세계의 베이크 스낵 시장 - 규모, 점유율, 성장 분석 : 제품 유형별, 유통 채널별, 향료별, 포장별, 지역별 산업 예측(2025-2032년)

Global Baked Savory Snacks Market size was valued at USD 51.6 Billion in 2023 and is poised to grow from USD 54.8 Billion in 2024 to USD 95.4 Billion by 2032, growing at a CAGR of 6.9 % in the forecast period (2025-2032).

The global baked savory snacks market is witnessing robust growth, fueled by rising consumer interest in healthier, convenient snacking options. This shift is largely attributed to increased health consciousness, with a strong preference for low-fat, gluten-free, and plant-based snacks enriched with high protein. Additionally, the e-commerce boom, innovation in private labels, and expanding presence in emerging markets are enhancing consumption patterns. The market is characterized by innovative flavors, emphasizing ethnic and regional tastes, along with a growing demand for clean label products that boast natural ingredients. However, challenges such as rising production costs compared to traditional snacks, texture limitations, and intense competition within the broader snack category persist, presenting both hurdles and opportunities for industry players.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baked Savory Snacks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baked Savory Snacks Market Segments Analysis

The baked savory snacks market is segmented based on product type, distribution channel, flavor, packaging, and region. By product type, the market includes potato chips, extruded snacks, pretzels, tortilla chips, popcorn, and nuts and seeds . Based on distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online retail, independent retailers, and food service outlets, By flavor, the market is segmented into classic, cheese, sour cream and onion, barbecue, spicy, and limited edition variants, catering to both traditional and experimental palates. Based on packaging market is segmented into bags, cans, boxes, tubs, cups . Based on region, the market is segmented into North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa.

Driver of the Global Baked Savory Snacks Market

The global baked savory snacks market is gaining momentum as consumers show a rising preference for healthier snacking alternatives amidst growing health concerns related to obesity, cholesterol, and cardiovascular diseases. Baked snacks are perceived as a better-for-you choice compared to their deep-fried counterparts, thanks to lower fat content and improved ingredient quality. Products such as baked chips, multigrain crackers, and puffed snacks deliver satisfying flavors with fewer calories, appealing to both adults and health-conscious younger demographics. Their reputation as lighter, guilt-free options contributes to sustained demand, further fueled by the increasing trend of on-the-go consumption and snacking culture.

Restraints in the Global Baked Savory Snacks Market

The global baked savory snacks market faces significant challenges related to consumer perceptions of taste and texture. Although these snacks enjoy a growing popularity due to their health benefits, they are often criticized for lacking the desired crunch and flavor intensity compared to traditional fried options. Many consumers tend to associate "baked" snacks with blandness, which can limit their mass appeal among certain demographics. To overcome this hurdle, brands need to invest in refining flavors and adopting innovative texturizing technologies that enhance the sensory experience, ensuring that health-focused claims do not compromise the overall enjoyment of the product.

Market Trends of the Global Baked Savory Snacks Market

The Global Baked Savory Snacks market is experiencing a significant shift towards clean label and nutrient-dense options as consumers increasingly prioritize health and transparency in their snack choices. This trend reflects a growing demand for products with minimal ingredients, free from preservatives, while also offering enhanced nutritional benefits such as fiber, plant protein, and essential micronutrients. In response, brands are adapting by adopting clear labeling practices and simplifying ingredient lists to align with consumer preferences. This movement is reshaping market dynamics, driving innovation and competition as health-conscious consumers seek out snacks that not only satisfy cravings but also contribute to their overall well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Baked Savory Snacks Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Potato Chips
• Extruded Snacks
• Pretzels
• Tortilla Chips
• Popcorn
• Nuts and Seeds

Global Baked Savory Snacks Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail
• Independent Retailers
• Food Service Outlets

Global Baked Savory Snacks Market Size by Flavour & CAGR (2025-2032)

• Market Overview
• Classic
• Cheese
• Sour Cream and Onion
• Barbecue
• Spicy
• Limited Edition

Global Baked Savory Snacks Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bags
• Cans
• Boxes
• Tubs
• Cups

Global Baked Savory Snacks Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Flavour, Packaging)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Flavour, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Flavour, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Flavour, Packaging)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Flavour, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (Annie's Homegrown)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calbee Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HIPPEAS Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biena Snacks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (Angie's BOOMCHICKAPOP)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (Pepperidge Farm)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simply 7 Snacks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations