태국의 미용 및 퍼스널케어 시장

Driven by rising per capita spending and deeper consumer engagement, beauty and personal care in Thailand demonstrated robust momentum in 2025, with retail sales reaching THB270 billion, representing current value growth of 6%, outpacing many regional peers. This environment is increasingly attractive for brands, as ongoing product innovation, premiumisation and the integration of science-led, multibenefit formulations into daily routines support not only consistent growth but also higher margin...

Euromonitor International's Beauty and Personal Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Hybrid Sun Care Launches Drive Consumer Daily Routines

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

Srichand Leverages Vegan Actives to Build T-Beauty Identity

CHART 2 Industry Performance for Beauty and Personal Care

CHART 3 Asian Beauty Trends and Rising T-Beauty Shape Thailand'S Beauty Market

Digital Shoppertainment Accelerates Brand-Consumer Engagement

CHART 4 Shoppertainment and Ai Are Transforming Thailand'S Beauty Purchase Journey

CHART 5 Value Sales 2020-2030

CHART 6 Volume Sales 2020-2030

CHART 7 Value Sales by Category 2025

What's Next?

Brands to Innovate with Climate-Adapted Benefits to Boost Daily Relevance

Shoppertainment and Social Commerce Reshape Digital Discovery and Conversion

CHART 8 Forecast Value Sales 2020-2030

CHART 9 Forecast Value Sales by Category 2025-2030

Competitive Landscape

L'Oreal Thailand Strengthens Its Lead

Emerging Local Brands Disrupt with Science-Led Launches

CHART 10 Lifestyle Integration Reshapes Beauty Consumption in Thailand

CHART 11 Company Shares 2025

CHART 12 Brand Shares 2025

Channels

Watsons and Boots Drive In-Store Trials as E-Commerce Makes Gains

Tiktok Shop and Shopee Accelerate Digital Beauty Engagement

Watsons and Tiktok Shop Shape Omnichannel Beauty Strategies

CHART 13 Retail Channels 2020-2025

Economic Context

CHART 14 Economic Context for Beauty and Personal Care

CHART 15 Real Gdp Growth 2020-2030

CHART 16 Inflation 2020-2030

Consumer Context

CHART 17 Consumer Context for Beauty and Personal Care

CHART 18 Population 2020-2030

CHART 19 Consumer Expenditure 2020-2030

CHART 20 Population by Generation 2025

Country Reports Disclaimer

MASS BEAUTY AND PERSONAL CARE IN THAILAND

• Key Data Insights
• 2025 Developments
• Dr Pong Leverages Social Commerce to Accelerate Digital Buying
• Key Industry Trends
• CHART 21 Key Industry Trends for Mass Beauty and Personal Care
• Industry Performance
• CHART 22 Social Commerce and Shoppertainment Redefine Beauty Buying in Thailand
• Science-Led Mass Skin Care Wins with Value and Efficacy
• Mass Colour Cosmetics and Mass Fragrances Gain Momentum through Digital Engagement
• CHART 23 Value Sales 2020-2030
• CHART 24 Value Sales by Category 2025
• What's Next?
• T-Beauty Brands to Embrace Science and Digital Discovery to Win Loyalty
• Mass Skin Care Will Continue to Lead as Digital-Driven Trends Reshape Growth Dynamics
• CHART 25 Forecast Value Sales 2020-2030
• CHART 26 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Local Brands Are Gaining Ground, but Unilever and L'oreal Defend the Top Spots
• CHART 27 Company Shares 2025
• CHART 28 Brand Shares 2025
• Channels
• Hypermarkets and Supermarkets Remain Popular Due to Their Wide Accessibility
• Retail E-Commerce Expands Reach but Faces Entrenched Offline Loyalty
• Specialists and Collaborations Target Niche Needs and Loyalty
• Economic Context
• CHART 29 Economic Context for Mass Beauty and Personal Care
• CHART 30 Real Gdp Growth 2020-2030
• CHART 31 Inflation 2020-2030
• Consumer Context
• CHART 32 Consumer Context for Mass Beauty and Personal Care
• CHART 33 Population 2020-2030
• CHART 34 Consumer Expenditure 2020-2030
• CHART 35 Population by Generation 2025
• Country Reports Disclaimer

PREMIUM BEAUTY AND PERSONAL CARE IN THAILAND

• Key Data Insights
• 2025 Developments
• Sulwhasoo and L'oreal Drive Science-Led Shift to Regenerative Solutions
• Key Industry Trends
• CHART 36 Key Industry Trends for Premium Beauty and Personal Care
• Industry Performance
• Longevity Science Shapes Demand for Clinically Inspired Skin Care Launches
• CHART 37 Regenerative Skin Care and Longevity Science Shaping Premium Beauty in Thailand
• Masstige Brands Blur Price Lines and Intensify Competition for Entry-Level Premium Players
• CHART 38 Value Sales 2020-2030
• CHART 39 Value Sales by Category 2025
• What's Next?
• Longevity-Led Skin Care Drives Sustained Premium Growth and Value
• Bio-Intelligent Beauty and Sensory Rituals Reshape Brand Value
• CHART 40 Forecast Value Sales 2020-2030
• CHART 41 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'oreal Thailand Accelerates Share Gains as Science-Driven Skin Care Attracts Value-Seeking Consumers
• CHART 42 Company Shares 2025
• CHART 43 Brand Shares 2025
• Channels
• Beauty Specialists Leverage Experiential Retail to Enhance Value
• Economic Context
• CHART 44 Economic Context for Premium Beauty and Personal Care
• CHART 45 Real Gdp Growth 2020-2030
• CHART 46 Inflation 2020-2030
• Consumer Context
• CHART 47 Consumer Context for Premium Beauty and Personal Care
• CHART 48 Population 2020-2030
• CHART 49 Consumer Expenditure 2020-2030
• CHART 50 Population by Generation 2025
• Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN THAILAND

• Key Data Insights
• 2025 Developments
• D-Nee Deluxe and Digital Peer Validation Drive Premiumisation Amid Demographic Headwinds
• Key Industry Trends
• CHART 51 Key Industry Trends for Baby and Child-Specific Products
• Industry Performance
• Brands Prioritise Clinical Safety and Barrier Support to Win over Risk-Averse Parents
• CHART 52 Industry Performance for Baby and Child-Specific Products
• CHART 53 Baby Care for All:?Growing the Consumer Base by Targeting the Whole Household
• CHART 54 Value Sales 2020-2030
• CHART 55 Volume Sales 2020-2030
• CHART 56 Value Sales by Category 2025
• What's Next?
• Parents to Embrace Premium Spending as Population Shrinks
• Peer-Led Digital Content and Clinical Trust to Reshape Brand Loyalty
• CHART 57 "Safe-For-Sure" Claims Gain Importance
• CHART 58 Forecast Value Sales 2020-2030
• CHART 59 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Johnson & Johnson Sustains Leadership as Trust Shapes Buying Decisions
• Lamoon Baby Captures Attention with Natural Positioning and Digital Reach
• CHART 60 Company Shares 2025
• CHART 61 Brand Shares 2025
• Channels
• Pharmacy Chains Expand Baby Care with Trust-Driven Ranges
• Boots and Watsons Boost Sensitive-Skin Baby Lines for 2026
• CHART 62 Retail Channels 2020-2025
• Economic Context
• CHART 63 Economic Context for Baby and Child-Specific Products
• CHART 64 Real Gdp Growth 2020-2030
• CHART 65 Inflation 2020-2030
• Consumer Context
• CHART 66 Consumer Context for Baby and Child-Specific Products
• CHART 67 Population 2020-2030
• CHART 68 Consumer Expenditure 2020-2030
• CHART 69 Population by Generation 2025
• Country Reports Disclaimer

BATH AND SHOWER IN THAILAND

• Key Data Insights
• 2025 Developments
• Bar Soap Faces Decline as Body Wash and Aromatherapy Options Drive Value Growth
• Key Industry Trends
• CHART 70 Key Industry Trends for Bath and Shower
• Industry Performance
• CHART 71 Industry Performance for Bath and Shower
• Lux and Vaseline Transform Cleansing into Affordable Self-Care with Fragrance and Active Skin Care
• CHART 72 The Daily Escape: From Basic Hygiene to an Affordable Mood-Boosting Sanctuary
• CHART 73 "Discovery Online, Purchase Offline"
• CHART 74 Value Sales 2020-2030
• CHART 75 Volume Sales 2020-2030
• CHART 76 Value Sales by Category 2025
• What's Next?
• Local and International Brands to Leverage Digital Discovery and Offline Trust to Drive Premium Growth
• CHART 77 Forecast Value Sales 2020-2030
• CHART 78 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Lion Corp Outpaces Unilever as Premium Body Wash Rises
• Vaseline and Mizumi Bring High-Performance Skin Care to All Routines
• CHART 79 Skin-Ification: Democratising High-Performance Care for Every Skin Type
• CHART 80 Company Shares 2025
• CHART 81 Brand Shares 2025
• Channels
• Convenience Stores Capture Impulse Sales as Offline Retail Endures
• Beauty Specialists and Pharmacies Drive Growth in Premium Cleansers
• E-Commerce Accelerates Promotions but Faces Offline Loyalty
• CHART 82 Retail Channels 2020-2025
• Economic Context
• CHART 83 Economic Context for Bath and Shower
• CHART 84 Real Gdp Growth 2020-2030
• CHART 85 Inflation 2020-2030
• Consumer Context
• CHART 86 Consumer Context for Bath and Shower
• CHART 87 Population 2020-2030
• CHART 88 Consumer Expenditure 2020-2030
• CHART 89 Population by Generation 2025
• Country Reports Disclaimer

DEODORANTS IN THAILAND

• Key Data Insights
• 2025 Developments
• Nivea and Rexona Redefine Consumer Expectations with Skin Care-Led Launches
• Key Industry Trends
• CHART 110 Key Industry Trends for Deodorants
• Industry Performance
• Female Roll-Ons Gain Momentum as Skinification Drives Premiumisation
• Fragrance and Longevity Reshape Brand Loyalty and Trade-Up Behaviour
• CHART 111 Heat-Resilient, Long-Lasting Protection Drives Deodorant Loyalty in Thailand
• CHART 112 Industry Performance for Deodorants
• CHART 113 Value Sales 2020-2030
• CHART 114 Volume Sales 2020-2030
• CHART 115 Value Sales by Category 2025
• What's Next?
• Thai Shoppers Will Drive Roll-Ons Growth by Demanding Visible Results
• Performance and Skin Safety to Reshape Brand Loyalty and Margins
• CHART 116 From Odour Control to Underarm Skin Care
• CHART 117 Forecast Value Sales 2020-2030
• CHART 118 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Beiersdorf and Unilever Continue to Lead
• Dermo-Efficacy Brands and T-Pop Collaborations Redefine Underarm Care
• Rexona and Tros Drive Trade-Up with Science-Backed Launches
• CHART 119 Scent as Wellness: Deodorants Evolve into Lifestyle Fragrances
• CHART 120 Company Shares 2025
• CHART 121 Brand Shares 2025
• Channels
• Convenience Stores Shape Daily Purchases as Proximity Trumps Experience
• E-Commerce Remains a Niche for Deodorants as Shoppers Prioritise Speed
• CHART 122 Retail Channels 2020-2025
• Economic Context
• CHART 123 Economic Context for Deodorants
• CHART 124 Real Gdp Growth 2020-2030
• CHART 125 Inflation 2020-2030
• Consumer Context
• CHART 126 Consumer Context for Deodorants
• CHART 127 Population 2020-2030
• CHART 128 Consumer Expenditure 2020-2030
• CHART 129 Population by Generation 2025
• Country Reports Disclaimer

DEPILATORIES IN THAILAND

• Key Data Insights
• 2025 Developments
• Brands Are Emphasising Gentler, Skin-Soothing and Dermatologically Tested Formulations
• Key Industry Trends
• CHART 130 Key Industry Trends for Depilatories
• Industry Performance
• Farbera Drives Skinification While Tiny Me Fuels Digital Shareability
• Cosmic and Thanom Turn Hair Removal into a Sensory-Led, Shareable Ritual
• CHART 131 Dopamine Grooming and Shareable Rituals
• CHART 132 Value Sales 2020-2030
• CHART 133 Volume Sales 2020-2030
• CHART 134 Value Sales by Category 2025
• What's Next?
• Gen Z and Digital Creators to Redefine Grooming through Shareable Rituals
• Sensitive-Skin and Skin-Care-First Formulas to Drive Premium Expectations
• CHART 135 Products Highlighting Soothing Ingredients
• E-Commerce and Viral Aesthetics Fuel Growth for Smaller Brands
• CHART 136 Forecast Value Sales 2020-2030
• CHART 137 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Reckitt Benckiser Widens Lead as Procter & Gamble Loses Share
• CHART 138 Company Shares 2025
• CHART 139 Brand Shares 2025
• Channels
• Hypermarkets and Supermarkets Drive Routine Purchasing and Category Leadership
• Watsons and Boots Boost Share with Premium and Specialist Ranges
• Routine-Driven Purchasing Limits Online Channel Despite Rising Awareness
• CHART 140 Retail Channels 2020-2025
• Economic Context
• CHART 141 Economic Context for Depilatories
• CHART 142 Real Gdp Growth 2020-2030
• CHART 143 Inflation 2020-2030
• Consumer Context
• CHART 144 Consumer Context for Depilatories
• CHART 145 Population 2020-2030
• CHART 146 Consumer Expenditure 2020-2030
• CHART 147 Population by Generation 2025
• Country Reports Disclaimer

FRAGRANCES IN THAILAND

• Key Data Insights
• 2025 Developments
• Luxury Brands Expand Mini Formats to Drive High-Frequency Usage
• Key Industry Trends
• CHART 148 Key Industry Trends for Fragrances
• Industry Performance
• Mass Fragrances Capture Daily Rituals as Premium Brands Widen Entry Points
• Thai Niche Perfumers Elevate Local Identity through Storytelling and Export
• CHART 149 Globalising Thai Identity through Niche Artistry and Social Storytelling
• CHART 150 Value Sales 2020-2030
• CHART 151 Volume Sales 2020-2030
• CHART 152 Value Sales by Category 2025
• What's Next?
• Mass Brands Introduce Wellness Scents to Win Daily Rituals
• CHART 153 Fragrance Shifts From Luxury Item to Daily Lifestyle Identity Driver
• Local Brands Channel Cultural Pride to Capture New Loyalty
• CHART 154 Forecast Value Sales 2020-2030
• CHART 155 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Neo Corporate Leverages Affordability to Reinforce Daily Fragrance Use
• CHART 156 Competitive Landscape for Fragrances
• CHART 157 Algorithm-Driven Discovery Reshaping Fragrance Demand
• Butterfly Thai Perfume Transforms Local Scents into Niche Success#
• CHART 158 Company Shares 2025
• CHART 159 Brand Shares 2025
• Channels
• Beauty Specialists and Department Stores Retain Leadership as Digital Influence Expands
• Local Niche Brands and Curated Concepts Gain Visibility through Digital Discovery
• Online Reviews and Social Commerce Drive Rapid Growth for Digital Channels
• CHART 160 Retail Channels 2020-2025
• Economic Context
• CHART 161 Economic Context for Fragrances
• CHART 162 Real Gdp Growth 2020-2030
• CHART 163 Inflation 2020-2030
• Consumer Context
• CHART 164 Consumer Context for Fragrances
• CHART 165 Population 2020-2030
• CHART 166 Consumer Expenditure 2020-2030
• CHART 167 Population by Generation 2025
• Country Reports Disclaimer

HAIR CARE IN THAILAND

• Key Data Insights
• 2025 Developments
• Premiumisation and Functional Innovation Central to Hair Care Growth
• Key Industry Trends
• CHART 168 Key Industry Trends for Hair Care
• Industry Performance
• CHART 169 Algorithm-Driven Tiktok Commerce Redefines Hair Care Purchasing
• Sunsilk, Lolane and Kerastase Expand Ritual-Based Usage and Value
• Live Commerce and Tiktok Content Accelerate Growth in Scalp Care and Treatments
• CHART 170 Value Sales 2020-2030
• CHART 171 Volume Sales 2020-2030
• CHART 172 Value Sales by Category 2025
• What's Next?
• Performance-Led Routines and Fragrance Rituals to Expand Daily Use
• Tiktok-Native Content and Time-Saving Formats to Drive Conversion
• CHART 173 Forecast Value Sales 2020-2030
• CHART 174 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever, Procter & Gamble and L'Oreal Drive Brand-Led Innovation as Competition Intensifies
• CHART 175 Scalp-First Hair Care Drives Premium Growth in Thailand
• Emerging Brands Leverage Influencer Marketing and Hair Wellness Positioning
• CHART 176 Company Shares 2025
• CHART 177 Brand Shares 2025
• Channels
• Grocery Retailers Maintain Leadership as E-Commerce Outpaces All Rivals
• Influencer-Led Shoppertainment and Wellness Retail Concepts Reshape the Landscape
• Live-Selling and Social Commerce Fuel Digital Channel Momentum
• CHART 178 Channels for Hair Care
• CHART 179 Retail Channels 2020-2025
• Economic Context
• CHART 180 Economic Context for Hair Care
• CHART 181 Real Gdp Growth 2020-2030
• CHART 182 Inflation 2020-2030
• Consumer Context
• CHART 183 Consumer Context for Hair Care
• CHART 184 Population 2020-2030
• CHART 185 Consumer Expenditure 2020-2030
• CHART 186 Population by Generation 2025
• Country Reports Disclaimer

MEN'S GROOMING IN THAILAND

• Key Data Insights
• 2025 Developments
• Nivea Men and Tros Pro Drive High-Value Skin Care Launches for Urban Professionals
• Key Industry Trends
• CHART 187 Key Industry Trends for Men's Grooming
• Industry Performance
• Social Media Creators Accelerate Routine Adoption and Purchasing Decisions
• CHART 188 Lifestyle and Efficiency Drive Demand for High-Performance Men'S Grooming
• Tros Pro Redefines Preventative Maintenance and Boosts Premiumisation
• CHART 189 Preventative Skin and Sun Care Gain Traction among Urban Thai Men
• CHART 190 Value Sales 2020-2030
• CHART 191 Volume Sales 2020-2030
• CHART 192 Value Sales by Category 2025
• What's Next?
• Thai Men to Embrace Efficient Routines as Demand for Multifunctional Products Drives Value Gains
• Social Media Creators to Shape Male Grooming as Digital Content and Multifunctional Innovation Fuel Future Growth
• CHART 193 Forecast Value Sales 2020-2030
• CHART 194 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Brands Sustain Their Positions through Innovation and Broad Distribution
• CHART 195 Competitive Landscape for Men's Grooming
• Tros Leverages Digital Marketing and Targeted Innovation to Challenge Global Leaders
• CHART 196 Company Shares 2025
• CHART 197 Brand Shares 2025
• Channels
• Tiktok Shop Compresses Purchase Journeys as Online Channels Make Gains
• Watsons and Eveandboy Elevate In-Store Experiences with Digital Integration
• Tiktok Shop Helps Redefine Online Sales with Creator-Led Discovery
• CHART 198 Retail Channels 2020-2025
• Economic Context
• CHART 199 Economic Context for Men's Grooming
• CHART 200 Real Gdp Growth 2020-2030
• CHART 201 Inflation 2020-2030
• Consumer Context
• CHART 202 Consumer Context for Men's Grooming
• CHART 203 Population 2020-2030
• CHART 204 Consumer Expenditure 2020-2030
• CHART 205 Population by Generation 2025
• Country Reports Disclaimer

ORAL CARE IN THAILAND

• Key Data Insights
• 2025 Developments
• Consumers Embrace Oral Wellness Routines for Lasting Results
• Key Industry Trends
• CHART 206 Key Industry Trends for Oral Care
• Industry Performance
• CHART 207 Industry Performance for Oral Care
• Herbal Launches and Influencer Campaigns Drive Demand for Innovation
• CHART 208 Thai Oral Care Moves Towards Proactive Wellness and Longevity
• Eco-Driven Innovation Finds Early Adopters through Targeted Launches
• CHART 209 Refillable Mouthwash Pouches
• CHART 210 Value Sales 2020-2030
• CHART 211 Volume Sales 2020-2030
• CHART 212 Value Sales by Category 2025
• What's Next?
• Gen Z and Older Adults to Reshape Demand for Results-Driven Oral Routines
• CHART 213 Social Commerce Reshaping Oral Care Discovery
• Toothpaste Will Maintain the Leadership as Toothbrushes Accelerate with Innovation
• Influencers and Science-Backed Claims Drive Digital-First Brand Loyalty
• CHART 214 Forecast Value Sales 2020-2030
• CHART 215 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Colgate-Palmolive Defends Its Lead as Emerging Thai Brands Diversify Choices
• Herbal Innovation and Digital Campaigns Elevate Thai Brands' Profiles
• CHART 216 Company Shares 2025
• CHART 217 Brand Shares 2025
• Channels
• Grocery Retailers Anchor Daily Routines as Digital Channels Gain Ground
• E-Commerce Cornering Premium and Niche Oral Care Demand
• Health and Personal Care Stores Build Trust with Specialised Solutions
• CHART 218 Retail Channels 2020-2025
• Economic Context
• CHART 219 Economic Context for Oral Care
• CHART 220 Real Gdp Growth 2020-2030
• CHART 221 Inflation 2020-2030
• Consumer Context
• CHART 222 Consumer Context for Oral Care
• CHART 223 Population 2020-2030
• CHART 224 Consumer Expenditure 2020-2030
• CHART 225 Population by Generation 2025
• Country Reports Disclaimer

SKIN CARE IN THAILAND

• Key Data Insights
• 2025 Developments
• Youthlabo and Srichand Fuel Demand for Science-Backed Routines
• Key Industry Trends
• CHART 226 Key Industry Trends for Skin Care
• Industry Performance
• CHART 227 Industry Performance for Skin Care
• Facial Care Launches with "K-Science Inside" Drive Value
• Srichand'S "Glowolution" Campaign Redefines Preventive Routines
• CHART 228 Srichand Taps into Skin Longevity and Preventive Care
• CHART 229 Value Sales 2020-2030
• CHART 230 Volume Sales 2020-2030
• CHART 231 Value Sales by Category 2025
• What's Next?
• Digital Shoppertainment to Drive Rapid Expansion in Skin Longevity Routines
• Facial Care Will Continue to Be the Biggest Category
• Science-Backed Beauty and Digital Content Redefine Business Strategies
• CHART 232 Forecast Value Sales 2020-2030
• CHART 233 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Thailand Leverages Innovation to Defend Its Leadership
• Caudalie and Mistine Drive Growth with Sustainable Packaging Launches
• CHART 234 Sustainability Gains Momentum in Thai Skin Care
• CHART 235 Company Shares 2025
• CHART 236 Brand Shares 2025
• Channels
• Beauty Specialists and Health and Personal Care Stores Anchor Offline Leadership
• E-Commerce Platforms Accelerate Growth with Digital Discovery and Rapid Fulfilment
• Beautrium and Eveandboy Drive Experiential Retail and Omnichannel Success
• CHART 237 Retail Channels 2020-2025
• Economic Context
• CHART 238 Economic Context for Skin Care
• CHART 239 Real Gdp Growth 2020-2030
• CHART 240 Inflation 2020-2030
• Consumer Context
• CHART 241 Consumer Context for Skin Care
• CHART 242 Population 2020-2030
• CHART 243 Consumer Expenditure 2020-2030
• CHART 244 Population by Generation 2025
• Country Reports Disclaimer

SUN CARE IN THAILAND

• Key Data Insights
• 2025 Developments
• Hybrid Sunscreen Launches Reshape Routines and Boost Growth
• Key Industry Trends
• CHART 245 Key Industry Trends for Sun Care
• Industry Performance
• CHART 246 Industry Performance for Sun Care
• Cathy Doll and Smooto Attract New Users with Affordable Hybrid Sunscreens
• Ingu and Cathy Doll Use Social Creators to Spark Rapid Sell-Outs
• CHART 247 Social-Led Discovery and Influencer Content Driving Sun Care Sales
• CHART 248 Value Sales 2020-2030
• CHART 249 Volume Sales 2020-2030
• CHART 250 Value Sales by Category 2025
• What's Next?
• Consumers to Embrace Daily Sun Protection for Long-Term Skin Health
• Creators and Dermatologists to Shape Trust and Drive Purchasing Decisions
• CHART 251 Multibenefit Sunscreens Driving Sun Care Innovation
• CHART 252 Forecast Value Sales 2020-2030
• CHART 253 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Narrows Gap as Established Leaders Look to Defend Their Share
• Her Hyness and Ingu Boost Growth with Clinical and Digital Innovation
• CHART 254 Sun Care Shifts From Protection to Long-Term Skin Health
• CHART 255 Company Shares 2025
• CHART 256 Brand Shares 2025
• Channels
• Health and Beauty Specialists Win Trust with Product Expertise
• Quick Commerce Platforms Deliver Instant Sun Care Solutions
• E-Commerce Gains Momentum with Trend-Driven Sunscreen Launches
• CHART 257 Retail Channels 2020-2025
• Economic Context
• CHART 258 Economic Context for Sun Care
• CHART 259 Real Gdp Growth 2020-2030
• CHART 260 Inflation 2020-2030
• Consumer Context
• CHART 261 Consumer Context for Sun Care
• CHART 262 Population 2020-2030
• CHART 263 Consumer Expenditure 2020-2030
• CHART 264 Population by Generation 2025
• Country Reports Disclaimer

COLOUR COSMETICS IN THAILAND

• Key Data Insights
• 2025 Developments
• Hybrid Make-Up Launches Accelerate Premiumisation and Value Growth
• Key Industry Trends
• CHART 90 Key Industry Trends for Colour Cosmetics
• Industry Performance
• Asian Brand Collaborations and Live Selling Drive Rapid Adoption
• Gen Alpha'S Early Entry Sparks Safety-Led Innovation and Scrutiny
• CHART 91 Asian Beauty Ecosystem
• CHART 92 Live Commerce Redefines Colour Cosmetics Growth
• CHART 93 Value Sales 2020-2030
• CHART 94 Volume Sales 2020-2030
• CHART 95 Value Sales by Category 2025
• What's Next?
• Hybrid Claims and Climate-Adaptive Design to Reshape Consumer Expectations
• Tiktok Shoppertainment and Accessory-Led Formats Will Accelerate Product Cycles
• CHART 96 What's Next? for Colour Cosmetics
• Thai Brands and Regional Collaborations to Accelerate Innovation and Inclusivity
• CHART 97 Forecast Value Sales 2020-2030
• CHART 98 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Karmarts Expands Influence as Investment Fuels Youth-Driven Innovation
• La Glace and Srichand Drive Sales with Social Commerce and Hybrid Launches
• CHART 99 Skin Care-Infused Make-Up Drives Lifestyle-Led Premiumisation
• CHART 100 Company Shares 2025
• CHART 101 Brand Shares 2025
• Channels
• Tiktok Shop Reshapes Sales as Offline Leaders Adapt
• Beautrium Leverages C-Beauty and Quick Commerce to Drive Growth
• CHART 102 Retail Channels 2020-2025
• Economic Context
• CHART 103 Economic Context for Colour Cosmetics
• CHART 104 Real Gdp Growth 2020-2030
• CHART 105 Inflation 2020-2030
• Consumer Context
• CHART 106 Consumer Context for Colour Cosmetics
• CHART 107 Population 2020-2030
• CHART 108 Consumer Expenditure 2020-2030
• CHART 109 Population by Generation 2025
• Country Reports Disclaimer