세계의 폴리비닐부티랄(PVB) 시장 : 시장 점유율과 순위, 전체 판매 및 수요 예측(2025-2031년)

The global market for Polyvinyl Butyral (PVB) was estimated to be worth US$ 1876 million in 2024 and is forecast to a readjusted size of US$ 2401 million by 2031 with a CAGR of 3.7% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Polyvinyl Butyral (PVB) cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

Polyvinyl Butyral (PVB) is a high-performance thermoplastic resin derived from the acetalization of polyvinyl alcohol with butyraldehyde. Known for its exceptional optical clarity, flexibility, strong adhesion to glass surfaces, and high impact resistance, PVB is primarily used in the production of interlayer films for laminated safety glass. These films are widely applied in automotive windshields and architectural glazing to enhance safety, reduce noise, and improve UV protection. In recent years, PVB has also gained traction in emerging applications such as photovoltaic module encapsulation and specialty coatings due to its excellent transparency, weatherability, and durability.

Market Overview and Regional Landscape

The global production of PVB resin has traditionally been concentrated in regions with mature chemical industries and advanced production technologies, particularly in Europe, North America, and Japan. A few multinational corporations dominate the market and maintain tight control over production capacity and distribution channels. This limited external supply results in relatively high prices and constrained availability, affecting downstream producers of PVB interlayer films. However, the global PVB market is witnessing a shift, with new entrants and growing manufacturing capacity in Asia, especially in China, which is emerging as a key player both in terms of production and consumption. This regional diversification is reshaping the global supply chain, offering new growth opportunities and gradually reducing the dependence on established Western producers.

Market Trends and Application Outlook

Demand for PVB continues to rise across multiple industries, driven by the expanding adoption of safety glass in automotive and construction applications. In the automotive sector, the push for lightweight vehicles and enhanced occupant safety is accelerating the use of laminated glass, boosting PVB consumption. In particular, the rise of electric and hybrid vehicles, which often employ multi-layer glass designs for thermal and acoustic insulation, has added momentum to the PVB interlayer market. Meanwhile, the solar energy sector is emerging as another significant driver of demand. PVB films serve as encapsulants in photovoltaic modules, offering structural integrity, UV protection, and long-term stability. As the solar industry expands globally-especially with the growth of large-scale solar farms and rooftop installations-PVB's role as a key encapsulation material is becoming increasingly important. Looking ahead, the development of environmentally friendly and performance-enhanced PVB materials, such as UV-resistant and waterproof variants, will further broaden its applications and solidify its market position.

This report aims to provide a comprehensive presentation of the global market for Polyvinyl Butyral (PVB), focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Polyvinyl Butyral (PVB) by region & country, by Type, and by Application.

The Polyvinyl Butyral (PVB) market size, estimations, and forecasts are provided in terms of sales volume (K MT) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Polyvinyl Butyral (PVB).

Market Segmentation

By Company

• Eastman Chemical
• Kuraray
• Sekisui Chemicals
• ChangChun Group
• Kingboard Chemical Holdings
• Huakai Plastic
• Zhejiang Decent Plastic
• Wanwei Group
• Sichuan EM Technology
• Xinfu Pharm
• Qingdao Haocheng
• Longcheng High-tech Material
• Guangda Bingfeng

Segment by Type

• High Molecular Weight PVB Resin
• Medium Molecular Weight PVB Resin
• Low Molecular Weight PVB Resin
• Modified PVB Resin

Segment by Application

• Automotive
• Construction
• Photovoltaic
• Paints, Glues, Ink
• Others

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Polyvinyl Butyral (PVB) manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Polyvinyl Butyral (PVB) in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Polyvinyl Butyral (PVB) in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Polyvinyl Butyral (PVB) Product Introduction
• 1.2 Global Polyvinyl Butyral (PVB) Market Size Forecast
  • 1.2.1 Global Polyvinyl Butyral (PVB) Sales Value (2020-2031)
  • 1.2.2 Global Polyvinyl Butyral (PVB) Sales Volume (2020-2031)
  • 1.2.3 Global Polyvinyl Butyral (PVB) Sales Price (2020-2031)
• 1.3 Polyvinyl Butyral (PVB) Market Trends & Drivers
  • 1.3.1 Polyvinyl Butyral (PVB) Industry Trends
  • 1.3.2 Polyvinyl Butyral (PVB) Market Drivers & Opportunity
  • 1.3.3 Polyvinyl Butyral (PVB) Market Challenges
  • 1.3.4 Polyvinyl Butyral (PVB) Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Polyvinyl Butyral (PVB) Players Revenue Ranking (2024)
• 2.2 Global Polyvinyl Butyral (PVB) Revenue by Company (2020-2025)
• 2.3 Global Polyvinyl Butyral (PVB) Players Sales Volume Ranking (2024)
• 2.4 Global Polyvinyl Butyral (PVB) Sales Volume by Company Players (2020-2025)
• 2.5 Global Polyvinyl Butyral (PVB) Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Polyvinyl Butyral (PVB) Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Polyvinyl Butyral (PVB) Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Polyvinyl Butyral (PVB)
• 2.9 Polyvinyl Butyral (PVB) Market Competitive Analysis
  • 2.9.1 Polyvinyl Butyral (PVB) Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Polyvinyl Butyral (PVB) Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Polyvinyl Butyral (PVB) as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 High Molecular Weight PVB Resin
  • 3.1.2 Medium Molecular Weight PVB Resin
  • 3.1.3 Low Molecular Weight PVB Resin
  • 3.1.4 Modified PVB Resin
• 3.2 Global Polyvinyl Butyral (PVB) Sales Value by Type
  • 3.2.1 Global Polyvinyl Butyral (PVB) Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Polyvinyl Butyral (PVB) Sales Value, by Type (2020-2031)
  • 3.2.3 Global Polyvinyl Butyral (PVB) Sales Value, by Type (%) (2020-2031)
• 3.3 Global Polyvinyl Butyral (PVB) Sales Volume by Type
  • 3.3.1 Global Polyvinyl Butyral (PVB) Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Polyvinyl Butyral (PVB) Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Polyvinyl Butyral (PVB) Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Polyvinyl Butyral (PVB) Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Automotive
  • 4.1.2 Construction
  • 4.1.3 Photovoltaic
  • 4.1.4 Paints, Glues, Ink
  • 4.1.5 Others
• 4.2 Global Polyvinyl Butyral (PVB) Sales Value by Application
  • 4.2.1 Global Polyvinyl Butyral (PVB) Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Polyvinyl Butyral (PVB) Sales Value, by Application (2020-2031)
  • 4.2.3 Global Polyvinyl Butyral (PVB) Sales Value, by Application (%) (2020-2031)
• 4.3 Global Polyvinyl Butyral (PVB) Sales Volume by Application
  • 4.3.1 Global Polyvinyl Butyral (PVB) Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Polyvinyl Butyral (PVB) Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Polyvinyl Butyral (PVB) Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Polyvinyl Butyral (PVB) Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Polyvinyl Butyral (PVB) Sales Value by Region
  • 5.1.1 Global Polyvinyl Butyral (PVB) Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Polyvinyl Butyral (PVB) Sales Value by Region (2020-2025)
  • 5.1.3 Global Polyvinyl Butyral (PVB) Sales Value by Region (2026-2031)
  • 5.1.4 Global Polyvinyl Butyral (PVB) Sales Value by Region (%), (2020-2031)
• 5.2 Global Polyvinyl Butyral (PVB) Sales Volume by Region
  • 5.2.1 Global Polyvinyl Butyral (PVB) Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Polyvinyl Butyral (PVB) Sales Volume by Region (2020-2025)
  • 5.2.3 Global Polyvinyl Butyral (PVB) Sales Volume by Region (2026-2031)
  • 5.2.4 Global Polyvinyl Butyral (PVB) Sales Volume by Region (%), (2020-2031)
• 5.3 Global Polyvinyl Butyral (PVB) Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 5.4.2 North America Polyvinyl Butyral (PVB) Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 5.5.2 Europe Polyvinyl Butyral (PVB) Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Polyvinyl Butyral (PVB) Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 5.7.2 South America Polyvinyl Butyral (PVB) Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Polyvinyl Butyral (PVB) Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Polyvinyl Butyral (PVB) Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Polyvinyl Butyral (PVB) Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Polyvinyl Butyral (PVB) Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 6.3.2 United States Polyvinyl Butyral (PVB) Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Polyvinyl Butyral (PVB) Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 6.4.2 Europe Polyvinyl Butyral (PVB) Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Polyvinyl Butyral (PVB) Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 6.5.2 China Polyvinyl Butyral (PVB) Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Polyvinyl Butyral (PVB) Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 6.6.2 Japan Polyvinyl Butyral (PVB) Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Polyvinyl Butyral (PVB) Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 6.7.2 South Korea Polyvinyl Butyral (PVB) Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Polyvinyl Butyral (PVB) Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Polyvinyl Butyral (PVB) Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Polyvinyl Butyral (PVB) Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Polyvinyl Butyral (PVB) Sales Value, 2020-2031
  • 6.9.2 India Polyvinyl Butyral (PVB) Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Polyvinyl Butyral (PVB) Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Eastman Chemical
  • 7.1.1 Eastman Chemical Company Information
  • 7.1.2 Eastman Chemical Introduction and Business Overview
  • 7.1.3 Eastman Chemical Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Eastman Chemical Polyvinyl Butyral (PVB) Product Offerings
  • 7.1.5 Eastman Chemical Recent Development
• 7.2 Kuraray
  • 7.2.1 Kuraray Company Information
  • 7.2.2 Kuraray Introduction and Business Overview
  • 7.2.3 Kuraray Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Kuraray Polyvinyl Butyral (PVB) Product Offerings
  • 7.2.5 Kuraray Recent Development
• 7.3 Sekisui Chemicals
  • 7.3.1 Sekisui Chemicals Company Information
  • 7.3.2 Sekisui Chemicals Introduction and Business Overview
  • 7.3.3 Sekisui Chemicals Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Sekisui Chemicals Polyvinyl Butyral (PVB) Product Offerings
  • 7.3.5 Sekisui Chemicals Recent Development
• 7.4 ChangChun Group
  • 7.4.1 ChangChun Group Company Information
  • 7.4.2 ChangChun Group Introduction and Business Overview
  • 7.4.3 ChangChun Group Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 ChangChun Group Polyvinyl Butyral (PVB) Product Offerings
  • 7.4.5 ChangChun Group Recent Development
• 7.5 Kingboard Chemical Holdings
  • 7.5.1 Kingboard Chemical Holdings Company Information
  • 7.5.2 Kingboard Chemical Holdings Introduction and Business Overview
  • 7.5.3 Kingboard Chemical Holdings Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Kingboard Chemical Holdings Polyvinyl Butyral (PVB) Product Offerings
  • 7.5.5 Kingboard Chemical Holdings Recent Development
• 7.6 Huakai Plastic
  • 7.6.1 Huakai Plastic Company Information
  • 7.6.2 Huakai Plastic Introduction and Business Overview
  • 7.6.3 Huakai Plastic Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Huakai Plastic Polyvinyl Butyral (PVB) Product Offerings
  • 7.6.5 Huakai Plastic Recent Development
• 7.7 Zhejiang Decent Plastic
  • 7.7.1 Zhejiang Decent Plastic Company Information
  • 7.7.2 Zhejiang Decent Plastic Introduction and Business Overview
  • 7.7.3 Zhejiang Decent Plastic Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 Zhejiang Decent Plastic Polyvinyl Butyral (PVB) Product Offerings
  • 7.7.5 Zhejiang Decent Plastic Recent Development
• 7.8 Wanwei Group
  • 7.8.1 Wanwei Group Company Information
  • 7.8.2 Wanwei Group Introduction and Business Overview
  • 7.8.3 Wanwei Group Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Wanwei Group Polyvinyl Butyral (PVB) Product Offerings
  • 7.8.5 Wanwei Group Recent Development
• 7.9 Sichuan EM Technology
  • 7.9.1 Sichuan EM Technology Company Information
  • 7.9.2 Sichuan EM Technology Introduction and Business Overview
  • 7.9.3 Sichuan EM Technology Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Sichuan EM Technology Polyvinyl Butyral (PVB) Product Offerings
  • 7.9.5 Sichuan EM Technology Recent Development
• 7.10 Xinfu Pharm
  • 7.10.1 Xinfu Pharm Company Information
  • 7.10.2 Xinfu Pharm Introduction and Business Overview
  • 7.10.3 Xinfu Pharm Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Xinfu Pharm Polyvinyl Butyral (PVB) Product Offerings
  • 7.10.5 Xinfu Pharm Recent Development
• 7.11 Qingdao Haocheng
  • 7.11.1 Qingdao Haocheng Company Information
  • 7.11.2 Qingdao Haocheng Introduction and Business Overview
  • 7.11.3 Qingdao Haocheng Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 Qingdao Haocheng Polyvinyl Butyral (PVB) Product Offerings
  • 7.11.5 Qingdao Haocheng Recent Development
• 7.12 Longcheng High-tech Material
  • 7.12.1 Longcheng High-tech Material Company Information
  • 7.12.2 Longcheng High-tech Material Introduction and Business Overview
  • 7.12.3 Longcheng High-tech Material Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 Longcheng High-tech Material Polyvinyl Butyral (PVB) Product Offerings
  • 7.12.5 Longcheng High-tech Material Recent Development
• 7.13 Guangda Bingfeng
  • 7.13.1 Guangda Bingfeng Company Information
  • 7.13.2 Guangda Bingfeng Introduction and Business Overview
  • 7.13.3 Guangda Bingfeng Polyvinyl Butyral (PVB) Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 Guangda Bingfeng Polyvinyl Butyral (PVB) Product Offerings
  • 7.13.5 Guangda Bingfeng Recent Development

8 Industry Chain Analysis

• 8.1 Polyvinyl Butyral (PVB) Industrial Chain
• 8.2 Polyvinyl Butyral (PVB) Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Polyvinyl Butyral (PVB) Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Polyvinyl Butyral (PVB) Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer