제4장 국가별 준비지수

  • 국가별 준비 지수 : 개요
    • 중점 시장
      • 스마트폰 보급률의 높은 수준
      • 미국
      • 정부의 개입
    • 성장 시장
      • 로보콜 사기의 범위 확대
      • 아르헨티나의 디지털 혁명
      • 불충분한 기존의 로보콜 대책
    • 포화 시장
      • 방글라데시
      • 노르웨이, 홍콩, 뉴질랜드 및 포르투갈
    • 신흥국 시장
      • 디지털 혁명
      • 로보콜 사기의 범위 확대

경쟁 리더보드

제1장 주니퍼 리서치 경쟁 리더보드

제2장 벤더 프로파일

  • 로보콜 완화 및 브랜디드 콜링의 벤더 프로파일
    • BICS
    • Hiya
    • Lanck Telecom
    • Metaswitch
    • Mobileum
    • Neural Technologies
    • Numeracle
    • Nuso
    • Ribbon Communications
    • SecurityGen
    • Sinch
    • Subex
    • TNS
    • TransNexus
    • TransUnion
    • Xconnect
  • Juniper Research의 리더 보드 평가 방법
  • 제한 및 해석

데이터 및 예측

제1장 시장 예측 및 중요 포인트

  • 로보콜 완화 및 브랜디드 콜링 시장 예측 : 개요

제2장 로보콜 및 사기적 로보콜 예측

  • 로보콜 예측 : 개요
    • 로보콜의 예측 수법
    • 모바일 가입자가 받은 로보콜의 총수 : 지역별
    • 모바일 가입자가 받은 사기 로보콜의 총수 : 지역별
    • 성공한 로보콜의 총수 : 지역별
    • 로보콜에 의한 사기 피해 총액 : 지역별

제3장 브랜디드 콜링 예측

  • 브랜디드 콜링 시장 : 예측 수법
    • 예측 수법 및 전제
    • 브랜디드 콜링의 인증 API 콜 총수
    • 브랜디드 콜링의 인증 API 콜로부터의 총 플랫폼 수익
AJY 24.06.05
KEY STATISTICS
Total fraudulent losses to robocalling in 2024:$73bn
Total branded calling revenue in 2029:$1.5bn
Branded calling market growth, 2024-2029:3,318%
Forecast period:2024-2029

Overview

Our "Robocall Mitigation & Branded Calling" research suite provides a detailed and insightful analysis of this evolving market; enabling stakeholders from mobile operators, regulators, and robocall mitigation & branded calling vendors to understand future growth, key trends and the competitive environment.

The suite includes several different options that can be purchased separately, including access to data mapping of the adoption and future growth of robocall mitigation and branded calling and a thorough study uncovering the latest opportunities within the market. Additionally, it includes a document containing extensive analysis of the 16 market leaders in the robocall mitigation and branded calling space. The coverage can also be purchased as a Full Research Suite, containing all these elements, and including a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly evolving market; allowing robocall mitigation vendors and mobile operators to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for projecting the future of such an uncertain and fast-growing market.

Key Features

  • Market Dynamics: Insights into key trends and market impacts resulting from challenges within the robocall mitigation and branded calling market. This research addresses challenges posed by bad actors utilising artificial intelligence within illegal robocalling, specifically the use of AI-generated voices for illegal calls and disruption caused by unlawful robocalls on OTT platforms and Wangiri 2.0. The research then assesses government interventions in illegal robocalls and regulations imposed by regulators, such as the Federal Communications Commission in North America, alongside alternative robocall mitigation efforts such as branded calling. This robocall mitigation and branded calling research also includes a regional market growth analysis on the current development and future growth of robocall mitigation and branded calling across 60 key countries.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the robocall mitigation and branded calling market, accompanied by strategic recommendations for stakeholders.
  • Benchmark Industry Forecasts: 5-year forecast databases are provided for the market growth in both legitimate calls and illegal robocall traffic, in addition to branded calling authentication API calls.
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 16 leading robocall mitigation and branded calling vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.

SAMPLE VIEW

Market Data & Forecasts Report

The numbers tell you what's happening, but our written report details why, alongside the methodologies.

SAMPLE VIEW

Market Trends & Strategies Report

A comprehensive analysis of the current market landscape, alongside strategic recommendations.

Market Data & Forecasts Report

The market-leading research suite for the Robocall Mitigation & Branded Calling market includes access to comprehensive 5-year forecast datasets of 14 tables and over 6,380 datapoints. Metrics in the research suite include:

  • Total Number of Robocalls
  • Total Number of Fraudulent Robocalls
  • Total Number of Successful Robocalls
  • Total Fraudulent Losses to Robocalling
  • Total Number of Branded Calling Authentication API Calls
  • Total Platform Revenue from Branded Calling Authentication API Calls

Juniper Research Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios.

Market Trends & Strategies Report

This report examines the "Robocall Mitigation & Branded Calling" market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The report delivers a comprehensive analysis of the strategic opportunities for robocall mitigation and branded calling providers; addressing key verticals and developing challenges and how stakeholders must navigate these. It also includes evaluation of key country-level opportunities for growth in the robocall mitigation and branded calling market.

Competitor Leaderboard Report

The Competitor Leaderboard report provides a detailed evaluation and market positioning for 16 leading vendors in the Robocall Mitigation & Branded Calling space. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers based on capacity and capability assessments:

  • BICS
  • Hiya
  • Lanck Telecom
  • Metaswitch
  • Mobileum
  • Neural Technologies
  • Numeracle
  • Nuso
  • Ribbon Communications
  • SecurityGen
  • Sinch
  • Subex
  • TNS
  • TransNexus
  • TransUnion
  • Xconnect

This document is centred around the Juniper Research Competitor Leaderboard, a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.

Table of Contents

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

  • 1.1. Key Takeaways & Strategic Recommendations
  • 1.2. Key Takeaways
  • 1.3. Strategic Recommendations

2. Robocall Fraud Market Landscape

  • 2.1. Introduction to Robocall Mitigation
    • Figure 2.2: Total Mobile Subscribers (m), Split by 8 Key Regions, 2024-2029
  • 2.2. Robocall Fraud
    • Figure 2.3: Types of Robocall Fraud Infographic
    • 2.2.1. Omnichannel Fraud
  • 2.3. AI Robocall Developments
    • i. AI-generated Voices
    • ii. Robocall Content
    • iii. Identifying Targets
  • 2.4. Wangiri Fraud 2.0
    • Figure 2.4: Wangiri Fraud 2.0 Infographic
  • 2.5. SIM Farms
  • 2.6. OTT Platforms and Robocalling

3. Robocall Mitigation Solutions

  • 3.1. Robocall Mitigation Overview
    • Figure 3.1: STIR/SHAKEN System Infographic
  • 3.2. Robocall Mitigation Strategies by Country
    • 3.2.1. US
      • i. FCC Developments
      • ii. AI-generated Robocalls
    • 3.2.2. UK Robocall Mitigation
    • 3.2.3. Robocall Mitigation in China
    • 3.2.4. Robocall Mitigation in Japan
    • 3.2.5. Robocall Mitigation in Brazil
    • 3.2.6. Key Takeaways from Robocall Mitigation Efforts
  • 3.3. Branded Calling
    • Figure 3.2: Branded Calling and CNAM Infographic
    • Figure 3.3: Total Number of Brand Calling Authentication API Calls (m), Split by 8 Key Regions, 2024-2029
  • 3.4. Robocall Analysis
    • 3.4.1. SnorCall
      • Figure 3.4: Five-stage Pipeline of Audio and Transcript Processing
  • 3.5. AI as a Mitigation Solution

4. Country Readiness Index

  • 4.1. Introduction to Country Readiness Index
    • Figure 4.1: Robocall Mitigation & Branded Calling Country Readiness Index Regional Definitions
    • Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: Robocall Mitigation & Branded Calling
    • Figure 4.3: Juniper Research Country Readiness Index: Robocall Mitigation & Branded Calling
    • Table 4.4: Robocall Mitigation & Branded Calling Country Readiness Index: Market Segments
    • 4.1.1. Focus Markets
      • Figure 4.5: Total Fraudulent Losses to Robocalling ($m), Split by 8 Focus Markets, 2024
      • i. High Smartphone Penetration
        • Figure 4.6: Total Mobile Subscribers (m), Split by 8 Focus Markets, 2024-2029
      • ii. US
      • iii. Government Interventions
    • 4.1.2. Growth Markets
      • Figure 4.7: Total Fraudulent Losses to Robocalls ($m), Split by 6 Growth Markets, 2024-2025
      • i. Widening Scope of Robocall Fraud
      • ii. Digital Revolution in Argentina
      • iii. Inadequate Existing Robocall Mitigation
    • 4.1.3. Saturated Markets
      • Figure 4.8: Total Fraudulent Losses to Robocalling ($m), Split by 12 Saturated Markets, 2024
      • i. Bangladesh
      • ii. Norway, Hong Kong, New Zealand and Portugal
    • 4.1.4. Developing Markets
      • Figure 4.9: Mobile Device Penetration (m), Split by 8 Developing Markets, 2024-2029
      • i. Digital Revolutions
      • ii. Expanding Scope of Robocall Fraud
        • Table 4.10: Juniper Research's Country Readiness Index Heatmap: North America
        • Table 4.11: Juniper Research's Country Readiness Index Heatmap: Latin America
        • Table 4.12: Juniper Research's Country Readiness Index Heatmap: West Europe
        • Table 4.13: Juniper Research's Country Readiness Index Heatmap: Central & East Europe
        • Table 4.14: Juniper Research's Country Readiness Index Heatmap: Far East & China
        • Table 4.15: Juniper Research's Country Readiness Index Heatmap: Indian Subcontinent
        • Table 4.16: Juniper Research's Country Readiness Index Heatmap: Rest of Asia Pacific
        • Table 4.17: Juniper Research's Country Readiness Index: Africa & Middle East

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

  • 1.1. Why Read this Report
    • Table 1.1: Juniper Research Competitor Leaderboard: Robocall Mitigation & Branded Calling Vendors & Product Portfolio
    • Figure 1.2: Juniper Research Competitor Leaderboard: Robocall Mitigation & Branded Calling Vendors
    • Table 1.3: Juniper Research Competitor Leaderboard: Robocall Mitigation & Branded Calling Vendors & Positioning
    • Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Robocall Mitigation & Branded Calling Vendors

2. Vendor Profiles

  • 2.1. Robocall Mitigation & Branded Calling Vendor Profiles
    • 2.1.1. BICS
      • i. Corporate Information
        • Table 2.1: BICS' Financial Information (Euro-m), 2022 and 2023
      • ii. Geographical spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strength's & Strategic Opportunities
    • 2.1.2. Hiya
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.3. Lanck Telecom
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 2.2: Lanck Telecom's FMS Control Centre Dashboard
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.4. Metaswitch
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.5. Mobileum
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 2.3: Mobileum's RAID Solution
        • Figure 2.4: Mobileum's CLI Spoofing Prevention in Action
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.6. Neural Technologies
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.7. Numeracle
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 2.5: Numeracle's Smart Branding
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.8. Nuso
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.9. Ribbon Communications
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.10. SecurityGen
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level view of offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.11. Sinch
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.12. Subex
      • i. Corporate Information
        • Table 2.6: Subex's Financial Information ($m), 2022 and 2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.13. TNS
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 2.7: TNS' Call Guardian Authentication
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.14. TransNexus
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 2.8: TransNexus STIR/SHAKEN Solution
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.15. TransUnion
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.16. Xconnect
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.2. Juniper Research Leaderboard Assessment Methodology
  • 2.3. Limitations & Interpretations
    • Table 2.9: Juniper Research Competitor Leaderboard Scoring Criteria: Robocall Mitigation & Branded Calling

Data & Forecasting

1. Market Forecasts & Key Takeaways

  • 1.1. Introduction to Robocall Mitigation & Branded Calling Market Forecasts
    • Figure 1.1: Total Number of Fraudulent Robocalls Received by Mobile Subscribers (m), Split by 8 Key Regions, 2024 and 2029
    • Figure 1.2: Total Number of Branded Calling Authentication API Calls (m), Split by 8 Key Regions, 2024 and 2029

2. Robocalling and Fraudulent Robocalling Forecast

  • 2.1. Introduction to Robocall Forecasts
    • Figure 2.1: Total Number of Successful Robocalls (61 Million), Split by 8 Key Regions, 2024
    • 2.1.1. Robocall Forecast Methodology
      • Figure 2.2: Robocall Forecast Methodology
    • 2.1.2. Total Number of Robocalls Received by Mobile Subscribers
      • Figure & Table 2.3: Total Number of Robocalls Received by Mobile Subscribers (m), Split by 8 Key Regions, 2024-2029
    • 2.1.3. Total Number of Fraudulent Robocalls Received by Mobile Subscribers
      • Figure & Table 2.4: Total Number of Fraudulent Robocalls Received by Subscribers (m), Split by 8 Key Regions, 2024-2029
    • 2.1.4. Total Number of Successful Robocalls
      • Figure & Table 2.5: Total Number of Successful Robocalls (m), Split by 8 Key Regions, 2024-2029
    • 2.1.5. Total Fraudulent Losses to Robocalling
      • Figure & Table 2.6: Total Fraudulent Losses to Robocalling ($m), Split by 8 Key Regions, 2024-2029

3. Branded Calling Forecast

  • 3.1. Branded Calling Forecast Methodology
    • 3.1.1. Forecast Methodology & Assumptions
      • Figure 3.1: Branded Calling Forecast Methodology
    • 3.1.2. Total Number of Branded calling Authentication API Calls
      • Figure & Table 3.2: Total Number of Branded Calling Authentication API Calls (m), Split by 8 Key Regions, 2024-2029
    • 3.1.3. Total Platform Revenue from Branded Calling Authentication API Calls
      • Figure & Table 3.3: Total Platform Revenue from Branded Calling Authentication API Calls ($m), Split by 8 Key Regions, 2024-2029
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