세계의 라이트 맥주 시장 : 시장 예측 - 제품별, 포장별, 풍미별, 브랜드 카테고리별, 유통 채널별, 지역별 분석(-2032년)

According to Stratistics MRC, the Global Light Beer Market is accounted for $430.6 billion in 2025 and is expected to reach $586.1 billion by 2032 growing at a CAGR of 4.5% during the forecast period. Light beer is a type of beer that contains fewer calories and lower alcohol content compared to regular beer. It is brewed using similar ingredients-water, malted barley, hops, and yeast-but often involves adjustments in the fermentation process or ingredient proportions to reduce the carbohydrate and alcohol levels. Light beer is popular among individuals seeking a milder taste and a lower-calorie alcoholic beverage. Despite its name, "light" refers more to its caloric and alcohol content rather than its colour or flavour. It is widely consumed for casual and social drinking, especially in markets that prioritize health-conscious or low-alcohol options.

According to the United Nations, the youth population is anticipated to grow by 7% to reach 1.3 million before 2030.

Market Dynamics:

Driver:

Health and Wellness Trends

Health and wellness trends are absolutely influencing the light beer market by aligning with consumers' growing preference for lower-calorie, low-carb, and low-alcohol options. As individuals prioritize fitness, moderation, and mindful consumption, light beer is increasingly seen as a balanced choice for social drinking. Breweries are responding with innovative formulations, including organic and gluten-free varieties. This shift not only broadens the appeal of light beer to health-conscious audiences but also drives market growth through product diversification and lifestyle branding.

Restraint:

Perception of Inferior Taste

The perception of inferior taste in light beer can significantly hinder its market growth by deterring potential consumers who prioritize flavor. This negative perception leads to a lack of brand loyalty, reduced repeat purchases, and limited appeal among craft beer enthusiasts. As a result, light beer brands may struggle to differentiate themselves, facing challenges in both attracting new customers and maintaining existing ones, ultimately affecting sales and market share.

Opportunity:

Product Innovation and Marketing

Product innovation and marketing have significantly driven the growth of the light beer market. By introducing new Flavors, lower calorie options, and enhanced packaging, brands cater to health-conscious and younger consumers, expanding their market reach. Effective marketing strategies, such as digital campaigns and influencer partnerships, boost brand visibility and customer engagement. This combination of innovation and targeted marketing has not only increased consumer demand but also differentiated products in a competitive market, ensuring sustained market growth and brand loyalty.

Threat:

Regulatory Challenges

Regulatory challenges in the light beer market can hinder growth by imposing stricter labeling, advertising, and distribution restrictions. These regulations often increase operational costs, limit marketing strategies, and reduce consumer access to products. Additionally, inconsistent regulations across regions can complicate expansion efforts for brands. This results in slower innovation, higher compliance costs, and ultimately limits market opportunities, stifling the potential for growth and profitability in the light beer sector.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the light beer market, shifting consumer preferences toward more affordable and lower-calorie options. Brands like Busch Light, Miller Lite, and Michelob Ultra saw notable sales increases during lockdowns, driven by cost-conscious and health-aware consumers. However, the closure of bars and restaurants, along with higher taxes in some regions, led to a decline in on-premise sales. Despite these challenges, the market is gradually recovering as off-premise retail sales continue to grow.

The metal can segment is expected to be the largest during the forecast period

The metal can segment is expected to account for the largest market share during the forecast period, because metal cans are lightweight, portable, and protect beer from light and oxygen, preserving its freshness and flavor. The increasing consumer preference for on-the-go beverages and the growing demand for sustainable packaging are further boosting the adoption of metal cans. Additionally, metal cans' recyclability aligns with eco-conscious trends, enhancing their appeal among environmentally aware consumers.

The herbal segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the herbal segment is predicted to witness the highest growth rate, due to growing consumer demand for healthier, natural ingredients. With consumers seeking beverages that offer wellness benefits, herbal-infused light beers provide a unique appeal, combining low-calorie content with the potential health advantages of herbs like ginger, ginseng, and turmeric. This innovation not only enhances flavor but also attracts health-conscious drinkers, boosting market growth and diversifying product offerings within the competitive light beer sector.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising health consciousness and a shift toward lower-calorie beverages. Increasing disposable incomes, urbanization, and a growing preference for alcohol with fewer calories are key factors boosting demand. Additionally, the region's young, vibrant population is contributing to a shift in drinking habits. As more consumers opt for light beer, the market fosters innovation and competition, benefiting the overall beverage industry and creating new business opportunities.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing health-conscious consumer trends, preference for low-calorie beverages, and a shift towards moderate alcohol consumption. As people seek lighter alternatives without compromising taste, brands have innovated with reduced-calorie, lower-alcohol options. This has expanded the market's reach, attracting diverse demographics, especially younger adults. The rise of craft light beers and increased availability in various retail channels further boosts market growth in the region.

Key players in the market

Some of the key players profiled in the Light Beer Market include Anheuser-Busch InBev, Molson Coors Beverage Company, Heineken N.V., Carlsberg Group, Asahi Group Holdings, Kirin Holdings Company, Constellation Brands, Diageo plc, Grupo Modelo, Boston Beer Company, Tsingtao Brewery Group, Ambev S.A., Sapporo Breweries, China Resources Beer, San Miguel Corporation, Mahou-San Miguel Group, Efes Beverage Group, Singha Corporation and Anadolou Efes .

Key Developments:

In March 2025, Cardiff City Football Club has announced a new partnership with Carlsberg Britvic, naming the beverage company as its official Soft Drink Partner for the 2024/25 season. Carlsberg Britvic is the UK's largest multi-beverage supplier, combining Carlsberg's beer portfolio with Britvic's extensive range of soft drinks.

In April 2024, Carlsberg Asia announced a strategic partnership with Southeast Asia's leading superapp, Grab, aimed at transforming beer consumption across the region. This collaboration encompasses awareness and promotional campaigns via GrabAds in key markets including Cambodia, Malaysia, Myanmar, and Singapore.

Products Covered:

• Regular Light Beer
• Flavored Light Beer
• Low-Alcohol Light Beer
• Non-Alcoholic Light Beer
• Other Products

Packages Covered:

• Glass
• Pet Bottle
• Metal Can
• Other Packages

Ingredients Covered:

• Malt-based
• Hops-based
• Yeast-based
• Others Ingredients

Flavors Covered:

• Citrus
• Herbal
• Fruity
• Spiced
• Other Flavors

Brand Categories Covered:

• Premium
• Standard
• Economy

Distribution Channels Covered:

• Hypermarkets and Supermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Wholesale

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Light Beer Market, By Product

• 5.1 Introduction
• 5.2 Regular Light Beer
• 5.3 Flavored Light Beer
• 5.4 Low-Alcohol Light Beer
• 5.5 Non-Alcoholic Light Beer
• 5.6 Other Products

6 Global Light Beer Market, By Package

• 6.1 Introduction
• 6.2 Glass
• 6.3 Pet Bottle
• 6.4 Metal Can
• 6.5 Other Packages

7 Global Light Beer Market, By Ingredient

• 7.1 Introduction
• 7.2 Malt-based
• 7.3 Hops-based
• 7.4 Yeast-based
• 7.5 Others Ingredients

8 Global Light Beer Market, By Flavor

• 8.1 Introduction
• 8.2 Citrus
• 8.3 Herbal
• 8.4 Fruity
• 8.5 Spiced
• 8.6 Other Flavors

9 Global Light Beer Market, By Brand Category

• 9.1 Introduction
• 9.2 Premium
• 9.3 Standard
• 9.4 Economy

10 Global Light Beer Market, By Distribution Channel

• 10.1 Introduction
• 10.2 Hypermarkets and Supermarkets
• 10.3 Specialty Stores
• 10.4 Convenience Stores
• 10.5 Online Retailers
• 10.6 Wholesale

11 Global Light Beer Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Anheuser-Busch InBev
• 13.2 Molson Coors Beverage Company
• 13.3 Heineken N.V.
• 13.4 Carlsberg Group
• 13.5 Asahi Group Holdings
• 13.6 Kirin Holdings Company
• 13.7 Constellation Brands
• 13.8 Diageo plc
• 13.9 Grupo Modelo
• 13.10 Boston Beer Company
• 13.11 Tsingtao Brewery Group
• 13.12 Ambev S.A.
• 13.13 Sapporo Breweries
• 13.14 China Resources Beer
• 13.15 San Miguel Corporation
• 13.16 Mahou-San Miguel Group
• 13.17 Efes Beverage Group
• 13.18 Singha Corporation
• 13.19 Anadolou Efes