세계의 판매 실적 관리 시장 규모, 점유율, 성장 분석 : 조직 규모별, 도입 유형별 - 산업 예측(2024-2031년)

Global Sales Performance Management Market size was valued at USD 2.07 billion in 2022 and is poised to grow from USD 2.38 billion in 2023 to USD 7.40 billion by 2031, growing at a CAGR of 15.2% during the forecast period (2024-2031).

The market's goal is to meet companies' increasing demand to hit sales goals, increase revenue, and optimize sales productivity. Solutions for sales performance management offer insightful information about sales operations, make it possible to monitor and track performance, make incentive administration easier, and raise employee engagement and motivation. Organizations may drive sales performance excellence, identify opportunities for improvement, and align their sales teams with strategic objectives by putting these ideas into practice. The market is the intensifying rivalry between companies and the mounting pressure to meet sales goals. Businesses in all sectors are realizing how critical it is to streamline their sales procedures and inspire their people to perform at greater levels. The demand for sales performance management systems is being driven by the desire to improve sales team efficiency, increase sales forecasting accuracy, and streamline sales processes. The market may encounter a number of difficulties, including maintaining data dependability and correctness, making sure sales targets are in line with overarching company goals, and handling intricate compensation plans with efficiency. For organizations to completely reap the rewards of sales performance management tools, these issues must be resolved. There are plenty of room for expansion in this market. Promising potential can be found in the growing acceptance of cloud-based solutions, the development of analytics and artificial intelligence technologies, and the integration of sales performance management with other corporate systems.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sales Performance Management Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sales Performance Management Market Segmental Analysis

The global sales performance management market is segmented on the organization size, deployment type, and region. By organization size, the market is segmented into Large Enterprises, Small and Medium-sized Enterprises (SMEs). By deployment type, the market is segmented into On-premises, and Cloud. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Sales Performance Management Market

Businesses in all sectors understand how crucial it is to maximize sales performance in order to boost revenue. The need to create goals, track sales activity, offer coaching and training in sales, and reward excellent performance from sales teams is what's driving the demand for sales performance management solutions.

Restraints in the Global Sales Performance Management Market

Data security and privacy are becoming major issues as cloud-based solutions are used more frequently and as vast amounts of sales data are gathered. Businesses must follow data protection laws and make sure that sensitive sales data is protected. Security flaws and data breaches may limit the uptake of sales performance management programs.

Market Trends of the Global Sales Performance Management Market

Customer relationship management (CRM) systems and other sales tools are becoming more and more linked with sales performance management solutions. Improved tracking and control of sales performance, increased visibility into customer interactions, and seamless data interchange are all made possible by this integration.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Sales Performance Management Market by organization size

• Market Overview
• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)

Global Sales Performance Management Market by deployment type

• Market Overview
• On-premises
• and Cloud

Global Sales Performance Management Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Salesforce.com, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xactly Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Callidus Software Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anaplan, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optymyze (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Incentives Solutions (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenSymmetry (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Varicent (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Iconixx Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Performio (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silvon Software, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synygy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XANT, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qstream (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments