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시장보고서
상품코드
2050487
AVOD 서비스 시장 : 컨텐츠 유형별, 플랫폼 유형별, 장르별, 디바이스별, 광고 포맷별, 지역별AVOD Services Market, By Content Type, By Platform Type, By Genre, By Device, By Advertising Format, By Geography |
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가격
※ 부가세 별도
한글목차
영문목차
※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.
AVOD 서비스 시장은 2026년에 419억 2,000만 달러로 추계되고 있으며, 2033년까지 1,074억 9,000만 달러에 달할 것으로 전망되고 있습니다. 2026-2033년에는 CAGR 14.4%로 성장할 것으로 예측됩니다.
| 분석 범위 | 분석 상세 | ||
|---|---|---|---|
| 기준연도 | 2025년 | 시장 규모(2026년) | 419억 2,000만 달러 |
| 실적 데이터 | 2020-2024년 | 예측 기간 | 2026-2033년 |
| 예측 기간의 CAGR(2026-2033년) | 14.40% | 예측 금액(2033년) | 1,074억 9,000만 달러 |
AVOD 서비스는 전문가가 제작한 컨텐츠를 제공하는 광고 지원형 플랫폼입니다. 예를 들어 넷플릭스, 훌루 등을 들 수 있습니다. SVOD와 달리 AVOD는 진입장벽이 낮습니다. 하지만 광고 매출은 변동이 심해 크리에이터에게는 불안정한 수입원이 될 수 있습니다. AVOD는 스포츠 팀과 리그들 사이에서 점점 더 많은 인기를 얻고 있으며, 그들은 자체 플랫폼을 사용하여 비하인드 스토리 컨텐츠를 제작하고 라이브 이벤트를 전달하고 있습니다. 이를 통해 광고를 통해 더 많은 매출을 창출할 수 있습니다.
시장 역학:
디지털 동영상 소비 증가, 광고 지출의 변화, 크리에이터들의 컨텐츠 수익화가 예측 기간 중 글로벌 AVOD 서비스 시장의 성장을 촉진할 것으로 예상됩니다. 또한 경쟁 상황과 오리지널 컨텐츠도 예측 기간 중 글로벌 AVOD 서비스 시장의 성장을 촉진할 것으로 예상됩니다. 글로벌 확장 및 현지화, 모바일 및 스마트 TV와의 통합, 파트너십 및 컨텐츠 계약, 광고 기술의 발전은 예측 기간 중 글로벌 AVOD 서비스 시장에 성장 기회를 제공할 것으로 예상됩니다.
그러나 광고 피로도와 시청 경험 저해, 광고 차단 및 광고 회피, 프라이버시 우려, 규제 등이 예측 기간 중 AVOD 서비스 시장의 성장을 저해할 것으로 예상됩니다.
이 보고서의 주요 특징
- 이 보고서는 각 부문의 잠재적 매출 기회를 밝히고 이 시장의 매력적인 투자 제안 매트릭스를 설명합니다.
- 또한 시장 촉진 및 억제요인 및 기회, 신제품 출시 및 승인, 시장 동향, 지역별 전망, 주요 업체들의 경쟁 전략 등에 대한 중요 인사이트를 제공합니다.
- 세계 AVOD 서비스 시장의 주요 기업 개요을 회사 개요, 제품 포트폴리오, 주요 특징, 재무 실적, 전략 등 다양한 파라미터를 기준으로 정리하여 수록했습니다.
- 이 보고서의 인사이트를 통해 마케팅 담당자와 기업 경영진은 향후 제품 출시, 유형 업데이트, 시장 확대, 마케팅 전략에 대한 정보에 입각한 의사결정을 내릴 수 있습니다.
- '세계의 AVOD 서비스 시장' 보고서는 투자자, 공급업체, 제품 제조업체, 유통업체, 신규 진입자, 재무 분석가 등 업계의 다양한 이해관계자를 대상으로 합니다.
- 이해관계자들은 글로벌 AVOD 서비스 시장 분석에 사용되는 다양한 전략 매트릭스를 통해 의사결정을 용이하게 할 수 있습니다.
목차
제1장 분석 목적과 전제조건
제2장 시장 전망
제3장 시장 역학·규제·동향 분석
제4장 세계의 AVOD 서비스 시장 : 컨텐츠 유형별(2021-2033년)
제5장 세계의 AVOD 서비스 시장 : 플랫폼 유형별(2021-2033년)
제6장 세계의 AVOD 서비스 시장 : 장르별(2021-2033년)
제7장 세계의 AVOD 서비스 시장 : 디바이스별(2021-2033년)
제8장 세계의 AVOD 서비스 시장 : 광고 포맷별(2021-2033년)
제9장 세계의 AVOD 서비스 시장 : 지역별(2021-2033년)
제10장 경쟁 구도
제11장 섹션
KSA 26.06.10AVOD Services Market is estimated to be valued at USD 41.92 Bn in 2026 and is expected to reach USD 107.49 Bn by 2033, growing at a compound annual growth rate (CAGR) of 14.4% from 2026 to 2033.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2025 | Market Size in 2026: | USD 41.92 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2026 To 2033 |
| Forecast Period 2026 to 2033 CAGR: | 14.40% | 2033 Value Projection: | USD 107.49 Bn |
AVOD services are ad-supported platforms that offer professionally produced content. Examples include Netflix and Hulu. Unlike SVOD, AVOD has a lower barrier to entry. However, it can be unreliable for creators since ad revenue can vary. AVOD has become increasingly popular amongst sports teams and leagues, who use their platforms to create behind-the-scenes content and stream live events. This allows them to generate more revenue through advertisements.
Market Dynamics:
Increasing digital video consumption, shift in advertising spending, and content monetization for creators is anticipated to drive growth of the global AVOD services market over the forecast period. Moreover, competitive landscape and original content is also expected to boost the growth of the global AVOD services market over the forecast period. Global reach and localization, mobile and smart TV integration, partnerships and content agreements, ad tech advancements are expected to create growth opportunities for the global AVOD services market during the forecast period.
However, Ad Fatigue and Viewer Disruption, Ad Blocking and Ad Avoidance, privacy concerns and regulation are expected to hamper growth of the AVOD services market over the forecast period.
Key features of the study:
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
- It profiles key players in the global AVOD services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
- Key companies covered as a part of this study include YouTube (Google), Hulu (Disney), Peacock (NBCUniversal), Tubi (Fox Corporation), Pluto TV (ViacomCBS), IMDb TV (Amazon), Roku Channel (Roku), Crackle (Chicken Soup for the Soul Entertainment), Xumo (Comcast), Vudu (Walmart), The Roku Channel (Roku), Popcornflix (Screen Media Ventures), MX Player (Times Internet), Voot (ViacomCBS), Tubi TV (Fox Corporation).
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
- The global AVOD services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AVOD services market.
Market Segmentation
- By Content Type (Revenue, USD Bn, 2021 - 2033)
- Movies
- TV Shows
- Original Series
- News
- Sports
- User-Generated Content (UGC)
- By Platform Type (Revenue, USD Bn, 2021 - 2033)
- Standalone AVOD platforms
- AVOD offerings within broader streaming services
- AVOD-supported social media platforms
- By Genre (Revenue, USD Bn, 2021 - 2033)
- Drama
- Comedy
- Action/Adventure
- Horror/Thriller
- Romance
- Sci-Fi/Fantasy
- Documentary
- Animation
- By Device (Revenue, USD Bn, 2021 - 2033)
- Mobile devices (smartphones, tablets)
- Desktop and laptops
- Smart TVs
- Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
- By Advertising Format (Revenue, USD Bn, 2021 - 2033)
- Pre-roll ads
- Mid-roll ads
- Post-roll ads
- Banner ads
- Interactive ads
- Native ads
- Regional Insights (Revenue, USD Bn, 2021 - 2033)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- YouTube (Google)
- Hulu (Disney)
- Peacock (NBCUniversal)
- Tubi (Fox Corporation)
- Pluto TV (ViacomCBS)
- IMDb TV (Amazon)
- Roku Channel (Roku)
- Crackle (Chicken Soup for the Soul Entertainment)
- Xumo (Comcast)
- Vudu (Walmart)
- The Roku Channel (Roku)
- Popcornflix (Screen Media Ventures)
- MX Player (Times Internet)
- Voot (ViacomCBS)
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Content Type
- Market Snippet, By Platform Type
- Market Snippet, By Genre
- Market Snippet, By Device
- Market Snippet, By Advertising Format
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Increasing Digital Video Consumption
- Shift in Advertising Spending
- Content Monetization for Creators
- Competitive Landscape and Original Content
- Restraints
- Ad Fatigue and Viewer Disruption
- Ad Blocking and Ad Avoidance
- Privacy Concerns and Regulation
- Opportunities
- Global Reach and Localization
- Mobile and Smart TV Integration
- Partnerships and Content Agreements
- Ad Tech Advancements
- Drivers
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global AVOD Services Market, By Content Type, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Movies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- TV Shows
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Original Series
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- News
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Sports
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- User-Generated Content (UGC)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
5. Global AVOD Services Market, By Platform Type, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Standalone AVOD platforms
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- AVOD offerings within broader streaming services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- AVOD-supported social media platforms
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
6. Global AVOD Services Market, By Genre, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Drama
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Comedy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Action/Adventure
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Horror/Thriller
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Romance
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Sci-Fi/Fantasy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Documentary
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Animation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
7. Global AVOD Services Market, By Device, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Mobile devices (smartphones, tablets)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Desktop and laptops
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Smart TVs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
8. Global AVOD Services Market, By Advertising Format, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Pre-roll ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Mid-roll ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Post-roll ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Banner ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Interactive ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
- Native ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033, (US$ Bn)
9. Global AVOD Services Market, By Region, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, By Region, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2033
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2021 - 2033, (US$ Bn)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2021 - 2033, (US$ Bn)
- Germany
- U.K.
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2021 - 2033, (US$ Bn)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2021 - 2033, (US$ Bn)
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Genre, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Device, 2021 - 2033, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2021 - 2033, (US$ Bn)
- GCC Countries
- South Africa
- Rest of Middle East and Africa
10. Competitive Landscape
- YouTube (Google)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Hulu (Disney)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Peacock (NBCUniversal)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Tubi (Fox Corporation)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Pluto TV (ViacomCBS)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- IMDb TV (Amazon)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Roku Channel (Roku)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Crackle (Chicken Soup for the Soul Entertainment)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Xumo (Comcast)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Vudu (Walmart)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- The Roku Channel (Roku)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Popcornflix (Screen Media Ventures)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- MX Player (Times Internet)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Voot (ViacomCBS)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Analyst Views
11. Section
- Research Methodology
- About us
