베트남의 국경간 전자상거래 물류 시장 : 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the vietnam cross-border e-commerce logistics market size was valued at USD 180.09 million in 2025 and is estimated to grow from USD 192.06 million in 2026 to reach USD 261.03 million by 2031, at a CAGR of 6.33% during the forecast period (2026-2031).

The Vietnam cross-border e-commerce logistics market is expanding within a trade system that moved past USD 930 billion in total import and export turnover in 2025, while online cross-border trade remained at USD 4.45 billion, which shows that digital cross-border logistics still serves a relatively small share of Vietnam's wider trade base and therefore has room to deepen over time. This report is Segmented by Product Category (Foods and Beverages, Personal Care, Fashion, and More), by Logistics Function (Transportation, and More), by Business Model (B2C, B2B, C2C), by Delivery Speed (Express, Standard), and by Flow Direction (Outbound [North America, Europe, and More], Inbound [North America, Europe, and More]). The Market Forecasts are Provided in Value (USD).

Vietnam Cross-Border E-Commerce Logistics Market Trends and Insights

Policy-Backed Formalization of Cross-Border Seller Ecosystems

Vietnam's regulatory setting moved from scattered rules toward a more integrated framework across 2025 and 2026. The Law on E-Commerce No. 122/2025/QH15 was adopted in December 2025 and took effect on July 1, 2026, while the implementation plan assigns ministries and local authorities clear responsibilities for review, training, and follow-on decrees. The draft law process also made cross-border platform accountability more explicit by requiring foreign platforms to establish or authorize a legal entity in Vietnam for taxation, dispute handling, and consumer protection support. That change matters for the Vietnam cross-border e-commerce logistics market because parcel flows connected to formal marketplaces are more likely to move through licensed operators with traceable systems than through gray-channel networks. The same policy cycle is linked to the national e-commerce development plan for 2026 to 2030, which supports digital infrastructure, logistics improvement, and more transparent cross-border trade conditions. As a result, the Vietnam cross-border e-commerce logistics market is likely to favor carriers that can connect platform compliance, customs documentation, and fulfillment data into one operating stack.

Marketplace-Led Import Parcel Expansion from North Asia

Inbound parcel demand continues to be shaped by the close link between North Asian supply and Vietnamese online consumption. Official association material shows that Vietnam's online cross-border trade base remains small relative to total trade, which means even modest gains in platform-led imports can lift parcel density quickly when consumer adoption broadens. The new tax treatment for low-value imports also changes how these parcels move, because every inbound shipment now carries VAT handling obligations that push operators toward more structured import processes. This makes bonded and bulk-clearance models more attractive than fragmented express-only handling for very high parcel counts. In practice, the Vietnam cross-border e-commerce logistics market benefits when large operators can pre-position stock, clear in bulk, and shorten delivery windows without losing control over documentation.

High Logistics and Reverse-Logistics Cost Burden

Cost remains one of the clearest operating limits for sellers and logistics providers. VCCI material in the supplied draft states that cross-border goods often face landed costs that are 30%-50% higher than those for locally held inventory, once duties, VAT, and transport are included, which directly reduces the room to compete on low-ticket items. The Vietnam cross-border e-commerce logistics market is particularly exposed on export routes, where first-mile collection outside Hanoi and Ho Chi Minh City still adds cost before international transit even begins. Reverse logistics is even harder because international returns require coordination across multiple carriers, customs touchpoints, and local inspection steps that are not yet standardized. Government-linked discussions have already identified nearby overseas logistics hubs and bonded storage as part of the answer, indicating that the cost issue is not a marginal problem but a structural one. Until that network matures, the Vietnam cross-border e-commerce logistics market will remain less efficient for low-value export parcels and more reliant on operators that can spread compliance and handling costs across larger shipment pools.

Other drivers and restraints analyzed in the detailed report include:

1. Export Scaling for Furniture and Fashion MSMEs
2. Rising Electronics and Beauty Parcel Density
3. Customs, Tax, and Destination-Market Compliance Complexity

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Consumer electronics and household appliances accounted for 31.26% of the Vietnam cross-border e-commerce logistics market in 2025, making the segment the main revenue driver for parcelized cross-border activity. This position reflects a favorable operating profile that combines relatively high unit values, repeat demand, and strong sourcing links with North Asian manufacturing ecosystems. In the Vietnam cross-border e-commerce logistics market, electronics also support better monetization for customs brokerage, careful handling, and faster delivery options, as buyers are less price-elastic in fulfillment than in basic commodity categories. The category fits well with import-driven demand. Consumer electronics, therefore, do more than add volume, because they help sustain service mix and route density in lanes where cross-border lead time matters. That role gives the segment an outsized influence on network design across urban gateways and bonded processing points.

Health, beauty, and personal care are the fastest-growing product categories, with a 7.32% CAGR through 2031, indicating that future growth is moving beyond large electronics baskets into more frequent, brand-led parcel flows. The Vietnam cross-border e-commerce logistics market benefits from this shift because beauty parcels are dense, easier to package, and often more compatible with repeat cross-border ordering than bulky goods are. That makes the category important for express services, especially when demand expands beyond Hanoi and Ho Chi Minh City into secondary urban centers. Fashion and lifestyle also remain strategically relevant, because Vietnam serves both as an import destination and as a production base for export-oriented sellers seeking direct international access. Furniture, by contrast, offers strong value per shipment but also exposes the Vietnam cross-border e-commerce logistics industry to more difficult return economics, damage risk, and overseas warehousing requirements. Foods and beverages add another specialized layer, because compliance, product integrity, and in some cases temperature control create higher entry barriers than those in standard parcel delivery.

Transport held 67.94% of the Vietnam cross-border e-commerce logistics market size in 2025, which confirms that physical movement across borders remains the core of the market. This is not surprising, because every digital order still depends on linehaul, port or airport handling, and last-mile execution before any higher-margin service can be sold. The segment also captures the effect of Vietnam's position between regional manufacturing centers and export destinations, which keeps transport demand structurally high across both import and export lanes. Within the Vietnam cross-border e-commerce logistics market, transport therefore remains the foundational function that determines timing, route economics, and service reliability. Standard delivery reinforces that point because a large portion of parcel volume still moves on cost-led rather than speed-led terms. In short, transport continues to anchor the market even as service sophistication around it rises.

Value-added services and others are projected to grow at an 11.50% CAGR through 2031, making it the fastest-moving functional area in the Vietnam cross-border e-commerce logistics market. This shows that shippers and platforms increasingly want integrated handling of returns, DDP and DDU choices, customs support, and seller-facing orchestration rather than basic movement alone. Official policy direction also supports that evolution, because the national logistics roadmap calls for stronger investment in e-commerce warehouses, digital tools, and integrated service models. Customs digitization strengthens the same trend by rewarding providers that can submit, manage, and reconcile data efficiently across multiple steps. As that operating model spreads, the Vietnam cross-border e-commerce logistics industry becomes less defined by freight movement alone and more by who can turn regulatory and operational complexity into a usable service layer. This is why transport still leads today, while value-added services are likely to capture more of the profit pool over time.

Complete Report Scope:

• By Product Category
  • Foods and Beverages
  • Personal and Household Care
  • Fashion and Lifestyle (Accessories, Apparel, Footwear)
  • Furniture
  • Consumer Electronics and Household Appliances
  • Other Products
• By Logistics Function
  • Transportation
    • Road
    • Air
    • Sea and Inland Waterways
    • Rail
  • Warehousing, Distribution and Inventory Management
  • Value-added Services and Others
• By Business Model
  • B2C
  • B2B
  • C2C
• By Delivery Speed
  • Express
  • Standard
• By Flow Direction
  • Outbound (Exports)
    • North America
    • Europe
    • Asia-Pacific
    • Middle East and Africa
    • South America
  • Inbound (Imports)
    • North America
    • Europe
    • Asia-Pacific
    • Middle East and Africa
    • South America

List of Companies Covered in this Report:

1. DHL Group
2. SF Express (KEX-SF)
3. Cainiao Network
4. J&T Express
5. Shopee Xpress (SPX Express)
6. Viettel Post
7. Giao Hang Nhanh (GHN)
8. Vietnam Post (VNPost)
9. FedEx
10. United Parcel Service of America, Inc. (UPS)
11. Lazada Logistics (LEX)
12. BEST Express Vietnam
13. Giao Hang Tiet Kiem (GHTK)
14. Boxme Global
15. CJ Logistics
16. Kuehne+Nagel
17. CMA CGM Group (Including CEVA Logistics)
18. Janio Asia
19. Nhat Tin Logistics (NTX)
20. JD Logistics
21. A.P. Moller - Maersk

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview and Role of Cross-border E-commerce Logistics in E-commerce Market
• 4.2 Trends in E-Commerce Industry
• 4.3 Consumer Behavior and Demand-Supply Analysis
• 4.4 Regulatory Framework
• 4.5 Value Chain and Distribution Channel Analysis
• 4.6 Market Drivers
  • 4.6.1 Policy-Backed Formalization of Cross-Border Seller Ecosystems
  • 4.6.2 Marketplace-Led Import Parcel Expansion from North Asia
  • 4.6.3 Export Scaling for Furniture and Fashion MSMEs
  • 4.6.4 Rising Electronics and Beauty Parcel Density
  • 4.6.5 Single-Window Customs Digitization and Bonded Inventory Enablement
  • 4.6.6 Cross-Border Service-Layer Growth in Returns, Compliance, and DDP/DDU Support
• 4.7 Market Restraints
  • 4.7.1 High Logistics and Reverse-Logistics Cost Burden
  • 4.7.2 Customs, Tax, and Destination-Market Compliance Complexity
  • 4.7.3 Removal of Low-Value Import VAT Exemption
  • 4.7.4 Bulky-Product Return and Damage Economics
• 4.8 Technology Innovations Outlook
• 4.9 Porter's Five Forces Analysis
  • 4.9.1 Threat of New Entrants
  • 4.9.2 Bargaining Power of Suppliers
  • 4.9.3 Bargaining Power of Buyers
  • 4.9.4 Threat of Substitutes
  • 4.9.5 Rivalry Among Competitors
• 4.10 Evolution of Cross-border E-commerce Logistics Requirements
• 4.11 Impact of Geo-Political Events on Supply Chain Shifts

5 Market Size and Growth Forecasts

• 5.1 By Product Category
  • 5.1.1 Foods and Beverages
  • 5.1.2 Personal and Household Care
  • 5.1.3 Fashion and Lifestyle (Accessories, Apparel, Footwear)
  • 5.1.4 Furniture
  • 5.1.5 Consumer Electronics and Household Appliances
  • 5.1.6 Other Products
• 5.2 By Logistics Function
  • 5.2.1 Transportation
    • 5.2.1.1 Road
    • 5.2.1.2 Air
    • 5.2.1.3 Sea and Inland Waterways
    • 5.2.1.4 Rail
  • 5.2.2 Warehousing, Distribution and Inventory Management
  • 5.2.3 Value-added Services and Others
• 5.3 By Business Model
  • 5.3.1 B2C
  • 5.3.2 B2B
  • 5.3.3 C2C
• 5.4 By Delivery Speed
  • 5.4.1 Express
  • 5.4.2 Standard
• 5.5 By Flow Direction
  • 5.5.1 Outbound (Exports)
    • 5.5.1.1 North America
    • 5.5.1.2 Europe
    • 5.5.1.3 Asia-Pacific
    • 5.5.1.4 Middle East and Africa
    • 5.5.1.5 South America
  • 5.5.2 Inbound (Imports)
    • 5.5.2.1 North America
    • 5.5.2.2 Europe
    • 5.5.2.3 Asia-Pacific
    • 5.5.2.4 Middle East and Africa
    • 5.5.2.5 South America

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Key Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
  • 6.4.1 DHL Group
  • 6.4.2 SF Express (KEX-SF)
  • 6.4.3 Cainiao Network
  • 6.4.4 J&T Express
  • 6.4.5 Shopee Xpress (SPX Express)
  • 6.4.6 Viettel Post
  • 6.4.7 Giao Hang Nhanh (GHN)
  • 6.4.8 Vietnam Post (VNPost)
  • 6.4.9 FedEx
  • 6.4.10 United Parcel Service of America, Inc. (UPS)
  • 6.4.11 Lazada Logistics (LEX)
  • 6.4.12 BEST Express Vietnam
  • 6.4.13 Giao Hang Tiet Kiem (GHTK)
  • 6.4.14 Boxme Global
  • 6.4.15 CJ Logistics
  • 6.4.16 Kuehne+Nagel
  • 6.4.17 CMA CGM Group (Including CEVA Logistics)
  • 6.4.18 Janio Asia
  • 6.4.19 Nhat Tin Logistics (NTX)
  • 6.4.20 JD Logistics
  • 6.4.21 A.P. Moller - Maersk

7 Market Opportunities and Future Outlook

• 7.1 White-space and Unmet-Need Assessment