이벤트 관리 소프트웨어 : 시장 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the event management software market size stands at USD 15.2 billion in 2026 and is projected to reach USD 24.17 billion by 2031, reflecting a 9.73% CAGR.

This report is Segmented by Software Type (Event Planning, Event Marketing, Venue and Ticket Management, Analytics and Reporting, and Other Software Types), Deployment (Cloud, and On-Premise), Organization Size (Small and Medium Enterprises, and Large Enterprises), End-User Vertical (Corporate, Government, Education, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Event Management Software Market Trends and Insights

AI-Driven Personalization Engines

Event software is evolving from transactional registration tools into predictive engagement hubs that serve tailored agendas, networking recommendations and content in real time. In June 2025 Cvent released CventIQ, a generative-AI module that automates RFP drafting, venue comparison and attendee segmentation, cutting planner workload by 30%. Bizzabo's Event OS Copilot, introduced in November 2024, applies large-language models to create session summaries and propose fresh breakout topics on the fly. Asia Pacific leads adoption, with 87% of planners already deploying AI features in 2025 compared with 54% in Europe, signalling a two-speed landscape that pressures late adopters. Platforms that fail to embed AI-driven workflows risk commoditization as buyers prioritize engagement intelligence over basic execution.

Self-Service Ticketing for SMEs

No-code ticketing portals let venues with fewer than 500 seats bypass lengthy sales cycles and launch events within hours. Ticket Tailor's July 2024 upgrade delivered multi-tier pricing and reserved seating that organizers configure without vendor support, shrinking time-to-market from weeks to hours. Customer behaviour data show 81% of buyers attempt self-service resolution before contacting support; venues using automated referral marketing report 15-25% sales uplift. Latin America and Africa are emerging hotspots where fragmented venue landscapes favour transparent pay-per-ticket pricing. As a result, the event management software market now captures a larger volume of low-budget events that incumbents once overlooked.

SaaS Subscription Fatigue

Enterprises are reassessing software spend after supplier price hikes averaged double digits in 2025. Because event platforms are used episodically rather than daily, procurement teams target annual licenses for cuts before other applications. Buyers now favour usage-based contracts with escape clauses, prompting vendors to bundle registration, video and analytics in a single contract to minimize churn risk. Platforms unable to articulate clear ROI face elongating sales cycles and discount pressure.

Other drivers and restraints analyzed in the detailed report include:

1. 5G and Fiber Roll-out Empowering Live-Streams
2. Mandatory Sustainability Reporting
3. Data-Residency and Privacy Compliance

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Analytics and reporting tools are the fastest expanding category, clocking a 10.22% CAGR through 2031 as organizers demand proof of ROI. The event management software market size allocated to these modules is projected to widen notably as Cvent integrates Goldcast's AI-video analytics into its stack, allowing marketers to track viewer drop-offs, content replays and pipeline contribution. Event Planning applications still commanded 38.03% of 2025 revenue, anchoring registration and agenda workflows. However, standalone ticketing platforms risk commoditization unless they embed dynamic pricing and fraud detection that drive measurable yield. Other niche solutions - mobile apps, matchmaking suites and virtual studios - continue to fragment because specialist vendors can out-innovate on feature depth for verticals such as academic conferences or music festivals.

In parallel, enterprise buyers increasingly expect a seamless path from pre-event promotion to post-event attribution. This expectation accelerates consolidation as generalists buy niche analytics leaders to fill capability gaps. The event management software market is therefore transitioning toward unified engagement clouds that treat events as one part of an always-on content engine, rather than isolated occurrences.

Cloud deployments accounted for 71.29% of 2025 revenue and are growing at 10.91% annually as vendors capitalize on elastic infrastructure and automatic updates. Ticketmaster's March 2025 TM1 refresh showed the model's efficiency by handling 5,000 transactions per minute during on-sales before scaling down within hours. The event management software market size attached to on-premises installations remains stable in defense and government circles, where air-gapped networks are mandatory. Digitevent mitigates connectivity gaps in rural markets by offering offline QR scanning that later synchronizes attendee data.

Hybrid architectures combining cloud dashboards with on-site edge devices are emerging as the default compromise, enabling vendors to serve regulated agencies without maintaining separate codebases. Over the forecast period, cloud penetration will continue to expand, but on-premises resilience will persist where sovereignty or connectivity concerns dominate.

Complete Report Scope:

• By Software Type
  • Event Planning
  • Event Marketing
  • Venue and Ticket Management
  • Analytics and Reporting
  • Other Software Types
• By Deployment
  • Cloud
  • On-Premise
• By Organization Size
  • Small and Medium Enterprises
  • Large Enterprises
• By End-User Vertical
  • Corporate
  • Government
  • Education
  • Media and Entertainment
  • Other End-User Verticals
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • New Zealand
    • Rest of Asia Pacific
  • Middle East
    • United Arab Emirates
    • Saudi Arabia
    • Turkey
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Kenya
    • Rest of Africa

Geography Analysis

North America held 41.32% of 2025 revenue, underpinned by mature MICE infrastructure and a dense base of Fortune 500 headquarters. Yet cost pressures triggered by travel inflation led 52% of planners to cut international attendance in Q4 2025. Canada and Mexico benefit from near-shoring as U.S. companies pick venues closer to home, but cross-border data-transfer rules under USMCA oblige providers to document residency safeguards. As budgets tighten, the event management software market sees enterprises consolidating vendor lists to a few deeply integrated platforms.

Asia Pacific is the growth engine, expected to post an 11.01% CAGR through 2031. Cvent's 2025 Asia Planner survey found 74% of respondents upping event budgets and 88% setting sustainability targets. Gulf Cooperation Council nations add momentum via multi-billion-dollar convention centers and streamlined visa programs. Saudi Arabia recorded 44% MICE growth in 2024, backed by USD 156 million in incentives. India leans on cloud SaaS that integrates UPI payments, whereas China enforces sovereign-cloud deployment, obliging foreign vendors to partner for local hosting.

Europe's landscape is shaped by GDPR obligations and rising sustainability mandates. Cvent's April 2025 Europe Planner report noted that 67% of planners raised budgets despite 20% cost inflation. Germany, the United Kingdom and France dominate spend, yet planners increasingly source Eastern European venues for cost relief. South America and Africa remain nascent but promising: local platforms such as Even3 in Brazil and Boletia in Mexico thrive through Pix and Oxxo payment integrations, while South African providers stress offline-first check-in to accommodate patchy connectivity.

1. Cvent, Inc.
2. Stova, Inc.
3. Eventbrite, Inc.
4. Tripleseat, Inc.
5. ACTIVE Network, LLC
6. Momentus Technologies, Inc.
7. Certain, Inc.
8. SignUpGenius, Inc.
9. EMS Software, LLC
10. Hopin Ltd.
11. Bizzabo Ltd.
12. Whova, Inc.
13. vFairs LLC
14. Splash That, Inc.
15. Eventzilla LLC
16. Brown Paper Tickets, LLC
17. idloom S.A.S.
18. TryBooking Pty Ltd
19. Hubb, Inc.
20. MeetApp, Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Proliferation of AI-Driven Personalisation Across Virtual, Hybrid and On-site Events
  • 4.2.2 Rapid Adoption of Self-Service Ticketing Systems by Small and Mid-Sized Venues
  • 4.2.3 Large-Scale Roll-out of 5G and FTTX Enabling Real-Time Interactive Live-Streams
  • 4.2.4 Mandatory Sustainability Reporting Boosting Demand for Carbon-Analytics Modules
  • 4.2.5 Expansion of Government-Backed MICE Infrastructure in GCC Economies
  • 4.2.6 Growing Uptake of Campus-Wide Event Suites in Higher-Education Consortia
• 4.3 Market Restraints
  • 4.3.1 Legacy PMS Integration Friction in Developing Regions
  • 4.3.2 Rising SaaS Subscription Fatigue Among Enterprise Clients
  • 4.3.3 Event Oversaturation and Budget Scrutiny by Corporates
  • 4.3.4 Data-Residency and Privacy Compliance Complexities
• 4.4 Impact of Macroeconomic Factors on the Market
• 4.5 Industry Value/Supply-Chain Analysis
• 4.6 Regulatory Outlook
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Software Type
  • 5.1.1 Event Planning
  • 5.1.2 Event Marketing
  • 5.1.3 Venue and Ticket Management
  • 5.1.4 Analytics and Reporting
  • 5.1.5 Other Software Types
• 5.2 By Deployment
  • 5.2.1 Cloud
  • 5.2.2 On-Premise
• 5.3 By Organization Size
  • 5.3.1 Small and Medium Enterprises
  • 5.3.2 Large Enterprises
• 5.4 By End-User Vertical
  • 5.4.1 Corporate
  • 5.4.2 Government
  • 5.4.3 Education
  • 5.4.4 Media and Entertainment
  • 5.4.5 Other End-User Verticals
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Rest of Europe
  • 5.5.4 Asia Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 South Korea
    • 5.5.4.4 India
    • 5.5.4.5 Australia
    • 5.5.4.6 New Zealand
    • 5.5.4.7 Rest of Asia Pacific
  • 5.5.5 Middle East
    • 5.5.5.1 United Arab Emirates
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 Turkey
    • 5.5.5.4 Rest of Middle East
  • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Nigeria
    • 5.5.6.3 Kenya
    • 5.5.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Developments
• 6.3 Vendor Positioning Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products & Services, and Recent Developments)
  • 6.4.1 Cvent, Inc.
  • 6.4.2 Stova, Inc.
  • 6.4.3 Eventbrite, Inc.
  • 6.4.4 Tripleseat, Inc.
  • 6.4.5 ACTIVE Network, LLC
  • 6.4.6 Momentus Technologies, Inc.
  • 6.4.7 Certain, Inc.
  • 6.4.8 SignUpGenius, Inc.
  • 6.4.9 EMS Software, LLC
  • 6.4.10 Hopin Ltd.
  • 6.4.11 Bizzabo Ltd.
  • 6.4.12 Whova, Inc.
  • 6.4.13 vFairs LLC
  • 6.4.14 Splash That, Inc.
  • 6.4.15 Eventzilla LLC
  • 6.4.16 Brown Paper Tickets, LLC
  • 6.4.17 idloom S.A.S.
  • 6.4.18 TryBooking Pty Ltd
  • 6.4.19 Hubb, Inc.
  • 6.4.20 MeetApp, Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment