인도네시아의 미용 및 퍼스널케어 시장

Beauty and personal care in Indonesia delivered strong growth in 2025, with skin care the largest category and sun care the best performing. Lifestyle-driven marketing, anchored by community activations, AI-enabled experiences and key opinion leader-led social commerce, was the primary force shaping consumer engagement and purchase decisions across the category, while clean reimagined innovation drove hybrid, barrier-protecting formulations into categories beyond facial skin care. Inclusivity st...

Euromonitor International's Beauty and Personal Care in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Lifestyle Marketing and Community Engagement Drive Broad-Based Growth

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

CHART 2 Paragon Leads With Community First Marketing via Kahf and Wardah

Barrier Protection Emerges as a Cross-Category Value Driver as Hybrid Formulations Redefine Expectations

CHART 3 Barrier Protection Extended Beyond Skincare in 2025

Inclusive Ambassador Strategies Broaden Target Audiences

CHART 4 Male Ambassador Strategy Expands Cross Gender Reach in Baby Care and Sun Care

CHART 5 Value Sales 2020-2030

CHART 6 Volume Sales 2020-2030

CHART 7 Value Sales by Category 2025

What's Next?

Demand for Skin Care Benefits to Drive Formula Innovation and Blur Category Boundaries

Retail to Transform as Social Commerce Reshapes Discovery and Conversion

Emerging Consumer Groups and Educational Marketing to Unlock the Next Wave of Growth

CHART 8 Analyst Insight for Beauty and Personal Care

CHART 9 Forecast Value Sales 2020-2030

CHART 10 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Leading Companies Consolidate Positions Amid Strong Competition and Fragmentation

Emerging Niche Brands Gain Traction through Innovation and Targeted Marketing

CHART 11 Company Shares 2025

CHART 12 Brand Shares 2025

Channels

Offline Retail Leads as Brand-Retailer Collaborations Elevate In-Store Experience

E-Commerce Serves as Both a Sales Engine and Digital Marketing Amplifier

CHART 13 Retail Channels 2020-2025

Economic Context

CHART 14 Economic Context for Beauty and Personal Care

CHART 15 Real Gdp Growth 2020-2030

CHART 16 Inflation 2020-2030

Consumer Context

CHART 17 Consumer Context for Beauty and Personal Care

CHART 18 Population 2020-2030

CHART 19 Consumer Expenditure 2020-2030

CHART 20 Population by Generation 2025

Country Reports Disclaimer

MASS BEAUTY AND PERSONAL CARE IN INDONESIA

• Key Data Insights
• 2025 Developments
• Mass Skin Care and Sun Care Drive Growth through Clinical Confidence and Digital Discovery
• Key Industry Trends
• CHART 21 Key Industry Trends for Mass Beauty and Personal Care
• Industry Performance
• Lifestyle Marketing and Social Commerce Drive Mass Brand Relevance
• CHART 22 Barenbliss Builds Momentum Through Fast Drops and Always On Social Presence
• CHART 23 Value Sales 2020-2030
• CHART 24 Value Sales by Category 2025
• What's Next?
• Mass Beauty to Sustain Growth as Skin Care and Sun Care Extend Momentum
• Rising Product Quality to Boost Mass Competitiveness without Price Increases
• Social Commerce Shifts From Celebrity Campaigns to Community-Led Influence
• CHART 25 Analyst Insight for Mass Beauty and Personal Care
• CHART 26 Forecast Value Sales 2020-2030
• CHART 27 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Manufacturers Shift Shares Amid Evolving Competition
• Top Brands Maintain Leadership through Quality, Marketing and Innovation
• CHART 28 Company Shares 2025
• CHART 29 Brand Shares 2025
• Economic Context
• CHART 30 Economic Context for Mass Beauty and Personal Care
• CHART 31 Real Gdp Growth 2020-2030
• CHART 32 Inflation 2020-2030
• Consumer Context
• CHART 33 Consumer Context for Mass Beauty and Personal Care
• CHART 34 Population 2020-2030
• CHART 35 Consumer Expenditure 2020-2030
• CHART 36 Population by Generation 2025
• Country Reports Disclaimer

PREMIUM BEAUTY AND PERSONAL CARE IN INDONESIA

• Key Data Insights
• 2025 Developments
• Premium Skin Care and Sun Care Drive Broad-Based Growth as Beauty Shifts Towards Self-Care
• Key Industry Trends
• CHART 37 Key Industry Trends for Premium Beauty and Personal Care
• Industry Performance
• CHART 38 YSL Beauty Indonesia Becomes the First Luxury Brand to Enter TikTok Live Selling
• CHART 39 Value Sales 2020-2030
• CHART 40 Value Sales by Category 2025
• What's Next?
• Premium Beauty and Personal Care to Maintain Growth as Self-Care and Wellness Elevate Category Appeal
• Selective Consumers to Demand Clearer Returns as Premium Competes with Improving Mass Alternatives
• Accessible Premium Brands to Adopt Mass-Influenced Marketing as the Upper-Mass Gap Narrows
• CHART 41 Analyst Insight for Premium Beauty and Personal Care
• CHART 42 Forecast Value Sales 2020-2030
• CHART 43 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'oreal Indonesia Solidifies Its Lead Amid Stable Premium Competition
• CHART 44 Company Shares 2025
• CHART 45 Brand Shares 2025
• Economic Context
• CHART 46 Economic Context for Premium Beauty and Personal Care
• CHART 47 Real Gdp Growth 2020-2030
• CHART 48 Inflation 2020-2030
• Consumer Context
• CHART 49 Consumer Context for Premium Beauty and Personal Care
• CHART 50 Population 2020-2030
• CHART 51 Consumer Expenditure 2020-2030
• CHART 52 Population by Generation 2025
• Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN INDONESIA

• Key Data Insights
• 2025 Developments
• Clean Reimagined Elevates Ingredient Standards as Bio-Based Technology and Medical Credibility Reshapes Baby Care Formulations
• Key Industry Trends
• CHART 53 Key Industry Trends for Baby and Child-Specific Products
• Industry Performance
• CHART 54 Moell Showcases Microbiome Tech in Baby Skincare with Expert-Led Innovation and Education
• Lifestyle-Driven Beauty Transforms Baby Care Marketing as Community Engagement and Peer Amplification Drive Brand Growth
• CHART 55 Moell Drives Brand Loyalty Through Community, Counselling, and Buzz- Worthy Events
• Inclusivity and Diversity Reshapes Brand Narratives as Moell Redefines the Traditional Mother and Baby Model
• CHART 56 Moell Expands Baby Care Marketing with Viral Korean Single Dad as Brand Ambassador
• CHART 57 Value Sales 2020-2030
• CHART 58 Volume Sales 2020-2030
• CHART 59 Value Sales by Category 2025
• What's Next?
• Baby Wipes to Remain the Largest Category as Sun Care Leads Growth and Brands Target Older Children
• Formulation Priorities Are Expected to Evolve as Adult Skin Care Trends Reshape Consumer Expectations
• CHART 60 Analyst Insight for Baby and Child-Specific Products
• A Hybrid of Digital Sales Tools and Physical Community Events Is Projected to Define Effective Brand Strategy
• CHART 61 Forecast Value Sales 2020-2030
• CHART 62 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Pz Cussons Retains Leadership in a Concentrated Market as Established Players Defend Positions
• Moell'S Innovative Approach and Community Engagement Boost Growth Opportunities
• CHART 63 Company Shares 2025
• CHART 64 Brand Shares 2025
• Channels
• Grocery Retailers Lead Offline Sales While E-Commerce Rapidly Expands
• CHART 65 Retail Channels 2020-2025
• Economic Context
• CHART 66 Economic Context for Baby and Child-Specific Products
• CHART 67 Real Gdp Growth 2020-2030
• CHART 68 Inflation 2020-2030
• Consumer Context
• CHART 69 Consumer Context for Baby and Child-Specific Products
• CHART 70 Population 2020-2030
• CHART 71 Consumer Expenditure 2020-2030
• CHART 72 Population by Generation 2025
• Country Reports Disclaimer

BATH AND SHOWER IN INDONESIA

• Key Data Insights
• 2025 Developments
• Bath and Shower Records Steady Value Growth in Indonesia as Lifestyle Innovation and Population Scale Support Resilient Demand
• Key Industry Trends
• CHART 73 Key Industry Trends for Bath and Shower
• Industry Performance
• Lifestyle-Driven Marketing and Social Commerce Shape Brand Positioning
• CHART 74 Lifebuoy Skin Solutions Relaunch Taps Fitness Trends with Workout Class Events
• Ingredient-Driven Reformulations Reshape Consumer Expectations and Value
• CHART 75 Lifebuoy Relaunches Skin Barrier Total 10
• CHART 76 Value Sales 2020-2030
• CHART 77 Volume Sales 2020-2030
• CHART 78 Value Sales by Category 2025
• What's Next?
• Ingredient Claims and Digital Upgrades Drive Value over Volume
• Masstige Positioning and Ingredient Transparency Will Define Competitive Success
• CHART 79 Analyst Insight for Bath and Shower
• Digital Engagement and Sustainable Packaging to Reshape Consumer Experience and Brand Loyalty
• CHART 80 Forecast Value Sales 2020-2030
• CHART 81 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever Maintains Leadership through Product Relaunches and Social Commerce as Rivals Steadily Gain Ground
• CHART 82 Company Shares 2025
• CHART 83 Brand Shares 2025
• Channels
• Offline Grocery Retail Leads Distribution as E-Commerce Accelerates
• CHART 84 Retail Channels 2020-2025
• Economic Context
• CHART 85 Economic Context for Bath and Shower
• CHART 86 Real Gdp Growth 2020-2030
• CHART 87 Inflation 2020-2030
• Consumer Context
• CHART 88 Consumer Context for Bath and Shower
• CHART 89 Population 2020-2030
• CHART 90 Consumer Expenditure 2020-2030
• CHART 91 Population by Generation 2025
• Country Reports Disclaimer

COLOUR COSMETICS IN INDONESIA

• Key Data Insights
• 2025 Developments
• Lifestyle-Driven Beauty Elevates Colour Cosmetics as Performative Purchasing and Packaging Innovation Shape Demand
• Key Industry Trends
• CHART 92 Key Industry Trends for Colour Cosmetics
• Industry Performance
• CHART 93 Skintific Experiments with Cushion Cases from Denim to Pink
• Clean Reimagined Drives Hybrid Innovation as Consumers Demand Skin Care Performance From Their Make-Up
• CHART 94 Y.O.U Beauty Fuses Coffee Culture with Cosmetics in Caffeine Cushion Launch
• Inclusivity and Diversity Expand as Brands Address Shade Diversity
• CHART 95 Wardah Elevates Cushion Marketing with Color & Face Analysis Pop-Ups
• CHART 96 Value Sales 2020-2030
• CHART 97 Volume Sales 2020-2030
• CHART 98 Value Sales by Category 2025
• What's Next?
• Lifestyle-Driven Purchasing Expected to Reward Brands That Build Community
• E-Commerce Set to Lead as Tiktok Shop and Shopee Live Lead Immersive Social Commerce
• Physical Retail Is Anticipated to Evolve into Immersive Ar- and Vr-Led Spaces
• CHART 99 Analyst Insight for Colour Cosmetics
• CHART 100 Forecast Value Sales 2020-2030
• CHART 101 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Paragon and L'Oreal Defend Leadership Amid Accelerating Local and Chinese Challengers
• CHART 102 Company Shares 2025
• CHART 103 Brand Shares 2025
• Channels
• Offline Retail Leads as Guardian and Watsons Remain Key Touchpoints
• E-Commerce Accelerates as Social Commerce Reshapes Purchasing Behaviour
• CHART 104 Retail Channels 2020-2025
• Economic Context
• CHART 105 Economic Context for Colour Cosmetics
• CHART 106 Real Gdp Growth 2020-2030
• CHART 107 Inflation 2020-2030
• Consumer Context
• CHART 108 Consumer Context for Colour Cosmetics
• CHART 109 Population 2020-2030
• CHART 110 Consumer Expenditure 2020-2030
• CHART 111 Population by Generation 2025
• Country Reports Disclaimer

DEODORANTS IN INDONESIA

• Key Data Insights
• 2025 Developments
• Steady Growth Driven by Climate and Active Lifestyle Boosts Demand
• Key Industry Trends
• CHART 112 Key Industry Trends for Deodorants
• Industry Performance
• Sports-Centric Marketing and Whole-Body Positioning Expand Deodorant Usage Occasions beyond the Underarm
• CHART 113 Rexona Promotes Active Living with Whole-Body Deodorant Beyond Underarms
• Skin-Friendly Formulations and Hybrid Skin Care Benefits Raise Consumer Expectations beyond Basic Odour Control
• CHART 114 Nivea Launches Derma Deodorant with Skin Barrier Protection & Skincare Ingredients
• CHART 115 Value Sales 2020-2030
• CHART 116 Volume Sales 2020-2030
• CHART 117 Value Sales by Category 2025
• What's Next?
• Skincare-Level Standards and Hybrid Formats Are Set to Define the Next Wave of Product Innovation
• CHART 118 Analyst Insight for Deodorants
• Ai Adoption Is Expected to Unlock Personalisation Opportunities as Smart Deodorant Technology Emerges
• Gender-Neutral Positioning and Inclusive Marketing Are Set to Strengthen Connections with Younger Consumers
• CHART 119 Forecast Value Sales 2020-2030
• CHART 120 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Rexona and Nivea Defend Leadership as Market Concentration Declines
• Kahf Benefits From Brand Momentum as Competitive Dynamics Broaden
• CHART 121 Company Shares 2025
• CHART 122 Brand Shares 2025
• Channels
• Convenience Retailers Gain Ground as E-Commerce Closes in on Offline Channels in 2025
• Rexona's Cross-Channel Collaboration Illustrates the Value of Integrated Retail Strategies
• CHART 123 Retail Channels 2020-2025
• Economic Context
• CHART 124 Economic Context for Deodorants
• CHART 125 Real Gdp Growth 2020-2030
• CHART 126 Inflation 2020-2030
• Consumer Context
• CHART 127 Consumer Context for Deodorants
• CHART 128 Population 2020-2030
• CHART 129 Consumer Expenditure 2020-2030
• CHART 130 Population by Generation 2025
• Country Reports Disclaimer

DEPILATORIES IN INDONESIA

• Key Data Insights
• 2025 Developments
• Razors Sustain Growth as Laser Treatments Make Gradual Inroads in First-Tier Cities
• Key Industry Trends
• CHART 131 Key Industry Trends for Depilatories
• Industry Performance
• Gillette Embeds the Brand in Lifestyle and Culture to Sustain Relevance among Younger Consumers
• CHART 132 Gillette Leverages Lifestyle Trends via TikTok Lives and Brightspot Market
• Comfort Gels and Sensory Upgrades Position Razors as Benefit-Driven Personal Care Tools
• CHART 133 Gillette Launches Mini Version of Its Best Selling White Tea Razor
• CHART 134 Value Sales 2020-2030
• CHART 135 Volume Sales 2020-2030
• CHART 136 Value Sales by Category 2025
• What's Next?
• Laser Clinics Expected to Remove Barriers as Affordable Options Reshape Hair Removal
• Multifunctional Razors Are Set to Evolve into Skincare-Aligned Tools as Variant Development Accelerates
• Trade-Up Behaviour Is Forecast to Bypass Mid-Tier Options as Consumers Polarise between Razors and Laser
• CHART 137 Forecast Value Sales 2020-2030
• CHART 138 Forecast Value Sales by Category 2025-2030
• Channels
• Small Local Grocers and Convenience Stores Lead Distribution as E-Commerce Gains Ground in Urban Markets
• CHART 139 Retail Channels 2020-2025
• Economic Context
• CHART 140 Economic Context for Depilatories
• CHART 141 Real Gdp Growth 2020-2030
• CHART 142 Inflation 2020-2030
• Consumer Context
• CHART 143 Consumer Context for Depilatories
• CHART 144 Population 2020-2030
• CHART 145 Consumer Expenditure 2020-2030
• CHART 146 Population by Generation 2025
• Country Reports Disclaimer

FRAGRANCES IN INDONESIA

• Key Data Insights
• 2025 Developments
• Storytelling and Aspirational Self-Expression Drives Mass and Premium Fragrance Growth in 2025
• Key Industry Trends
• CHART 147 Key Industry Trends for Fragrances
• Industry Performance
• CHART 148 Strategic Storytelling and Partnerships Propel HMNS Products
• Ai and Digital Innovation Address the Blind-Buying Barrier to Strengthen Online Fragrance Purchasing
• CHART 149 Kahf Decode Brings AI-Powered Scent Personalisation with Robomix for a Unique Fragrance Experience
• Atsiri Embeds Sustainability as a Holistic Lifestyle Narrative Rather Than a Packaging Claim
• CHART 150 Atsiri Champions Mindful Living Through Heritage Driven Fragrance and Sustainable Innovation
• CHART 151 Value Sales 2020-2030
• CHART 152 Volume Sales 2020-2030
• CHART 153 Value Sales by Category 2025
• What's Next?
• Ai and Ar Are Forecast to Bridge Physical and Digital Shopping through Immersive, Sensory-Rich Experiences
• Hyper-Personalisation and Cultural Narratives Are Set to Deepen Consumer Connection and Brand Loyalty
• Chinese Brand Entry Is Anticipated to Intensify Competition and Reshape the Fragrance Landscape
• CHART 154 Analyst Insight for Fragrances
• CHART 155 Forecast Value Sales 2020-2030
• CHART 156 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'oreal Maintains Leadership as Market Fragmentation Deepens and Local Brands Gain Ground
• Kahf Strengthens Its Position in Mass Men'S Fragrances through Community-Focused Activations
• CHART 157 Company Shares 2025
• CHART 158 Brand Shares 2025
• Channels
• Offline Retail Maintains Dominance as Local Brands Invest in Immersive Physical Experiences
• E-Commerce Expands Rapidly, Driven by Hype-Led Launches and the Growing Role of Social Commerce
• CHART 159 Retail Channels 2020-2025
• Economic Context
• CHART 160 Economic Context for Fragrances
• CHART 161 Real Gdp Growth 2020-2030
• CHART 162 Inflation 2020-2030
• Consumer Context
• CHART 163 Consumer Context for Fragrances
• CHART 164 Population 2020-2030
• CHART 165 Consumer Expenditure 2020-2030
• CHART 166 Population by Generation 2025
• Country Reports Disclaimer

HAIR CARE IN INDONESIA

• Key Data Insights
• 2025 Developments
• Social Commerce and Affiliate Engagement Drive Lifestyle-Led Brand Building across Hair Care
• Key Industry Trends
• CHART 167 Key Industry Trends for Hair Care
• Industry Performance
• CHART 168 Sunsilk Boosts Engagement Through Affiliate Perks and Community Lifestyle Activities
• Skinification Introduces Scalp Health and Active Ingredients into Hair Care Formulations
• CHART 169 Ellips Launches Hair Serum with Panthenol and Antioxidants Backed by Top KOL Endorsements
• Inclusivity Campaigns Expand Brand Reach and Deepen Consumer Connection
• CHART 170 Pantene Features Iconic Older Women in Miracle Series Launch
• CHART 171 Value Sales 2020-2030
• CHART 172 Volume Sales 2020-2030
• CHART 173 Value Sales by Category 2025
• What's Next?
• Skinification Is Set to Become Mainstream in Hair Care
• CHART 174 Analyst Insight for Hair Care
• Sustainability Is Forecast to Move beyond Packaging into Practical Features
• Ai-Powered Personalisation Is Expected to Become a Key Differentiator
• CHART 175 Forecast Value Sales 2020-2030
• CHART 176 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble Leads as Pantene and Sunsilk Strengthen Positions
• CHART 177 Company Shares 2025
• CHART 178 Brand Shares 2025
• Channels
• Offline Retail Leads as E-Commerce Grows and Omnichannel Gains Traction
• CHART 179 Retail Channels 2020-2025
• Economic Context
• CHART 180 Economic Context for Hair Care
• CHART 181 Real Gdp Growth 2020-2030
• CHART 182 Inflation 2020-2030
• Consumer Context
• CHART 183 Consumer Context for Hair Care
• CHART 184 Population 2020-2030
• CHART 185 Consumer Expenditure 2020-2030
• CHART 186 Population by Generation 2025
• Country Reports Disclaimer

MEN'S GROOMING IN INDONESIA

• Key Data Insights
• 2025 Developments
• Lifestyle-Led Engagement and Social Commerce Drive Men'S Grooming Growth
• Key Industry Trends
• CHART 187 Key Industry Trends for Men's Grooming
• Industry Performance
• CHART 188 Kahf Brotherhood Builds Community and Strengthens Brand Appeal, Loyalty, and Recall
• Ai-Driven Personalisation Accelerates Men'S Adoption of Skin Care
• CHART 189 Kahf Decode Draws 20,000 Men in Five Days with AI-Enabled Comprehensive Personal Analysis
• Practical Sustainability Drives Repurchase in Men'S Grooming
• CHART 190 Kahf's Refill Pack Highlights Savings on Cost and Waste
• CHART 191 Value Sales 2020-2030
• CHART 192 Volume Sales 2020-2030
• CHART 193 Value Sales by Category 2025
• What's Next?
• Men'S Skin Care Is Set to Lead Growth as Skincare Conversion Expands the Consumer Base
• CHART 194 Analyst Insight for Men's Grooming
• Doctor Influencer-Led Communities to Shape Men'S Grooming Engagement
• Ai Personalisation Is Set to Become a Mainstream Enabler
• CHART 195 Forecast Value Sales 2020-2030
• CHART 196 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Manufacturers Experience Gradual Share Shifts Amid Mild Market Fragmentation
• CHART 197 Company Shares 2025
• CHART 198 Brand Shares 2025
• Channels
• Convenience Stores Lead Offline Retail While E-Commerce Grows Rapidly
• Pop-Up and Experiential Retail Drive Brand Engagement
• CHART 199 Retail Channels 2020-2025
• Economic Context
• CHART 200 Economic Context for Men's Grooming
• CHART 201 Real Gdp Growth 2020-2030
• CHART 202 Inflation 2020-2030
• Consumer Context
• CHART 203 Consumer Context for Men's Grooming
• CHART 204 Population 2020-2030
• CHART 205 Consumer Expenditure 2020-2030
• CHART 206 Population by Generation 2025
• Country Reports Disclaimer

ORAL CARE IN INDONESIA

• Key Data Insights
• 2025 Developments
• Enamel Protection Reframes Toothpaste Whitening Propositions
• Key Industry Trends
• CHART 207 Key Industry Trends for Oral Care
• Industry Performance
• CHART 208 Pepsodent Ultra White: Dual Whitening Plus Enamel Barrier Renewal
• Ip Collaborations and Experiential Activations Drive Engagement
• CHART 209 Closeup & Pepsodent Ride Wicked Hype with IP-Based Oral Care Launches
• Gum Health Expands Demand beyond Teeth Aesthetics
• CHART 210 Pepsodent Gum Expert: Zinc & Vitamin E for Healthier Gums, Ideal for Moms-to-Be
• CHART 211 Value Sales 2020-2030
• CHART 212 Volume Sales 2020-2030
• CHART 213 Value Sales by Category 2025
• What's Next?
• Electric Toothbrush Adoption Set to Grow as Smart Innovation Unlocks Value
• Ai Personalisation to Reshape Product Relevance and Engagement
• Oral Health Education Forecast to Drive Demand for Advanced Formats
• CHART 214 Analyst Insight for Oral Care
• CHART 215 Forecast Value Sales 2020-2030
• CHART 216 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever Indonesia Maintains Lead as Competition Intensifies
• Usmile Leverages E-Commerce and Innovation to Disrupt Leaders
• CHART 217 Company Shares 2025
• CHART 218 Brand Shares 2025
• Channels
• E-Commerce Grows as Emerging Brands Challenge Offline Dominance
• Festival Activations and Digital Ecosystems Reshape Retail Engagement
• CHART 219 Retail Channels 2020-2025
• Economic Context
• CHART 220 Economic Context for Oral Care
• CHART 221 Real Gdp Growth 2020-2030
• CHART 222 Inflation 2020-2030
• Consumer Context
• CHART 223 Consumer Context for Oral Care
• CHART 224 Population 2020-2030
• CHART 225 Consumer Expenditure 2020-2030
• CHART 226 Population by Generation 2025
• Country Reports Disclaimer

SKIN CARE IN INDONESIA

• Key Data Insights
• 2025 Developments
• Clinical-Grade Actives Drive Accessible Ingredient-Led Innovation
• Key Industry Trends
• CHART 227 Key Industry Trends for Skin Care
• Industry Performance
• CHART 228 Wardah Launches Halal PDRNInspired & Retinal Serums
• Ai-Driven Personalisation Drives Differentiated Skin Care Experiences
• CHART 229 Wardah Debuts AI Roboskin for Personalised Serums at Skinverse Clinic 2025
• Lifestyle-Led Activations Embed Skin Care within Social Sport Culture
• CHART 230 NPure and Wardah Ride Padel Trend with Nationwide Tournaments and Social Activations
• CHART 231 Value Sales 2020-2030
• CHART 232 Volume Sales 2020-2030
• CHART 233 Value Sales by Category 2025
• What's Next?
• At-Home Clinical Innovation to Drive Growth in Skin Care
• CHART 234 Analyst Insight for Skin Care
• Sustained Innovation to Remain Critical as Sku Loyalty Stays Limited
• Chinese Brand Competition to Hinge on Import Regulation Trends
• CHART 235 Forecast Value Sales 2020-2030
• CHART 236 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Players Strengthen Positions through Innovation and Marketing
• Digital-First, Budget Positioning Drives Emerging Challenger Growth in Moisturisers
• CHART 237 Company Shares 2025
• CHART 238 Brand Shares 2025
• Channels
• Offline Channels Remain Dominant as E-Commerce Growth Accelerates
• Experiential Activations Drive Offline Retail Innovation
• CHART 239 Retail Channels 2020-2025
• Economic Context
• CHART 240 Economic Context for Skin Care
• CHART 241 Real Gdp Growth 2020-2030
• CHART 242 Inflation 2020-2030
• Consumer Context
• CHART 243 Consumer Context for Skin Care
• CHART 244 Population 2020-2030
• CHART 245 Consumer Expenditure 2020-2030
• CHART 246 Population by Generation 2025
• Country Reports Disclaimer

SUN CARE IN INDONESIA

• Key Data Insights
• 2025 Developments
• Multifunctional Sun Care Sets New Standards in Formulation Innovation
• Key Industry Trends
• CHART 247 Key Industry Trends for Sun Care
• Industry Performance
• CHART 248 Wardah UV Shield Reinvented: Lightweight Sunscreen-Serum with Advanced Skin Benefits
• Ai-Driven Personalisation Expands Access to Tailored Sun Care Solutions
• CHART 249 Wardah's Aura AI Offers Personalised Sunscreen Recommendations
• Inclusive Marketing Reshapes Gender Perceptions in Sun Care
• CHART 250 Facetology Targets Men and Amplifies Female Interest with a Popular Male Influencer
• CHART 251 Value Sales 2020-2030
• CHART 252 Volume Sales 2020-2030
• CHART 253 Value Sales by Category 2025
• What's Next?
• Men'S Segment to Drive Growth as Inclusivity Reshapes Sun Care Adoption
• CHART 254 Analyst Insight for Sun Care
• Hybrid Sun Care across Skin Care and Makeup to Expand as Convergent Formats Gain Traction
• Key Opinion Leaders to Remain Critical as Influence-Driven Purchasing Intensifies
• CHART 255 Forecast Value Sales 2020-2030
• CHART 256 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Manufacturers Strengthen Positions Amid Shifting Shares
• CHART 257 Company Shares 2025
• CHART 258 Brand Shares 2025
• Channels
• Offline Retail Leads in 2025 as E-Commerce Approaches Parity
• Beauty Festivals Drive Product Launches and Consumer Engagement
• CHART 259 Retail Channels 2020-2025
• Economic Context
• CHART 260 Economic Context for Sun Care
• CHART 261 Real Gdp Growth 2020-2030
• CHART 262 Inflation 2020-2030
• Consumer Context
• CHART 263 Consumer Context for Sun Care
• CHART 264 Population 2020-2030
• CHART 265 Consumer Expenditure 2020-2030
• CHART 266 Population by Generation 2025
• Country Reports Disclaimer