인도네시아의 소비자 건강 시장

Consumer Health in Indonesia is set to enjoy robust growth in current value terns in 2024, supported by heightened awareness of preventative health, a burgeoning middle class, and urbanisation. At the same time, increased accessibility to health products - both online and offline - has transformed consumer habits. While the effects of the COVID-19 pandemic have diminished, it has left a lasting impression on Indonesians: a renewed focus on health, a proactive approach to medications at the first...

Euromonitor International's Consumer Health in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Accessibility of warungs supports everyday demand
• Seasonal weather fluctuations and health outbreaks drive increased analgesic demand in Indonesia
• Increasing use of digital engagement by leading manufacturers

PROSPECTS AND OPPORTUNITIES

• Trend towards self-medication will drive growth for both systemic and topical analgesics
• Growing incidence of HFMD may increase demand for paediatric analgesics
• Potential for development of kratom as natural ingredient in analgesics

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Pancaroba continues to drive demand for cough, cold remedies
• Innovative aromatherapy-inspired inhalers for younger generations
• Innovations in paediatric cough and cold remedies focus on addressing safety concerns

PROSPECTS AND OPPORTUNITIES

• Increased demand for cough, cold, and allergy remedies amid poor air quality
• Increase in popularity of pharyngeal preparations
• WHO launches new guidelines on medicine procurement planning

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• High prevalence of diarrhoea cases ensures continued need for digestive remedies
• Eid celebrations drive demand for antacids
• Promag maintains its lead, but Phapros and Mylanta see stronger growth - 2023

PROSPECTS AND OPPORTUNITIES

• Tourism revival will contribute to continued growth,
• Evolving consumer habits could curb growth
• GenieBiome set to enter Indonesian market with innovative digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising demand for nappy rash treatments, while topical antifungals see strong uptake in rural areas
• Herbal products are growing in popularity
• Rising demand for medicated powder, driven by limited awareness of the most effective treatments for skin conditions

PROSPECTS AND OPPORTUNITIES

• Steady growth anticipated, driven by climate and lack of access to clean living conditions
• Rising trend of hijab usage among women will drive demand for medicated hair care products
• Lice treatment players expected to experiment with new formats

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

SLEEP AIDS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Insomnia is becoming a more prevalent issue amongst young people
• Indonesians explore innovative sleep solutions
• Local brands dominate the market

PROSPECTS AND OPPORTUNITIES

• Continued growth expected as modern lives hamper sleep duration and quality
• Sleep patches emerge as promising alternatives to oral remedies
• Adaptogen-based supplements are expected to gain traction

CATEGORY DATA

• Table 37 Sales of Sleep Aids: Value 2019-2024
• Table 38 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 39 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 40 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 41 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 42 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

EYE CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing demand amid rising screen time and dry eye concerns
• Environmental factors play crucial role in development of eye problems
• Rohto maintains its lead while Insto forges strong connection with consumers

PROSPECTS AND OPPORTUNITIES

• Environmental factors will fuel demand for eye care
• Rising interest in e-sports may lead to further increase in eye-related problems
• Increasing screen time among Indonesian students sparks concerns for eye health

CATEGORY DATA

• Table 43 Sales of Eye Care by Category: Value 2019-2024
• Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increase in physical activity drives wound care sales
• Rising demand amid increase in C-section deliveries
• Hansaplast maintains its dominance thanks to two-pronged strategy education and new product innovation

PROSPECTS AND OPPORTUNITIES

• More sports activities and the rising population will contribute to growth
• Hansaplast will retain its dominance, thanks to development of personalised wound care solutions
• Physical retail will remain dominant

CATEGORY DATA

• Table 49 Sales of Wound Care by Category: Value 2019-2024
• Table 50 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 52 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 53 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand stabilises, following high growth seen during COVID-19 pandemic
• Consumer preferences favour traditional supplement forms
• Evolving vitamin consumption habits, with a focus on aesthetics

PROSPECTS AND OPPORTUNITIES

• Middle and upper classes will drive vitamin consumption in Indonesia
• Rising popularity of vitamins with specific functions, including immunity, stamina-boosting and eye-health properties
• Continued impact of social media advertising

CATEGORY DATA

• Table 55 Sales of Vitamins by Category: Value 2019-2024
• Table 56 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 57 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 58 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 59 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 60 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising awareness of mainlining optimal health drives growth in dietary supplements
• Growing appeal of herbal combination dietary supplements
• Urban mobility drives demand for combination dietary supplements

PROSPECTS AND OPPORTUNITIES

• High prevalence of osteopenia and osteoporosis will drive demand for calcium supplements
• Heart disease will remain a critical concern
• Targeted supplements will become more popular

CATEGORY DATA

• Table 62 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 63 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 64 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 65 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 66 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 67 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Obesity remains prevalent in Indonesia
• Demand remains restricted by presence of alternative weight loss methods
• Traditional slimming teas continue to be preferred, despite growing popularity of international brands

PROSPECTS AND OPPORTUNITIES

• Sustained interest in diet and health among young Indonesians
• Safety of weight loss supplements is becoming a growing concern
• Opportunities for plant-based meal replacements in Indonesia's evolving market

CATEGORY DATA

• Table 69 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising interest in fitness and nutrition drives demand
• Local brands benefit from strong presence
• E-commerce continues to grow in popularity, but remains a small channel

PROSPECTS AND OPPORTUNITIES

• Promising outlook for sports nutrition, fuelled by rise of sportainment and healthy lifestyles
• Different forms of vegetable protein likely to be explored
• Flavour innovations in non-protein supplements

CATEGORY DATA

• Table 75 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 76 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 77 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 78 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 79 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Herbal and traditional remedies are enduringly popular in Indonesia, with some seeing innovative applications
• Emphasis on innovative marketing practices
• Local players lead sales

PROSPECTS AND OPPORTUNITIES

• Herbal medicine set to become more widely utilised across healthcare services
• Health benefits of Habbatussauda will be leveraged by manufacturers
• Greater focus on reducing reliance on imports and growing export market for "jamu"

CATEGORY DATA

• Table 81 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Children's health remains key parental focus
• Uptick in HFMD cases may increase demand for paediatric analgesics
• Pancaroba boosts demand for cough and cold remedies

PROSPECTS AND OPPORTUNITIES

• Innovations in paediatric cough and cold remedies focus on addressing safety concerns
• Increasing screen time among Indonesian students sparks concerns for eye health
• Post-pandemic rise in active lifestyles boosts demand for paediatric health products

CATEGORY DATA

• Table 87 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029