차량 구독 및 MaaS(Mobility-as-a-Service) 시장 예측(-2034년) : 서비스 유형별, 서비스 제공업체, 구독 유형별, 차종, 구동 방식, 비즈니스 모델, 솔루션 유형별, 용도, 최종사용자 및 지역별 분석

According to Stratistics MRC, the Global Vehicle Subscription & Mobility-as-a-Service (MaaS) Market is accounted for $15.3 billion in 2026 and is expected to reach $72.7 billion by 2034 growing at a CAGR of 21.5% during the forecast period. The Vehicle Subscription & Mobility-as-a-Service (MaaS) Market is reshaping conventional transportation models by offering users flexible and convenient alternatives to vehicle ownership. Subscription services provide access to vehicles through recurring payments, commonly incorporating insurance, maintenance, assistance, and related expenses. Meanwhile, MaaS solutions combine transportation options such as public transportation, ride-sharing, car-sharing, bicycle-sharing, and rental services within unified digital platforms. Increasing urban populations, evolving mobility preferences, higher costs associated with vehicle ownership, and demand for seamless transportation are contributing to market expansion. Technological developments in smartphones, connected vehicles, digital payment systems, artificial intelligence, and analytics are enabling more personalized and efficient mobility experiences.

Market Dynamics:

Driver:

Increasing Cost of Vehicle Ownership

Higher expenses associated with purchasing and maintaining automobiles are contributing to interest in alternative mobility models. Vehicle ownership involves numerous financial obligations, including the initial purchase price, financing, insurance, fuel, maintenance, repairs, registration, depreciation, and parking. Subscription services can combine several ownership-related expenses into a regular payment, allowing customers to manage transportation costs more predictably. These models can be particularly relevant for consumers who have temporary vehicle requirements or limited annual driving needs. As automobile prices and related operating expenses increase, access-based transportation is becoming increasingly attractive. Consequently, automakers and mobility service providers are expanding subscription offerings designed around varying usage patterns and consumer budgets.

Restraint:

High Subscription Costs and Uncertain Cost Benefits

Relatively expensive recurring subscription payments can restrict the adoption of vehicle subscription services, particularly among consumers with limited transportation budgets. While subscription packages may incorporate insurance, maintenance, roadside support, and other expenses, their cumulative monthly cost can become higher than long-term vehicle ownership for some users. Additional fees related to mileage allowances, damages, cancellation, vehicle changes, or upgrades can further increase expenses. Consumers may also find it difficult to determine whether subscription services provide sufficient economic value compared with purchasing a vehicle. As a result, individuals with stable and long-term mobility needs may continue choosing conventional ownership, limiting the expansion of subscription-oriented mobility models.

Opportunity:

Expansion into Emerging Markets and Secondary Cities

Developing economies and growing secondary urban centers offer potential avenues for expanding subscription-based and integrated mobility services. Urban population growth, rising consumer purchasing power, increasing smartphone usage, digital payment adoption, and expanding transportation needs can create favorable conditions for technology-enabled mobility platforms. Where vehicle ownership involves significant financial costs or public transportation networks are still evolving, shared mobility and flexible vehicle access can provide additional transportation alternatives. Providers can adapt services to local transportation conditions by connecting public transit, shared vehicles, rentals, and subscription automobiles. Cooperation with local mobility operators, automotive companies, financial institutions, and public authorities can facilitate market expansion and support the development of localized MaaS ecosystems.

Threat:

Economic Downturns and Reduced Consumer Spending

Macroeconomic instability can create challenges for companies operating in vehicle subscription and MaaS services. Inflation, employment pressures, declining disposable income, and elevated borrowing costs can cause consumers to reduce spending on transportation services that are considered flexible or non-essential. Corporate customers may likewise delay mobility programs or vehicle subscriptions while focusing on cost reduction. Providers can simultaneously face increasing expenses related to vehicle financing, insurance, maintenance, and fleet procurement. Even when subscription services offer alternatives to traditional ownership, recurring payments may become less attractive during financially difficult periods. Extended economic weakness could consequently reduce new subscriptions, customer retention, fleet utilization, and revenue expansion for mobility service providers.

Covid-19 Impact:

The COVID-19 outbreak had a major effect on the Vehicle Subscription and MaaS Market by reducing travel activity through lockdown measures, mobility restrictions, remote working, and social-distancing requirements. Shared transportation services, including ride-hailing, car-sharing, rentals, and public transit, recorded lower utilization as consumers limited non-essential travel. Health and safety concerns further discouraged shared mobility usage. At the same time, demand for flexible alternatives to crowded transportation increased, creating opportunities for vehicle subscription services that provided access without long-term ownership. The pandemic also accelerated digital transformation across mobility services, encouraging contactless transactions, online bookings, remote vehicle management, and greater reliance on technology-driven transportation platforms.

The Vehicle Subscription segment is expected to be the largest during the forecast period

The Vehicle Subscription segment is expected to account for the largest market share during the forecast period, supported by growing consumer interest in convenient and flexible transportation alternatives that avoid the long-term commitment of conventional ownership. Subscription services enable users to access vehicles through recurring payments, frequently combining insurance, maintenance, roadside support, and registration-related services. This structure can simplify vehicle access while allowing customers to adjust vehicle choices based on changing transportation needs. Increasing urban populations, evolving mobility preferences, wider adoption of digital platforms, and demand for predictable mobility costs are contributing to segment development. Automakers and mobility companies are consequently expanding subscription programs across diverse vehicle categories.

The Personal Mobility segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the Personal Mobility segment is predicted to witness the highest growth rate, supported by rising demand for transportation services that offer greater flexibility, convenience, and personalization. Consumers, particularly in urban areas, are increasingly exploring mobility alternatives that reduce dependence on traditional vehicle ownership and provide transportation access according to changing needs. Vehicle subscriptions, ride-hailing, car-sharing, and other technology-enabled services are broadening personal transportation options. Wider smartphone adoption, digital payment systems, connected vehicles, mobile applications, and real-time travel information are improving the overall user experience. Urbanization, evolving lifestyles, higher ownership expenses, and increasing acceptance of shared transportation are further supporting the expansion of personal mobility services.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market sharem supported by developed mobility infrastructure, high vehicle penetration, strong digital connectivity, and growing acceptance of flexible transportation models. Consumers increasingly use smartphone-based applications, digital payments, ride-hailing, car-sharing, and other technology-enabled mobility services. The region also has an established automotive industry with manufacturers and mobility companies expanding subscription-based transportation offerings. Increasing urbanization and evolving consumer preferences are encouraging greater adoption of access-based mobility solutions. Strong integration of connected vehicles, digital platforms, and shared transportation networks is further supporting regional development, with the United States serving as a major market within North America.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by accelerating urban development, widespread smartphone usage, digitalization of transportation, and increasing consumer preference for flexible mobility. Rising traffic congestion across metropolitan areas is encouraging greater use of ride-hailing, shared vehicles, micro-mobility, and multimodal transportation platforms. Government programs focused on smart-city development, sustainable mobility, and digital infrastructure are creating additional opportunities for MaaS providers. Expanding mobile payment adoption and the region's substantial urban population are supporting digital mobility services. Furthermore, investments in connected transportation technologies and collaboration between public and private mobility stakeholders are strengthening the regional growth outlook.

Key players in the market

Some of the key players in Vehicle Subscription & Mobility-as-a-Service (MaaS) Market include Toyota Motor Corporation (KINTO), Volkswagen AG, BMW Group, Mercedes-Benz Group AG, Hyundai Motor Company, Porsche AG, Stellantis N.V. (Free2move), SIXT SE, Hertz Global Holdings, Inc., Avis Budget Group, Inc., Enterprise Mobility, FINN GmbH, Autonomy, Uber Technologies, Inc., Lyft, Inc., Bipi, Maruti Suzuki India Limited and Wagonex Ltd.

Key Developments:

In June 2026, Stellantis, Wayve, and Uber entered a partnership to develop and deploy Level 4 autonomous robotaxis globally. Stellantis will provide L4-ready vehicle platforms, Wayve its AI driving technology, and Uber its global mobility marketplace for autonomous trips.

In April 2026, MOIA America and Uber announced the next phase of their strategic partnership, beginning on-road validation of autonomous ID. Buzz vehicles in Los Angeles. The partnership plans to make rides available through the Uber platform, with deployment targeted for late 2026.

In April 2026, Hyundai Motor Company and TVS Motor signed a Joint Development Agreement to develop and commercialize electric three-wheelers for India and additional markets. The collaboration targets last-mile mobility, combining Hyundai's design and engineering capabilities with TVS Motor's electric three-wheeler platform and local market expertise.

Service Types Covered:

• Vehicle Subscription
• Ride-Hailing
• Ride-Sharing
• Car-Sharing
• Micro-Mobility
• Bus & Shuttle Services

Service Providers Covered:

• OEMs & Captives
• Mobility Service Providers
• Independent & Third-Party Providers
• Rental & Leasing Companies
• Technology Companies
• Transportation Network Companies

Subscription Types Covered:

• Single-Brand Subscription
• Multi-Brand Subscription

Vehicle Types Covered:

• Passenger Cars
• SUVs
• Hatchbacks
• Luxury & Premium Cars
• Vans
• Light Commercial Vehicles
• Two-Wheelers
• Micro-Mobility Vehicles

Propulsion Types Covered:

• Internal Combustion Engine
• Battery Electric
• Hybrid Electric
• Plug-in Hybrid Electric
• Fuel Cell Electric

Business Models Covered:

• Business-to-Consumer
• Business-to-Business
• Peer-to-Peer

Solution Types Covered:

• Technology Platforms
• Journey Planning & Management
• Booking & Ticketing
• Payment & Wallet Solutions
• Navigation Solutions
• Connectivity & Telematics

Applications Covered:

• Personal Mobility
• Corporate Mobility
• Daily Commuting
• First-Mile Connectivity
• Last-Mile Connectivity
• Urban Mobility

End Users Covered:

• Private
• Corporate
• Fleet Operators

Regions Covered:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
  • Belgium
  • Sweden
  • Switzerland
  • Poland
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Thailand
  • Malaysia
  • Singapore
  • Vietnam
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Colombia
  • Chile
  • Peru
  • Rest of South America
• Rest of the World (RoW)
  • Middle East
• Saudi Arabia
• United Arab Emirates
• Qatar
• Israel
• Rest of Middle East
  • Africa
• South Africa
• Egypt
• Morocco
• Rest of Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2023, 2024, 2025, 2026, 2027, 2028, 2030, 2032 and 2034
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

• 1.1 Market Snapshot and Key Highlights
• 1.2 Growth Drivers, Challenges, and Opportunities
• 1.3 Competitive Landscape Overview
• 1.4 Strategic Insights and Recommendations

2 Research Framework

• 2.1 Study Objectives and Scope
• 2.2 Stakeholder Analysis
• 2.3 Research Assumptions and Limitations
• 2.4 Research Methodology
  • 2.4.1 Data Collection (Primary and Secondary)
  • 2.4.2 Data Modeling and Estimation Techniques
  • 2.4.3 Data Validation and Triangulation
  • 2.4.4 Analytical and Forecasting Approach

3 Market Dynamics and Trend Analysis

• 3.1 Market Definition and Structure
• 3.2 Key Market Drivers
• 3.3 Market Restraints and Challenges
• 3.4 Growth Opportunities and Investment Hotspots
• 3.5 Industry Threats and Risk Assessment
• 3.6 Technology and Innovation Landscape
• 3.7 Emerging and High-Growth Markets
• 3.8 Regulatory and Policy Environment
• 3.9 Impact of COVID-19 and Recovery Outlook

4 Competitive and Strategic Assessment

• 4.1 Porter's Five Forces Analysis
  • 4.1.1 Supplier Bargaining Power
  • 4.1.2 Buyer Bargaining Power
  • 4.1.3 Threat of Substitutes
  • 4.1.4 Threat of New Entrants
  • 4.1.5 Competitive Rivalry
• 4.2 Market Share Analysis of Key Players
• 4.3 Product Benchmarking and Performance Comparison

5 Global Vehicle Subscription & Mobility-as-a-Service (MaaS) Market, By Service Type

• 5.1 Vehicle Subscription
• 5.2 Ride-Hailing
• 5.3 Ride-Sharing
• 5.4 Car-Sharing
• 5.5 Micro-Mobility
• 5.6 Bus & Shuttle Services

6 Global Vehicle Subscription & Mobility-as-a-Service (MaaS) Market, By Service Provider

• 6.1 OEMs & Captives
• 6.2 Mobility Service Providers
• 6.3 Independent & Third-Party Providers
• 6.4 Rental & Leasing Companies
• 6.5 Technology Companies
• 6.6 Transportation Network Companies

7 Global Vehicle Subscription & Mobility-as-a-Service (MaaS) Market, By Subscription Type

• 7.1 Single-Brand Subscription
• 7.2 Multi-Brand Subscription

8 Global Vehicle Subscription & Mobility-as-a-Service (MaaS) Market, By Vehicle Type

• 8.1 Passenger Cars
• 8.2 SUVs
• 8.3 Hatchbacks
• 8.4 Luxury & Premium Cars
• 8.5 Vans
• 8.6 Light Commercial Vehicles
• 8.7 Two-Wheelers
• 8.8 Micro-Mobility Vehicles

9 Global Vehicle Subscription & Mobility-as-a-Service (MaaS) Market, By Propulsion Type

• 9.1 Internal Combustion Engine
• 9.2 Battery Electric
• 9.3 Hybrid Electric
• 9.4 Plug-in Hybrid Electric
• 9.5 Fuel Cell Electric

10 Global Vehicle Subscription & Mobility-as-a-Service (MaaS) Market, By Business Model

• 10.1 Business-to-Consumer
• 10.2 Business-to-Business
• 10.3 Peer-to-Peer

11 Global Vehicle Subscription & Mobility-as-a-Service (MaaS) Market, By Solution Type

• 11.1 Technology Platforms
• 11.2 Journey Planning & Management
• 11.3 Booking & Ticketing
• 11.4 Payment & Wallet Solutions
• 11.5 Navigation Solutions
• 11.6 Connectivity & Telematics

12 Global Vehicle Subscription & Mobility-as-a-Service (MaaS) Market, By Application

• 12.1 Personal Mobility
• 12.2 Corporate Mobility
• 12.3 Daily Commuting
• 12.4 First-Mile Connectivity
• 12.5 Last-Mile Connectivity
• 12.6 Urban Mobility

13 Global Vehicle Subscription & Mobility-as-a-Service (MaaS) Market, By End User

• 13.1 Private
• 13.2 Corporate
• 13.3 Fleet Operators

14 Global Vehicle Subscription & Mobility-as-a-Service (MaaS) Market, By Geography

• 14.1 North America
  • 14.1.1 United States
  • 14.1.2 Canada
  • 14.1.3 Mexico
• 14.2 Europe
  • 14.2.1 United Kingdom
  • 14.2.2 Germany
  • 14.2.3 France
  • 14.2.4 Italy
  • 14.2.5 Spain
  • 14.2.6 Netherlands
  • 14.2.7 Belgium
  • 14.2.8 Sweden
  • 14.2.9 Switzerland
  • 14.2.10 Poland
  • 14.2.11 Rest of Europe
• 14.3 Asia Pacific
  • 14.3.1 China
  • 14.3.2 Japan
  • 14.3.3 India
  • 14.3.4 South Korea
  • 14.3.5 Australia
  • 14.3.6 Indonesia
  • 14.3.7 Thailand
  • 14.3.8 Malaysia
  • 14.3.9 Singapore
  • 14.3.10 Vietnam
  • 14.3.11 Rest of Asia Pacific
• 14.4 South America
  • 14.4.1 Brazil
  • 14.4.2 Argentina
  • 14.4.3 Colombia
  • 14.4.4 Chile
  • 14.4.5 Peru
  • 14.4.6 Rest of South America
• 14.5 Rest of the World (RoW)
  • 14.5.1 Middle East
    • 14.5.1.1 Saudi Arabia
    • 14.5.1.2 United Arab Emirates
    • 14.5.1.3 Qatar
    • 14.5.1.4 Israel
    • 14.5.1.5 Rest of Middle East
  • 14.5.2 Africa
    • 14.5.2.1 South Africa
    • 14.5.2.2 Egypt
    • 14.5.2.3 Morocco
    • 14.5.2.4 Rest of Africa

15 Strategic Market Intelligence

• 15.1 Industry Value Network and Supply Chain Assessment
• 15.2 White-Space and Opportunity Mapping
• 15.3 Product Evolution and Market Life Cycle Analysis
• 15.4 Channel, Distributor, and Go-to-Market Assessment

16 Industry Developments and Strategic Initiatives

• 16.1 Mergers and Acquisitions
• 16.2 Partnerships, Alliances, and Joint Ventures
• 16.3 New Product Launches and Certifications
• 16.4 Capacity Expansion and Investments
• 16.5 Other Strategic Initiatives

17 Company Profiles

• 17.1 Toyota Motor Corporation (KINTO)
• 17.2 Volkswagen AG
• 17.3 BMW Group
• 17.4 Mercedes-Benz Group AG
• 17.5 Hyundai Motor Company
• 17.6 Porsche AG
• 17.7 Stellantis N.V. (Free2move)
• 17.8 SIXT SE
• 17.9 Hertz Global Holdings, Inc.
• 17.10 Avis Budget Group, Inc.
• 17.11 Enterprise Mobility
• 17.12 FINN GmbH
• 17.13 Autonomy
• 17.14 Uber Technologies, Inc.
• 17.15 Lyft, Inc.
• 17.16 Bipi
• 17.17 Maruti Suzuki India Limited
• 17.18 Wagonex Ltd.