생맥주 시장 규모, 점유율, 성장 분석 : 유형별, 제품 유형별, 카테고리별, 최종 용도별, 알코올 도수별, 생산별, 지역별 - 산업 예측(2025-2032년)

Global Draught Beer Market size was valued at USD 41.7 billion in 2023 and is poised to grow from USD 44.04 billion in 2024 to USD 68.09 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The global draught beer market is on a remarkable growth trajectory, with expectations for continued expansion in the coming years. Draught beer, served directly from kegs or casks, offers superior flavor, freshness, and a distinct drinking experience, making it increasingly appealing to consumers. Key drivers of this market growth include the rising trend of socializing and dining out, as draught beer is frequently linked to gatherings, sports events, and leisure activities. The enticing ambience of enjoying freshly poured draught beer enhances its market attractiveness. Additionally, the strengthening global economy and rising disposable incomes are encouraging more individuals to frequent pubs and bars, further boosting the demand for draught beer. This dynamic combination of factors suggests a promising future for the draught beer segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Draught Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Draught Beer Market Segments Analysis

Global Draught Beer Market is segmented by Type, Product Type, Category, End Use, Alcohol Content, Production and region. Based on Type, the market is segmented into Keg Beer and Cask Beer. Based on Product Type, the market is segmented into Lager, Ale, Stout, Pilsner and Wheat Beer. Based on Category, the market is segmented into Super Premium, Premium and Regular. Based on End Use, the market is segmented into Commercial Use and Home Use. Based on Alcohol Content, the market is segmented into Low Alcohol, Regular Alcohol and High Alcohol. Based on Production, the market is segmented into Macro Breweries and Microbreweries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Draught Beer Market

The global draught beer market is primarily influenced by its popularity in on-premise venues like bars, restaurants, and pubs. As the hospitality and foodservice industry experiences substantial growth, there is a corresponding rise in the number of bars and breweries, which significantly boosts the demand for draught beer as a favored option for on-site enjoyment. This trend is largely driven by consumers' desire for a distinctive and high-quality beer experience, leading to an increased preference for draught varieties that offer freshness and optimal taste. Consequently, this evolving landscape supports the expansion of the draught beer market on a global scale.

Restraints in the Global Draught Beer Market

The Global Draught Beer market encounters significant constraints regarding distribution compared to packaged beer. Draught beer is predominantly served in on-premise locations, such as bars and restaurants, which limits its accessibility. The logistical challenges associated with transporting draught beer, alongside the necessity for specialized dispensing equipment, further exacerbate these limitations. As a result, accessing draught beer outside of these establishments becomes difficult, leading to reduced availability in certain areas. This restriction not only impacts consumer choices but also hinders market expansion, preventing draught beer from reaching a broader audience and limiting its growth potential in various regions.

Market Trends of the Global Draught Beer Market

The Global Draught Beer market is witnessing a significant upward trend fueled by the burgeoning craft beer movement, characterized by the proliferation of small, independent breweries. As consumers increasingly gravitate towards unique and flavorful beer experiences, the demand for craft brews served on draught is surging. This shift is further supported by the rising number of bars and restaurants incorporating diverse craft selections into their offerings, enhancing overall consumer engagement. Additionally, heightened awareness of the artisanal nature and quality benefits of craft beer is driving preference away from mass-produced alternatives, solidifying draught craft beer as a staple in modern drinking culture.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Draught Beer Market Size by Type & CAGR (2025-2032)

• Market Overview
• Keg Beer
• Cask Beer

Global Draught Beer Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Lager
• Ale
• Stout
• Pilsner
• Wheat Beer

Global Draught Beer Market Size by Category & CAGR (2025-2032)

• Market Overview
• Super Premium
• Premium
• Regular

Global Draught Beer Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Commercial Use
• Home Use

Global Draught Beer Market Size by Alcohol Content Outlook & CAGR (2025-2032)

• Market Overview
• Low Alcohol
• Regular Alcohol
• High Alcohol

Global Draught Beer Market Size by Production & CAGR (2025-2032)

• Market Overview
• Macro Breweries
• Microbreweries

Global Draught Beer Market Size & CAGR (2025-2032)

• North America (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • US
  • Canada
• Europe (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HiPP GmbH & Co. Vertrieb KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holle Baby Food AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bubs Australia Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth's Best Organic (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babybio (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parent's Choice (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lebenswert Bio (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kabrita (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biostime International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's One (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prolacta Bioscience (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bobbie (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations